The NEP Scale: A measure of network export performance

The interdependence between varying participants in exporting networks that has resulted from processes of globalization magnifies the inadequacies of using single-item measures and internally oriented perspectives to assess export performance. In order to overcome these concerns, we developed a network export performance (NEP) scale using as a basis network theory, a diversity of network-oriented indicators and different types of respondents. The final multi-dimensional NEP Scale includes 25 items grouped into five dimensions: (a) overall export venture performance, (b) relationship performance with the importer versus competitors, (c) relationship performance with the supplier, (d) product quality performance of the supplier, and (e) importer's satisfaction with the quality of the supplied product. Findings reveal that the flow of communication and interaction within exporting networks is positively and significantly associated with all of the five dimensions of the NEP Scale. Discussion centers on implications of this scale to network theory, international business, and to the managerial development of exporting strategies. The article closes with directions for future research.     

Consumer dissatisfaction as a measure of market performance

This paper summarizes two earlier papers on (a) a taxonomy of consumer satisfaction/dissatisfaction measures and (b) results of a U.S. study of consumer problems across a broad range of product and service categories. The paper then assesses the extent to which unsolicited complaints data voiced to business are representative of all types of complaints an all consumers. The paper concludes that they are representative of neither but in the case of consumers, in contrast to previous studies no consistent relationships between socio-economic characteristics and complaint behavior appear when product category and problem type are included in the analysis.

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Zusammenfassung Der vorliegende Beitrag orientiert zunächst über zwei frühere Arbeiten über (a) eine Taxonomie der Indikatoren für Verbraucherzufriedenheit/-unzufriedenheit und (b) die Ergebnisse einer amerikanischen Studie von Verbraucherproblemen bei einer großen Zahl von Produkten und Dienstleistungen. Anschließend untersucht der Beitrag, in welchem Ausmaß solche spontanen Verbraucherklagen, die der anbietenden Wirtschaft bekannt werden, die gesamte Spannbreite aller Verbraucherklagen widerspiegeln und repräsentativ sind für alle Konsumenten. Der Beitrag kommt zu dem Ergebnis, daß beides nicht der Fall ist. Im Fall der Verbraucher zeigten sich jedoch — anders als in bisherigen Studien — keine durchgängigen Zusammenhänge zwischen sozioökonomischen Merkmalen und dem Beschwerdeverhalten, wenn die Produktgruppe und die Art des Problems bei der Analyse berücksichtigt wurden.

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Alan R. Andreasen is Professor of Business Administration at the University of Illinois, College of Commerce and Business Administration, 350 Commerce Building, Urbana, Ill. 61801, USA. The paper was first presented at Fourth International Research Seminar in Marketing, Senanque Abbey, Gordes, France, May 31 – June 3, 1977. The author would like to acknowledge the contributions of Professor Arthur Best of Western New England College who was the initiator and field director of this study and co-author of earlier papers on the study's results.     

Developing a brand performance measure for financial services brands

With no universal approach for measuring brand performance, we show how a consumer-based brand measure was developed for corporate financial services brands. Churchill's paradigm was adopted. A literature review and 20 depth interviews with experts suggested that brand loyalty, consumer satisfaction and reputation constitute the brand performance measure. Ten financial services organisations provided access to their consumers. Following a postal survey, 600 questionnaires were analysed through principal components analysis to identify the consumer-based measure. Further testing revealed this to be a valid and reliable brand performance measure.     

MIRR: A better measure

Over the past 60 years Net Present Value (NPV) and the Internal Rate of Return (IRR) have emerged from obscurity to become the overwhelming choices for the quantitative measurement of investment attractiveness in modern corporations. Despite their current popularity, neither NPV nor IRR was designed to deal effectively with the vast majority of investment problems, meaning those where periodic free cash flows are generated between the time of asset purchase and the time of sale. NPV assumes that periodic cash flows can and will be reinvested at the NPV discount rate, either at the cost of capital or another risk adjusted discount rate; IRR assumes reinvestment at the IRR. Neither assumption is usually realistic. In addition, when evaluating projects in terms of their financial attractiveness, the two measures may rank projects differently. This becomes important when capital budgets are limited. Finally, a project may have several IRRs if cash flows go from negative to positive more than once. The Modified Internal Rate of Return (MIRR), discovered in the 18th century, does account for these cash flows. This article explains the problems with NPV and IRR, describes how MIRR works, and demonstrates how MIRR deals with weaknesses in NPV and IRR.     

ROE as a performance measure in performance-vested stock option contracts in China

In this paper, we hand-collect the performance measures adopted in performance-vested stock option plans in China. We find that return on equity (ROE) is a widely used performance measure. Different from most of the other performance measures, ROE is affected by the number of shares outstanding. When executive compensation contracts are explicitly tied to ROE performance, in order to avoid the reduction in reported ROE through the issuance of additional common shares (i.e., ROE dilution), managers have an incentive to influence ROE performance through financing decisions. We find that managers are more likely to avoid ROE dilution related to debt-versus-equity choice when their performance-vested stock option plans are explicitly tied to ROE performance and when firms have a high level of access to bank loans. However, there is no such link for firms with a low level of access to bank loans. Our study shows that the association between executive compensation design and corporate financing decisions depends on the accessibility of bank loans, demonstrating the importance of institutional factors in China. The results hold after controlling for potential endogeneity in executive compensation and corporate financing decisions. Our study contributes to both the executive compensation and corporate finance literature.     

A more comprehensive understanding and measure of customer helping behavior

We develop a more comprehensive measure of discretionary, extra-role behaviors that customers engage in to help a company. While customer helping behaviors have been studied previously, attempts to develop valid measures have been limited. We use the validation process for the Organizational Citizenship Behavior scale as a model to develop and validate a new scale measuring a comprehensive range of customer helping behaviors. We identify multiple dimensions of customer helping behaviors that are engaged in by the same customers, driven by the same antecedents, and collectively form a helping behaviors scale. Using student samples and customers of a non-profit organization, we demonstrate a consistent scale structure, reliability, and nomological and external validity. We present two variations of the scale, one for for-profit companies and one for non-profit organizations. This scale is intended to be used as a dependent behavioral measure to enable researchers to capture multiple customer helping behaviors.     

A theory-based measure of acculturation: The shortened cultural life style inventory

This paper describes a model of acculturation for classifying minority consumers into distinct categories depending on their attitudes and behaviors toward their minority culture and toward the majority culture. These categories are assimilation, segregation, and integration. The model differs from previous models of acculturation in consumer research in that it does not assume a linear progression toward assimilation. The acculturation categories identified by the model can be used to segment minority markets. A reduced version of a previous scale based on that acculturation model is developed and validated in two empirical studies in a consumer research setting. Our scale can be used by managers to segment minority populations.     

A performance analysis of the Third World

The dispute between the proponents of the market-economy road to development for the countries of the Third World and the advocates of the socialist road is an old one. Too often have the arguments been based on ideology rather than on facts. The recent publication by the World, Bank of comprehensive and comparable data for almost all the countries of the Third World makes it possible to compare the achievements of these two alternative roads on the basis of empirical evidence.     

A meta-analytic review of effectuation and venture performance

Though much research in entrepreneurship makes the fundamental assumption that opportunities are found, new work is emerging which questions this core tenet. Effectuation, for example, positions the entrepreneur as co-creator of opportunities, together with committed stakeholders. In this study, we conduct a meta-analysis of the articles published in the Journal of Business Venturing, summarizing data on 9897 new ventures to connect three of the principles of effectuation positively with new venture performance. In so doing, we offer both specific insight into precisely measuring effectuation and a general method for extracting variables from prior work to measure new constructs.     

Toward a behavior-specific measure of well-being

Suggestions are put forth regarding a hedonic measure of well-being based on individual freedom of choice and similarity of group behavior in the market. A type of backward segmentation using multivariate analysis is described. The suggested measure appears justifiable as an indexing device, a constant relative measure of well-being, and/or a gauge of poverty-wealth thresholds.     

A robust approach to measure latent, time-varying equity in hierarchical branding structures

The literature suggests that brand equity can be split into two parts - an attribute-based equity and a non-attribute based one that captures consumer preferences beyond the utility offered by individual attributes. In addition to measuring attribute-based equity, firms deploying portfolios of products within complex branding structures often seek to measure the presence, distribution and evolution of these potentially heterogeneous non-attribute based unique branding associations - which we label ‘intangible equity’ – at each distinct layer of a product’s brand hierarchy. We develop and operationalize a robust and flexible Bayesian semiparametric model to first separate the attribute-based equity from intangible equity, to jointly estimate this multi-level intangible equity and to allow it to exhibit state-dependence using a random-walk prior. The model is empirically illustrated on syndicated US national beer sales data. We find significant, heterogeneous and temporally stable intangible equity presence across the brand hierarchy and highlight some substantive implications arising therein.     

一汽解放为北京量身定造

中秋已过，暑气渐褪，解放又在金秋的北京掀起一股新的热潮。为提升解放品牌形象，扩大解放产品的影响力，一汽贸易北京公司于2003年8月24日至31日在北京各区县进行了一次大型产品展示活动。     

如何准确度量互联网——浅谈目前国内互联网主流评测方法

Alexa排名的每一次变动都能在中国互联网界掀起不小的风波．Alexa排名对中国互联网究竞有多大的意义？目前国内度量互联网的主要方法都有哪些？广告主、互联网迫切需要有价值的监测数据，这表明互联网行业正在逐步走向成熟。本文将从Alexa排名引起的争议出发，探讨其中的问题与现状，并希望能正确引导用户看待互联网的评测。[第一段]