Foreign travelers’ satisfaction with traditional Korean restaurants

Despite the tourism growth in Korea, foreign travelers remain dissatisfied with Korean restaurants. Accordingly, this research investigates the factors influencing foreign travelers’ satisfaction with traditional Korean restaurants. Using a modified SERVQUAL scale, three dimensions of service quality (‘intangibles’, ‘tangibles’, and ‘food’) as well as expectation and value for money appear to positively influence foreign travelers’ satisfaction with traditional Korean restaurants. In turn, foreign travelers’ satisfaction has a positive influence on both their intention to revisit and their intention to recommend. The results of this study are useful to help restaurants develop strategies to strengthen foreign travelers’ satisfaction with their experience at traditional Korean restaurants.     

A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP

The balanced scorecard approach is an effective technique for performance evaluation. For more accurately reflecting the dependence and feedback problems of each factor in real world situations, here a new model is developed using a balanced scorecard approach for evaluating the performance of hot spring hotel. A DANP hybrid MCDM model is adopted to solve the dependence and feedback problems, while establishing a performance evaluation and relationship model. An empirical case study is presented to demonstrate the effectiveness of the proposed hybrid MCDM model. Based on this study, the perspective between ‘learning and growth’, ‘enterprise's internal processes’, and ‘customer’, all aim for solid financial performance as the ultimate goal, and report a positive influence. This effective performance evaluation model developed by applying the hybrid MCDM enables business managers to understand the appropriate actions and achieve a competitive advantage.     

Reply to “Comment on using a modified grey relation method for improving airline service quality”

This is a reply to the comments on the previously published paper entitled “Using a modified grey relation method for improving airline service quality”. The commentators question that the paper does not offer any improvement over Chen and Tzeng’s (2004) work and uses the same data as in Liou, Tsai, Lin, and Tzeng’s (2011b) paper. However, the modified grey relation described therein actually does improve on Chen and Tzeng’s (2004) work in two ways. First, the ideal and negative ideal referential sequences are replaced by the aspired to and tolerable levels. Second, the similarity used in the grey relation model is transformed into a weighted gap, “the smaller the better”. The same survey data is used in both papers, but the targets and purposes differ. One is focused on economy class passengers, while the other targets all passengers. Therefore, we argue that the comments indicate misunderstanding of the modifications.     

Effective communication styles for the customer-oriented service employee: Inducing dedicational behaviors in luxury restaurant patrons

The goals of this study were (1) to identify the optimal facets of communication style for customer-oriented service employees and (2) to examine the ways in which the customer-oriented service employee (COSE) induces luxury restaurant patrons’ dedicational behaviors. Customer dedicational behaviors are defined as ‘a set of active and positive customer voluntary behaviors towards a business induced by high relationship quality’. Based on the existing body of communication literature, nine types of communication styles were derived. Theoretical relationships between the nine communication styles and the COSE also were developed via literature review, and causal relationships between the COSE and three different types of consumer dedicational behavior styles were subsequently suggested. By integrating the derived theoretical hypotheses, a conceptual model was proposed and then tested utilizing data collected from 527 luxury restaurant patrons. The results of data analysis revealed that five types of communication styles (attentive, friendly, impression leaving, open, and relaxed) bear a positive impact on COSE, while one communication style (contentious) bears a negative impact. It was also found that the customer-oriented service employee plays a critical role in inducing three types of dedicational behaviors in consumers: enhancement, cooperation, and advocacy. The key theoretical and managerial implications of these findings are discussed in the latter part of this article.     

Understanding Japanese tourists’ shopping preferences using the Decision Tree Analysis method

This study was designed to assess the factors affecting Japanese tourists’ shopping preference and intention to revisit Korea. The analytical method applied in this study was Decision Tree Analysis, which is under-utilized in tourism studies. A total of 300 questionnaires were collected on the basis of on-site survey method and used for data analysis. Among interesting findings, three groups including ‘respondents who were satisfied, accompanied, and spent US$50–300 on shopping’, ‘respondents who were satisfied, accompanied, and had a shopping expenditure of US$300–1000’ and ‘respondents who were satisfied, accompanied, and had a shopping expenditure of US$1000–5000,’ showed a high level of intention to return to Korea for the purpose of shopping. In addition, two groups ‘those who were interested in shopping in Korea, preferred a shopping mall as a shopping destination, and had an educational level of below high school’ and ‘those who were interested in shopping in Korea, preferred a shopping mall as a shopping destination, and had an educational level of a college graduate or above’ showed a higher level interest in merchandise than in shopping venue attractiveness.     

The relationship between Islamic religiosity and residents’ perceptions of socio-cultural impacts of tourism in Iran: Case studies of Sare’in and Masooleh

Religion is known to influence people’s perception and behaviour. This study explores the influence of Islamic religiosity (measured on dimensions of ‘Islamic Belief’, ‘Islamic Practice’, and ‘Islamic Piety’) on the perceived socio-cultural impacts of tourism among residents in two tourist areas in Iran. The results showed that respondents both possessed a high level of Islamic Belief and perceived socio-cultural impacts of tourism positively. The propositions which stated that ‘Islamic Belief’ and ‘Islamic Practice’ have negative relationships with the perceptions of socio-cultural impacts of tourism are not supported. However levels of ‘Islamic Piety’ had statistically significant variations relating to potential changes in infrastructure, life quality and cultural practices that may be due to tourism. This paper also discusses the implications of its findings.     

Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea

This research examines visitor experiences at a contemporary dark tourism site: the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorializing one of the most destructive episodes in modern Korean history. The study employed quantitative and qualitative research methods, with 46 semi-structured interviews forming the basis of a questionnaire, and 407 valid questionnaires obtained for data analysis. The implications of the findings are firstly that ‘obligation’ remains a key motivation for a visit, with a number of subsequent visitor benefits also identified. Secondly, that a benefit-based approach provides an effective framework for comprehending visitor experiences in dark tourism contexts. And thirdly, that a ‘hot interpretation’ of visitor experiences in dark tourism contexts remains particularly valid for comprehending visitor experiences, and in turn, for effectively designing and managing dark tourism sites within Asia and more generally.     

Using a modified grey relation method for improving airline service quality

This study applies a modified grey relation method to improve service quality among domestic airlines in Taiwan. First, we replace the referential alternative (sequence) with an aspired alternative, which should better reflect the reality of today’s competitive markets. Second, because the compared alternatives do not usually have the same criteria/aspects, traditional methods are unsuitable to deal with them. Our model fixes this problem, allowing decision-makers to understand the gaps between alternatives and aspired levels in practice. Third, we develop a new ranking index to measure the airlines’ competitiveness in terms of service quality. To validate the effectiveness of our model, we conduct a large sample survey. We also provide managerial improvements needed by each carrier to achieve the aspired level of customer satisfaction.     

‘An edifying spectacle’: A history of ‘tourist corroborees’ in Victoria,Australia, 1835–1870

Parsons [Parsons, M. (2002). “Ah that I could convey a proper idea of this interesting wild play of the natives” corroborees and the rise of indigenous Australian cultural tourism. Australian Aboriginal Studies, 2(1), 14–27.] has persuasively argued that nineteenth century corroborees performed for non-indigenous audiences may be considered to be Australia's pre-eminent prototypical indigenous cultural tourism product. This paper extends Parsons' [Parsons, M. (1997). The tourist corroboree in South Australia. Aboriginal History, 21(1), 46–69; Parsons, M. (2002). “Ah that I could convey a proper idea of this interesting wild play of the natives” corroborees and the rise of indigenous Australian cultural tourism. Australian Aboriginal Studies, 2(1), 14–27.] analyses of ‘tourist corroborees’ in nineteenth century South Australia to corroborees staged in Victoria during the pastoral period and the gold rushes of the 1850–1870s. It argues that an Aboriginal-grown ‘business acumen’ developed rapidly in the economic climate of the Victorian goldfields. It also provides a historical context to this commodification.     

Role interpretation during service encounters: A critical review of modern approaches to service quality management

This paper tries to place the notion of employee role interpretation within concerns for service quality. More specifically, it argues a case that dyadic analysis reveals that role reinterpretation is a process that can adversely affect service encounters when it takes place within the encounter. The paper addresses the issue of how relationships in personal service encounters deteriorate and explores this issue in the context of tourism and hospitality. The rationale for such an approach is acceptance of the limits of emotional labour and the lack of explanation in the literature for the variable results of normative managerial approaches to service quality. Role interpretation is seen as being distinctive form of coping outside the acting solutions of emotional labour and the purview of organisational culture as it is currently conceived. One consequence of arguing for the salience of role interpretation is a view of job satisfaction that places the concept of ‘job’ as being as important as that of satisfaction with it.     

Impact of clusters on exhibition destination attractiveness: Evidence from Mainland China

Clusters, as concentrations of businesses in particular localities, may explain the spatial distribution of exhibitions, and exhibition destination attractiveness (Rubalcaba-Bermejo & Cuadrado-Roura, 1995). Drawing on Porter’s (1998a) cluster theory in the context of the exhibition industry in Mainland China, this study tests and confirms the validity of this proposition. A mixed method approach was employed that involved in-depth interviews with 32 exhibitors and a survey of 616 exhibitors to 1) establish what constitutes ‘clusters’ in an exhibition context and develop appropriate measurements, and 2) assess to what extent ‘clusters’ contribute to exhibition destination attractiveness. The study developed measures for and confirmed two distinct cluster effects – ‘leadership of the host city in the industry’ and ‘host city as a source of exhibitors.’ Both cluster effects had a significant influence on exhibitors’ perceived destination attractiveness, with other destination factors being less important, in a marked contrast to convention destination attractiveness. Implications of the study results are discussed and directions for future research provided.     

Exploring visitor movement patterns in natural recreational areas

GPS technology is widely used to produce detailed data on the movement of people. Analysing massive amounts of GPS data, however, can be cumbersome. We present a novel approach to processing such data to aid interpretation and understanding of the aggregated movement of visitors in natural recreational areas. It involves the combined analysis of two kinds of movement patterns: ‘Movement Suspension Patterns’ (MSPs) and ‘Generalized Sequential Patterns’ (GSPs). MSPs denote the suspension of movement when walkers stop at a place, and are used to discover places of interest to visitors. GSPs represent the generalized sequence in which the places are visited, regardless of the trajectory followed, and are used to uncover commonalities in the way that people visit the area. Both patterns were analysed in a geographical context to characterise the aggregated flow of people and provide insights into visitors’ preferences and their interactions with the environment. We demonstrate the application of the approach in the Dwingelderveld National Park (The Netherlands).     

Priority queues: Where social justice and equity collide

Multilevel queues have become a common feature in service sector contexts, examples include ‘guest lists’ at night clubs and ‘priority boarding’ in air travel. This paper explores multilevel queueing systems within the context of theme parks, specifically their effects on consumers. Previous studies have focussed on single line systems and multilevel queues remain under-researched. By applying social justice and equity theory, the paper uses a mixed methods approach with site visits to theme parks followed up by two factorial experiments. The analytical contribution of the paper is its application of theoretically underpinned queueing research. The empirical gap addressed is multilevel queueing systems. The overall contribution of the paper offers new theory identifying tensions that exist between consumers in different queueing levels. If social justice is achieved for one group then it will create inequity for another; if equity is achieved then it will create injustice.     

Branding destinations versus branding hotels in a gaming destination—Examining the nature and significance of co-branding effects in the case study of Macao

This paper considers destinations and hotels operating within a gaming destination as co-branded experiential choice products. Specifically, it examines the overall and individual effects of visitors’ perceived brand equity of a gaming destination and their perceived brand equity of various hotels, including ‘flagship’ or branded hotels, in terms of influencing their reaction to a hypothetical brand loyalty scenario in which their intended and preferred hotel was unable to provide accommodation thus forcing them to either: (1) choose an alternate hotel in the destination and continue with the visit, (2) cancel the trip and choose another destination to visit, or (3) insist on staying at the preferred hotel but postpone the trip at another period. The study's expectation is that visitors’ response to such a hypothetical scenario is moderated by the relative influence of their perceived brand equity for the destination and for hotels. The emergent gaming destination of Macao is used as a case study for this purpose. The study's findings indicate that visitors’ overall destination brand equity perceptions—rather than hotel brand equity perceptions—is robustly significant when it comes to influencing visitors’ response to the brand loyalty scenario. Results of the study indicate several relevant implications for destination management organizations (DMOs) seeking to enhance their destination-branding efforts and for hotel operators, especially internationally branded hotel chains.     

The role of tie strength on consumer dissatisfaction responses

This study examines the impact of tie strength and service failure type on consumers’ behavioral intention (voice complaint and negative Word-of-Mouth) in a restaurant context. Overall, the results indicate that tie strength significantly reduces consumers’ intention to spread negative Word-of-Mouth, but it fails to influence their complaint intention. In addition, failure type plays an important role on consumers’ complaint behavior; consumers are more willing to voice a complaint after a core service failure than after an interactional service failure.     

Passengers’ perceptions of airline lounges: Importance of attributes that determine usage and service quality measurement

The current exploratory study investigates passengers’ perceptions of airline lounges by measuring the importance of attributes that determine usage and service quality in those facilities. Data collection was the result of a survey of airline lounge users at the Incheon International Airport, South Korea. The attributes that determine airline lounge usage categorize as: image and accessibility, atmosphere, food and beverage (F&B) service, and facility’s dimensions. Atmosphere and F&B service prove to be the most important dimensions affecting passengers’ use of the airline lounge. Service quality variables determining passengers’ perceptions of the airline lounge categorize as: atmosphere, F&B service, employee service, and facility’s dimensions. Among the service quality dimensions, F&B service was the strongest predictor of overall satisfaction and lounge revisit intention. Furthermore, the study considers the relationship of overall satisfaction and lounge revisit intention according to airline selection.     

Relationship between HEXACO personality factors and emotional labour of service providers in the tourism industry

This study aimed to 1) explore to what extent service providers’ emotional labour is affected by personality as measured using HEXACO personality factors, 2) analyze the affect of emotional labour on the performance of required emotional display rules, and 3) investigate differences in emotional labour depending on service providers’ demographic characteristics. From a questionnaire survey of employees in different service sectors in Korea, four HEXACO personality factors, Extraversion, Agreeableness, Conscientiousness, and Openness were found to have a positive influence on emotional labour. Deep acting has a positive influence on the requirement to display positive emotions and a negative influence on the requirement to hide negative emotions. Demographic variables generally do not affect emotional labour. This study provides practical information about employees to managers in the service industry. It could help in recruitment, the management of human resources, and enhance a company’s service assessment.     

Revisiting the convergence hypothesis for tourism markets: Evidence from Turkey using the pairwise approach

This paper empirically revisits the tourism markets convergence hypothesis (Narayan, 2006) for the case of Turkey by employing the newly developed pairwise approach to the analysis of stochastic convergence ( [Pesaran, 2007] and [Pesaran et?al., 2009]). This new approach allows for unit root tests to be conducted on all possible pairs of tourist arrival differentials across Turkey’s 20 major tourist source markets, thus avoiding the need to choose a base source market or total tourist arrivals figure as the benchmark. Using monthly data over the period January 1996 to December 2009, the main finding is that despite considerable ‘co-movement’ of international tourist arrivals in Turkey, there is no evidence of long-run ‘convergence’ among Turkey’s major tourism markets. Cluster-based club convergence analyses alongside bivariate pairwise estimations confirm the lack of convergence and highlight specific tourist source markets with considerable untapped potential. These findings have profound policy implications for Turkey’s inbound tourism planning and promotion.     

Error management at different organizational levels - Frontline, manager, and company

The influence of service recovery efforts in the form of apology (error management) at three organizational levels - frontline, manager, and company - on consumer satisfaction and behavioral intentions was examined with a 2 × 2 × 2 experimental study. Results support the main effects of all three apology levels on consumer satisfaction with the service exchange (recovery) process. The results also indicate that frontline apology has greater influence on consumers’ satisfaction when a manager's apology is also present. Moreover, the study identifies perceived control and fairness as mediators of the relationships between apology levels and consumer satisfaction indicating potential theoretical and managerial implications.     

Building a model of local food consumption on trips and holidays: A grounded theory approach

This study examines the factors influencing consumption of local food and beverages in destinations. The study used grounded theory to obtain insight into the local food experiences though interviews with 20 individuals and used these data to propose a model of local food consumption. The model constitutes three categories: ‘motivational factors’ (i.e. exciting experience, escape from routine, health concern, learning knowledge, authentic experience, togetherness, prestige, sensory appeal, and physical environment); ‘demographic factors’ (i.e. gender, age, and education); and ‘physiological factors’ (i.e. food neophilia and food neophobia). This study established an in-depth understanding of consumption of local food in destinations.