Leveraging Associations: The Promotion of Cultural Sponsorships

SUMMARY

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertising and public relations for branding. For corporate hospitality, promotional support is vested in personal selling with public relations initiatives. For community relations, promoting the sponsorship is focused primarily on public relations activities with an emphasis on personal selling.     

Technology Transfer and Universities' Spin-Out Strategies

Universities may seek to transfer technology from the public to the private sector, and therefore capture the benefits of commercialization, through a number of different mechanisms. This paper examines the option of using technology-based spin-out companies. Based on a survey of technology transfer/business development officers at 57 U.K. universities, we examine their strategies to promote the creation of spin-out companies and how they then manage the development of these companies. Our analysis focuses on the difference between those universities that have been most active in the area and those that have been least active. The results indicate that the more successful universities have clearer strategies towards the spinning out of companies and the use of surrogate entrepreneurs in this process. In addition, the more successful universities were found to possess a greater expertise and networks that may be important in fostering spin-out companies. However, the role of the academic inventor was not found to differ between the more and less successful universities. Finally, equity ownership was found to be more widely distributed among the members of the spin-out company in the case of the more successful universities.     

Creating Satisfied Employees Through Workplace Spirituality: A Study of the Private Insurance Sector in Punjab (India)

Spirituality in the workplace is gaining recognition and value among researchers, academicians, and business professionals. The aim of this paper is to examine the impact of spirituality in the workplace on job satisfaction by measuring four dimensions of spirituality in the workplace: meaningful work, sense of community, organizational values, and compassion. The impact of each dimension on job satisfaction is hypothesized. A cross-sectional survey was used to collect data from 100 payroll employees in private insurance companies in Punjab (India). A correlation analysis showed a positive relationship between all the dimensions of spirituality in the workplace and job satisfaction. A regression analysis revealed that although all the dimensions of spirituality in the workplace are important, organizational values and a sense of community are the most important in terms of the job satisfaction level of employees. This work will help insurance companies to better understand the concept of spirituality in the workplace and its importance. Insurance companies can improve their functioning by encouraging employee spirituality in the workplace.     

Disclosure of Corporate Environmental Policies in Annual Reports: Further Evidence Incorporating a National Ideology–An Australian Study

ABSTRACT

During the last decade, there has been a growing awareness at a community level and, more recently, at a business level of a changing emphasis on the disclosure of environmental performance by Australian public companies. Over the last few years, many studies have been undertaken which have examined the disclosure of environmental information by analyzing public company Annual Reports in Australia. Previously, public companies preferred to prepare Corporate Environmental Policy (CEP) statements for internal use only rather than for external reporting (Tilt, 1997, 2001). However, now these reports appear in the annual reports of Australian public companies. Using content analysis, this study examines a sample of public companies listed on the ASX (Australian Stock Exchange) in 2000 and the reporting nexus between these companies' CEPs and their Annual Reports. The results show that environmentally sensitive companies are disclosing more environmental information than other companies. Emerging from these results, our study shows that companies involved in the survey adopted some disclosure on environmental issues based on the ideological belief in such environmental issues. There are currently only limited requirements for any formal identification or reporting with regard to environmental assets, liabilities or contingencies in Australia. Our research has shown that environmentally sensitive companies provided a significantly greater amount of voluntary positive environmental disclosures than the non-sensitive companies. Based on the results of our research it is fair to say that there is an ideological belief within the Australian public companies and the Accounting profession on environmental reporting issues.     

An Analysis of the Ethical Codes of Corporations and Business Schools

Reports of ethical lapses in the business world have been numerous and widespread. Ethical awareness in business education has received a great deal of attention because of the number and severity of business scandals. Given Sarbanes-Oxley legislation and recent Association to Advance Collegiate Schools of Business International’s (AACSBI) recommendations, this study examined respective websites of Securities and Exchange Commission (SEC) regulated public companies and AACSBI-accredited business schools for ethical policy statement content. The analysis was accomplished by classifying ethical expressions into a framework consisting of the attributes of thematic content and focus/themes partially based on the 2004 research of Gaumnitz and Lere. Findings indicate that public companies have been diligent in presenting website ethical content that closely follows authoritative recommendations. Business schools appear not to have prioritized such disclosure to the extent done so by public companies. Although there was improvement between two samples taken in 2005 and 2007, this study provides evidence that many accredited business schools have little or no disclosed ethical expectations in their mission, vision, goals, or other similar types of statements on their websites. Additional findings provide several opportunities for future research.     

提升我国快递企业客户服务水平的策略研究

与国际快递公司相比,我国许多快递企业的客户服务意识相对比较淡薄,客户服务水平较低。针对国内快递企业在客户服务上存在的主要问题,提出以下两点改进意见:增强服务意识,建立快递行业规范;转变经营理念,引入先进的管理方法和技术。     

Party time: recreation rituals in the world of B2B

Abstract

We examine the role of business parties in business markets: why do B2B companies spend such large amounts of money to sponsor events meant for public consumption, such as sporting events, when most of their activity involves selling to other organisations? Drawing from extensive qualitative fieldwork in the world of tennis tournaments, we detail the specific universe of parties that happen backstage, between companies sponsoring these events. This context helps illuminate the critical role of business parties in business networks. Far from being mere recreation at the company’s expense, business parties are important opportunities for executives to develop and manage their relationships. We show that a business party functions as a particular kind of ritual by creating a distinct universe with its own language, gestures, and other modes of interaction.

Summary statement of contribution Our theoretical contribution to the literature on relationship marketing is to detail the unifying function of business parties in local business markets, where relationships with a variety of organisations are key to a company’s success. Our methodological contribution is to illustrate the relevance of anthropological approaches and concepts, such as rituals, to the world of B2B.     

Perceptions of Governance in Africa

Abstract

This paper reviews a survey of 800 business leaders and civil servants in Ghana, Kenya, Madagascar, Malawi, Senegal, Tanzania, Uganda, and Zambia. Like most African countries, these eight countries have undertaken governance reforms over the past decade, trying to include a wider range of views expressed by organized interest groups in the formulation of economic and commercial policies. This survey aimed to learn how business and government leaders perceive those recent governance reforms.

First, do managers and civil servants see local trade associations successfully representing the broader business point of view with decision makers, and keeping their members informed of current and proposed public policies? Second, to what extent do perceived principal/agent tensions divide companies from “their” business associations? Third, how does industry structure affect perceptions of business association perfor mance? A fourth issue is whether perceptions exist of “bureaucratic capture” or of excessive state power over business associations in the sample countries.

Most respondents see major problems with governance, though across countries they report the impression of improvement and expect further gains. This raises the risk of unmet expectations should the pace of reform slacken. Business associations are reported to work reasonably well as policy advocates for better governance. They are seen as doing a fair job of keeping members updated on the policy environment. There was little difference in opinion between larger and smaller companies, and surprising overlap between the public and private sectors. These findings are grounds for wary optimism about business-government relations in the region.

Progress will not occur automatically, however. Companies in Africa need to redouble their government relations and policy advocacy activities. The region's industry and trade associations are promising vehicles for expressing the interests of the business community.     

Mining, Corporate Social Responsibility and the "Community": The Case of Rio Tinto, Richards Bay Minerals and the Mbonambi

Mining companies have long had a questionable reputation for social responsibility, especially in developing countries. In recent years, mining companies operating in developing countries have come under increased pressure as opponents have placed them under greater public scrutiny. Mining companies have responded by developing global corporate social responsibility strategies as part of their larger global business strategies. In these strategies, a prominent place is given to their relationship with local communities. For business ethics, one basic issue is whether such an approach to corporate responsibility is likely to effectively address the development concerns of local communities in developing countries. This paper addresses this question by investigating how the corporate social responsibility agenda of a major minor company has been implemented by one of its subsidiaries in South Africa.     

The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR

Since scholarly interest in corporate social responsibility (CSR) has primarily focused on the synergies between social and economic performance, our understanding of how (and the conditions under which) companies use CSR to produce policy outcomes that work against public welfare has remained comparatively underdeveloped. In particular, little is known about how corporate decision-makers privately reconcile the conflicts between public and private interests, even though this is likely to be relevant to understanding the limitations of CSR as a means of aligning business activity with the broader public interest. This study addresses this issue using internal tobacco industry documents to explore British-American Tobacco’s (BAT) thinking on CSR and its effects on the company’s CSR Programme. The article presents a three-stage model of CSR development, based on Sykes and Matza’s theory of techniques of neutralization, which links together: how BAT managers made sense of the company’s declining political authority in the mid-1990s; how they subsequently justified the use of CSR as a tool of stakeholder management aimed at diffusing the political impact of public health advocates by breaking up political constituencies working towards evidence-based tobacco regulation; and how CSR works ideologically to shape stakeholders’ perceptions of the relative merits of competing approaches to tobacco control. Our analysis has three implications for research and practice. First, it underlines the importance of approaching corporate managers’ public comments on CSR critically and situating them in their economic, political and historical contexts. Second, it illustrates the importance of focusing on the political aims and effects of CSR. Third, by showing how CSR practices are used to stymie evidence-based government regulation, the article underlines the importance of highlighting and developing matrices to assess the negative social impacts of CSR.     

Credit guarantees and SME efficiency

The aim of this article is to analyse one of the most traditional SME-support measures, the allocation of guarantees by the Spanish guarantee system. A counterfactual approach is adopted to evaluate the result of a public policy. Three groups of companies that constitute the casuistry of long-term financial supports to companies (guarantees, guarantees and preferential funding, or just preferential funding), as well as another two control groups are studied. The results suggest that public support is relevant at economic, financial and business efficiency levels. The advantages can be observed mainly in the weakest companies, where the capacity to tackle projects is facilitated, although they do not manage to reduce their financial costs until they reach relative levels similar to those reached by companies not accessing the guarantee system.     

The Perils and Opportunities of Communicating Corporate Ethics

This paper examines critical success factors for ethics-related corporate communication with a view to helping companies communicate their ethical stance more effectively. We analyze this communication process from the company's point of view and discuss the implications of source credibility, attitude formation, audience involvement and media choice for image management. We argue that the ideal relationship between corporate ethics, corporate communication, and corporate image is a sequence of activities, with companies adjusting their messages as they change their business conduct. In this way, public perceptions are a fair reflection of corporate behaviour. This process should be a continuous, upward moving cycle that stops when the company's public image matches its desired image. We also point out the dangers inherent in communicating corporate ethics, including public cynicism and elevated stakeholder expectations.     

Stakeholder Engagement: Keeping Business Legitimate in Austria’s Natural Mineral Water Bottling Industry

Stakeholder maneuvers such as Internet media attacks or consumer boycotts can have devastating effects on companies. By contrary, vital relationships between companies and their stakeholders can be highly beneficial. A review of the existing stakeholder-management literature suggests to engage stakeholders in business activities in a positive manner. However, the types of successful engagement activities differ across industries. The purposes of this article are to develop an explanatory framework based on the literature findings, to introduce stakeholder-engagement literature to a segment of the water sourcing industry, and to unfold industry’s stakeholder-engagement measures. Based on a content analysis of 11 cases, we investigate if and how companies in the natural mineral water bottling industry in Austria inform, communicate, and therefore engage with stakeholders. It became evident that fewer than three of eleven companies published information on sustainability or corporate social responsibility reports, open house days, workshops, or international community activities. Most companies maintained a website for their bottled natural mineral water or communicated quality consciousness. We conclude that most companies in the Austrian mineral water industry could increase their stakeholder-engagement activities to positively respond to challenging business environments.     

Defensive Responses to Strategic Sustainability Paradoxes: Have Your Coke and Drink It Too!

We study companies that do not produce a sustainability report in contexts where institutionalisation is assumed. Based on a careful analysis of interaction patterns between non-reporting companies, sustainability interest groups, and peer organisations, we find patterns of discursive and material isomorphism that suggest sustainability reporting is confined to an issues-based field, rather than spreading as an institutionalised practice across the business community. We argue that the issues-based field exerts only weak pressure for sustainability reporting, and that encouraging more firms to report rests on understanding what influences companies to interact more widely to become part of this field.     

The Uptake of Sustainability Reporting in Australia

In this paper, we identify and discuss how sustainability reporting has spread throughout the Australian business community over the past twenty years or so. We identified all Australian business organisations that have produced a sustainability report since 1995, and we undertook an interview survey with managers of reporting companies. By incorporating a wide range and large number of reporting companies, we offer insights beyond those obtained from traditional report content analysis and from close analyses of singular case-study organisations. We reveal that sustainability reporting has deepened in a few high-impact industries, and it has spread to a small number of firms in a wide range of low-impact industries. We tested whether there were any relationships between the drivers of reporting and the experiences of different types of reporting firms. Many of the relationships we observed were not as clear or as consistent as expected. Sustainability reporting is, however, of strategic importance to reporting companies. Given the small number of reporters in Australia, we raise the possibility of strategic differentiation as a key driver of reporting behaviour and suggest further studies to explore institutional fields that may be shaping sustainability reporting practice.     

Business and Human Rights in South Africa: An Analysis of Antecedents of Human Rights Due Diligence

The purpose of the present article is to analyse South African listed companies’ public reporting in order to contribute to our understanding of how and why companies consider human rights. The empirical analysis is placed in the context of the increasing prominence of human rights as a business issue, premised in part on the activities of the United Nations (UN) Special Representative of the Secretary General (SRSG) on human rights and business. On the basis of a content analysis of the public reports of the top 100 companies listed on the Johannesburg Stock Exchange (JSE), we test hypotheses focused on the antecedents of companies’ demonstrated human rights due diligence, with particular reference to assumptions or findings of the SRSG and institutional theory. Some of our results are unexpected: there is little influence exerted by the sector and size of companies in our sample, and there is also an unexpectedly insignificant impact of company participation in the UN Global Compact and the JSE Socially Responsible Investment Index. On the other hand, a key predictor of human rights due diligence is an explicit leadership commitment, and important roles are also played by government regulations and stock exchange listing rules.     

Untangling the muddled management of public affairs

Many companies do not realize the importance of understanding the public affairs sector of their business environment and underestimate the need for individual company mechanisms to manage public affairs.     

Aspects of University Research and Technology Transfer to Private Industry

University research in the U.S.A. is based on a tight relationship between University and economic activity. In Europe and South America, although less commonly than in the U.S.A., there's already a large amount of experiences related to the creation of "on campus" or "spin off" companies based on the results and knowledge obtained from research in University departments and R&D centres financed with public funds. The virtual base of this results in communication technologies enables private use and the appropriation of the benefits by their authors. European model, historically widely separated from private companies, has produced high quality basic research, but it has failed to obtain profit from technological development. Research funds happen to be basically public. Europe heads for economic, politic and military union. Common economic space and the growing up of the new markets, which we can foresee to be extended to other countries, will promote business opportunities and the relationship University-Industry. University institutions and faculties should think about their current ethic convictions to create a new Industry-University model in the context of a global economy.     

Service Learning in Business Ethics

Those of us engaged in the education of future businesspersons need to ask about the efficacy of our efforts. The business person is, first and foremost, a member of the community, a citizen, attempting to meet the needs of that community by providing goods and services. The general public often perceives the businessperson as violating the ethical standards of the community. Business risks losing its social legitimacy by such activity. Universities are the appropriate institutions in which to inculcate the importance of ethics and should go as far as it can to influence the ethical reasoning of graduates. However, research suggests that the traditional way of integrating ethics education into required functional courses actually results in a decline in moral reasoning. It is suggested that ethics educating needs to be personalized based on the individual student and that there is a need for experiential learning methods which would supplement and enhance standard classroom based ethics education. An appropriate goal for business ethics courses would be to make students aware of the ethical and social dimensions of the business decision making process. I suggest that a service-learning pedagogy would be one way to educate the business student in ethics. An integrated service project stressing rights and responsibilities could create a feeling of what it means to be a member of a community and would emphasize the importance of social involvement. In this paper, I explore some of the roots of service in higher education and the efficacy of service-learning in business ethics.     

Determinants of entry strategies of U.S. companies into Russia,the Czech Republic,Hungary, Poland,and Romania

Executive Summary This study advances and tests determinants of entry strategies of U.S. companies to Eastern Europe, as well as factors that determine the satisfaction of these companies with their economic performance in this area. Using survey data and a multivariable research design, the study adds new knowledge and supports previous findings. It reports that the entry mode of U.S. companies into these countries is determined by the following variables, ranked from most to least important: market potential, company activity, level of competition, and year of market entry. It also reports that the satis‐faction of U.S. companies doing business in these countries is decided by the following variables, ranked from most to least important: economic‐performance outlook, level of competition, number of competitors, market potential, year of entry, and business activity. © 2000 John Wiley & Sons, Inc.