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1.
Industrial economics is particularly concerned with the relationships between market concentration, market behaviour, pricing and market performance. When, in June 1977, Tesco launched its ‘Operation Checkout’ so began one of the most intensely competitive periods of retailing history. Checkout, which was a wide price-cutting campaign backed up by extensive advertising, provides an ideal opportunity to examine the rivalry of leading grocery companies. This paper examines the events leading up to Checkout, during the initial campaign and after; it examines the possible causes of Checkout and whether it was successful. The paper asks whether the behaviour of firms surrounding Tesco can be considered to be oligopolistic and, if so, what this may mean for the future.  相似文献   

2.
An ongoing inquiry by the UK Competition Commission (CC) – the Groceries Inquiry – has covered supplier relationships, landholdings and, controversially, the topic of planning regulations. The latter lies within the remit of the Department for Communities and Local Government. Accordingly, Competition issues now intrude directly into planning since the identity – fascia – of a proposed retailer taking a new development had previously been disregarded. The CC has produced a set of guidelines to show how a proposed fascia test might be operationalised. Applying them to hypothesised store locations we find that most pass the test: an outcome that carries interesting political ramifications.  相似文献   

3.
The popular ‘stage-model’ of strategic choice amid institutional change is found unable to account for the diverse strategies in emerging economies, which, this essay argues, is due to the model’s misplaced search for standard strategies which are said to be (1) dictated by linear transition stages and (2) determining the performance of stylized ‘firm types’. Assuming historical inevitability and blind to human agency, the model is at odds with Knight’s notion of uncertainty, with North’s thesis of adaptive efficiency and with Schumpeter’s theorizing on entrepreneurship. Studies on strategy in emerging economies, such as in the case of contemporary China, are in urgent need of an actor-centred, process-oriented and uncertainty-sensitive reorientation. This step, we conclude, may emerge by learning from the ‘practice-turn’ in the social sciences, taking politics seriously, incorporating evolution/complexity insights and enriching the methodology toolkit.  相似文献   

4.
党的十八届三中全会明确指出:“经济体制改革是全面深化改革的重点,核心问题是处理好政府与市场的关系,使市场在资源配置中起决定性作用和更好地发挥政府作用。市场决定资源配置是市场经济的一般规律。  相似文献   

5.
Internet technology is creating a new corporate communications framework, which is affecting communication channels, corporate audiences, message content and form, communication feedback and corporate personae. Confronted with a complex communications environment, which is characterized by many conflicting views and highly sensitive topics, biotechnology companies have to transmit a clear and powerful message to their target audiences. This study analyses the projection of corporate images in the ‘company profile’ texts published on‐line by biotechnology firms in the UK.  相似文献   

6.
Journal of Business Ethics - This study examines local communities’ lived experiences and organizations’ care-giving processes regarding four oil and gas projects deployed in three...  相似文献   

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《国际广告杂志》2013,32(3):443-465
This article discusses how consumers differentiate competing brands of similar utilitarian values on the basis of a brand’s cultural association, namely brand ethnicity, and examines how the perceived brand ethnicity influences consumers’ brand preference and choice. Study findings, based on both qualitative and quantitative research with self-identified His panic consumers, indicate that Hispanic consumers associate certain brands with Hispanic culture and other brands with American culture. In a hypothetical purchasing scenario, the perceived brand ethnicity affects consumers’ brand preference significantly in accordance with their cultural orientation. However, in a real consumer behaviour setting, external factors such as brand accessibility attenuate the effects of brand ethnicity.  相似文献   

9.
The first objective of this study was to identify Australian consumers' decision-making styles for automobile purchases. Second, adding an innovation consciousness scale to the original consumer styles inventory (CSI) to assess Australian consumers' car purchase behaviour. Based on a sample of 214 respondents from Australian automobile consumers, exploratory and confirmatory factor analysis was conducted on Sproles and Kendall's (1986) CSI adapted for automobile purchases. As such, the validity of the CSI in the context of high-involvement purchases was tested. The results found that only two factors, ‘brand’ and ‘habitual consciousness’, of the original model were retained and other factors such as ‘investigation process’, ‘information search’, ‘value within budget’ and ‘innovation consciousness’ factors were confirmed for automobile purchase decision-making styles. ‘Innovation consciousness’ was proven to be one of the most reliable and valuable scales for automobile purchase decision-making styles in relation to Australian consumers. The paper also discusses suitable marketing strategies for automobile consumers in Australia. The current research should prove valuable not only to academic researchers but also to automobile companies/managers. The findings will also provide insight into how automobile companies could position themselves with respect to their marketing strategies in Australia.  相似文献   

10.
‘虎气’与‘猴气’相结合吴冰冰(长沙市西区个协)区个协基层干部的立足点是基层分会,面向个体工商户开展工作。归结起来,一是协助工商行政管理部门年检验照,进行监督管理。二是扶持和发展本地区的个体私营经济。三是积极向政府反映个体工商户的疑难问题和热点问题,...  相似文献   

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Abstract

This study investigates the enhancement of human capital with social capital in a start-up accelerator and how this integration affects the entrepreneurial learning experience. In particular, it examines the relative importance of the three components ‘know-what’, ‘know-how’ and ‘know-who’. The study involved thematic analysis of semi-structured interviews with participants in an Australian start-up accelerator that is delivered using ideas such as Design Thinking, the Business Model Canvas and Lean Start-up methodology. We find that although the programme emphasised ‘know-what’ and ‘know-how’, ‘know-who’ was most significant for participant learning. The results indicate that mentors and experts were especially helpful in shaping learning and in developing entrepreneurial networks. Moreover, our results show that the processes of ‘know-what’, ‘know-how’ and ‘know-who’ are interrelated – by knowing ‘who’, participants learnt ‘what’ and ‘how to’ through social learning. The research contributes to entrepreneurial learning theory and application particularly in the Asia Pacific context, by providing evidence that ‘know-who’ closes the learning loop for ‘know-what’ and ‘know-how’ as ‘know-who’ can actually provide entrepreneurs with the means to enhance their entrepreneurial self-efficacy.  相似文献   

13.
In stakeholder theory, most research on cooperation has been focused on inter-organizational collaboration field centered at the dyadic level, excluding the relational or network data. Relational or network data are important as the firms do not simply respond to each stakeholder individually but to an interaction of influences from the entire stakeholder set. The purpose of this article is to analyze the cooperation process among the firm and its stakeholders by considering the relational data and to describe the role of the firm in such cooperation processes. The empirical evidence is provided by an inductive in-depth case study on the company ‘Gas-Nat’ and its stakeholders cooperating on the ‘natural gas pipeline program’ in Argentina. To do so, I combined both quantitative sociometric data and qualitative data from grounded theory and ethnographic observations. This research suggests a stakeholder cooperation model based on structural (stakeholder’s position) and relational factors (framing process). The results indicate that stakeholder cooperation is not just determined by stakeholder position, but they can vary depending on the political opportunity structure in the network and on the framing process. It was found that network structure may create a context for selective cooperation but doesn’t explicitly determine it which is different from the previous research in stakeholder network literature. The role of the firm in the cooperation process was found as a tertius iungens role which implies to join, unite, or connect, and it is different from the existing prominent network literature of tertius gaudens.  相似文献   

14.
《Business Horizons》2022,65(4):437-446
Marketers know that running experiments is a proven way to improve results and gain competitive advantage against rivals. Despite this knowledge—and the fact that experiments are now easier to conduct than ever before—data shows that marketers consistently under-experiment. In this article, we examine why this gap exists and what can be done to close it. We do so by connecting with senior-level marketing professionals representing seven consumer-facing industries in two phases. First, through a series of interviews, we gain initial understanding of the concerns, challenges, and realities of those working in the industry. Following this phase, we surveyed a larger group to corroborate and extend our initial findings, comparing cases to identify challenges and the strategies used to overcome them. We present our findings as a series of experimentation myths before closing with a broader perspective on how organizations can infuse experimentation into their culture.  相似文献   

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《国际广告杂志》2013,32(1):137-154
The paper investigates the effects that consumer-perceived sender expense and effort might have on brand perceptions. More specifically, it extends the marketing signal literature to advertising by including both sender expense and effort, and by including both positive and negative effects. A quantitative analysis of 4,000 consumers’ perceptions of creativity award winning, effectiveness award winning and non-award winning advertisements finds that advertisements with higher-than-average perceived expense and effort have positive impacts on brand attitudes, brand interest and word-of-mouth (WOM), while advertisements with lower-than-average perceived expense have corresponding negative impacts.  相似文献   

17.
Collaboration Engineering is an approach to create sustained collaboration support by designing collaborative work practices for high-value recurring tasks, and transferring those designs to practitioners to execute for themselves without ongoing support from collaboration professionals. A key assumption in this approach is that we can predictably design collaboration processes. In this paper we explore this assumption to understand whether collaboration can, in fact, be designed, and elaborate on the role of thinkLets in the engineering of collaborative work practices. ThinkLets are design patterns for collaborative interactions.  相似文献   

18.

Ethical considerations in today’s businesses are manifold and range from human rights issues and the well-being of employees to income inequality and environmental sustainability. Regardless of the specific topic being investigated, an integral part of business ethics research consists of deeply comprehending the personal meanings, intentions, behaviors, judgements, and attitudes that people possess. To this end, researchers are often encouraged to use more qualitative methods to understand the dynamic and fuzzy field of business ethics, which involves collecting in-depth information in real time. Qualitative methods in business ethics research, however, raise the two-fold responsibility of not only conducting such investigations fairly and appropriately, but also clearly communicating the research processes and outcomes to readers. Especially leading journals in the field such as Journal of Business Ethics have a responsibility to conduct their business (i.e., the business of high standard publishing) ethically, by making sure that their content represents clear and honest communications of research concerning a wide range of business systems. Unfortunately, the question of how to effectively facilitate transparent insight into the research process of qualitative business ethics studies is still unresolved. Both the lack of a clear communication of methods and results and the iterative nature of qualitative methods often make it difficult for the readers to properly assess a qualitative business ethics study and understand its results. We propose the use of narratives to remedy this situation. Specifically, we suggest a new classification of audits, named second-party audits, to facilitate a better understanding of research procedures ex-post for the readers. To illustrate this new narrative-based reconceptualization of audits, we use Agatha Christie’s detective novel The Murder on the Links as a frame of reference.

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19.
《国际广告杂志》2013,32(3):419-442
This research examines the effectiveness of the European ‘PP’ symbol, recently introduced as a warning of product placement in locally produced television programmes. The authors test whether this symbol counters the pervasive effect of product placement on purchase intention. Study 1 shows that the symbol does not prompt resistance to the influence of product placement. This is because the majority of consumers neither notice nor comprehend the symbol. In Study 2, two training methods are tested to increase the symbol’s effectiveness: (1) verbal label training and (2) a combination of verbal label training and information training. The addition of information training is necessary to increase the symbol’s noticeability, whereas verbal label training helps increase the symbol’s comprehensibility and effectiveness in activating persuasion knowledge and decreasing purchase intention. Finally, the results provide evidence that brand recall is crucial for resistance to product placement, suggesting the importance of brand recall as a moderator of resistance processes.  相似文献   

20.
This paper investigates the concept of a controversial medium focussing on fly posting and provides insights into the attitudes held on it, the controversies surrounding it, its media effects, and on how these issues affect sponsoring organisations. Overall, the findings from the group depth interviews paint an attractive picture for potential users, as target groups of younger informants hold positive overall attitudes towards the medium. Indeed, rather than offending, fly posting's illegality and covert use were found to further enhance its ability to communicate effectively with this group. In contrast, older respondents held a range of negative views, suggesting that fly posting is not inherently controversial but it can become so in combination with audience and executional factors. Our main contribution is that we provide evidence on which to caution organisations about putting the goal of engaging with youth segments above their responsibility to other customer groups, employees, and society.  相似文献   

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