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1.
Antecedents of green behavioral intentions: a cross‐country study of Turkey,Finland and Pakistan
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Faruk Anıl Konuk Saleem Ur Rahman Jari Salo 《International Journal of Consumer Studies》2015,39(6):586-596
Quality of life of the future generations depends on the efforts of current generations to protect environment. The purchase decisions based on their green behavioral intentions not only helps the society, but also helps companies to gain a green competitive advantage. In this study, the relationships between green satisfaction, green trust, green equity and behavioral intentions are examined. Data were collected from Turkey, Finland and Pakistan with self‐administered questionnaires regarding with green white goods. The hypotheses were tested with structural equation modeling. Results of a structural model reveal positive relationships green satisfaction, green trust and green brand equity across three countries. In addition, green brand equity plays a remarkable role in behavioral intentions towards green white goods in general. Managers should consider green trust, green satisfaction, and green brand equity while implementing green marketing strategies in a global marketplace. 相似文献
2.
Pui Fong Ng Muhammad Mohsin Butt Kok Wei Khong Fon Sim Ong 《Journal of Business Ethics》2014,121(2):203-215
A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These failures are generally attributed towards companies’ inability to overcome consumer scepticism towards the performance of functional and green attributes of their brands to generate a positive green image and green value in consumers mind. Therefore, the question arises that does the success in promoting green brand image and value depend on consumer existing perceptions about the brand quality and credibility? This study analyzes the influence of brand perceive quality and credibility on consumer perceptions towards a brand green image, green value and green equity. A theoretical model with hypothesized relationships is developed and tested to answer these research questions. Data have been collected from the consumers of electrical and electronic goods. The hypothesized relationships were tested with the help of structural equation modeling procedure. The results suggest that brand perceived quality and its overall credibility does have a significant influence on generating a greener image, green perceive value and green brand equity. 相似文献
3.
传承与隔断:基于代际影响的老字号品牌关系质量——来自上海的探索性研究 总被引:1,自引:0,他引:1
何佳讯 《Frontiers of Business Research in China》2008,2(4):518-552
Using an indigenous model of Chinese brand relationship quality (CBRQ), the author analyzes the transfer phenomenon of the
time-honored brand equity between parents and children from the perspective of combining intergenerational influence and brand
equity. Results show that the time-honored brand equity from parents basically has no way to pass on to their children besides
trust. Moreover, the positive relationships between parents and the time-honored brands are even destroyed to some extent.
Implications related to the revitalization of the time-honored brands are also discussed.
Translated and revised from Yingxiao Kexue Xuebao 营销科学学报 (Journal of Marketing Science), 2007, 3(2): 1–19 相似文献
4.
The Positive Effect of Green Intellectual Capital on Competitive Advantages of Firms 总被引:1,自引:0,他引:1
Yu-Shan Chen 《Journal of Business Ethics》2008,77(3):271-286
No research explored intellectual capital about green innovation or environmental management. This study wanted to fill this
research gap, and proposed a novel construct – green intellectual capital – to explore the positive relationship between green
intellectual capital and competitive advantages of firms. The empirical results of this study showed that the three types
of green intellectual capital – green human capital, green structural capital, and green relational capital – had positive
effects on competitive advantages of firms. Moreover, this study found that green relational capital was the most common among
these three types of green intellectual capital, and the three types of green intellectual capital of Medium & Small Enterprises
(SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan.
In sum, companies investing many resources and efforts in green intellectual capital could not only meet the trends of strict
international environmental regulations and popular environmental consciousness of consumers, but also eventually obtain corporate
competitive advantages.
Dr. Chen is an assistant professor in the Department of Business Administration in National Yunlin University of Science &
Technology in Taiwan. His research focused on management of technology, innovation management, corporate environmental management,
and patent analysis. 相似文献
5.
Yu-Shan Chen 《Journal of Business Ethics》2008,81(3):531-543
This study proposed a novel construct – green core competence – to explore its positive effects on green innovation and green
images of firms. The results showed that green core competences of firms were positively correlated to their green innovation
performance and green images. In addition, this research also verified two types of green innovation performance had partial
mediation effects between green core competences and green images of firms. Therefore, investment in the development of green
core competence was helpful to businesses for the enhancement of their green innovation and green images. Furthermore, this
study found that green core competence, two types of green innovation performance, and green images of medium & small enterprises
(SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan.
Therefore, there was the advantage of firm size for the green core competence in this industry, and it was imperative for
SMEs to develop and create their green core competences to strengthen their green innovation performance, and green images. 相似文献
6.
Understanding service branding from the customer perspective is helpful for various organizations to attain a competitive edge and build a strong customer base. This research work aims to evaluate the various dimensions and constructs that affect brand equity and user's willingness to undertake courses from various e-Learning providers. Data for the quantitative study was obtained using a questionnaire based survey. Analysis of the 378 responses reveals that consumer experience is a strong predictor of both brand meaning and customer satisfaction. Although brand meaning positively impacts brand equity, brand awareness demonstrates a negative effect on brand equity. However, brand equity and customer satisfaction have a significant and positive impact on intention to undertake courses from online learning platforms. The study concludes with discussion on different implications, shortcomings, and directions for future research. 相似文献
7.
The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their consumers’ green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust, they need to decrease their consumers’ green consumer confusion and green perceived risk. 相似文献
8.
Health care marketers face unique challenges around the world, due in part to the role the health care field plays in contributing to public welfare. Hospital marketing in Korea is particularly challenging since Korean law prohibits hospitals from running any advertising. As a result, Korean hospitals depend heavily on customer relationship management (CRM). This study identifies five factors that influence the creation of brand equity through successful customer relationships: trust, customer satisfaction, relationship commitment, brand loyalty, and brand awareness. An empirical test of the relationships among these factors suggests that hospitals can be successful in creating image and positive brand equity if they can manage their customer relationships well. 相似文献
9.
CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality 总被引:1,自引:0,他引:1
This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the
effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile
telecommunications services was conducted. The study finds, first, that both CSR and SQ have direct effects on brand identification
and customer satisfaction and indirect effects on customer satisfaction (via brand identification) and on service brand loyalty
(via customer satisfaction and via “brand identification/customer satisfaction”). Second, SQ enhances the effect of CSR on
brand identification. This study contributes to the literature by incorporating three perspectives of service brand performance
– CSR association, SQ, and brand identification – into one general framework that stresses (a) the mediating role of brand
identification in predicting customer satisfaction and service brand loyalty; and (b) the interactive effect of CSR and SQ
in predicting brand identification. 相似文献
10.
Komal Nagar 《Journal of Global Marketing》2013,26(3-5):152-171
ABSTRACT?This experimental study examined consumers’ response to green advertising for high- and low-involvement products by measuring its effect on consumers’ intention to purchase such brands. The present study enhances our understanding of the moderating role of product involvement and extends the structural equation tests of the four causal models. A dataset of 169 respondents is used to examine the role of brand image and brand attitude in the context of green advertisements. Consistent with earlier findings, the suggested model provides a good fit of the data and results indicate that positive attitude toward green advertisements, brand image, and attitude toward the brand enhances the chances of consumers’ purchase intention of such brands. The study also verifies that product involvement moderates the positive relationship between attitude toward green advertisements and brand image such that at higher levels of product involvement, attitude toward green advertisements has a stronger effect on brand image. 相似文献
11.
Fabrice Larceneux Florence Benoit-Moreau Valérie Renaudin 《Journal of Consumer Policy》2012,35(1):85-104
An organic label offers a market signal for producers of organic food products. In Western economies, the label has gained
high recognition, but organic food still represents a small part of total food consumption, which raises questions about the
label's efficacy. By considering organic labels as a signal of quality for consumers, this article studies how this signal
interacts with brand signals when both are visible to consumers, applying a cobranding framework. This research examines the
moderating effect of the brand on organic label effects. In a 2 × 2 experimental design using real consumers (N = 122) in a shopping context, it found that, depending on brand equity, the marginal effect of organic labelling information
in terms of perceived product quality varies. In particular, when brand equity is high (low), the organic label appears less
(more) effective. However, regardless of the brand equity level, an organic label makes the environmentally friendly attribute
salient, which has a positive impact on perceived quality. Pertinent implications for marketing and public policy are discussed. 相似文献
12.
This study examines the development of brand equity by evaluating the influences of brand associations, perceived quality, satisfaction, and brand loyalty. Based on insights from prior research, four models are proposed, which focus on alternative relationships among these four factors. Sample data sets from the banking and discount store services are used to evaluate the relationships between and among these four factors. Results of the comparative data analyses reveal that the research model fits the data significantly better than the other three models. In particular, the contention that the effects of perceived quality impact brand equity indirectly through satisfaction is supported. The findings indicate that the primary contribution of the current study lies in the inclusion of satisfaction as an antecedent to brand equity and in the attempts to adequately model its relationships with the more traditional brand equity antecedents of perceived quality, brand loyalty, and brand associations. These results, and their implications, along with avenues for further research are also elaborated in this research. 相似文献
13.
The authors investigate the moderating roles of brand equity and purchasing risk in the relationships between website cultural congruity (WCC) and two dependent variables: attitude toward the website (AST) and trust in the e-vendor. An exploratory study identifies typical French website design elements (graphic design and layout factors) to use in a subsequent experimental study to manipulate WCC. The results reveal that the effect of WCC on AST increases when brand equity is weak; for trust, both brand equity and purchasing risk act as moderators. The interaction between brand equity and purchasing risk reveals that WCC only influences trust when brand equity is weak. Overall, the results suggest that strong brand equity outweighs the effects of WCC in terms of improving site attitudes and reducing purchasing risk, with notable managerial and research implications. 相似文献
14.
The antecedents of brand equity are considered to be brand attitude and brand image, and the consequences of brand equity are considered to be brand preference and purchase intentions. This study concentrates on service brands, selecting 18 from 3 service categories. A structural equation model is presented. Not only does it show a good fit with the research constructs but also the relationships between brand image and brand equity, and brand attitude and brand equity. The impact of brand equity on customer preference and purchase intentions is confirmed as well, which tends to validate the proposed research framework. 相似文献
15.
Investigating the service brand: A customer value perspective 总被引:3,自引:0,他引:3
Despite considerable interest in the nature and role of marketing using a service perspective [Vargo S., Lusch R. Evolving to a new dominant logic for marketing. J Mark 2004; 68 (1): 1-17] there is limited research about branding. Research to date tends to be qualitative [e.g., Berry L. Cultivating service brand equity. J Acad Mark Sci 2000; 28: 128-137; de Chernatony L., Segal-Horn S. The criteria for successful services brands. Eur J Mark 2003; 37 (7/8): 1095-1118] rather than quantitative. This research closes this gap by developing and testing a theory of the influence of the service brand on the customer value-loyalty process. The model includes the traditional influence of brand image plus three additional influences that more fully reflect the broader service perspective (company image, employee trust, and company trust). Using survey data of a sample of 552 airline customers, the analysis shows there is a direct influence of all the aspects of the brand on customers' perceptions of value. In addition brand image, company image and employee trust have a mediated influence on customer value through customers' perceptions of service quality. Finally the analysis shows that a service brand does not have a direct influence on customer loyalty but rather its influence is mediated through customer value. This paper concludes with a discussion of the managerial and research implications. 相似文献
16.
This study adopted a dynamic perspective in investigating the effects of employees’ perception of equity (PoE) and perception
of organizational politics (POP) on their trust in organizations and the subsequent effect of such on their commitment. Data
were collected from 216 employees from various industries. The positive effect of PoE and negative effect of POP on employees’
trust were confirmed in this study. It is also found that employees’ trust in organizations has a positive effect on their
organizational commitment. This study also confirmed the mediation of employees’ trust on the relationships between POP, PoE,
and organizational commitment. Besides, the moderation of employees’ trust on the relationships between POP, PoE, and organizational
commitment was not confirmed. Implications and suggestions for future research are discussed. 相似文献
17.
The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets 总被引:1,自引:0,他引:1
Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity. 相似文献
18.
ABSTRACT This study investigates differences between U.S. global and local brands in the Indian market. Attitudes toward American products and the brand equity of U.S. global and local casual apparel brand in the Indian market are examined. It is postulated that global and local brand influence brand equity, which is composed of brand image, brand awareness, emotional value, perceived quality, brand loyalty, and purchase intention. A total of 411 college students in India participated in the survey. Using repeated measures ANOVA, this study finds that Indian consumers perceive global and local brands differently based on brand equity. 相似文献
19.
AbstractTo maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal relationships among different factors i.e., brand personality, image, experience, satisfaction, trust and commitment that have direct and indirect effects in the creation of brand loyalty. Structural Equation Modeling (SEM) using Partial Least Squares (PLS) method was applied to test the relationships in this study. The findings indicate that brand personality, brand image and brand experience are key sources of brand satisfaction. 相似文献
20.
The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the relationships is developed and empirically tested using data collected from visitors attending The Ages of Mankind cultural exhibition in Castilla and León, Spain. In the present study, evidence is found to support the propositions that brand equity is closely linked to the particular image it conveys, to the event's recognition, the quality of the exhibitions and the cultural values it transmits. Brand equity also impacts visitor perception of the most recent exhibition, as well as future intentions to attend or even pay an admission fee. 相似文献