电子商务网站第三方评估的研究

本文在总结国外第三方评估研究理论的基础上,分析了第三方评估机构的特点,给出了电子商务网站评估在技术性、经济性和社会性等三方面指标;以及电子商务网站评估的三种主要方式。最后,指出了第三方评估机构存在的五个方面的问题。     

省域视角下的高校学生资助效率评估——基于对贵州省学生资助中心网站的研究

我国现行的高校学生资助体系主要依靠各省教育厅直属的资助中心与各高校学生资助中心的双层结构组成，其中大部分机构均建有专门的网站，这些网站与访问者实现线上对接的水平，在很大程度上反映了学生资助中心提供线下服务的有效性。本文以贵州雀学生资助中心网站为研究对象，对网站的公开信息加以综合采集与利用，间接地评估资助机构的运行效率，为进一步的改善建立可能与方向。     

美国BROWN大学对世界各国政府网站的评分

2001年夏天，美国BROWN大学对全世界196个国家的 2,288个政府网站进行了仔细的分析。网站类型包括最高行政机关网站（如总统，总理，统治者，党的领导人或王室），立法机关网站（如国会，议会，人民代表大会），司法机构网站（如最高法院），内阁网站，以及其他主要政府职能机构网站，包括外交，经济发展，内务，税收，教育等。州政府，区域政府，地方政府等低于国家级政府的网站不在本次研究范围之内。对所有这些网站的评估使用了“信息可用性”，“服务发送”和“公共访问”3大类共28个指标。这28个指标包括：网站类型，国名，国家所…     

数据包络分析在网站运行效率评估中的应用研究

本文回顾了现有网站运行效率评估方法,分析数据包络分析方法(DEA)在此评估中的优势,在此基础上将数据包络分析应用于网站运行效率评估研究中,提出基于Web的DEA效率评估方法,并对12个样本网站进行了详细的评估。该评估方法与目前常用的电子商务网站评估方法不同之处在于:它不仅能够评估网站自身投入产出的效率,还可以进行网站之间运行效率的对比分析。     

网络域名价值评估风险及其控制

域名作为企业网站的入口,是企业商业价值的一种体现。网络域名价值在专业机构评估后往往可以进行交易、抵押等经济活动。将由于评估价值和客观价值存在偏差,并由此可能引发纠纷的情况定义为网络域名评估风险。阐述了当前网络域名评估行业和评估人在执业过程中可能存在的风险,探讨了规避域名评估风险的方法,以期相关部门能够尽快完善域名评估的规范,让域名评估变得更加公平、透明。     

基于线性规划法的电子商务网站推广效果评估

电子商务网站推广效果评估有利于衡量各种推广方法的效率,评估方法因人而异。论文采集了大陆在香港和美国上市的电子商务公司的实际数据,运用线性回归分析法得出网站访问量与营业收入存在线性相关关系,确立网站访问量作为评估指标。设计电子商务网站推广效果评估模型,建立网站推广效率目标函数,运用线性规划法求解最优值,使推广达到最佳效果。实证表明,此方法可实现对电子商务网站推广效果的评估。     

应用层次分析法确定政府网站绩效评估指标的权重

政府网站是反映电子政务综合实力的一个重要方面,客观评价政府网站的水平需要科学地确定政府网站绩效评估指标的权重。运用层次分析法,提出了政府网站绩效评估指标权重确定的一条有效途径。     

蔡文胜的生意经

国际著名风险投资机构IDG每个月都要收到200多份商业计划书，但他们却主动找到蔡文胜，不看财务报表，不要商业计划书，为他的265．com网站投资了几千万元人民币。     

中国政府网站绩效评估体系构建策略

本文针对中国政府网站绩效评估体系建设中存在的若干问题,提出了如何借鉴西方国家并从评估主体、客体、权重、标准等方面提出了中国政府网站绩效评估体系的构建策略。     

论网站流量分析在网络营销中的应用

网站流量分析是网络效果评价和网络营销的重要依据,但是许多用户由于对流量作弊的恐惧,以及对众多流量指标的权重关系不了解,而不愿意使用流量统计方法,不重视流量分析报告。本文运用定量评估和定性评估相结合的方法,深入分析了国际权威第三方流量监测网站Alexa.com和中国互联网实验室的网站访问量CISI体系,构建网站长期表现指数Reach_Index,提供客观、简便易行的网站流量的定量评估方法,然后介绍网站流量的定性评估技巧,并说明其对问题网站鉴别的作用。     

Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

Valuing customers for social network services

In the current Internet environment, many online service companies based on community factors (networks) produce and sell new types of digital products. For example, SNS (social network service) companies now sell customers digital decorative products for the adornment of online avatars. Not only do individual customers consume these digital products, but they also exchange them as gifts in their local neighborhoods. While previous studies on customer valuation (e.g. CLTV, RFM, etc.) focus on some important issues for identifying valuable customers, the literature does not resolve issues related to the effects on customer value of products purchased as gifts for another person. This study attempts to verify empirically the effects of two representative social network properties (tie strength and the number of ties) on customer monetary value.This study selects 2615 customers from a South Korean SNS website who enrolled on the site on the same day. Data include diverse purchase-related information, social network properties in terms of gift-giving for six months, and demographic information. The primary results of this study are as follows. First, the proposed model, which includes social network properties, has a great deal more explanatory power than the baseline model — the RFM-based customer value model. Second, tie strength and the number of ties in a gift-giving network increase customer value. Third, tie strength has a more profound impact on customer value than does the number of ties. The results of this study theoretically expand the domain of customer valuation studies due to the inclusion of social network properties, and suggest important practical implications for some online SNS companies in their efforts to find valuable customers and improve customer value.     

Developing and validating a multidisciplinary scale of E-retailing website elements

The purpose of this article is to theoretically identify the salient elements of e-retailing websites and empirically verify them through a rigorous scale development process. A mixed method approach was followed to achieve these objectives: a qualitative (content analysis) and a quantitative approach (factorial and confirmatory surveys). Three findings emerge from the current study. First: this study provides sound empirical support for e-retailing website elements as a high-order construct that consists of eight first-order factors. Second, the current research suggests that the measurement instrument for e-retailing website elements, which contains 54 items, is a valid and reliable using the following factors: hedonic website design elements, technical website design elements, website experiential elements, website relational elements, product-related elements, order-related elements, security-related elements and social media presence. Third, the proposed measurement instrument of e-retailing website elements strongly predicts e-satisfaction and e-trust. The key contribution of this study stems from developing and validating a multidisciplinary scale that synthesizes and integrates the major perspectives of e-retailing website elements.     

Groupon式团购网站与商家合作关系的法律分析

从法律的角度分析发现,在不同的网络团购环境下,电子券的运用和网站收取货款是两个关键要点;团购网站和商家具有完全不同性质的合作关系,即;Groupon式团购网站和商家之间首先应当是一种委托关系,然后商家又以自己的名义跟消费者发生了直接的团购交易关系,进而Groupon式团购网站又从商家处获得相应的佣金报酬。因此,将Groupon式团购网站、商家和消费者三者间的关系界定为行纪合同关系更为合理。     

E-loyalty driven by website quality: The case of destination marketing organization websites

The capability of website quality management to drive tourism customer e-loyalty is the key factor to achieve superior performance of destination marketing organization (DMO) website operations. The quality management approaches that revolve around website design quality and online relationship quality have drawn intensive attention from e-loyalty researchers in recent years. Thorough empirical investigation, however, still lacks in incorporating the integrative impact generated by the two approaches into DMO website quality management. The current study introduces and validates a theoretical framework based on such impact. As the research result reveals, six facets predict tourism customer e-loyalty directly: informational usefulness, navigational effectiveness, aesthetic appeal, entertainment, social presence, and self-concept congruity embedded in the functional, emotional, and symbolic dimensions of website design quality. Online relationship quality, comprised of relationship satisfaction and relationship trust, plays a partial mediator role in amplifying the e-loyalty driving effect of website design quality in the DMO website context.     

Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions.     

建设工程措施项目清单报价分析

工程量清单计价是当前国际上普遍采用的工程计价形式,本文结合《建设工程工程量清单计价规范》的实施,对措施项目清单的内容、编制依据、报价原则以及计价进行了总体分析,提出了措施项目费的报价方法。     

A proposed model of online consumer behavior: Assessing the role of gender

This research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women differed in web navigation behavior, with men engaging in less exploratory behavior and developing less website involvement than women. However, across the two sexes, entertainment, challenge, and effectiveness of information content were the key drivers of website attitudes. The findings provide several guidelines for online communication strategy.     

Global online marketplace: a cross‐cultural comparison of website quality

This study used Loiacono’s WebQual^TM scale to compare 278 US and 347 Korean Internet users in terms of their perceptions of retail website quality. The results of the study suggested that the dimensionality of website quality was not consistent across the two samples. This study also examined which dimensions of website quality influenced shoppers’ satisfaction with the site and purchase intention. The findings indicated that the relationship between website quality dimensions and the two dependent variables varied between the two groups.