我国消费者生态购买行为影响机制

消费者的生态购买行为是构建生态消费模式的基础和重要组成部分。而现阶段我国消费者生态购买意愿相对不足,已有文献也缺乏基于中国情境的生态购买行为实证研究。基于此,本文首次在中国情境下对消费者生态购买行为的影响机制进行探讨。研究结果表明,我国消费者生态购买行为主要受到心理和社会文化因素的影响。我国消费者的生态购买意愿取决于生态态度以及生态知识、生态价值观和生态情感等因素的交互作用。消费者的生态知识及生态情感能够直接驱动生态购买意愿与行为。因此,为提升我国生态消费水平、构建生态消费模式,应加强生态教育,提高消费者生态知识水平;倡导文明生活方式,构建生态消费价值观;促进生态体验,培育消费者的生态情感;建立全方位制度环境,强化消费者生态态度的形成。     

疫情影响下线上展会平台持续使用意愿研究——基于TPB和TAM整合模型

本文基于计划行为理论(TPB)和技术接受模型(TAM)的整合模型,结合新冠疫情影响下线上展会平台的特性,构建了线上展会平台持续使用意愿的理论模型,利用问卷调查数据进行了模型参数估计。本文研究结果表明：公众对线上展会平台的感知有用性对其行为态度的直接影响最为明显,而个人经验则主要对其行为意向发挥间接影响作用;在对行为意向的最终影响方面,感知有用性和感知易用性发挥了第一阶段的中介作用,而行为态度则发挥了第二阶段的中介作用。本文认为,需要继续加强对线上展会平台的管理,提升公众的感知信任程度,同时融入个性化服务与精细化运营管理措施,保证平台易用性,有效改善线上展会平台的持续使用行为。     

大学生创业意愿影响因素模型研究综述

随着大学生就业形势逐渐严峻,大学生创业备受重视和鼓励,而意愿是行为产生的一种主观态度。国内外学者对大学生创业意愿及影响因素的研究已相当丰富,不同的学者采用了不同的研究模型。通过整理文献总结出大学生创业意愿的影响因素模包括TPB模型、SEE模型、双因素模型、基于感知价值模型和基于成就动机模型。最后总结出现有研究研究模型已经很全面丰富,未来可向创新侧重点研究模型发展。     

大学生出勤行为研究——基于计划行为理论模型构建及干预实验设计

大学生"逃课"现象屡见不鲜,严重影响了大学的教学质量,如何提高大学生上课出勤率受到社会的广泛关注。研究基于计划行为理论(TPB)探索出勤行为态度、主观规范、知觉行为控制的突显信念,提出引起出勤行为最显著影响因素变化的有效途径,设计知觉行为控制的干预实验。     

基于地区环境条件的启蒙教育初探

各地自然环境和地区传统文化特质可以为幼儿教育提供新的内容和素材,利用地区传统文化环境促进幼儿素质教育,开设民间乐器学习班可以让幼儿了解本地区传统文化,增强爱家乡的情感;各种民间游戏既可以提高幼儿身体素质,又能发展孩子的想象力、创造力和合作精神。     

基于卷入度理论的营销传播效果提升策略研究

卷入度概念在市场营销研究中得到了广泛的运用,卷入度几乎对各种消费者行为都产生影响。基于卷入度的相关概念和卷入的理论模型(包括FCB网格模型和精细加工可能性模型),解释卷入度对消费者的行为和态度影响机制,提出基于卷入度理论的营销传播策略,即营销者应从广告劝说路线、商品传播属性、广告创意、媒介策略、整合营销传播策略等方面来综合提升营销传播效果。     

基于卷入度理论的营销传播效果提升策略研究

卷入度概念在市场营销研究中得到了广泛的运用,卷入度几乎对各种消费者行为都产生影响。基于卷入度的相关概念和卷入的理论模型(包括FCB网格模型和精细加工可能性模型),解释卷入度对消费者的行为和态度影响机制,提出基于卷入度理论的营销传播策略,即营销者应从广告劝说路线、商品传播属性、广告创意、媒介策略、整合营销传播策略等方面来综合提升营销传播效果。     

利用物理学史实现中学物理三维目标的研究

当代教育新课程改革规定了新的物理教学目标即三维目标,它包括知识与技能、过程与方法目标以及情感、态度与价值观目标。也就是说课程设计要以知识为载体,立足于培养能力而促进学生积极学习态度和健全情感的形成与发展。物理学史可以成为落实三维目标的有效途径。本文在了解物理学史教学功能的基础上,从物理学史与三维目标结合的例子入手讨论如何实现三维目标。     

论历史教学中的情感态度与价值观

新课标中用"情感态度与价值观"代替了传统大纲中的"思想教育"是教育改革的重要成果。但在实际的历史课堂教学中,情感态度和价值观这一教学目标并没有得到真正落实。从情感态度和价值观的实施意义、现状以及如何促进这一教学目标的实现等方面来探讨。.     

落实课堂教学完善政治课堂教学功能

<普通高中思想政治课程标准(实验)>确立了高中思想政治课程的"三维目标",而且强调以情感态度价值观为首要目标.但是在应试教育的大背景下,课堂教学成为参加高考的训练场,广大教师忽视了情感态度价值观的培养.因此,作为教育工作者应该有很强的育人意识,并且在开放和谐的课堂中,在身临其境的情境中,在对知识的苦苦探索中,在理论联系实践中把情感态度价值观内化为学生的主体认识,达到教书育人的目的.     

Modelling household conservation behaviour among ethnic consumers: the path from values to behaviours

This article tests a model that explains household conservation behaviour among ethnic consumers. Increasing immigration into Western countries has raised serious questions about the extent to which emerging ethnic communities contribute to environmental degradation or sustainability in their host countries. Previous research focused mainly on measuring ethnic consumers' environmental attitudes, worldviews and concerns, assuming that these ultimately lead to pro‐environmental behaviours. However, these studies overlooked the reality in which pro‐environmental attitudes are not automatically being translated into corresponding behaviours. This study explores the relationship between a set of factors that drive pro‐environmental behaviour, proposing a hierarchical model that depicts a flow from values to household conservation behaviours (i.e. recycling, water, electricity and energy conservation) and the intervening cognitive, affective and psychological variables. Results from a sample of 410 American Hispanic students indicate that the cultural value of collectivism influences conservation behaviour through the more specific factors of environmental values, environmental concern, perceived consumer effectiveness (PCE) and concrete environmental knowledge. Interestingly, the influence of PCE was more apparent in routine, easy‐to‐perform behaviours such as water conservation and the behavioural aspect of electricity conservation. The influence of concrete environmental knowledge was more powerful in predicting recycling, the use of electricity‐efficient home appliances and energy conservation. Implications for the promotion of conservation behaviour and consumer education as well as directions for future research are discussed.     

Unit (non)response in Web‐based access panel surveys: An extended planned‐behavior approach

The decision process when requested to participate in a Web survey is understood most appropriately by applying a psychological theory of human action. Consequently, this study utilized an extended version of Ajzen's theory of planned behavior to predict and explain the number of participations in a five‐wave Web‐based panel study. Based on this model, the determinants of unit nonresponse in Web‐based surveys are one's attitude toward participating in Web surveys, internalized social pressure, perceived behavioral control, and extent of moral obligation toward participating. The results indicate a satisfactory predictive power of the model. Perceived behavioral control and attitude toward participation predict the intention to participate best, followed by internalized social pressure and moral obligation. The theoretical perspective pursued proved to be valuable in terms of its predictive and explanative power as well as its practical value for Web‐based survey research. © 2005 Wiley Periodicals, Inc.     

Reducing household water consumption: a social marketing approach

Abstract

There is increasing pressure for society to move towards more sustainable use of its resources, and calls in the literature have been made to reassess marketing’s role in achieving such goals. This research examines how key behavioural factors influence household water use, in the context of a social marketing programme to reduce household water consumption. A model of the key drivers of household water consumption is developed and tested using a sample of 909 households in a regional city in Australia. The findings from this study support the model developed and show that in the absence of price as a rationing mechanism, the social marketing programme significantly reduces household water consumption.     

大型商场顾客忠诚基本驱动模型的构建

大型商场顾客忠诚是零售商店忠诚的特例.以杭州市大型商场为具体实证对象,采用问卷调查和SPSS12.0统计软件,构建大型商场顾客忠诚的基本驱动模型,对顾客忠诚的影响因素及其作用机制进行了深入的探讨,得出商场忠诚的形成是一个多因素驱动作用的结果.商场忠诚应包括顾客的行为忠诚和顾客的态度忠诚,顾客价值的细分维度对商场忠诚有显著影响.不同消费者特征对商场忠诚及驱动因素有显著差异等结论.     

Analyzing the food waste reduction intentions of UK households. A Value-Attitude-Behavior (VAB) theory perspective

Food waste is a complex and pervasive issue associated with growing corporate, political and public concerns. Addressing the issue of food waste is essential to achieve sustainable development. This study utilises the value–attitude–behaviour hierarchy to examine UK household consumers' food waste reduction intentions. The research model hypothesises a positive relationship between consumers' perceived values (hedonic value and sense of community), attitudes (anticipated guilt, social norms and attitude to reduce food waste), and household food waste reduction intentions. We collected data from 513 UK households via a survey questionnaire. The results confirmed that consumers' perceived values positively affect their attitude toward reducing food waste. We also found that attitude to reduce food waste is significantly associated with food waste reduction intentions. Furthermore, the control variables, age and gender, are significantly associated with social norms. However, the results revealed that a sense of community is not significantly associated with an attitude toward reducing food waste. The study findings offer useful insights for academics, marketers, policymakers and governments seeking to mitigate the adverse effects of food waste.     

Theory‐based approach to factors affecting ethical consumption

The main objective of this study is to introduce and validate a new model of ethical consumption intention with the aim of identifying salient factors that influence consumer's attitude and purchase intention towards ethical products. For this purpose, this study introduces an extended model of the theory of reasoned action, which embraces the emotional component (positive anticipated affection) and socially oriented value component (altruism), as predictors of ethical consumption attitude and intention. Using a questionnaire‐based survey, the data were collected from 343 respondents who had previously purchased ethical products. The result showed that ethical obligation, self‐identity and altruism were positively related to consumer attitude towards ethical consumption. Also, ethical obligation and altruism were found to positively influence ethical consumption intention. Further, attitude and positive‐anticipated affection positively affected ethical consumption intention.     

Attitudes and Habit in Value Perception for Foods

Despite the fact that attitudes and habit can substantially aid understanding of individual food purchase behavior, no theoretical framework explains how these two factors interact and influence behavior in the presence of the respective other factor. Due to this gap in the scientific literature, this study presents a model that focuses on direct attitude and habit effects as well as on attitude–habit interactions. The proposed model is tested by employing household panel data on two food product categories. The robustness of estimation results is ensured by applying a multilevel model that accounts for individual heterogeneity. Results show that both attitudes and habits contribute to explaining purchase behavior. However, in the presence of strong habits the effects of attitudes become smaller even if attitudes are strong. These results imply that attitudes and habits are linked hierarchically. As habits control attitude effects, food marketers must find strategies to help customers overcoming habitual purchase behavior. Some of these strategies are discussed at the end of this article.     

Re‐examining the effects of aging on household recycling behavior: A study in France

While age is the variable most often used to explain household recycling behavior, research findings reveal only limited or contradictory effects. This study demonstrates the utility of several additional variables related to age in regard to explaining the effect of aging on household recycling behavior. These variables are generativity, available time, and perceived skills. By drawing on the theory of planned behavior, this paper offers a model that clarifies how age indirectly influences household recycling behavior. The model is tested on a stratified sample, and the results are analyzed through mediation tests and structural equation modeling. While aging is associated with lower levels of enthusiasm for recycling, more skills and available time allow recycling to be accomplished with increased ease. Finally, the results enable an explanation of the previous contradictory results about age effects and lead to managerial and societal recommendations on how household recycling can be effectively promoted.     

我的地盘我做主：组织内领地行为与人际冲突的关系研究

领地行为是重要的、广泛存在的,然而在组织生活中却经常被忽视,相关的理论与实证研究较少,其理论体系尚未完全建立,极富研究价值。本文以组织内个体为研究对象,着力于剖析其领地行为与人际冲突的反应模式,以期从组织内领地行为的视角寻找到引发不同冲突的路径与作用机制,推动相关理论的发展,并为相应的管理实践提供理论指导和参考依据。研究结果表明：身份导向标记行为和预先防卫行为越多,关系冲突越少;控制导向标记行为和反应性防卫行为越多,关系冲突越多;只有预先防卫行为可以引发正向的任务冲突,其他领地行为不和任务冲突建立直接的联系。     

体验价值驱动下网购顾客公民行为形成机制研究

本文基于社会交换理论和“评价－情感－应对”模式理论,从顾客主体价值视角切入,通过构建体验价值、顾客承诺与顾客公民行为相互作用的理论模型,弥补了“S－O－R”旧有范式在解释顾客公民行为生成机制方面的不足。通过对727个有效样本数据的研究发现,效率价值对计算性承诺和情感性承诺均具有显著正向影响;服务卓越价值、审美价值和趣味性价值对情感性承诺具有显著正向影响;相比于计算性承诺对顾客公民行为的影响,情感性承诺对顾客公民行为三维度的影响更强;计算性承诺和情感性承诺在体验价值与顾客公民行为的关系中存在部分中介效应。研究结论为探讨顾客主体视角下顾客公民行为的生成机制提供了新的理论支持,也为我国网络零售商的网络营销实践提供了决策依据。