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1.
Scenario projects increasingly combine quantitative models with qualitative, participatory products in order to make scenarios more coherent, relevant, credible and creative. A major advantage of adding participatory, qualitative scenarios is their ability to produce creative, innovative, non-linear products. Integrating participatory results with quantitative models, however, can lower their credibility of both products when they are not consistent. The low level of structure in most participatory output limits possibilities for linking them to quantitative models. More structure could be introduced, but this might hamper the creativity of the workshop results: outcomes (process) and outputs (storylines). This paper tests a new method to analyse the creativity of scenario storylines in order to analyse the effects of structuring tools on the creativity of workshop results. Both the perceptions of participants and the resulting storylines of nine case studies across Europe are used in the analysis. Results show that the use of structuring tools can have a negative effect on the creativity of the workshop, but the influence seems to vary between the different tools. The study shows the benefit of using indicators for the scenario quality criteria. More research is needed to develop indicators for other scenario quality criteria, to improve those developed here and to study the impact of structuring tools with a larger data set.  相似文献   

2.
Desertification in the Northern Mediterranean region can be effectively managed only through an understanding of the principal ecological, socio-cultural and economic drivers. Scenarios can play an important role in the understanding of such a complex system. Following the fundamentals of Integrated Assessment, narrative storylines were developed that are qualitative, participatory, and highly integrated. Multi-scale long-term (2030) storylines were developed for Europe, the Northern Mediterranean, and for four local cases. This paper discusses the methodology and results of the process of developing European and Mediterranean scenarios. In Part II, the local scenario development by means of scenario workshops is elaborated upon. European and Mediterranean scenarios were based on a set of three existing European scenarios, that were adapted to fit the specific issues in the Mediterranean region, using the so-called Factor-Actor-Sector (FAS) framework. Resulting scenarios were Convulsive Change (disruptive climate change); Big is Beautiful (oversized EU and powerful multinationals); and Knowledge is King (technological development and mass migration). It proved possible to use and enrich a set of existing European scenarios and to translate them to fit the Mediterranean region. A possible use of this type of narrative storylines is further illustrated in Part II.  相似文献   

3.
Corals have recently emerged as both a sign and a measure of the imminent catastrophic future of life on earth and, as such, have become the focus of intense conservation management. Bleached! draws on in-depth interviews and participatory observations with coral scientists and managers to explore the management of the corals’ ecological catastrophe to come. The article starts by describing the unique life of corals, the importance of calculability in catastrophe management, and the coral scientists’ preoccupation with classifying, counting, and seeing in their attempt to comprehensibly monitor corals and anticipate their decline. Algorithmic models and elaborate temporal analyses are central to this governmental project of “knowing bleaching.” What happens after such bleaching events are foreseen is the topic of my next exploration, which highlights the emergence of yet more monitoring as the central coral conservation “action” in the face of the looming catastrophe. The “resilience” concept is of growing importance in the world of coral management. Since it underlines unpredictability and nonlinearity, resilience as well seems to fly in the face of any anticipatory action, instead scientifically justifying forms of inaction. Finally, Bleached! discusses the heated debates among coral scientists about whether to focus present actions on “buying time” for corals, or whether the only way to prevent or limit imminent coral catastrophe is to deal directly with the elephant in the room: the global regulation of climate change. I argue that, in the case of corals at least, scientific knowledge is not power. Quite the contrary, the real political story here seems to lie in the ways in which scientists’ knowledge is neutralized and prevented from having political effects, such that it does not lead to anticipatory action to restore the ecological order. As one of the prominent coral scientists I interviewed for this project put it: current conservation efforts are akin to reorganizing the chairs on the Titanic, rather than to changing the ship’s deadly course.  相似文献   

4.
This paper introduces the notion of “financial Logos”, defined as a structuring discourse embedded in management tools and beliefs of financial practices. I hypothesize that this discourse contains a specific representation of risk mathematically modelled by probability measures. Next I use a performativity based approach to describe the concrete action of the financial Logos on financial practices: the framing of financial decision-making by mathematical modelling. I argue that it is not possible to think of a given financial practice without epistemologically and sociologically thinking of the contribution of the mathematical modelling to this practice. I conclude with consequences for ethics of finance: extending ethics of action to epistemic ethics, I suggest that, in finance, any preference in mathematical modelling is also a preference in ethics.  相似文献   

5.
Martin Hultman 《Futures》2009,41(4):226-233
This article analyses a certain kind of society in which it is proclaimed that abundant energy can be used without any negative side effects. In such “utopias”, individual needs are described as unrestricted, and economic and technological change is said to be unlimited - as if the society were to have a perpetuum mobile at its command. The two examples connected with such expectations are “the atomic/nuclear society” and “the hydrogen economy”. Although these two utopias do differ, their many similarities are the focus of this article. They are similar in that they both invoke the dream of controlling a virtual perpetuum mobile, propose an expert/lay knowledge gap, downplay any risks involved, and rely on a public relations campaign to ensure the public’s collaboration with companies and politicians. I thus connect these two different utopias, discussing them as a part of the modern history of energy production and consumption. Making this connection clarifies some lessons for future energy planning, such as the need for reflection on and critical engagement with utopias, awareness of how a more participatory democratic process may be secured regarding energy issues, and the negative consequences if risk is described in solely economic terms.  相似文献   

6.
Arnab Chakraborty 《Futures》2011,43(4):387-399
This paper critically assesses a series of scenario planning exercises in the Washington Metropolitan region and the State of Maryland within a broad and evolving framework of participatory planning. Reality Check, as the exercises were called, were a daylong set of activities using tools that encouraged stakeholder participation to develop scenarios focused on long-term regional sustainability. The paper draws upon planning theory, participant reactions, media reports, post-exercise outcomes and author's experiences of shaping the process. It illustrates how the model was adapted to multiple scales and contexts, and variations in desired technical complexity. The paper concludes that such processes have an inherent value in capturing the issues of the future and in creating awareness and knowledge. It argues that certain considerations such as early strategic engagement of stakeholders, flexibility of technical tools and diversity among organizers, all played a role in enhancing the dialogue. Furthermore, it suggests that when timed with favorable external conditions and designed within suitable institutional frameworks, they have the potential to provide a foundation from which tangible regional benefits can be realized.  相似文献   

7.
Armin Grunwald 《Futures》2011,43(8):820-830
In energy policy and energy research, decisions have to be made about the technologies and infrastructures that may be used to provide and distribute energy in future times, some of which are very distant. Frequently, energy futures such as predictions of the energy demand or energy scenarios are used for decision-support in this field. The diversity of energy futures, however, threatens any possibility for orientation, could lead to disorientation instead of helping more rational decision-making and could be used for ideological purpose. In this paper, we investigate concepts and approaches for scrutinizing, comparing and assessing the various energy futures from an epistemological point of view. Following the analysis of the structure of (energy) futures we will conclude that comparisons and assessments of energy futures should be made through processes of scrutiny and assessment, looking into the ingredients which have been used in constructing the respective futures, and into the process of their composition. Providing much more insight into the cognitive and normative structure of energy futures is required for allowing a more transparent and deliberative societal debate about future energy systems.  相似文献   

8.
Stakeholder participation in environmental knowledge production   总被引:1,自引:0,他引:1  
Maria Hage  Pieter Leroy 《Futures》2010,42(3):254-264
Participatory approaches in environmental knowledge production are commonly propagated for their potential to enhance legitimacy and quality of decision-making processes, especially under conditions of uncertainty. This paper describes the development of the Stakeholder Participation Guidance for the Netherlands Environmental Assessment Agency as an attempt to put the rather theoretical ambitions of the participation literature into practice. The study includes an analysis of theories of ‘new production of knowledge’ and of the agency's position as an intermediary organization between science and policy, together with its participatory activities, to date. The Guidance is meant to suit different contexts, products and modes of assessments by the agency. Therefore, it cannot be a like a recipe book, but is intended to support and guide project leaders in their choices around stakeholder participation. The paper emphasizes the context dependency of participatory knowledge production and stresses the importance of reflection and transparency regarding the role of scientific advisors in the science-policy process.  相似文献   

9.
T. Stevenson   《Futures》2002,34(5):417-425
This paper proposes experimenting with anticipatory action learning for helping to create the future. It is an interactive process that relies strongly on a central thread of conversation among a variety of participants, from multiple perspectives, concerned with the social unit or project. Basically, anticipatory action learning is action research modified for foresight. It integrates research/search with decision and action, and downgrades the prerogative of a research elite, empowering all participants. Conversation allows meaning from a range of different worldviews to be shared and negotiated for studying, theorising and otherwise engaging the future—and more importantly, for helping to create it. Criteria are proposed for anticipatory action learning and procedural and administrative limitations are addressed.The visions we have about our own futures vary according to the mindset each of us stands in. It would be fascinating to compare the personally envisioned futures of everyone at an international meeting of futurists. Our futures should converge in some way where we share common interests as futurists, and diverge on the point of intercultural variety. But, would they differ from each other as widely as those of Aung San Suu Kyi and the Burmese generals?It would be even more telling to compare the range of alternative futures envisioned by world leaders with the visions of their constituents and especially, say, with the visions of a woman in Africa’s Central Lakes region and of the homeless in Osaka.In a similar way, the means of engaging the future in order to study it, and its uncertainties, and the way people think about it, are variously dependent on the mindsets of the scholars and researchers, and the realities they find themselves in. Methodologies of futures studies range across the predictable: from empirical quantitative projection (linear and non-linear); to qualitative interpretation and critical analysis; and to participatory action research or its associate, action learning.Then, futures studies differs according to the disciplinary framework of the researcher, whether in physics, ecology, complexity science, social science and the humanities, critical cultural theory or philosophy. Further, there is the division of the pragmatic and academic perspectives.Actually, the very fact of having a formal methodology is itself derived from a dominant civilisational and ethical perspective, mainly Western.There is another important distinction in futures studies. On the one hand, there is the perspective from which futurists research, analyse and critique the future, or more precisely what other people think and say about the future. On the other, there is the perspective from which people in the focal social unit may think and act to create their own futures.Then, acting to create a future poses at least two further distinctions depending on whether one believes the future is structurally preordained, or whether human interaction and intervention play a significant part.It is from the perspective of participative human agency acting to create one future or another, at least partially, that this paper proceeds.Before going further, let us address the question of whether future-creating can rightly be claimed to constitute the study of the future, or future studies. If it is not part of futures studies, then at least future-creating activity does rely on input from the field, the results of studying and reflecting on alternative options for the future—futures, plural. Whatever way we look at creating the future, as opposed to merely researching data about it, the activity does represent a fairly direct, personal engagement of the future, as much as anyone can do about a time–space that has yet to arrive. This is an important distinction, since many empirical futures studies do not so directly engage the future, well not personally. Rather, they examine stated opinions of others about future options, and other people’s preferences, emerging issues and the like, themselves all valuable activities.
If, as Michel Godet has said, ‘...the future is not written anywhere and has still to be built...’ [[1]], creating the future is a central activity which at least deserves full consideration by the field of futures studies, especially if it relies on the analysis and critique of data generated or accessed around the activity itself.

Article Outline

1. Democratising the future
2. Learning to participate
3. Anticipatory action learning
4. Beyond planning
5. Freeing the mind
6. Reimagining conversation
7. Global multilogue
8. Questioning the future
References

1. Democratising the future

Creating the future can be controlled by the wealthy, powerful and famous, and their minders and lackeys. But in the spirit of democracy, future-creating would seek to ensure that people who have a stake in the future, either through their likely habitat there, or their successor generations, should be able to participate in that creation. This does not happen with the more traditional methodologies of futures studies, where experts stand aside from the vast majority of other citizens.A methodology, a procedure even, that permits such participation can generically be termed as participatory action research. It allows relative freedom from structure and process to encourage invention and more diverse exploration of the perspectives and issues than are often allowed with any other single methodology. In fact, participatory methods usually employ a range of other methodologies, to input data for analysis and critical reflection.But participation is not without its limits, which could be why so much futures work is done by experts. We have limited opportunities, in even the most so-called democratic societies, for participation in action research by more than a chosen handful of people. It is therefore not surprising that most action research happens within small, discrete communities, be they villages, classrooms, or even prisons.In fact, participative activity is valued less highly than adversarial competition, and this could be a good argument against its use. It can be threatening to the controlling elite. But have we given it a fair trial?

2. Learning to participate

Whatever, we should not be blind to the problems of action research, flagged elsewhere: [[2]], including:
• the difficulty of finding participants willing and able to engage in protracted and intense inquiry, including particularly the people who hold power and decision authority;
• the difficulty of building mutually inclusive communication frames of meaning between participants, including the experts and others; and
• the necessity to maintain vigilantly the distinction between action that advances open inquiry and decision, and instrumental action for its own sake.
Participatory methods also require careful attention so that the participants who are actively most vocal or articulate, and experienced in such processes, do not block out people who are more passive. This requires sound moderation or facilitation of the discussion processes.Further, there is the difficulty of uninformed opinion from the lay people who participate, as compared with the experts. Care needs to be taken to encourage equitable, active participation by those with the competence as well as those with the right to help change their own social situation, their own future. Experts should be prepared to help other citizens understand and access specialist information needed to inform the discussion, another responsibility for the skilled facilitator. With participatory processes, there is not the usual separation of the expert researcher from those being studied, or those wanting to learn from the results of the study. All should be full participants, including the experts.Despite these barriers, and there other administrative matters to be addressed later, I will argue for serious experimentation with a type of informed, democratic participation in futures creation, termed here anticipatory action learning. It builds on action research, and forms of participatory action learning, calling in the dimension of anticipation and foresight.

3. Anticipatory action learning

Anticipatory action learning seeks to link inquiry, anticipation and learning with decisions, actions and evaluation, during an openly democratic process. The communication style needs to be what Lee Thayer [[3]] once called diachronous, as opposed to synchronous. By diachronous Thayer means that the goals and the means for achieving them are decided during the participation process itself. With synchronous or top-down communication, the goals and the means are imposed before the participation begins.Anticipatory action learning, as proposed here, borrows from the seminal concepts of Morgan and Ramirez [[4]]. They see action learning as holographic, as a means of developing capacities for people to investigate and understand their own situations, and to go further, to decide and act within an ongoing social context.This stands in contrast to the approach of more conventional methodologies where research seeks primarily knowledge and understanding. Important as these needs are, they can be taken out of their social context into that of the expert researcher.As with Morgan and Ramirez, anticipatory action learning needs to meet certain criteria. It should be democratic, multilateral and pluralistic. It needs to empower and be proactive, linking individual with social transformation. Thus, it would integrate different levels of understanding in an evolving and open-ended way. In this sense, creating intelligent and humane action is more important than contributing to formal knowledge.I would change this slightly, first by saying that it should be anticipatory and interactive, or preactive, rather than proactive. What is envisaged is a collaborative, anticipatory activity. The term “proactive” most often suggests a determinism that I doubt is intended by Morgan from his successive writing. Proaction is a notion that has been appropriated by can-do marketing, among others, to impose preordained change.Second, I would prefer to use the term coevolutionary, again to stress pluralistic mutual adjustment, since one criticism of evolution suggests it is still based in a progressive determinism.Simply put, anticipatory action learning is a matter of taking one of the many well-developed action learning processes, such as that of Peter Checkland [[5]], and adding the anticipatory component. In such a case, it is important that the spirit and integrity of exploring alternative futures be observed.

4. Beyond planning

Anticipatory action learning differs from much of the scenario planning that happens today, even if conducted in a participatory way. There needs to be more deliberate attention to exploring a full range of alternative futures, from the probable to the possible, the preferred to the undesirable, not forgetting the futures that are not easily seen from a conventional mindset. Scenario planning still tends to extrapolate from the past more than work back from the future. Anticipatory action learning does use trend analysis for suggesting certain alternative futures, but seeks to backcast from future visions to infer the actions along the way, including the first steps to be taken in the present.Characteristics of the process, include:
• Identifying the people who will take part in the activity, hopefully as many of the social unit as possible, and inclusive of as many views as possible.
• Defining the scope of the anticipation.
• Collaboratively agreeing on what is to be explored and how, during the process itself, not as preordained objectives.
• Collecting data, via an appropriate variety of methods and procedures, with agreement on who gathers what.
• Analysing and critically deconstructing the data, with particular attention to the consequences of trends and changes.
• Developing alternative futures, scenarios or visions (plural).
• Reflecting on the alternative futures envisioned.
• Deciding which futures to prevent and which to pursue actively.
• Developing actions for participants to create preferred futures.
• Re-evaluating early action.
• Reiterating the process.
Conversation lies at the very core of anticipatory action learning. It allows meaning from a range of different worldviews to be shared and negotiated for studying, theorising and otherwise engaging the future—and more importantly, for helping to create it. Since conversation is usually face-to-face, it allows for immediate feedback, verbal and otherwise, and revision of thought among participants, a critical aid to reaching understandings.However, my friends in the Philippines, for example, remind me that oral communication is not valued as highly as performance arts in some communities. Thus the use of conversation as a methodology is culture bound, as with any other.Where used, the conversation needs to proceed openly, in a spirit of collaboration and tolerant pluralism, without demanding that people compromise their beliefs, but helpfully and supportively challenging long-held assumptions.There should be a wide variety of participants, representing the main perspectives of the social unit for or about which the anticipation is being conducted. The facilitator needs to beware the tendency within groups, where members get used to each other, to lapse into convergent thinking, groupthink.Conversation can construe a community of diverse meanings, so that each understands more clearly the others’ points of view. But when conformity sets in, it can drastically act against exploration and innovation.

5. Freeing the mind

Human groupings show a tendency to stay in the conventional wisdom, or slip back into it for comfort, whether in small groups or the wider society. Scott Burchill [[6]] suggests that defining the ‘spectrum of permitted expression is a highly effective form of ideological control’, even in so-called free societies.He evokes George Orwell’s warning in Animal Farm [[7] that, in a democracy, an orthodoxy is a body of ideas which it is assumed all ‘...right-thinking people will accept without question...’. Anyone who challenges the prevailing orthodoxy finds himself (sic) silenced with surprising effectiveness.More work needs to be done on how to encourage divergent thought in conversation to ensure that a range of alternative future options emerges, including some off-the-wall thinking. One suggestion that can be helpful is to ensure a range of different perspectives is present.As with participatory processes, conversation has its limitations and problems.The act (or is it art?) of conversation is often discounted, even ridiculed, in contemporary scholarly inquiry perhaps because it appears to lack the formality of structure and process that characterise most traditional methodologies. Is this because we take conversation for granted, and have not adequately studied it, or because we intend respectfully to value the systematic methodological processes we spend so much hard time mastering in the academy? Or are both factors at work? The answers beg further research elsewhere.

6. Reimagining conversation

In a series of broadcast talks, historian Theodore Zeldin [[8]] argues for the value of conversation, in certain forms, though neither specifically for research—nor, perhaps more accurately, for futuring; for search. The kind of conversation he is interested in begins with a ‘willingness to emerge a slightly different person’. The really big scientific revolutions have been the invention not of some new machine, but of new ways of thinking, as with the Renaissance and the Enlightenment.But can an individual expect to have an impact on other than oneself, if the world is controlled by powerful economic and political forces, as we see in the new globalisation? Does that justify not trying?Zeldin points out that revolutions such as the Renaissance and the Enlightenment are not the inventions of some machine but of the ways we talk about things. To him, the world is made of ‘individuals searching for a partner, for a lover, for a guru, for God’. But he calls for a new conversation that develops equality, opening up to each other in an entirely natural way. And further, ‘we need a new kind of novel and film to create visions of how people can live together as equals, with humour’.It seems that conversation can aid the search for a compelling image of the future, which, if we follow Johan Galtung, can be a potent force for change.Compelling images can be constructed autocratically or democratically. If the process is democratic, it allows the unbridled negotiation of meaning in order to construct images or visions in a collaborative way. It allows people to generate understandings that help them act in their own situation.Thus anticipatory action learning, incorporating conversation as it does, partly systematic and open, should ideally enable a rich exploration of a range of visions of the future from multiple perspectives, including the undesirable. There is nothing likely to be so compelling as the obverse of the undesirable future.

7. Global multilogue

An example of the use of conversation for exploring alternative futures can be found in UNESCO’s 21st Century Dialogues in Paris, in September 1998. Compared with anticipatory action learning, the UNESCO event represented a relatively more ceremonially moderated use of conversation in global futures studies. The dialogues did not intentionally use action learning or action research, although that does not say the event was not thoughtfully designed.The UNESCO experience did show how the process of human dialogue—or better, multilogue—as an alternative to more formal methodologies, becomes problematic because of our epistemological distances from one another. Such distances are the result of often dramatic variations in culture, language, gender, history, attitudes towards subjectivity, objectivity and intersubjectivity, and our understandings and misunderstandings of the future.Conversation, especially when multicultural and interdisciplinary, also poses a dilemma. While cultural, linguistic and epistemological diversity ideally allow a rich array of perspectives on issues about the future, and thus a plurality of meanings, the very difference in perspectives contributes to difficulties in understanding each other. We only have to look at other cultures’ metaphors to realise this. And conversation which starts with the clean slate of a relatively distant future, say 50 or more years ahead, is not immune to conflict, even psychological and other forms of violence—interinstitutional and interpersonal.Events such as the 21st Century Dialogues will most likely be replicated in a variety of forms as we settle into a new “millennium”, unless futures interest has faded with millennial madness. In such dialogues, futurists would have an ideal opportunity to experiment with inclusive multicultural conversations as the means of navigating and negotiating through the differences that result from our divergent thoughts and proposals. But discrimination needs to be minimised against participants who do not speak or understand the main international languages.Other things that need to be taken into account when facilitating conversation are the structure, including the setting, and the process of conversation. Relative lack of structure, with minimum control of process, now sits quite comfortably with many people from American and Australian cultures, for example, while Russians and East Asians demand mandated structure and process. Timetabling, seating, ambience and allowing for the inarticulate to participate are also considerations.These requirements vary according to one’s cultural experiences and we need to experiment with ways to make people comfortable and to encourage their participation in open conversation when they come from a variety of backgrounds, including those that have experienced severe oppression. A big, echoing assembly hall with theatre-style seating is no longer necessarily the ideal venue for certain contemporary global citizens. But then again, it is for others, and we are still building plenty of such halls.

8. Questioning the future

Conversation, also, needs to encourage the asking of questions, as well as the advocacy of ideas and ideals. It seems important, too, that we find new questions to ask, not simply the same, tired questions founded in the much-discussed issues derived from well-identified problems and categories often determined by academic disciplines and other vested interests.21st Century Dialogues did ask some important new questions, such as: what is the new social contract for the third industrial revolution and accompanying globalisation? We need more such questions, especially about emerging issues—those that are not yet in common currency—across a variety of categories, civilisational perspectives, worldviews and images of the future, especially long-term.One question for futurists is: how do we ensure adequate, inclusive or democratic participation in global conversations about the future when the planet is so vast and culturally diverse?Perhaps futurists need to become activists more than they already are, to step outside the academy more often and to go beyond merely esoteric writing. Futurists may need to become active advocates for the use of anticipatory action learning, or other participatory futures-creating processes, in real-life situations. As well, futurists may need to speak out more as public intellectuals in order to initiate and enrich public conversations about emerging issues and alternative futures.Certainly, further research is recommended on how to apply anticipatory action learning to ensure that meaning is shared with sensitivity and accuracy in multicultural situations. And, also, on how better to bring divergent perspectives to conversational situations that tend to reward convergent thinking.In these pursuits, futurists should not forget the potential of the Internet for global conversations about the future. However there is a long way to go before the Net can be relied on for non-discriminatory, intercultural and intercivilisational multilogue. More than 93 percent of today’s Internet users live among the world’s richest 20 percent, and most of these users are in the social elite that can converse in English; many are experts.The world’s poorest 20 percent, discriminated against because so very many lack an international language, still account for less than one percent of current Internet users [[9]].  相似文献   

10.
This study aims to evaluate the techniques used for the validation of default probability (DP) models. By generating simulated stress data, we build ideal conditions to assess the adequacy of the metrics in different stress scenarios. In addition, we empirically analyze the evaluation metrics using the information on 30,686 delisted US public companies as a proxy of default. Using simulated data, we find that entropy based metrics such as measure M are more sensitive to changes in the characteristics of distributions of credit scores. The empirical sub-samples stress test data show that AUROC is the metric most sensitive to changes in market conditions, being followed by measure M. Our results can help risk managers to make rapid decisions regarding the validation of risk models in different scenarios.  相似文献   

11.
Thomas Friedman exhorts us to imagine the future [1] - we urge marketers to invent the future, to learn the future faster, and to deliver the future earlier. Marketers are asked to develop scenarios about emerging technologies such as broadband wireless but more often than not have no education or training in scenario planning. Also marketers are often stuck in a strategic planning mindset based on successful replication of past marketing strategies. Strategic management and marketing learning has ventured into futures and foresight methodologies, but with strong focus on conventional macroscopic high-level scenario planning methods.This paper positions scenario planning as a method to express the future vision, both tacit and explicit, of business, products and services in a clear succinct story form, to underpin all elements of a marketing strategy (goals, position and execution). The scenario planning for marketing action (SPMA) model is introduced and discussed incorporating eight principles: moderation and time compression; storytelling led new product and service development; customer orientation; iterative dynamic scenarios; complexity science to foster non-linear thinking; risk weighted scenarios; participant hosted scenario workshops; springboard consolidation.The SPMA method was proven and evolved within postgraduate Executive education courses in Sydney and Bangkok from 2003 to 2007. This approach is fundamental for marketers to gain competences in “learning the future faster”, thus possessing capabilities to imagine and invent the future and deliver the future earlier.  相似文献   

12.
This paper assesses the risk arising from transition toward a low-emission economy and examines its transmission channels within the financial system. The environmental dynamic stochastic general equilibrium (E-DSGE) model shows that tightening environmental regulation impairs firms' balance sheets in the short term, as it enforces firms to internalize the pollution costs, which consequentially escalates the risks facing the financial system. For the empirical analysis, we employ the Clean Air Action that the Chinese government launched in 2013 as a quasi-natural experiment. The analysis on a unique dataset containing more than one million loans indicates that the default rates of high-polluting firms rose by around 80% along their environmental policy exposure. Further analysis shows those joint equity commercial banks with lower degree of government intervention and better corporate governance structure were able to appropriately manage their exposure to transition risks, while the state-owned banks failed to factor in such risks when extending credit to the borrowers targeted by the environmental regulation.  相似文献   

13.
Public policy is founded on analysis and knowledge. However, knowledge – and especially knowledge about the future – is not a self-evident element of public policy-making. This paper conceptualizes the problematic relationship between anticipatory policy-making and anticipatory knowledge. Our study identifies possible key-variables in the linkage between foresight and policy, such as positioning, timing interfaces, professional background, instrument usage, procedures and leadership. We describe the organization and flow of policy and futures knowledge. Furthermore, we generalize these findings toward a theory concluding how ‘goodness of fit’ between knowledge about the future and policy can be achieved, so that the likelihood of informed future-oriented policies might increase.  相似文献   

14.
15.
The accounting industry plays an important role in the production and implementation of accountability mechanisms surrounding corporate social responsibility practices. Operating as both politicians and implementers of knowledge (Gendron, Cooper, & Townley, 2007), the expert activities of accountants are never purely technical. This paper focuses on the mediating role of accounting firms and professional bodies in aligning the socially responsible practices of organizations with the rational morality of the market. I show that the construction of the market as a moral marker of socially responsible action is the result of a major effort of rationalization aimed at justifying the emergence of a social and moral conscience in business, not in the name of subjective feelings or human values, but in the name of an economic and depoliticized logic of profitability. Drawing on the political analysis of Latour (2004) [Politics of Nature: How to Bring the Sciences into Democracy] and his metaphor of the ‘modern constitution’, I view the economicization of corporate social responsibility as symptomatic of the power imbalance between the world of humans and the world of objects governing the political structure of contemporary society and weakening democratic activity.  相似文献   

16.
A future-oriented participatory procedure on the basis of the Delphi method was developed and empirically tested a first time with the goal to improve the shaping of technological developments. The technology under study here was micro-electronics or rather their relationship with labor and the test took place in NorthRhine–Westphalia.Today problems exist in all walks of life. There is a lot of talk about today's problems as if they were new, though one has heard similar arguments throughout history. How do we assess if we are really in danger of bringing the world to an end? Although this danger appears real, it would not be the first time in history that people have thought and felt like this—However, one thing that is new are the consequences of modern sciences and technology, which are not suited to given social and environmental requirements. They have given rise to questions concerning the quality of the decision-makers. The questioning of many of these decisions has increased for some time and is now getting more and more specific, with a demand for quality and information rather than managerial skills and competitiveness from the decision-makers. The term `decision-maker' describes those who determine the application of technology, science and technical equipment which has either existed for a long time already or has recently been developed.—It is not easy to change the structures and processes of decision-making so that new structures and processes will be more suited to social and environmental requirements. We have tested our ideas as to how this could be done, in an empirical project. Although we called it `Project NRW–2000', it would probably be better described as an experiment.2—We persuaded 90 ordinary people to participate in this project as `experts on daily life and work'. This group was asked to work in six regional sub-groups and discuss, with reference to three given normative societal scenarios for the year 2020, the relationship between microelectronics and labour markets of the year 2020, on the basis of a participatory Delphi procedure. Before we elaborate on the concept of our project in Section 3, we would like to outline it in terms of the mainstream of the sociology of technology as well as with research on `acceptance' in Section 1. In Section 2we will briefly illustrate the framework of the research programme `Socially Oriented Shaping of Technology' of the state of Northrhine–Westphalia, which funded our research project. Section 4particularly deals with the participatory elements of our project, while Section 5is devoted to the development of the scenarios. Section 6sums up the results of the `scenario-construction'. Regarding specific elements, we restrict ourselves to topics concerning technology, labour, and the relationship between women workers/employees and technology. As a final outlook we deal with the political implications of our approach. All that is left is to remind our readers that we regard this project as a first application or experiment within our overall approach.  相似文献   

17.
Within the field of future studies, the scenario method is frequently applied. In the literature it is often stressed that it is important to know as soon as possible which of several scenarios is closest to the course of history as it actually unfolds. However, tracking scenarios via early warning mechanisms or signposts, is not a common practice. A standard methodology seems to be absent. Within the context of the Justice for tomorrow project, a scenario project of the Dutch ministry of Justice, we developed and applied a signpost method. We used this method to answer the question of how actual developments relate to the development paths depicted in the scenarios. In this paper we evaluate our approach. We explain what lessons can be learned regarding the use of signposts in future studies.  相似文献   

18.
This paper analyzes a ten-year long technology debate, which dealt with the so-called advanced electricity meters in Norway (1998–2008). The debate circled around one central question: should the implementation of this technology be forced through with regulations or should the market decide on pace and character of implementation? In 2008 it was decided that it was best to regulate the implementation. Throughout these 10 years, the debate largely concerned how the future would look with or without regulation. This paper is inspired by “the sociology of expectation”, which assumes that futures are performative. This means that when the future is evoked or imagined, it influences present action and navigation. With this in mind, the paper analyzes future visions and expectations as they were formulated in the technology debate, and traces the role of these futures in the policy debate and for the policy outcome. The paper identifies two modes of future performativity: translative and transformative futures. Translative futures are often mobilized as spokespersons for desired technology or policy trajectories. Here, they work as (a) stagestting devices: sparking debate, enrolling new actors in the debate and generating interest. Further, they work as (b) regulative tools: establishing the need for political decisions, either to realize the content of future visions, or to avoid the contents of alternative futures. Transformative futures do more subtle and gradual work, shifting the practical, symbolic and cognitive meaning of “what” the technology in question might become in the future. As an example, the significance of the advanced electricity meters discussed in this paper changed from being a device filling the knowledge gaps of electricity consumers, to being a central hub in households delivering a range of potential services and being available for a number of different users. In this paper, I describe the gradual shift in understanding of what advanced electricity meters could be as a virtual domestication trajectory.  相似文献   

19.
Futures research is an established field of knowledge with a wealth of methods and techniques. However, foresight, future outlooks and scenarios are, as a rule, based on inductivist or deductivist methods, making looking into the future a form of conservative projecting of past and present probabilities onto the road of development lying ahead of us. Closed past or present outlooks give birth to open futures, but these futures usually are little more than exercises in organizational learning. In this paper we present and develop a method for futures research that is based on abductive logic. Abduction-based futures research approach proceeds from closed, imaginary future states to alternative, open theoretical frameworks or explanations. Unlike inductivists and deductivists believe, this procedure from the unknown to the known is rational, and therefore something that can be systematized and learned. There is a logic of discovery, and what could be a better place to apply and develop it than futures research.  相似文献   

20.
Are scenarios carrying actors’ projects or on the contrary are they disconnected from action? To answer this question, the paper first outlines how action and actors’ projects structure foresight foundations. Such a perspective suggests to design scenarios as action processes to anticipate new rules to be played in prospective futures. In a second part, the results of two action research processes are discussed to analyse the interaction between actors’ projects and scenarios. These two case studies exert that actors have to navigate through rule shifts rather than to oppose alternative scenarios. To conclude, further research is discussed to introduce individual actions in scenarios, as well as the design of relations of dominance between actors in the analysis of rule shifts.  相似文献   

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