山东省信息服务业发展地域分析

信息服务业是信息产业的一个重要组成部分,它在国民经济发展中起着重要的作用。分析山东省各地区信息服务业发展现状,运用神经网络对山东省各地区信息服务业发展水平进行归纳分类,根据分析结果对各地区信息服务业进行系统研究。     

Japanese Professional Business Services: A Proposed Analytical Typology

This paper explores certain characteristics of Japanese professional business services (PBS). The aim is to develop an analytical typology consisting of the three dimensions – organizational linkage, service market, and competitive situation – for analysing the obtained empirical data. This typology has been developed in order to increase the understanding of how Japanese companies operate within this sector and also to examine the reasons behind the fact that Japanese business services seem to be marginalized in an international context. This typology could serve as a theoretical frame for comparing Japanese companies with western companies in future research. This research is based on empirical material collected in Japan in the spring of 2001, covering research institutes, general trading houses and insurance companies. Using the constructed analytical typology, the findings reveal that strong organizational linkages have generated a business service market where diversification of service supply within companies is common. However, there are strong indications of a changing business environment with increased competition and further specialization among business service firms. Furthermore, the findings indicate that Japanese companies have difficulties competing with highly-specialized and reputable western business service firms.     

服务业外资对区域经济发展及产业结构的影响——以浙江省为例的实证分析

服务业利用外资占总利用外资的比重日益增加。本文对浙江省服务业外资与GDP、人均GDP、服务业比重之间的关系进行了实证分析,由此判断服务业外资在促进区域经济发展和产业结构升级中的作用,并在此基础上提出了政策建议。     

Consumer views of self-service technologies

This study examined how customers perceived and classified a set of 12 self-service technologies (SSTs) based on multidimensional scaling. The authors describe first, how the classifications developed by Lovelock are perceived by consumers and then, how the individual SSTs map onto those classifications. Results of the study show that 67% of the variance in classification is explained by two dimensions of customization/standardization and separability/inseparability. The authors also propose a typology for the SSTs based on their groupings in the classification framework. The authors discuss the managerial implications of the findings and suggest directions for future academic research.     

Electronic and in-person service quality of hybrid services

The service industries have experienced dramatic changes in service delivery format because of fast-paced innovation in information technology. Hybrid services involve service deliveries through conventional and technology-enabled environments, each of which is complementary and non-interchangeable. However, limited research has examined consumer behavior in response to a series of relevant service episodes in different channels at different points in time. In other words, how customers perceive service quality at each service encounter and how the cumulative effect of these perceptions influences customers’ overall service value assessment and satisfaction remain unclear. This study addresses this research gap by investigating the sequential influence of e-service quality on in-person service quality in a hybrid service format in which interpersonal and computer-mediated services coexist but at different points in time. Empirical analysis shows that e-service quality directly and positively affects in-person service quality, which fully mediates the effects of e-service quality on perceived value and customer satisfaction. The sequence of service encounters matters because in-person service quality perception has a stronger effect than e-service quality on customer metrics. Cumulative quality perceptions significantly influence perceived value and overall customer satisfaction. Theoretical and managerial implications are presented in the discussion.     

服务角色转型与信息服务贸易创新

21世纪的服务型社会倡导的是服务理念和服务内涵的创新与变革,经济服务化理论强调服务涉及一切商品与非商品性质的服务产品,服务的对象是整个社会。在未来的经济服务化社会中,知识和信息技术密集型服务经济和贸易将逐步取得主导地位,服务贸易将从传统的实体贸易主导型向虚拟空间和网络技术支持的无形贸易及低污、低耗、生态环境和谐与可持续发展的绿色服务贸易主导方式转型,服务贸易将呈经济低碳化、发展和谐化的前景趋势。     

美国服务贸易发展的现状、原因及对我国的启示

随着经济服务化程度的深化,服务业和服务贸易在一国经济中的地位日益重要。各国争先把服务经济作为发展本国经济的重中之重。其中美国更是服务经济发展的典范。本章从分析美国服务贸易的现状和特点入手,揭示其发展的原因,以期望从中找到为我国服务贸易发展所借鉴的经验。     

A Reconceptualization of Manufacturers' Service Strategies

Purpose: As part of service infusion, manufacturers use services to differentiate their products and provide growth. Although several attempts have been made to classify manufacturers' service strategies and offerings, most have been based on small purposive samples. The purpose of this article is to create a generic typology of manufacturers' service strategies.

Methodology/approach: The unit of analysis was the manufacturer or strategic business unit. The data collection was based on a survey of 145 B2B manufacturers in the United Kingdom.

Findings: Three categories of service offerings were identified: product-attached services, operations services on own products, and vendor independent operations services. These categories are used to specify three generic service strategies: Services Doubters, for whom services are not a strong differentiator with no focus on any category of service offerings; Services Pragmatists, for whom product-attached services are a key differentiator; Services Enthusiasts, for whom services are both a product differentiator and an enabler of growth, with all three categories of service offerings important.

Research implications: Whereas prior studies tend to use the concepts of service strategies and categories of service offerings interchangeably, we find empirical support for the importance of making a clear distinction between the two concepts.

Practical implications: Manufacturers can be classified according to their services strategies. For Services Doubters service infusion is unlikely to be an appropriate approach to creating differentiation. For Services Pragmatists services play a crucial role in creating product differentiation. Services Enthusiasts use services to both differentiate their own products and also develop services-led growth.

Originality/value/contribution: The paper exposes an ambiguity in the extant literature, with a manufacturer's categories of service offerings used as proxies for service strategies. A new typology of service strategies is presented based on categories of service offerings, which provides insight into how manufacturers infuse services.     

辽宁省生产性服务业发展的问题与对策

本研究从辽宁省发展生产性服务业的SWOT分析入手,从生产性服务业增加值、产业结构、地区发展、产业聚集、发展水平等五个方面剖析辽宁生产性服务业发展中存在的问题,并提出促进辽宁省生产性服务业的发展思路与对策。     

Taking services to foreign markets: A taxonomy of Brazilian service firms

This study develops a taxonomy of international service firms from an emerging market, Brazil, and assesses whether there are significant differences in international performance between the groups. After an extensive literature review, a survey was carried out with a sample of international service firms located in an emerging economy, Brazil. Using as a departure point two theoretical perspectives, the internationalization process theory and industrial organization theory, in addition to service dimensions extracted from the empirical service management literature, the study identifies four groups—large traditionals, generalist neophytes, solitary traditionals, and daring differentiators—based on firm characteristics, international services delivered, internationalization process characteristics, and international strategies adopted. The findings suggest that there are significant differences in performance between the groups.     

Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India

ABSTRACT

This study investigated the differences in advertising strategies of services marketers in two culturally distinct markets by classifying services on the basis of search, experience, and credence attributes. A content analysis of 221 service print ads revealed that the type of service serves an important role for using appeal and service quality cues in service ads. In the case of credence services, ads in India are more likely to contain a reliability dimension of the service quality, and ads in the United States are more likely to utilize responsiveness cues.     

中国碳金融服务体系构想

在我国,低碳发展模式已经确立,碳排放交易系统即将推出,相关主体对碳金融服务的需求将极大增加。然而,就目前的情况来看,我国尚未建立健全碳金融服务体系,这恐将成为我国低碳发展的掣肘。本文在梳理碳金融服务相关研究文献的基础上,从资金融通和风险管理两个方面解构碳金融服务需求,并分析了其特点,依据分析结果及我国碳金融服务现状提出了我国碳金融服务体系架构的设想。     

Positioning strategies for branding services in an emerging economy

ABSTRACT

The concept paper adopts a positioning type for the purpose of branding services in a transitioning economy. The consumer-based typology is deemed appropriate and relevant as it represents consumer expectations, reflecting the paper’s key argument that consumer-based positioning strategies are appropriate for branding purposes. Consequently, the paper adopts a positioning type for illustrative purpose. The three positioning strategies adopted were—‘service reliability’, ‘social responsibility’, and ‘branding’ apply to the Ghanaian context. The ‘service reliability’ strategy has a ‘universal’ appeal and is the most prevalent in application. The ‘social responsibility’ to a large extent reflects the caring and community-based nature of the Ghanaian society, whilst the ‘branding’ strategy appears more applicable to international than local firms. The paper contributes to theoretical knowledge in its key assertion that the application of consumer-based positioning strategies for branding is appropriate and beneficial. Practically, the derived propositions will guide the manager in decision making on branding.     

中国服务业外商直接投资与服务贸易的关系——基于VAR模型的实证研究

本文利用VAR模型对中国服务业外商直接投资与服务贸易的关系进行了实证研究,结果表明,只存在服务出口、服务进口分别是服务业外商直接投资的单向Granger原因,服务业外商直接投资并不是服务出口和服务进口的Granger原因。从长期来看,服务业外商直接投资与服务出口、服务进口均是替代关系,短期来看,服务业外商直接投资与服务出口、服务进口是较弱的互补关系。     

服务业发展循环经济的保障体系研究

服务业是经济持续发展的主要增长点,是缓解就业压力的主渠道。随着一、二产业循环经济的发展,客观上要求为其服务的服务业加快发展循环经济。我国服务业在发展循环经济的过程中,存在着以下问题:发展缓慢、观念落后、内部发展不平衡、自身循环水平低、地区间服务业发展不协调等,而要解决这些问题就必须运用循环经济的理念思想,构建服务业发展循环经济的行政、法律、经济、社会等保障体系。     

A critical examination of service loyalty measures

Abstract

Service loyalty is attracting growing interest as a result of the important role that services play in today’s global economy. Advances in technology have increased the demand for a services-based economy and prompted a shift from a product-centred logic to a service-centred logic. Despite general agreement between researchers and practitioners of the strategic importance of service loyalty, and growing acceptance of a dynamic or processual perspective, scales used to measure the dynamic view of service loyalty can be criticised for their lack of methodological robustness. This paper contributes both theoretically and practically by critically examining these service loyalty scales and proposing a new multi-item scale based on Oliver’s (1997) conceptualisation using a mixed-method study. Qualitative and quantitative data were collected from UK retail bank customers using in-depth interviews and an interviewer-administered survey. A two-step structural equation modelling strategy was used to validate the measurement and structural models. The results provide support for a four-dimensional scale of service loyalty. This study provides service researchers and managers with a better understanding of service loyalty and presents them with a robust scale for its measurement, in turn improving their ability to draw accurate conclusions.     

我国生产性服务业外商直接投资的现状与趋势分析

本文着重阐述生产性服务业外资的发展状况及其战略地位,并对生产性服务外资的投资总量和投资行业进行分析。最后对生产者服务业外资的发展趋势作出了简要的分析。     

生产性服务贸易对制造业生产效率影响的实证研究——基于价值链视角

随着经济发展和资源配置的全球化,生产性服务贸易与制造业的相互作用日益加深,有效地开展生产性服务贸易可以发挥规模经济从而提高制造业生产效率和资源配置效率。文章基于价值链视角,分析了生产性服务贸易与制造业分工的可能性并对其生产效率的影响程度进行了实证分析,结果表明不同生产性服务贸易部门对不同要素密集度制造业生产效率的促进作用和作用路径并不一致。根据分析结果,提出了针对不同制造业重点选择不同的生产性服务贸易部门和贸易方式,同时有效保护我国生产性服务业发展的对策建议。     

中国流通服务业影响力实证研究

本文运用多元回归分析方法,计量分析流通服务业对国民经济的直接与间接贡献,得出三个主要结论:流通服务业作为一个产业规模较小,传统方法的分析低估了流通服务业对经济增长的外溢作用;流通服务业对宏观经济的贡献力、对区域经济的辐射力、对上游产业的控制力以及对消费的服务力,使其在宏观经济中稳居基础产业地位;由于流通体制的制约和传导机制的阻塞,流通服务业对经济增长和社会发展的巨大作用还没有充分显现出来。     

Framework for the classification of service standardisation

Literature on services refers to standardised services without describing what a standardised service is. This becomes problematic when attempting to apply a practice suited to standardised services to services that may not be standardised. A framework is developed to assess if a service is standardised or not. The methodology used is to use literature and apply examples to each dimension of the framework to give guidelines in assessing the level of standardisation of the individual dimensions and thus the overall service. The outcome is a qualitative framework with guidelines related to each dimension in improving the assessment of a service’s level of standardisation. This framework is applied to a case study to illustrate the application of the dimensions. The dimensions used as the basis of the framework are shown to be relevant as dimensions that describe the level of service standardisation.