Implementation of yield management practices in service organisations: empirical findings from a major hotel group

This article presents findings on the development and implementation of a centralised yield management project by an international hotel group in its over 160 hotel units. Data were collected over two years from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralised yield management project is contextually a very complex and challenging task. Major problems and difficulties appear to have originated from the participant company's organisational structure and culture. In addition, a high labour turnover, poor HRM practices, ongoing developments and changes across the company seem to have had an impact on the implementation of yield practices. The existing literature on yield management seems to view yield implementation as a tactical activity and therefore fails to explain the strategic implications of deploying yield practices in service organisations. The overall recommendation of this article are that scholars and practitioners working in this area should view yield implementation more from the perspectives of strategic management and change management fields.     

Contingent Work and Its Contradictions: Towards a Moral Economy Framework

This article proposes the lens of moral economy as a useful ethical framework through which to assess HRM practice, with a particular focus on the strategic use of contingent work (??non-standard?? employment practices including temporary, agency and outsourced work). While contingent work practices have a variety of impetuses we focus here on their strategic use in the pursuit of economic and flexibility goals. A review of the contingent work literature conveys mixed messages about its outcomes for individuals, and more opaquely, for organisations: on the one hand transferring risks yet on the other, creating opportunities. A moral economy lens views employment as a relationship rooted in a web of social dependencies, and considers that ??thick?? relations produce valuable ethical surpluses that represent mutuality and human flourishing. Applying such an approach to the analysis of contingent work enables a fresh interpretation of contradictory individual and collective outcomes observed in the research literature. We suggest that evaluations informed by moral economy offer a more holistic appraisal of HRM practices such as contingent work, where both economic and social opportunities and costs can be more fully seen. In this way we not only highlight the ethical inadequacies of neglecting the human in HRM but also the conceptual pitfalls of analytically separating the economic from the social.     

The Link Between Human Resource Management and Company Performance

ABSTRACT

There seems to be a widespread agreement that human resources are the main source of competitive advantage in modern companies. Consequently, the traditional personnel function is being transformed into the human resource management (HRM), which, in turn, is becoming a part of strategic management with the goal of integrating HRM activities to fit business needs. In this paper, we analyze the transformation of personnel function in Slovene companies, which had to change their behavior due to the transition from socialist to market economy and increased competitive pressures. Our analysis leads to the conclusion that Slovene companies use many different personnel models. Transformation of traditional personnel function into HRM occurred mostly in those companies, which place greater emphasis on people-related goals when formulating business strategy. However, the positive effects of this transformation on company performance still have to be confirmed.     

制造业服务化战略竞争优势构建的理论框架——基于制造业的多案例分析

制造业服务化作为传统制造业企业重构竞争优势的重要战略手段受到学界高度关注,但对于以生产制造为主导的传统制造业企业应如何成功构建服务化战略竞争优势,企业在竞争优势构建中需要具备哪些关键资源或能力等问题,现有研究鲜有涉及。鉴于此,以我国三家具有代表性的典型制造业企业为例,运用扎根理论研究方法,分析影响制造业服务化战略竞争优势构建的内外部关键因素,构建以“企业关键资源—企业独特能力—企业竞争优势”为框架的概念模型。研究发现,支持制造业服务化提供物开发与提供的内外软性无形关键资源是成功构建制造业服务化战略竞争优势的基础,而基于企业这些内外部关键资源衍生的能够支持客户特定情境服务需求的企业独特能力是成功构建制造业服务化战略竞争优势的关键,即制造业企业不仅要储备和培植以具有路径依赖、因果关系模糊的软性无形资源为主的内外部关键资源,而且要强化基于关键资源的企业独特能力的开发和培育。此外,组织内部管理层和员工层两个不同组成部分服务导向价值观的秉持对作用于制造业服务化战略竞争优势构建的企业独特能力有正向调节影响作用,即管理层和员工层秉持的服务导向价值观正向调节影响企业独特能力的强弱。     

The performance implications of strategic capital for public leisure providers

Strategic capital has emerged as a key source of competitive heterogeneity in the private sector. Despite this, little is known about the performance implications of strategic capital in public organisations. Adopting a resource-advantage perspective, we examine the performance implications of strategic capital for public leisure providers. Analysing data generated from public leisure providers, we find that effective strategy implementation enables leisure providers to exploit comparative advantages, which is itself a source of sustained advantage. Furthermore, high performers are endowed with significantly greater levels of strategic capital – which include ‘strategy commitment’, ‘implementation support’, ‘implementation effectiveness’, and ‘learning’ – in contrast with low performers. Important differences between internal and external approaches to provision are also identified and discussed, along with the implications of this study for researchers and public policy.     

Strategic prescriptive theories in the business context of an emerging economy

Three strategic theoretical concepts – design, planning and positioning – are examined for their relevance to the business context of Ghana. For design, the Ghanaian culture on respect for elders and authority is argued to be partly responsible for the ‘accepting’ nature of subordinates. Formal planning by organisations is mostly found with large companies and multinationals due to the influence of parent organisations. Firms seek to position on service reliability, value for money, branding, social responsibility and others. The paper contributes to knowledge and practice in African business by developing propositions around which organisations can achieve competitive advantage in the Ghanaian business setting during the application of the strategic concepts discussed.     

The Roles of HRM in CSR: Strategic Partnership or Operational Support?

As the implementation of corporate social responsibility (CSR) strategy requires promoting employee participation and initiating meaningful changes in organisational culture, the involvement of the human resource management (HRM) function in policy formulation and implementation is highly desirable. The relationship between the HRM and CSR functions is, however, under-investigated than other areas. Hence, there is a lack of clarity concerning HRM roles and the conditions under which they may be strategic or operational in nature. By drawing on data from interviews with 29 CSR and HRM professionals of large organisations in New Zealand, this paper argues that the role and contribution of the HR function in CSR is contingent on organisational variables such as the CSR structure, the scope and application of CSR and the nature of the HR functions. It concludes that in such contexts HRM is more likely to offer operational support in executing CSR rather than strategic input.     

The influence of human resource management in savings bank performance

The aim of this article was to analyse the value of human resources (HR) for competitive advantage and their influence on the firm's performance in the service industry. To achieve our goal, we have first proposed a resource-based framework to discuss the circumstances under which human resources can be a source of competitive advantage. Then, an empirical research was developed in the Spanish savings bank sector to analyse the relationship between HR management and the firm's performance. Our results, suggest that those savings banks which better combine their HR practices to create and to develop a strategic human capital pool have shown better levels of profitability and productivity.     

International briefing 6: Training and development in the United States

Increasingly, training and development is playing an important and strategic role in the economic success of US organisations (Marquardt, 1999, Tannenbaum and Yukl, 1992). US organisations recognise that they now operate in a new global economy, an economy which involves the use of advanced technologies and increased responsiveness to customers’ needs. It is becoming one that requires greater and greater innovation and flexibility in production, service delivery and market know‐how. American firms realise more than ever that employee knowledge gained through training and development has become a strategic necessity and more and more the source of strategic advantage (Drucker, 1994).     

企业能力、竞争优势与人力资源管理关系研究——基于能力的人力资源管理和战略人力资源管理的比较与整合

与员工能力与员工绩效关系的研究相比,目前对企业人力资本和员工与企业绩效和竞争优势关系的研究要抽象、模糊的多.论文在对基于能力的人力资源管理和战略人力资源管理研究分析的基础上,结合企业战略管理相关理论,将企业视为一个能力系统,阐明了员工能力,企业能力、企业竞争优势、企业绩效与人力资源管理的相互关系,进而将从个体视角探讨员工能力与员工绩效关系的基于能力的人力资源管理与从企业视角探讨人力资本、人力资源管理与企业绩效、竞争优势关系的战略人力资源管理二者有机联系起来,并指出企业可以通过构建和应用基于企业战略的员工胜任力模型来实施战略人力资源管理.     

High performance work practices in small firms: a resource-poverty and strategic decision-making perspective

High performance work practices (HPWPs) are human resource management practices aimed at stimulating employee and organisational performance. The application of HPWPs is not widespread in small organisations. We examine whether the implementation of coherent bundles of HPWPs (aimed at employee ability, employee motivation or at the opportunity to perform) depends on the scarcity of resources, as reflected in the size of the company, and on strategic decision-making in small firms related to the owner’s expertise and attitudes. In our research, a total of 211 employees from 45 small organisations were asked to rate the presence of HPWPs in their organisation. These averaged perceptions were linked to information provided by the owner–managers on the size of their firm and their own expertise and attitudes. The findings support that smaller but coherent bundles of HPWPs can be found in small organisations and that the implementation of these bundles depends on available resources, strategic decision-making and the combination of the two. These findings highlight the need to integrate the notions of resource poverty and strategic decision-making to understand the uptake of bundles of HPWPs within small firms.     

Friendly flexible working practices within the internal marketing framework: a service perspective

The purpose of this paper is to increase the understanding of the existence of work flexibility and its relevance to internal marketing. Friendly forms of work flexibility are critical to an improved understanding of the role internal marketing should have to achieve better service quality performance. This exploratory study is based on a sample of 2997 private-sector organisations provided by the CRANET survey. The results show the divergence in industry business patterns in the use of friendly and unfriendly flexible work arrangements. Service companies tend to use friendly flexible working practices in larger proportions. The analysis reveals a small negative relationship between unfriendly practices and service quality. These findings may suggest that service organisations tend to create more supportive environments when offering flexible work arrangements that are friendlier for individual workers and their families.     

A study on motivating employees’ learning commitment in the post-downsizing era: Job satisfaction perspective

From the resource-based perspective, organization learning is the foundation of firms creating their special resources and thereby increasing their competitive advantage. Organization learning is indeed derived from individual learning within the organization. However, many firms have adopted downsizing strategies to reduce the redundancy. Nevertheless, it had a great impact both on laid-off employees and remaining ones. The remaining employees lost their trust, loyalty toward the firm and eventually left. The consequence not only affected the firms’ daily operation but also impacted employees’ learning motivation for improving their ability to enhance the firm's competitive advantage. In the post-downsizing era, applying appropriate human resource management practices to motivate employees would be a critical issue. The study began with two psychological constructs: job satisfaction and learning commitment to explore the content of job satisfaction which significantly influenced remaining employees’ learning commitment. The study used both qualitative and quantitative methods to collect and analyze the data. The results revealed that the two criterion in job satisfaction “the relationship with colleagues” and “the relationship with the family” significantly influenced employees’ learning commitment. However, this was clearly different from managers’ subjective expectation. The findings provide important implications for both the research field and practical management of downsizing, employee motivation, cross-culture management and strategic HRM practices.     

Market-focused HRM in service organizations: Satisfying internal and external customers

This paper describes how the HRM function can positively influence the satisfaction of both its internal customers, such as, line employees, and external customers. Evidence is cited for how satisfaction levels in these internal and external markets often are correlated in service organizations. The management practices apparently associated with this correlation are described, concentrating on HRM's role in creating satisfied employees who are motivated and able service providers. The importance of customizing HRM practices to fit a specific market segment is emphasized.     

Public funding for product,process and organisational innovation in service industries

Innovation is important for the competitive advantage of firms, especially for service firms. We argue that public funding, such as that from national and international agencies, is likely to have a positive influence on firms' innovations by complementing private funding, such as that from foreign and/or domestic firms and organisations. Unlike manufacturing firms, service firms tend to lack complementary resources for innovation; therefore, the additional funding from public sources enables them to acquire the necessary resources for innovation. Empirical results support our arguments.     

Entrepreneurial networks: A Triple Helix approach for brokering human and social capital

Through utilising currently available Internet technologies, academic and governmental organisations can provide seedling companies in their incubators with additional competitive advantage through efficient access to markets, partners, knowledge and services both locally and globally. This paper proposes a Triple Helix approach for brokering social and human capital based on the skills brokerage business model. The skills brokerage business model is primarily suited for individuals and firms operating in localised settings. However, by using information and communication technologies, it is also possible to apply the model internationally for firms that need strategic partnerships in countries or regions other than their own. Coupled with the Triple Helix of university–government–industry interactions, it can propel innovation and the commercialisation of it beyond traditional boundaries of geography, such as the region and nation state. The paper also presents an Internet-based service that could be used to facilitate the brokerage process among the firms and people with relevant expertise and resources, and it discusses the implications this would have for a number of stakeholders, such as entrepreneurs, established businesses, service providers and business support organisations. This is still an emerging area and several themes for future research will be highlighted.     

The Effect of Organisational Vision on Service Quality Delivery

This study is an attempt to apply the concept of organisational vision to quantitative measures of service operation. Service organisations look at customer satisfaction ensuing from service quality delivery as a source of competitive advantage. To be able to contribute towards this end, vision must exert influence on the key variables job satisfaction and service effort of employees. The results show that organisational vision positively contributes to job satisfaction and service efforts of the participants working in a nationwide fast-food organisation.     

Human Resource Management Practice of Service Organizations: Evidence from Selected Malaysian Firms

ABSTRACT

One of the important features of human resource management (HRM) theory is that organizations need to develop HRM practices that are supportive of the organization's business practice. The HRM practice of an organization defines the role behaviour of its employees. Service organizations are unique and distinct from manufacturing organizations. Thus, service organizations need to develop the appropriate role behaviour. Empirical evidence shows that service organizations in the U.S. develop HRM practices that are distinct when compared with manufacturing firms. This study examined the extent to which this is also true in Malaysia. It also subjected this relationship to a more rigorous scrutiny by also controlling for the influence of other variables known to affect HRM practice.     

How Australian organizations use global communications

Global communications technology offers those organisations that embrace it many strategic advantages in conducting business overseas. Despite this, it has not been a technology that Australian organisations have rushed to implement.This paper investigates several Australian organisations and looks at their use of global communications technology. The organisations chosen are a mix of those that are Australian owned and foreign companies. Some of the organisations have been exporting their products or services for a number of years, whilst others are new to business operations on a global scale.Whilst the number of organisations researched is small, there appears to be a clear indication that global communications is a technology that all the Australian organisations (included in the research) have investigated. However they have then only proceeded to implement the technology, provided that it offers some definable form of competitive advantage when conducting business overseas.The organisations included in the research may not have had a definite management strategy in place for global communications initially, but, as the technology has become more efficient, has proven to be advantageous or has been accepted by an organisation's competitors, it has been included in management's strategic planning.The results also show that the implementation of global communications has enhanced profitability. However, the additional profit is not always derived from an increase in revenue but often a reduction in costs.The research shows that those foreign organisations with headquarters overseas have been much quicker to implement the technology for one or more of the following reasons: to increase their competitive advantage to improve company reporting to lower the costs of communication to provide more efficient methods of sharing common information.     

Organization Context and Human Resource Management in the Small Firm

This paper examines the relationship between organization contextual variables and human resource management (HRM) practices in small firms. The proposed model is based on an integration of theoretical perspectives, including the resource-based approach, institutional theory, transaction cost economics (TCE), and concepts from strategic management. The model is explored empirically, with qualitative and quantitative analyses of data collected from a sample of sixteen small Dutch firms. Specific contextual variables examined include company size, the presence of a collective labor agreement, having a large firm associate, either as supplier, purchasing group or franchiser, and the company's strategic orientation toward growth (growth strategy). An important finding is the significance of having a large firm associate. Companies with a large firm associate are more likely to report having employer-based training programs. As predicted, company size is associated with more formal HRM practices, including greater regularity of performance appraisal and greater likelihood of employer-based training. A weak relationship is found between a more growth-oriented strategy and greater formality of these two HRM practices. Predictions based on collective labor agreements are not supported. The paper concludes that the findings warrant further research on the relationship between organization contextual variables and the formalization of HRM practices, although a clearer definition of the latter variable is needed in future research.