Structural effects of cognitive and affective reponses to web advertisements,website and brand attitudes,and purchase intentions: The case of casual-dining restaurants

This study investigates the structural relationships among responses to website advertisements, website attitudes, brand attitudes, and purchase intentions in the case of web advertisements for casual-dining restaurants. Responses toward advertising (Rad) factors were categorized as cognitive responses and affective responses. The SEM model in LISREL was used to examine the interrelationships among the proposed hypothesized constructs. Several empirical results were obtained. First, Rad had a positive effect on website attitudes. Second, website attitudes had a positive effect on brand attitudes. Third, brand attitudes had a positive effect on purchase intentions. Finally, some discussion and implications of the study are provided.     

The role of generativity and attitudes on employees home and workplace water and energy saving behaviours

Building on prior studies in environmental behaviour and employee micro level CSR, this paper examines the role of generativity, encompassing thoughts towards the well-being of future generations and contribution to future society, and specific environmental attitudes on environmental behaviour in the home and workplace. The paper examines the relationships between these variables, including assessing spillover effects between home and workplace environmental behaviour via a quantitative survey methodology, within the hospitality industry in Iran. Analysis using PLS found generativity to be important in determining attitudes and, in turn, environmental behaviour both in the workplace and the home. However, a spillover effect between home and workplace behaviours was not found. Thus, this research adds to the limited literature on CSR at the micro employee level in tourism studies and highlights the effects of generativity on home and workplace behaviours, as well as potential directions for internal social marketing campaigns within tourism organisations.     

The implications of hotel employee attitudes for the development of quality tourism: the case of Cyprus

In an increasingly competitive market, the issue of quality has grown in significance for tourism businesses and destinations alike. This has been influenced by a number of factors, such as the expansion of consumer rights and the alleged emergence ‘new’, quality conscious tourists. In particular, it is the need to retain or increase competitive advantage that has underpinned the drive for quality in tourism—certainly, many destinations, especially those operating in the highly competitive summer-sun market, are now adopting quality tourism development strategies. However, little or no attention has been paid to the role of tourism industry employees, particularly those in hotels, in the success of quality management programmes. The purpose of this paper is to address this omission. Based upon a survey of hotel employees in Cyprus, it identifies a number of factors that may support or limit the drive towards quality service provision, with a variety of implications for the destination as a whole as well as individual hotels. In particular, hotel management should implement strategies based on reward systems, empowerment and reducing staff turnover, whilst there is an important co-ordination and guidance role to be played by the national tourism organisation.     

Visitor spending and economic impacts of heritage tourism: a case study of the Silos and Smokestacks National Heritage Area

Heritage is regarded as one of the most significant and fastest growing components of tourism. The development of heritage tourism as a generator of income besides the enhancement of community pride and identity has emerged as an objective of both heritage sites and tourism planning. The discretionary nature of expenditures in heritage tourist places makes it crucial to understand visitor spending pattern. This is key in demonstrating the economic contribution to the community for the tourism planners. This presentation is based on an intercept survey of travelers to the Silos and Smokestacks National Heritage Area (SSNHA), comprising 37 counties in Northeast Iowa. Visitor spending pattern is discussed among four categories of heritage sites in the SSNHA: farms, museums, parks and gardens, and businesses. IMPLAN Input–Output Model is utilized to generate the direct, indirect and induced economic impact in the area.     

Tourism,Marketing and Sustainable Development in the English National Parks: The Role of National Park Authorities

This paper examines the work of the English National Park Authorities (NPAs) in relation to aspects of the development of sustainable tourism. The NPAs have implicitly sought to achieve sustainable tourism development since the parks were first designated, striving to balance the needs of visitors and the environment within the context of living, working landscapes. Studies have revealed, however, that some NPAs are not fully championing sustainable tourism development. The paper examines the NPA's use of marketing and marketing perspectives in encouraging sustainable tourism, exploring attitudes, roles and activities. A diverse, piecemeal and sometimes underinformed approach is revealed. The paper concludes with ways forward for English NPAs and for other protected area management organisations.     

Heritage Tourism,Heritage Landscapes and Wilderness Preservation: The Case of National Park Thy

Tourism involving national parks manifests itself explicitly or implicitly as heritage tourism because national parks represent important symbols of the national landscape. This paper traces the journey of the proposed National Park Thy in northwestern Denmark from ordinary landscape to symbolic landscape, to candidacy for national park status and focus for heritage tourism. It is argued that the processes at work in Denmark are similar to those underpinning the creation of national parks elsewhere.     

境外国家公园社区管理冲突：表现、溯源及启示

国家公园社区冲突研究对于目前中国正开展的国家公园体制试点工作具有指导意义。文章以境外国家公园社区冲突为现实案例,梳理公园管理机构与社区之间冲突的具体表现,发现社区冲突是由公园定界、公园生态保护和公园开发利用3个方面所引致,由此追根溯源至土地政策、利益机制和管理手段。当这三者置身于国家公园体制框架中时,从土地权属保障制度、社区参与制度和特许经营制度3个方面着手预防或改善公园与社区居民之间的关系是具有可操作性和针对性的。文章提出的4类土地权属关系可从一定程度上解决生态保护和社区发展的矛盾,PAC模式保证了社区在国家公园利益分配和补偿中的重要地位,透明顺畅的信息沟通增强社区对公园的信任和信心,社区特许经营制度向社区的倾斜可保障失地社区居民生计。当社区居民“得以偿失”,社区冲突就会止于源头。     

Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini

This paper assesses the potential implications on off-season tourism of enhancing the cultural offer of Rimini, a popular Italian seaside holiday destination hosting about 12 million overnight stays per year. Since more than 9 million of these stays are concentrated in the summer season, in the last 20 years. Rimini has been undergoing a policy of seasonality smoothing, which mainly pivots around business and cultural tourism. This assessment has been carried out through discrete choice experiments submitted to a sample of about 800 tourists who visited Rimini outside the summer months. Since tourism can be viewed as a composite good, which overall utility depends on how the component characteristics are arranged, the choice experiments allow to disentangle the importance and the willingness to pay of tourists for different attributes of the holiday. The choice model incorporates a number of possible changes to actual tourism features (which are also the subject of public debate), including them in hypothetical alternative “holiday packages”. The conditional logit analysis of the choice experiments can highlight any synergy or trade-off between cultural and business tourism. Results suggest that business and leisure tourists share many features related to the use of the territory, while there are important trade-offs between these two groups and cultural tourists. Since business tourists have a higher willingness to extend their stay, a softer budget, and their demand is also complementary to the demand of summer tourists (Brau, Scorcu, & Vici, 2009), from the destination point of view investing in this market segment would be the best option. Although a “second best”, however, cultural tourists share with the local population of Rimini many aspects of the demand of territory (Figini, Castellani, & Vici, 2009). Hence, cultural tourism can play a fundamental role in the intermediate season as a tool for smoothing seasonality, to diversify investments and to give value to the city’s cultural heritage.     

Local discourses and international initiatives: sociocultural sustainability of tourism in Oulanka National Park,Finland

National parks have become important tourist attractions and tools for regional development. New international initiatives, such as PAN (Protected Area Network) Parks in Europe, now promote sustainable tourism in protected areas. This paper examines the sociocultural sustainability of tourism perceived by local stakeholders of Oulanka National Park in northeastern Finland. The central question concerns the role of PAN Parks certification in community and tourism development. Four discourses were identified, based on 40 semi-structured interviews exploring different views on sociocultural development pertaining to tourism in the national park: (1) integrating nature-based tourism and conservation, (2) defending the rights of local people, (3) stressing the economic utilization of nature and (4) accepting tourism development and the national park. Although local stakeholders mostly have a positive perception of tourism in the park, it cannot be concluded whether the park facilitates development in a sustainable manner or not. Key problems identified are lack of participation opportunities and contradictions with traditional subsistence economies. The various positions of stakeholders in these discourses tend to influence their views on sustainability. Findings imply the necessity to monitor the distribution of benefits and burdens of park development holistically to multiple stakeholders.     

Interrelationships between tourist involvement,tourist experience,and environmentally responsible behavior: a case study of Nansha Wetland Park,China

ABSTRACT

This study examines a model linking three facets of tourist involvement (“importance & pleasure,” “sign value,” and “risk probability & consequence”) with tourist experience (TE) and environmentally responsible behavior (ERB). Data were collected with a self-administered questionnaire in a convenient sampling approach from tourists visiting Nansha Wetland Park, China. In total, 308 valid questionnaires were obtained. The structural equation modeling technique was applied to data analyses. Of three tourist involvement (TI) facets, “importance & pleasure” was found to be the most salient predictor of TE, which in turn led to ERB. “Risk probability & consequence” was shown as a potent predictor of both TE and ERB. “Sign value” did not have any effect on either TE or ERB. Basically, TE served as a full mediator between “importance & pleasure” and ERB, and a partial mediator between “risk probability & consequence” and ERB. Contributions, managerial implications, and future research directions are discussed.     

Assessment on and Perception of Visitors' Environmental Impacts of Nature Tourism: A Case Study of Zhangjiajie National Forest Park,China

This paper examines trampling impacts on vegetation and soil as well as visitors' perception of these impacts in Zhangjiajie National Forest Park, China. Results indicate that visitor usage is proportionate to trampling impacts, with the two most used trails–Yellowstone Village Trail and Gold Whip Stream Trail–having the highest values in Soil Impact Index (SII) and highest rate of scarred trees. Vegetation and soil near 'Treasure Box for Celestial Books' are the most impacted with the Impact Vegetational Index (IVI) being 87.50% and SII being 2.27, respectively. This spot has the highest level of unacceptability. However, visitors' perceptions of the impacts on their hiking satisfaction are not always consistent with the actual physical deterioration. The unacceptability level for 'Gold Whip Crag' was much higher than 'The General Rock' despite the latter having higher IVI values than the former. It is argued that visitors' perceptions of recreation impacts could be influenced by the interaction of IVI, SII, and the size of the area impacted. Other factors such as visual sensitivity and social elements could also have an effect on visitors' judgements. Finally, this paper proposes management strategies for improving the park's visitor and environmental management.     

Benefits of visiting a ‘dark tourism’ site: The case of the Jeju April 3rd Peace Park, Korea

This research examines visitor experiences at a contemporary dark tourism site: the April 3rd Peace Park on Jeju Island, South Korea, a site commemorating and memorializing one of the most destructive episodes in modern Korean history. The study employed quantitative and qualitative research methods, with 46 semi-structured interviews forming the basis of a questionnaire, and 407 valid questionnaires obtained for data analysis. The implications of the findings are firstly that ‘obligation’ remains a key motivation for a visit, with a number of subsequent visitor benefits also identified. Secondly, that a benefit-based approach provides an effective framework for comprehending visitor experiences in dark tourism contexts. And thirdly, that a ‘hot interpretation’ of visitor experiences in dark tourism contexts remains particularly valid for comprehending visitor experiences, and in turn, for effectively designing and managing dark tourism sites within Asia and more generally.     

Tourism Sustainability and Health Impacts in High Altitude Adventure,Cultural and Ecotourism Destinations: A Case Study of Nepal's Sagarmatha National Park

Sagarmatha National Park (SNP) is an ACE (adventure, cultural and ecotourism) high altitude destination. Many researchers argue that tourism development in the region is not sustainable and does not comply with ecotourism concepts. They report that SNP suffers considerable environmental, sociocultural and economic impacts. Health issues, despite the number of ailments commonly experienced by tourists, remain neglected in tourism literature. This study aims to investigate the health consequences of visiting SNP. Seven hundred and fifty questionnaires were given out during three separate seasons in 1999, of which 448 completed usable questionnaires were returned giving a 59.7% response rate. The results showthat despite good travel preparation, the majority of tourists (89.4%) suffer some form of health ailment. The most common ailments are mountain sickness, musculoskeletal pain, diarrhoea and respiratory infection. The study also shows several significant relationships between the incidence of health ailments and demographic profiles, motivation and satisfaction. It proposes that for high altitude ACE destinations like SNP, health issues should be a core component of destination management in order to ensure the sustainability of tourism development. High risk groups should be identified and tourism education should be targeted to both tourists and locals.     

An Examination of Park Preferences and Behaviors Among Urban Residents: The Role of Residential Location,Race, and Age

We examined the relationship between age, race and residential location with respect to four issues salient to public park agencies, (a) citizens' perceived need for additional park land; (b) preferences for the desired function of that park land (e.g., conservation vs. recreation); (c) preferences for the style of recreation (e.g., developed vs. naturebased recreation); and, (d) level of existing visitation to local parks. Data for this study was drawn from a general population of urbanites residing within a seven-mile radius of Cleveland Metroparks' newly opened Ohio & Erie Canal Reservation. Computer-assisted telephone interviewing (CATI) was used to collect data from respondents during an 8- to 10-minute interview. Eight hundred telephone interviews were completed in December, 2000, representing an overall response rate of 77% and an overall sampling error of - 3.5 %. Four logistic regression models were generated to test the relationships of interest. Results of the study suggested that while all three variables (race, age, and residential location) contributed significantly to the models, age was the strongest predictor of support/nonsupport for additional park land. Examination of park preferences revealed that older adults and Blacks were more likely to prefer recreation to conservation than younger adults and Whites. Race, however, was the strongest of these characteristics in terms of predictive power. Race had the strongest influence on the preference for type of recreation activity. When examining park visitation, older adults and Blacks were more likely to be nonvisitors.     

The inter-relationship between rural and mass tourism: The case of Catalonia,Spain

In certain regions of Southern Europe, mature coastal resorts are currently coexisting with rural tourism areas several kilometers inland. This paper analyzes the inter-relationship of these two types of tourism and the conditions for sustaining both in Mediterranean destinations. To do so, common and uncommon characteristics of the tourist product in rural and mass tourism are identified. The case study focuses on the region of Catalonia, Spain. By applying a hedonic price model, the valuation of some traditional mass tourism characteristics in rural tourism is tested. The results show that rural and mass tourism in the region share several attributes, some of them with opposite effects. The general conclusion is that both types of tourism are compatible, but should be developed and promoted independently to preserve the attractiveness of the destination. Some managerial recommendations for rural tourism in Catalonia are also derived from this analysis.     

The Moderating Role of Water Park Service Quality,Environment, Image,and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study

This study empirically examined not only the relationship between perceived value and customer loyalty, but also the moderating role of service quality, environment, image, and food quality at a water park, a segment of the tourism industry. In particular, the current study, using hierarchical regression analyses, examined the direct effects of perceived value on customer loyalties—loyalty and behavioral loyalty—as well as the moderating effect of four elements. As anticipated, this study showed that perceived value has significant and positive effect on both types of loyalty. In addition, the result of the interaction effects showed that service quality and food quality acted as moderators on the relationship between perceived value and attitudinal loyalty; however, water park image acted as a moderator on the relationship between perceived value and behavioral loyalty only. Finally, these results indicated that three elements—service quality, water park image, and food quality—have significant interaction on the relationship between perceived value and attitudinal/behavioral loyalty. These findings may provide water park operators with useful and detailed guidelines for satisfying customer loyalty levels, both attitudinally and behaviorally. More detailed findings and implications are also discussed.     

The sanitization of colonial history: authenticity,heritage interpretation and the case of Macau's tour guides

Macau was founded by the Portuguese in the mid-sixteenth century. The centuries of colonial rule that preceded its recent return to China gave it a distinctive character unique in China. The tangible and intangible imprint of the colonial history of Macau is central to its attractiveness as a cultural tourism destination. A literature review reveals worldwide examples of the manipulation of history for both political and tourism purposes. This research uses in-depth thematic interviews with 14 local tour guides to show how Macau's colonial heritage is presented and interpreted to tourist groups by the local tour guides, as regards both what they are shown and what they are told. It is found that the guides adjust their interpretation to the geographical origin of the tourists in a significant way; in particular, they tend to almost totally eschew any reference to its colonial history when addressing a Chinese audience, in contrast to the interpretation presented to non-Chinese visitors. The use of Hall's three-fold interpretative message framework (dominant – hegemonic/negotiated/oppositional) is discussed, as is Langer's concept of mindless and mindful tourists. Some consequences for the sustainability of heritage tourism in Macau are also explored.     

The responsibility of tourism in traffic congestion and hyper-congestion: A case study from Mallorca, Spain

This paper explores the relationship between tourism and traffic congestion and hyper-congestion using the case study of Mallorca (Spain), one of the most important resort destinations in the Mediterranean. After discussing different proxies to capture the associated problems to road traffic congestion, different time series models are estimated including considering the days of the week, holidays and meteorological determinants jointly with a daily indicator of tourist population pressure. Results show how the tourist pressure variable is an important determinant in explaining the different alternative indicators of traffic congestion and hyper-congestion, for different roads. Hence it is possible to classify the roads in terms of usage by tourists in order to anticipate the levels of traffic intensity, especially during peak periods.     

Efforts,resources and costs required for long term environmental management of a resort development: the case of Baker's Bay Golf and Ocean Club,The Bahamas

The natural resources upon which the tourism industry relies upon are subjected to intense pressure during and post development. Environmental Impact Assessments (EIAs) are the general method used to evaluate the potential impacts of a development. However, EIAs rarely incorporate an EIA-auditing mechanism, or set environmental standards, for evaluating the long term impacts of a proposed development project. The Baker's Bay Golf and Ocean Club (BBC) serves as a coastal tourism development case study, where an Environmental Management Program (EMP) and prescribed environmental goals were incorporated into the EIA. The goal of this paper is to document the efforts, resources and costs required to implement the EMP in an effort to meet the project goals. Lessons learned include the need to mitigate damaged environments, include measurable ecological goals, and establish an open communications system. Substantial time, costs and resources were necessary to implement the EMP and this information should be incorporated into development planning to establish a process to follow through on EIA recommendations.