共查询到20条相似文献,搜索用时 46 毫秒
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面对"汽车制造行业是女性就业的天然禁区"的行业习惯,出生上海,成长在美国的杨雪兰偏偏不信这个邪.她以自己曾协助福特汽车公司巧妙定位"花斑微型轿车",而使其迅速占领世界汽车市场的成功创举,博得了通用汽车公司CEO的青睐,应邀兼职了通用汽车公司的市场营销主管,仅5年的巧妙运作就使通用公司的汽车销量翻了5番.其后,她三番五次推辞不成而担任了通用汽车公司专管消费市场开发事务的副总裁,推出了令世界车坛营销高手面面相觑的"营销取胜十法"; 编印出了让环球车坛管理巨子眼前一亮的"工作效率手";冒险涉足了使各国汽车制造业同行惊诧不已的"网上购车路径". 相似文献
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面对“汽车制造行业是女性就业的天然禁区”的行业习惯,出生在上海、成长在美国的杨雪兰偏偏不信这个邪,她以自己曾协助福特汽车公司巧妙定位“花斑微型轿车”并使其迅速占领世界汽车市场的成功创举,博得了通用汽车公司CEO的青睐,应邀兼职了通用汽车公司的市场营销主管,仅经过5年的巧妙运作就使通用汽车公司的汽车销量翻了5番;她在三番五次推辞不成而 相似文献
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面对“汽车制造行业是女性就业的天然禁区”的行业习惯,出生在上海、成长在美国的杨雪兰偏偏不信这个邪,她以自己曾协助福特汽车公司巧妙定位“花斑微型轿车”而使其迅速占领世界汽车市场的成功创举,博得了通用汽车公司CEO的青睐,应邀兼职了通用汽车公司的市场营销主管,仅经过五年工夫的巧妙运作就使通用汽车公司的汽车销量翻了 相似文献
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丁兆琪 《中小企业管理与科技》2014,(1):108-109
在市场竞争惨烈的背景下为了争取更大的市场份额,当前所有汽车厂家在研发新技术的同时,其营销部门都在绞尽脑汁,试图在营销手段上寻求创新,从而实现与消费者的共鸣。笔者根据本人的工作经验提出汽车营销手段创新的相关思路,以供参考。 相似文献
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《汽车消费报告》刊登的这份2010网民汽车使用故障调研报告显示,自主品牌汽车故障率最高,其次是欧系车,然后是韩系和美系车,日系车故障率最低。 相似文献
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标准化工作是汽车设计中不可缺少的工作,对于产品的系列化、通用化、组合化设计、合理简化产品与零部件品种规格,缩短设计周期等方面起着极其重要的作用。文章详细介绍了汽车标准化工作的主要内容。 相似文献
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我国加入世贸组织(WTO)后,实行国际商贸活动的全面依序接轨,在“引进来”的同时,积极执行“走出去”的战略,大踏步进入国际市场,展开国际市场竞争,进行广泛的境内与境外国际市场营销。而进行国际市场营销,必须以“本土”市场需求为导向,把其建立在适应差别区域市场的差别需求的基础上,把一般性与差异性有机结合起来。 相似文献
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HelpAd is a simple idea, Brand A allows Brand B to advertise on its packaging thereby creating an effective and targeted medium to reach Brand A's consumers. The new dimension is that the advertisement is placed inside a space given by Brand A for the use of the International Red Cross. Immediately several benefits accrue to all parties; Brand A makes a statement of its ‘corporate caredness’ at point of sale, Brand B gets to reach a specifically targeted audience with little or no waste, and the International Red Cross receive payment based on the sale of valuable commercial media. The core product ‘the world's most ethical advertising’ is simply embellished by line extension through Help Ad's involvement in sport and entertainment sponsorship. The following paper sets out not only the reasoning behind this cause-related marketing but the synergies needed to make it successful. 相似文献
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"这个世界缺乏的不是成功的机会,缺乏的是能看出机会的锐眼" 在现实中成功的公司往往是那些能认识到环境中的机会和趋势并做出相应反应的企业,因为他们认为环境一直在持续不断地创造机会与威胁,即使在经济放缓、竞争加剧的今天也依旧如此,因此他们认为持续监测、分析和适应外部环境生死攸关. 相似文献
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Geetha Mohan Asokan A. Aswathy 《International Journal of Nonprofit & Voluntary Sector Marketing》2019,24(2)
Organ donation is a social issue, and marketers face challenges promoting it. If factors aiding and inhibiting it are identified, it becomes easier to enhance intention of donating organs. The objective of this research is to establish the role of perceived awareness, family support, perceived individual value, and religiosity on organ donation intention (ODI). A sample of 247 respondents answered a structured questionnaire. Proposed model is mediated by organ donation attitude (ODA) and moderated by perceived risk. Findings from the study show that all the predictors are positively related with ODI mediated through ODA and perceived risk moderates the influence of ODA on ODI. 相似文献
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《Scandinavian Journal of Management》2005,21(1):61-76
Why do firms that make specific downstream investments as they start international operations, sometimes turn to more market-like arrangements as they gain international experience and their international sales increase? This paradox in international marketing is the key question to be addressed in this article. We use the concept of dynamic or temporary governance costs to examine the paradox. The pattern of internationalization in the Norwegian farmed salmon industry provides an example whereby Norwegian exporters established their own sales offices in several international markets in the early stages of internationalization, but subsequently disintegrated vertically and came to rely on more market-like arrangements. An analysis of the internationalization of this industry suggests that, over time, the market provided better capabilities than vertical integration. This reduced the transaction costs, thus making vertical disintegration an efficient strategy. 相似文献