首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献,搜索用时 31 毫秒
1.
The first objective of this study was to identify Australian consumers' decision-making styles for automobile purchases. Second, adding an innovation consciousness scale to the original consumer styles inventory (CSI) to assess Australian consumers' car purchase behaviour. Based on a sample of 214 respondents from Australian automobile consumers, exploratory and confirmatory factor analysis was conducted on Sproles and Kendall's (1986) CSI adapted for automobile purchases. As such, the validity of the CSI in the context of high-involvement purchases was tested. The results found that only two factors, ‘brand’ and ‘habitual consciousness’, of the original model were retained and other factors such as ‘investigation process’, ‘information search’, ‘value within budget’ and ‘innovation consciousness’ factors were confirmed for automobile purchase decision-making styles. ‘Innovation consciousness’ was proven to be one of the most reliable and valuable scales for automobile purchase decision-making styles in relation to Australian consumers. The paper also discusses suitable marketing strategies for automobile consumers in Australia. The current research should prove valuable not only to academic researchers but also to automobile companies/managers. The findings will also provide insight into how automobile companies could position themselves with respect to their marketing strategies in Australia.  相似文献   

2.
党的十八届三中全会明确指出:“经济体制改革是全面深化改革的重点,核心问题是处理好政府与市场的关系,使市场在资源配置中起决定性作用和更好地发挥政府作用。市场决定资源配置是市场经济的一般规律。  相似文献   

3.
4.
Abstract

This study investigates the enhancement of human capital with social capital in a start-up accelerator and how this integration affects the entrepreneurial learning experience. In particular, it examines the relative importance of the three components ‘know-what’, ‘know-how’ and ‘know-who’. The study involved thematic analysis of semi-structured interviews with participants in an Australian start-up accelerator that is delivered using ideas such as Design Thinking, the Business Model Canvas and Lean Start-up methodology. We find that although the programme emphasised ‘know-what’ and ‘know-how’, ‘know-who’ was most significant for participant learning. The results indicate that mentors and experts were especially helpful in shaping learning and in developing entrepreneurial networks. Moreover, our results show that the processes of ‘know-what’, ‘know-how’ and ‘know-who’ are interrelated – by knowing ‘who’, participants learnt ‘what’ and ‘how to’ through social learning. The research contributes to entrepreneurial learning theory and application particularly in the Asia Pacific context, by providing evidence that ‘know-who’ closes the learning loop for ‘know-what’ and ‘know-how’ as ‘know-who’ can actually provide entrepreneurs with the means to enhance their entrepreneurial self-efficacy.  相似文献   

5.
‘虎气’与‘猴气’相结合吴冰冰(长沙市西区个协)区个协基层干部的立足点是基层分会,面向个体工商户开展工作。归结起来,一是协助工商行政管理部门年检验照,进行监督管理。二是扶持和发展本地区的个体私营经济。三是积极向政府反映个体工商户的疑难问题和热点问题,...  相似文献   

6.
Abstract

This paper investigates the role of emotions and the prevalence of dissonant/incongruent choice behaviour within the context of ethical consumption. Based on 31 in-depth interviews with British consumers, the findings demonstrate that consumers consciously indulge in ‘ethical’ and ‘unethical’ behaviour (as defined by respondents themselves), often within short time frames, and that they often compensate for unethical choices by making ethical choices later on (and vice versa). The study provides evidence that positive and negative emotions are a key driver of this dissonant behaviour. Guilt is the most salient emotion, and a taxonomy of guilt in this context is derived from the data. Consumers are found to employ guilt-management strategies in order to sustain contradictory behaviour and manage cognitive dissonance. A conceptual framework is derived in order to summarise the observed role of emotions in ethical consumer choice. The paper also provides additional explanations of the manifestation of the attitude–behaviour gap.  相似文献   

7.
Abstract

This research provides theoretical rationale to explain how global retailers are able to harvest multiple ideas from diverse host-markets and add relevant new ideas into a standardized retail mix that is rolled out globally. To capture this bottom-up harvesting of local information embedded in host-markets, this study adopted the term ‘logalization’ from the economics literature and applied the absorptive capacity framework. Under the activation of absorptive capacity, host-market subsidiaries play a critical role in acquiring and assimilating relevant knowledge from the host market and disseminating it to headquarters. The home-country headquarters (HQ) then transforms relevant knowledge into an innovative standardized retail mix to exploit at the global level. The concept of ‘logalization’ differs from ‘glocalization’ found in the literature; glocalization incorporates the local context to establish a strategy at the local level, while logalization uses local information as a resource to develop a standardized strategy at the global level. The development of propositions is informed by semi-structured interviews with 10 managers employed by global retailers. By illustrating the logalization orientation, this research describes how global retailers can create an innovative retail mix by exploiting heterogeneous information from various host-markets to create and sustain a competitive advantage in the global market.  相似文献   

8.
ABSTRACT

This paper argues that marketing scholars should be paying a lot more attention to the rhetorical form which the economic historian Philip Mirowski – following the novelist David Foster Wallace – calls murketing. Combining philosophical, historical, economic and fictional resources, the paper first produces a synthetic account of what murketing is. Blurring calculated dishonesty with impassioned sincerity, murketing operationalises a double-truth dialectic which treats consumers as both subjects and objects within the process of their own persuasion. In order to indicate how murketing works, the paper then considers recent examples from murketing practice where allusions are made which are both cynical and gnostic, both conceited and intimate, and both earnest and ironic. The paper closes by indicating how its account of the theory and practice of murketing might inform the future study, consumption and regulation of advertising and marketing communications.  相似文献   

9.
Creating public value is problematic in a world of austerity. Joint private and public, and public-public, projects are now an established way of creating public value. Establishing joint goals within a context of different ‘own goals’ is important and difficult. A particular issue facing many organisations in seeking to negotiate joint goals in a collaborative project is that of getting all the key managers from both organisations together over enough of a sequence of meetings for agreements to be meaningful and owned by those who will deliver the project. The development of such goals can be significantly enhanced by (1) using a Group Decision Support System (GDSS) and (2) using a powerful conceptualisation of a goals framework comprising: a goals system; ‘core goals’; ‘meta-goals’; ‘negative’ goals; and ‘above and beyond’ goals. In the case of negotiating joint goals the use of a GDSS has increased productivity to such an extent that powerful negotiated agreements can be achieved with all key managers in the room in as little as one meeting. The combination of high productivity, anonymity, and the structuring of the data has also facilitated the uncovering of ‘negative goals’, and the development of ‘meta-goals’ and ‘above and beyond’ goals. This paper uses three real cases to illustrate the significance of a Group Support System’s contribution and to illustrate the different types of goals. In doing so the paper suggests that facilitating such outcomes requires a carefully designed strategic conversation necessarily supported by a GDSS to enable group decision and negotiation in practice. Two of the cases are from public-public collaboration in the health field, and the other from a private-public setting.  相似文献   

10.
While organic food is based on well-defined production criteria, the criteria for ‘local’ food are less clear. This study investigates the preferences and trade-offs of distinct consumer segments relative to organic production and several dimensions of local food (sales channel, size of company, and geographical location of animals used in the production). The analysis is based on a quantitative survey of 505 Danish consumers and a choice experiment involving beef salami. Data were analyzed in a principal component and a latent class analysis. We identify five consumer segments whose preferences for organic and local product attributes differed substantially. Most respondents considered geographical proximity in the raising of cattle to be the most important attribute and a third of the consumers were willing to pay a premium for organic salami. The segmentation provides more detailed information about stated consumer behavior than what is typically elicited when considering only average consumer behavior.  相似文献   

11.
Collaboration Engineering is an approach to create sustained collaboration support by designing collaborative work practices for high-value recurring tasks, and transferring those designs to practitioners to execute for themselves without ongoing support from collaboration professionals. A key assumption in this approach is that we can predictably design collaboration processes. In this paper we explore this assumption to understand whether collaboration can, in fact, be designed, and elaborate on the role of thinkLets in the engineering of collaborative work practices. ThinkLets are design patterns for collaborative interactions.  相似文献   

12.
This study aims to explore the different types of tourism innovation and to display distinctive innovation patterns by tourism small business. In particular, the purpose of this paper is to identify those non-technological factors of innovation that are specifically applicable to tourism small and medium enterprises (SMEs). Following a quantitative research approach, the empirical analysis carries out a logistic regression in order to determine the best predictors for different types of innovation. Data set consists on a survey conducted among 125 Andalusian hotel SMEs. Although the results indicate that the diverse categories of innovation – product, process, marketing and organizational – are explained by different sets of variables, it is possible to outline the results related to a number of firm's characteristics, such as dependency on tour-operator, geographic localization or co-operation.  相似文献   

13.
14.
The design of institutions, policies and units of analysis are all predicated upon the ways in which we see the world and explain change. Today, as the pace of change quickens due to technological advancement and growing technoeconomic interdependencies in a series of processes generally referred to as globalization, analytic frameworks which emphasize national systems have emerged to provide a unit of analysis through which to explain these changes and growing interactions. These frameworks have the allure of trying to incorporate the ways in which economies, markets and economic agents actually behave – with particular reference to innovation, knowledge, learning and institutions. Our purpose in this paper is to raise some questions about the importance of these frameworks from a policy (managerial) and analytic perspective, to outline some limitations of their utility, and to suggest some useful paths for investigation.  相似文献   

15.
According to Lynch, in his article Ethnomethodology and History, ethnomethodology offers a rich and valuable resource for studying the in situ production of history. In this article, we seek to lay out a research agenda for a ‘new business history’ that uses ethnomethodology to study ‘history-in-action’. Our aim is to show how an ethnomethodological history can be used to study the practical work of those tasked with ‘making history’. We discuss the value of ethnomethodology for core business history methods, including the production and use of historical archives and written records, the treatment of witness memories, (auto)-biographies and testimonies, and the production of official versions of past events from diverse historical sources of evidence. We conclude by outlining the potential of ethnomethodology as a distinct paradigm of enquiry, which marks it out from conventional social scientific approaches to the relationship between empirical evidence and theory-building, by discussing: (1) the value of studying the practical reasoning procedures used for generating and interpreting historical evidence; and (2) the value of opening up new forms of reflective practice for practitioners within the field.  相似文献   

16.
John Stuart Mill proposed that all policy precepts, be they in the areas of morality or prudence or aesthetics, are all subordinate to the precepts of the Art of Life. The value which he assumes in defining the Art of Life is the Principle of Utility. This principle, being normative rather than fact, can admit of no proof based solely on deductive inference. Yet Mill proposed considerations that he believed capable of rationally persuading one to accept his principle as the basic principle for the Art of Life. This paper aims to evaluate this argument. In particular, it tries to show that a crucial step, often thought to be a logical howler, is not to be so simply dismissed. It is shown that if one accepts certain theses from Mill's philosophy of science and of social science, concerning the composition of causes, then the crucial step is fully justified. It is also suggested that these theses of Mill's philosophy of science are mistaken. So Mill's proof of utility is, after all, unsound, but the reconstruction proposed shows it to be much more plausible and much more philosophically interesting than is often thought.  相似文献   

17.
<正> 某市一家企业1992年创利税100多万元,颇有“富名”,前不久却被执法机关封了银行帐号。究其原因,既不是经营不善,也不是产品难销,而是当地行政部门“劫富济贫”所致。原来,该厂1993年在行政干预下,先后为两家穷企业担保借贷。由于那两家企业经营无方,因而受“连坐”之累成了被告,好端端的一个企业就这样被搞垮了。据查,目前类似这种现象较为普遍,应当引起各级领导的高度重视。 “劫富济贫”违背了市场经济的客观规律。市场经济的基本规律之一是优胜劣汰,适者生存。凡是产品结构合理,经营机制灵活,管理方法先进企业,就生存,就发展,就不断壮大;凡是不能适应市场经济发展要求的企业,就会逐步萎缩,最终被淘汰。按照这一规律,对待企业的科学态度应当是“扶优限劣”,而不是“劫富济贫”。 “劫富济贫”,侵犯了“富”企业的自主权。《中华人民共和国  相似文献   

18.
More than 317 million children between the age of 5 and 17 are working in the world. Child labor is a persistent phenomenon, even though its incidence has subsided with economic development. In this paper, we conduct a panel study of 101 countries from 1980 to 2004 where child labor is proxied by the labor force participation of children aged 10–14. We look at the relationships between child labor and investments in human capital, foreign direct investments, countries’ openness to trade, and credit market constraints. We depart from the contributions of cross-country studies by employing a fixed effects instrumental variable (FE-IV) panel data model by employing a fixed effects instrumental variable (FE-IV) panel data model to account for unobserved heterogeneity and endogeneity of child labor and individual country-specific effects. We find support for the conclusions of the above-mentioned studies: countries that trade more and have a higher stock of foreign direct investment have less child labor. More generally, we find that trade openness, investments in human capital, and financial development are associated with a reduction of child labor. Child labor persists but tailored policies on trade, investment, and financial reform can lessen child labor along with economic growth, improvements in health, and rising standards of living.  相似文献   

19.
忽如一夜春风来,千树万树梨花开。如今,华夏大地正涌动着一股工程潮,诸如安居工程、再就业工程、希望工程、温饱工程、绿色食品工程、金桥工程、金卡工程、金关工程、“133”廉政立法工程……这一  相似文献   

20.
In this paper I briefly summarize Pastin's views on the problem of good business thinking (GBT) and the solution (Perspectival Analysis) which he offers. In discussing Pastin's solution I offer a number criticisms which call for further elucidation on Pastin's part. Specifically, I challenge his vagueness on which perspectives a manager must consider, the manner in which the moral components of these perspectives are to be evaluated, and whether Pastin is not in the end committed simply to an economic account of GBT. Finally, I contend that Pastin's account of GBT errors in being too intellectualistic and too individualistic. George G. Brenkert is Associate Professor at the University of Tennessee. His most important publications are Privacy, Polygraphs, and Work in Business and Professional Ethics Journal 1, No. 1 1981; Strict Products Liability and Compensatory Justice, in Business Ethics: Readings and Cases in Corporate Morality, edited by W. Michael Hoffman and Jennifer Mills Moore (New York: McGraw-Hill, 1984); and Marx's Ethics of Freedom (London: Routledge & Kegan Paul, 1983).  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号