Shopping streets versus shopping malls – determinants of agglomeration format attractiveness from the consumers' point of view

The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers' point of view. This paper presents a theoretical discussion of the generic similarities and conceptual differences between shopping streets and shopping malls. Subsequently, the AF-specific characteristics perceived by consumers are compared and discussed with respect to their impact on agglomeration attractiveness. This leads to the development of a conceptual framework which is empirically tested using a web-based survey of almost 1000 consumers representing a typical urban central European retail market. The relative importance of nine distinctive AF characteristics on attractiveness was analysed using structural equation modelling. The findings proved to be quite similar for both shopping streets and shopping malls; the retail tenant mix and atmosphere had the highest relative importance.     

How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment

This study investigates how promotional activities, mall size, and past shopping experiences affect customer shopping duration, and elucidates how shopping duration induces immediate, transient, and long-term effects on customer decisions of whether and how much to buy in the offline shopping mall format. We simultaneously model purchase incidence, purchase amount, and shopping duration to examine empirically the constructs’ dynamic impacts. The proposed model is calibrated using six-year-long transaction data of 43,326 customers that patronize malls operated by a large retail firm. The results reveal that shopping duration leads to an immediate increase in the amount spent by customers in a given period. The transient effects of shopping duration on purchase incidence and amount are significantly positive. However, in the long term, while purchase frequency appears to increase with cumulative shopping duration, purchase amount is negatively affected. Further, shopping duration increases with the size of the mall visited and the level of promotion but tends to converge to a lower level in the long term. Managerial implications for effectively managing customer experience are discussed.     

物流价格管理的范式研究

本文认为,物流企业之间的无序竞争导致物流价格与价值背离,物流市场价格失控,物流企业利润水平低下。因此,必须对物流价格管理的相关问题进行界定,明确物流价格管理对象的内涵,构建适合我国国情的物流价格管理体系,明确物流价格管理的主体、客体、目标、方式、手段及检查监督等内容,以规范物流企业的价格行为,建立科学、合理的物流市场价格体系,营造友好合作、公平竞争的市场氛围,确保物流产业的健康发展。     

当代中国管理学主要流派研究范式和方法评析

目前中国管理学研究逐渐形成了全盘西化派、洋为中用派、中国式管理学派等三大流派。但中国管理学研究存在诸多问题,如今缺乏对中国本土化管理的研究和解读;在管理实战中隐藏着经济人、机械人的简单假设;研究目标远离“人本主义”命题;研究内容重工具轻视本质规律、重流程分析轻视哲学总结;研究方法不恰当、研究结论缺少实用价值。采用回归儒家人伦文化母体,引入《易经》的全息方法论,重视人性、人与人、人与事、人与物之间关系的研究,这是中国管理学未来发展的方向。     

中央高校基本科研业务费管理模式研究

为了不断提高专项科研经费的实施效益,推进高校自主科研创新能力的可持续性发展,文章以调研数据为基础,从顶层设计角度,深入探讨科研经费使用过程中存在的问题,提出新形势下切实可行的中央高校基本科研项目的管理办法．以期能够为中央高校基本科研业务费专项资金科学、有序的发展提供理论基础和管理建议。     

唐山职业技术学院物流管理专业的人才培养模式分析

在分析物流专业人才需求现状的基础上,对唐山职业技术学院物流管理专业的人才培养模式进行分析,提出了"1+2+1"的人才培养模式,即1个方向:服务市场需求;2个强化:强化实践能力,强化职业素质;1条道路:工学结合的发展道路。     

基于深度融合的酒店管理专业校企合作模式创新研究

当前,许多高职院校在校企合作方面出现的一些问题是由于只做到了过程上的衔接,忽视了对专业、酒店、学生三方利益的考虑。深度融合模式的前提是目标的融合,利益的融合。深度融合的基础应该建立在合作成果的三方共享上,专业寻求发展,酒店寻求盈利,学生寻求平台和职业发展。构建深度融合体系的关键因素是目标融合、资源融合和过程融合。     

组织支持感对组织公民行为影响的研究

组织支持感用于表示员工对组织是否重视和关注他们的幸福感的感受,组织公民行为是个人角色之外的有益于组织的利他行为,有助于员工的团队合作,发掘每个人的工作潜能,提高组织的生产力和管理效率。研究表明,员工越是感受到来自组织的支持,就越多地表现公民行为。通过提升组织支持感可以提高员工的组织公民行为,上级支持能够有效地提高组织支持感而促进组织公民行为的提高。如果管理者希望员工表现更多的组织公民行为,就应对员工提供更多的组织支持。     

基于胜任力的保险职业经理人绩效评价体系构建

在基于胜任力的保险职业经理人绩效评价体系构建中,首先引入了胜任力的概念,在相关研究成果的基础之上采用关键词频法,筛选保险职业经理人胜任要素;然后结合胜任素质词典和咨询相关专家意见,设计关于保险职业经理人的胜任力要素的调查问卷;最后对调查问卷的结果数据,使用SPSS软件进行分析,确定了我国保险职业经理人生日人力评价指标,得出保险职业经理人5因子评价模型,确定了各个胜任要素的权重,最后建立保险职业经理人绩效评价模型。