一种新的服务开发理念:可持续服务创新

随着环保和可持续发展的观念日益深入人心,环保意识和环保消费创造了新的市场需求,不仅在制造业领域,而且在服务业领域都应当重视和实践可持续发展式的经营管理。将可持续发展的思想用于服务创新理论的理念,对实施可持续服务创新具有重要意义。归纳总结可持续服务创新的主要途径,旨在引起服务业对可持续发展思想的足够重视,为实施可持续服务创新提供一定的参考。     

国内服务创新研究现状及其评述

本文通过对中国期刊网和维普全文数据库上的服务创新文献的检索,分析和评述了国内有关服务创新的研究成果。从目前文献看来,近些年,国内学者越来越多地开始关注服务创新领域的研究,其研究内容大体集中在服务创新策略、顾客与服务创新、服务创新特性、服务创新过程、服务创新类型、科技对服务创新的影响、服务创新与人力资源等方面。论文在综述的基础上提出了值得进一步研究的一些问题。     

The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx

In this article we present an in-depth case study to better understand the underlying market orientation concept in relation to bringing new technologies to the marketplace. We use the case history of the anti-arthritis drug Vioxx, developed and marketed by the company Merck & Co. Inc that allegedly killed thousands of customers. The case shows how market orientation can take shape and how the key components may form an explosive cocktail prone to problematic behaviour rather than a synergistic set of orientations that creates value for customers. From the data covering 20 years, it is clear that a consumer orientation and competitor orientation, for example, are difficult to internalise and balance by employees. A competitive orientation seems to lead to tunnel vision regarding profit and market share outcomes. Implications for the fundamental market orientation concept, innovation management, together with management challenges are discussed.     

论企业新产品开发与企业R&D活动的关系

新产品开发是企业求得生存与发展的关键 ,但企业新产品开发离不开企业R&D活动。企业R&D不仅是企业新产品开发的重要环节 ,而且渗透于企业新产品开发的全过程。企业R&D投入在企业新产品开发投入中占有很大比重。企业R&D活动为新产品开发提供源技术和保障 ,企业R&D的层次决定着企业新产品的生命力、竞争力和R&D收益率。企业新产品开发数量、周期和模式决定企业R&D活动的频度、速度、广度和深度     

金融创新视域下农产品贸易的发展格局与高质量发展对策研究

中国作为农业大国,在农产品贸易方面取得了一定的发展,现已成为世界农业贸易大国。中国农产品贸易极大缓解了国内农产品剩余压力,增加了国内农民的经济收入,促进了中国农村地区的建设和发展。但是在整个发展过程中,仍然存在金融支持力度不够、金融创新不足等问题,这些问题严重制约了中国农产品贸易的发展。从金融创新视域入手,分析了中国农产品贸易的发展格局,研究了当前中国农产品贸易存在的问题,最后提出针对性对策,以期在一定程度上帮助提高中国农产品贸易金融创新力度,促进中国农产品贸易的健康发展。     

The influence of innovation orientation in human resource management on new product development: The moderating role of innovation type

Despite substantial prior research on new product success, there are still high failure rates. Why might this be the case? This paper argues that (1) the most important determinants of new product success involve managerial behavior and therefore a need exists to examine the influence of innovation orientation of human resource management (IO-HRM) on these determinants, and (2) these relationships are moderated by the type of innovation, product versus service. Data from 275 product innovation projects suggest that IO-HRM is a significant predictor of not only new product success but also its prime determinants: the proficiency of development activities, product advantage, marketing synergy, and top management support. Further, the linkage between IO-HRM and new product success and marketing synergy is found to be stronger in service than in product innovation projects.     

顾客参与新产品开发的绩效影响:产品创新类型的调节效应

顾客参与企业新产品开发对新产品开发绩效有着重要影响,在处于转型经济背景下的中国进行相关研究更有着极为重要的战略意义。文章以B-B市场中的制造企业为研究对象,构建了以产品创新类型为调节变量的顾客参与对新产品开发绩效差异化影响的调节效应模型。研究表明,顾客参与对新产品开发时间绩效与创新绩效的积极影响会受到产品创新类型的调节作用;但产品创新类型对顾客参与和财务绩效关系的调节影响不显著。     

我国现代服务业发展趋势研究

我国现代服务业在国民经济中的比重不断提高,现代服务业内部结构不断优化升级,服务创新是现代服务业发展的根本手段,全球化是现代服务业发展的重要方向.认真分析和正确认识现代服务业发展趋势,对于发展我国现代服务业,提高现代服务业比重和水平具有十分重要的意义.     

Is the more always better? A comparative study of internal and external integration practices in new product and new service development

This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious benefits, this article examines the possibility that a nonlinear relationship in the shape of an inverted U exists between innovation success and the antecedents examined in this research. The present study also addresses scholars' call for research to investigate differences in the drivers of new product and new service success. The findings suggest that differences exist in the nature of the relationship—that is, linear versus nonlinear—between cross-functional integration, customer integration, and interfirm collaboration and innovation success in a new product versus new service setting.     

浅谈我国网络信息服务业的创新与发展

发达国家的网络信息服务业具有投资强度大 ,产值高、实施整体化发展战略、实行企业化管理等特点 ,与之相比 ,我国的网络信息服务业存在一定的差距 ,我国的网络信息服务业应在制度、管理、技术、人才、服务形式等方面进行创新与发展     

FDI对我国高新技术产业技术溢出效应分析

本文借助C-D函数,实证并分析了FDI对我国高新技术产业内资企业产出、自主创新能力、新产品开发的影响。研究表明,外资通过竞争效应、人员流动效应、示范效应以及产业关联效应等带动高新技术内资企业劳动生产率提高,从而促进内资高新技术企业产出总量增加;但较大的内外资企业的技术差距和较弱的技术消化吸收能力抑制了FDI对航空航天器制造业自主创新能力的提升;较高的外资企业市场集中度和市场开放度,不利于电子及通信设备制造业以及电子计算机及办公设备制造业新产品市场开发。文章据此探讨了相应的对策建议,以期为高新技术产业更好地利用外资提供有益的思路。     

近五年我国科技社团会员发展与服务研究现状

党中央高度重视党的群团工作,近年来先后出台了一系列文件政策,对新时代科技社团会员发展与服务工作提出了新的更高要求。在科协系统深化改革的背景下,本文对近五年我国科技社团会员发展与服务相关研究文献进行了综述,梳理了科技社团会员发展模式和会员服务形式,比较和总结以往的相关理论成果,以期为我国科技社团会员发展与服务相关理论研究提供基础,同时并借助现有理论成果为实践工作提供指导和借鉴。本研究对于加快会员发展,提升会员服务质量,夯实组织基础,进一步推进治理结构和治理方式改革、建设世界一流学会具有重要意义。     

The Influence of Green Innovation Performance on Corporate Advantage in Taiwan

The purpose of this study was to explore whether the performance of the green innovation brought positive effect to the competitive advantage. This study found that the performances of the green product innovation and green process innovation were positively correlated to the corporate competitive advantage. Therefore, the result meant that the investment in the green product innovation and green process innovation was helpful to the businesses. This study argued that the businesses should cognize the correct value and positioning of the green innovation.Dr. Chen is the assistant professor in the Department of Business Administration in National Yunlin University of Science & Technology in Taiwan. His research focused on management of technology, innovation management, corporate environmental management and intellectual capital. Dr. Lai is the professor in the Department of Business Administration in National Chengchi University in Taiwan. His research focused on management of technology, new product development and operation management. Dr. Lai is also the legislator in Taiwan. Dr. Wen is the professor in the Graduate Institute of Technology and Innovation Management in National Chengchi University in Taiwan. His research focused on corporate environmental management, marketing management of technology and entrepreneurship management. Dr. Wen is also the head of the EMBA (Executive MBA) program in the College of Commerce in National Chengchi University in Taiwan.     

复杂产品系统技术创新过程及其成功的关键因素研究

cops在现代经济发展中发挥着重要作用,已经成为国民经济的支柱。同时cops的技术创新过程与普通规模化产品有着显著的不同,传统的创新管理理论不适合来指导cops的创新。研究了cops技术创新的独特过程,并在此基础上分析cops技术创新成功的关键因素。     

A Learning Framework for Customer Integration: Know-How Acquisition, Dissemination and Utilization

Successful product innovation has increasingly been recognized as an outcome of integrating customers in the new product development process. Despite the attention of this research subject, the comprehension of how to learn from customers is still limited in scope and in depth. This research investigates ‘learning’ in the customer integration context and discusses a conceptual framework from learning theory with customer know-how acquisition, dissemination and utilization as critical steps. The paper reports a comparative case study of new product development projects in a business-to-business context. The findings show empirical support for the developed framework and demonstrate the importance of a differentiated consideration of the three steps. They lead to determinants for successful customer know-how integration in new product development projects.     

关系范式下新产品开发模式的变革

市场的成熟和技术的进步推动着营销从交易范式转变为关系范式。在关系范式下新产品开发在企业经营中的地位有了很大的提升,新产品开发模式本身也发生了根本性的变化。本文以关系营销的核心特征为理论依据,通过对交易范式和关系范式下新产品开发模式的比较研究,凸现关系范式下新产品开发模式的特点———“3I”,旨在为中国企业转变新产品开发模式,提升企业竞争力提供有益参考。     

创新的魅力

人们对于司空见惯的东西,总有一种冷漠的心理。而喜新厌旧是人们另一种普遍的心理。在商业心理学上,求新动机指的是以追求商品的新颖、奇特、时尚为主要目标的购买动机。创新就是迎合消费者求新动机的一种手段。创新是指实行对生产力要素的新的组合上。据此,我们把创新分为产品创新、促销创新、价格创新、市场创新等几种形式。