Information Technology Adoption in Small Business: Confirmation of a Proposed Framework

This paper investigates which drivers affect information technology (IT) adoption and which factors relate to a successful IT implementation in small businesses, where the adoption rate is traditionally low and the failure rate is high. The findings from this study suggest that customers are the main driving force of IT adoption. When it comes to IT implementation, our results suggest that managers/owner–managers must engage with five factors: organization, internal IT resources, external IT consultants, supplier relations, and customer relations. These findings give further insight into IT adoption in small businesses and highlight the importance of customer relations in the adoption process.     

The Effects of Perceived Fairness on Customer Responses to Retailer SST Push Policies

Many retailers are implementing policies that encourage customer adoption of self-service technology (SST) offerings, such as self-checkout lanes, in order to enhance profitability. Instead of explicitly forcing customers to use SST, retailers create situations in which patrons are subtly pushed toward SST adoption. The authors examine the effects of fairness perceptions of these SST “push” policies on relationships between established antecedents of SST adoption and customer behavioral intentions toward the provider in a retail context. The results suggest fairness perceptions exert a significant influence on the relationships between these antecedents and customer patronage, future spending, and negative word of mouth intentions. Consistent findings across both users and nonusers of SST underscore the importance of fairness perceptions in the context of retailer SST push policies.     

Back-end information technology resources and manufacturing SMEs’ export commitment: An empirical investigation

The capacity of small and medium-sized enterprises (SMEs) to embrace international markets is based on some prerequisites including the acquisition and / or development of specific resources. Drawing on a sample of 202 Canadian manufacturing SMEs, and using the resource-based view as a theoretical lens, this study analyzes the effects of different configurations of the adoption of back-end information technology (IT) resources on the levels of export commitment. The results show that there are four well-separated profiles of SMEs with regard to the adoption levels of back-end IT resources, and that the profiles with higher levels of back-end IT resources adopted are most likely to be exporters, particularly to the nearby international markets. This study contributes to theoretically bridging the gaps in both the information system and international business literature concerning the role of back-end IT resources in sustaining SMEs’ export commitment and has practical implications as well.     

The productivity payoff of information technology in multimarket SMEs

This paper examines the effects of information technology (IT) adoption on the productivity of multimarket small and medium-sized enterprises (SMEs). The main hypothesis is that IT usage increases efficiency to a higher degree in diversified and internationalized firms compared with single-market SMEs. This hypothesis is tested using a large sample of more than 2,000 Spanish SMEs. Overall, intensive use of IT in operations processes is found to be associated with substantial increases in productivity of firms following both related and unrelated diversification. Also, exporting firms with more intensive use of IT have higher productivity. These results are consistent with previous theoretical arguments on the relationship between IT and efficiency of firms and open future research directions related to the role played by IT in the management control systems of both diversified and exporting firms.     

服务中小企业信息技术采纳推荐系统的研究

本文针对目前我国中小企业信息技术采纳遇到的诸多问题,分析了中小企业的自身特点并提出通过推荐系统消除在信息技术采纳过程中产生的信息不对称现象,从而有效地帮助企业进行合理的信息技术采纳,降低信息化建设投资的风险,使中小企业在信息化建设中实现效益最大化。     

World consumer lifestyles databook

A case is made that the adoption of IT in European retailing is inhearntly conservative and is not characterized by the rapid revolutionary change sometimes argued to be the case. Reasons are suggested for the slow rate of integration of IT into retail management process and the limited range of applications in use operationally. These reasons are considered as within the nature of IT and within the culture of retailing. The impact of IT in retailing is considered in respect of cost reduction, improved asset productivity, changing internal relationships and the changing external relationships of retailers. Some areas of potential research are listed.     

Emerging Trends in the Food Distribution System

Abstract

Two trends, the drive for differentiation and the clamor for collaboration, are emerging from intermediaries in the food distribution system. Differentiation by large manufacturers and retailers will encourage more direct marketing by farmers. Although differentiation by manufacturers creates entry barriers for small firms, differentiation by retailers may open opportunities. Some collaboration initiatives will increase the supply chain efficiency up to the retailer, but adoption rates of collaborative technologies by stores will likely be slow. With more differentiation, consumers will have greater choice. Some technologies that could boost the efficiency of the food distribution system may be resisted by consumers.     

Marketing Sustainable Consumption within Stores: A Case Study of the UK's Leading Food Retailers

Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This article explores how the UK's top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The article concludes with some reflections on how sustainable consumption fits into the large food retailers' business models.     

Antecedents of retailer loyalty: Simultaneously investigating channel push and consumer pull effects

This study includes information technology (IT) related industries as the focus and aims to examine the antecedents of retailer loyalty toward brand owners by simultaneously investigating push and pull effects in the channel system. The study interviews 274 independent retailers who sell IT related products to end consumers. The results show that the retailer perceived value of selling the brand owner's products plays a pivotal role in promoting their loyalty toward the brand owners. Retailer loyalty toward brand owners comes directly from brand owners' push efforts, and indirectly from pull effects. Additionally, the specific asset invested by each party (brand owners, retailers, and customers) strengthens the relationship within each other in the channel system.     

Small and Medium-Sized Enterprises and IT Diffusion Policies in Europe

The main argument to justify an information technology (IT) diffusion policy for small and medium-sized enterprises (SMEs) is that IT could act as a catalyzer to the SMEs' growth, which is important because of the role played by these firms in innovation and regional development. However, due to the heterogeneity of SMEs, present IT diffusion policies in Europe are reaching only a limited number of these firms. The aim of this paper is to discuss the obstacles to the implementation of an IT diffusion policy for SMEs. The main arguments that justify a policy for IT diffusion in SMEs, and the main initiatives taken for IT diffusion in these firms in European countries are summarized. The shortcomings of present policies will be discussed, together with possibilities to increase IT diffusion in SMEs.     

Succeeding in the Big Middle through technology

Big Middle retailers serve the mass market composed of mainstream consumers and face competition from both other Big Middle retailers and specialized (niche) retailers that want a share of the Big Middle consumer market. How can Big Middle retailers leverage technology to strengthen their competitive position? The authors explore this question by offering a framework for characterizing the Big Middle and a consumer-based taxonomy for classifying technology strategies in the retailing arena. In particular, the authors emphasize the following key points: (1) most technological advancements in retailing in the twenty-first century will relate to information technology; (2) many technologies have the potential to both cut the cost of retailer operations and enhance service to customers; (3) the adoption of these technologies requires significant upfront investments; (4) successful retailers in the Big Middle are in the best position to adopt these technologies because of their deep pockets and because they can pass on part of the costs to their vendors; (5) Big Middle retailers must take a longer term view with respect to returns on their technology investments; and (6) Big Middle retailers should consider consumers’ reactions to these technologies and be cautious about “overengineering.” In this regard, this editorial points to several directions for further research in the realm of technology investments by retailers.     

Information and communication technology in retailing: A cross-industry comparison

Information technology (IT) may represent a source of competitive advantage for businesses in general and for retailers in particular. However, there is debate in the literature over the usefulness of investing in technology. This paper aims at analyzing the relationship between consumers’ perception on the use of information and communication technology by the retailer and consumer satisfaction with retailer technologies. Results support the need to restrict the investment in IT to what is strictly necessary, although there are significant differences according to retailer activity.     

International Comparisons of Supply Chain Management in Grocery Retailing

This paper discusses a neglected area of international retailing research, namely an international comparison of supply chain management practices. The focus of this research is on the grocery industry sector and the comparative analysis is between US retailers and their counterparts in parts of Europe. The research shows that the logistical environment differs markedly between and even within countries. The amount of stock held in the grocery supply chain varies from over 100 days in the US to 29 days in the UK. The main reasons for these differences can be attributed to the intensity of price competition, conflict rather than collaboration between suppliers and retailers, commodity purchasing and holding of promotional stock and the varying rates of adoption of information technology, especially EDI usage. No two countries are the same, however; and range of factors such as geography and distribution ‘culture’ will require the international rnarketeer to assess all these factors in developing a logistics strategy for different country markets.     

Leveraging the co-evolution of offline and online video games: an empirical study

Considerable research has been carried out on online shopping and the implications of this purchasing format for consumers and retailers. Most of these studies have focused on consumer attitudes towards online shopping, and how these can be useful predictors of online shopping adoption. Notwithstanding these insights from adoption theory, existing research has yet to distil the most effective means of understanding consumers’ attitudes towards online video game purchases. Based on a qualitative study, our study contributes to literature on adoption theory by presenting some explanations involving online video games purchases by identifying salient perceptions of online and offline motivations and advances ideas on the facilitating role of incentives in making purchase decisions.     

Retailers with traits of consumer: Exploring the existence and antecedents of brand loyalty in small unorganized retailers

Retail in most emerging countries, like India, is dominated by the informal sector consisting of small unorganized retailers and marketers selling through them desperately want to win them over because it can be a powerful competitive advantage in these markets.Small unorganized retail store is a unique setting because most of these stores are owned and managed by individual proprietors who are neither schooled in systematic business decision making and nor have access to professional expertise and scientific tools to assist in taking business decisions in a systematic way. With loads of decisions to be made by this individual, it can be assumed that heuristics and common sense drive a lot of their business decisions and this makes them very similar to the decision making done by the end consumers, who also engage in buying decisions but are not scientific in their approach.Based on this similarity, this study attempts to explore a simple but profound question that like individual consumers, do these retail customers’ buying decisions also get affected by brand loyalty? In that direction, the study assesses the role of three variables - salesperson quality, self-experience with the brand and perceived company support, for predicting brand loyalty in small unorganized retailers.Using Structured Equation Modelling on data collected from 543 retailers, the proposed hypothesized paths have been tested. The results strongly support the proposition made. This study extends the application of the existing attitudinal – behavioural framework of brand loyalty to retailers and puts forward a vital and a unique way for marketers to get these retailers on-board and work as an influencer to push their brand.     

The Roles of Business Ethics in Conflict Management in Small Retailer–Supplier Business Relationships

Any ongoing relationship involves conflict. While facing conflict can be a serious matter for small firms with limited resources and capabilities, little is known about conflict management or the role of an ethical foundation, or business ethics, for small businesses. This study examines some influential factors regarding conflict management and the role of business ethics in satisfactory business relationship building in the context of small retailer–supplier relationships. The proposed model identifies (1) the relative importance of business ethics and role performance as antecedents and (2) two dimensions of satisfaction (social and economic) as consequences. The data, collected from small apparel retailers in the United States, clearly demonstrate the powerful role of business ethics. The positive perceptions of small retailers regarding supplier business ethics significantly reduces retailer–supplier conflict and increases retailer–supplier social satisfaction. Supplier role performance does not contribute to a reduction in retailer–supplier conflict as perceived by small retailers, but it does enhance the economic satisfaction of retailers, which further increases their social satisfaction. The functional benefits of conflict provide interesting insight. Providing several meaningful implications, this study demonstrates the unique aspects of conflict management within small retailer–supplier relationships.     

Environmentally conscious consumption: The role of retailers and peers as external influences

Environmentally conscious consumption is one of the key concerns in modern society generally, and increasingly among the consumer population. However, consumers often overstate their willingness to purchase environmentally conscious products, with global purchasing of these products relatively low. Much research has considered the role of drivers internal to an individual in making such consumption choices; however there is less knowledge as to how external influences may impact environmentally conscious consumption behaviour. As retailers increasingly strive to adopt and communicate their environmentally sustainable business practices, and encourage parallel consumer behavior, the question arises: what role do retailers play in influencing consumers’ environmentally conscious consumption? In this paper we investigate this notion, specifically how external influences (the retailer and peers) impact environmentally conscious behavior. We investigate this behavior in terms of two outcomes; sustainable consumption (direct costs) and willingness to accept environmental taxes (indirect costs). Our research demonstrates that retailers can influence consumers to be more environmentally conscious in their consumption, with retailer influence a stronger mediator than peers in this relationship. One important implication of this research is that retailers have the opportunity to shape environmentally conscious consumption if they adopt sustainable business practices.     

Incremental Innovation and Business Performance: Small and Medium-Size Food Enterprises in a Concentrated Industry Environment

Past studies have analyzed issues pertaining to the definition of innovation, methods of measuring innovation and the relationship between organizational characteristics and innovation orientation. Extant studies have adopted a large business or a technologically intense context of study. By studying the adoption of new products, methods, systems, markets, and supply sources in small and medium-size seafood retail enterprises, this study reviews innovation and the adoption of innovation in a broader and novel context. Seafood retailers in this study operate in a concentrated industry environment where two large supermarket chains account for more than 70 percent of national food retail sales. The seafood retailers operate in a highly competitive environment, the industry is maturing, the firms are not very advanced technologically, and the sector has a disproportionately large number of firms owned and operated by persons of non-English speaking backgrounds. The results of the study indicate that incremental innovation offers substantial competitive advantages to small and medium-size firms, that incremental innovations can be adopted and operationalized rapidly by entrepreneurs with different cultural backgrounds and skills, and that small and medium-size firms that focus on sales and marketing innovations are profitable and are able to compete successfully with large businesses.     

Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality

To ensure a high level of service quality (SQ), retailers think about offering self-service information technologies (SSIT) at the point of sale. However, the explanatory value of the SQ for SSIT adoption is barely researched. Thus, the present study examines the mediation effect of SQ within the technology acceptance model. Building on data from a laboratory experiment using a fully functional application for Tablet PCs, the partial least squares approach is applied. The findings reveal that the perceived SQ partially mediates the effect of the attitude towards using on the intention to reuse. Therefore, retailers have to emphasize the service-related value of SSITs.