刍议企业信用

市场经济是中国社会主义经济发展的必由之路,而企业的信用是市场经济的枢纽。随着社会主义市场经济的不断发展,诚信的作用越来越重要,而我国目前信用缺失现象却日益严重。对我国企业在市场经济条件下,信用缺失原因进行分析,从而提出加快建立信用法律体系,加强执法力度;严厉打击地方保护主义;加强道德教育,营造全社会信用意识;经营者树立诚信经营的伦理观,加强企业自身信用建设;加强企业信用管理,建设信用评估机构,提出企业信用建设的相应对策与建议。     

建立我国会展业诚信机制初探

我国会展业在迅速发展的同时,也存在着诚信缺失的问题,改变会展业信用体系不完善、信用秩序混乱的现状,必须建立健全一套符合我国国情、与国际惯例接轨、适应现代市场经济发展的会展业信用体系.基本措施是通过政府立法建立完善的法律法规,增强监督和执法力度,提高失信成本;建立行业协会和企业数据库,使信忠公开,降低信息不对称的程度;通过学习、培训,树立从业人员正确的职业意识,视诚信为道德底线;增强宣传力度,提高消费者对不诚信现象的识别能力,减少企业失信收益.     

信用缺失现象的博弈分析

市场经济是信用经济,诚信原则是市场机制的灵魂和基础.信用缺失已成为当前我国社会一个严重的社会问题,其结果是社会交易成本不断提高.本文采用博弈论的分析方法,从市场交易人行为选择模式和外部制度环境两方面对信用缺失现象的内因和外因进行了分析,认为社会信用本质上是信息传递的问题,在现有的制度环境下,信用缺失是市场交易人理性选择的结果.解决信用缺失的基础在于深化产权制度改革;还要建立高效的信息传递机制,构建社会信用的技术平台;要完善法律体系,加大执法、处罚力度,构建约束失信行为的制度平台,营造公平竞争、诚实经营的市场环境.     

从一个简单博弈探讨中小企业信用体系建设

市场经济是信用经济,诚信是市场经济机制的第一法则。信用缺失已成为我国中小企业面临的一个严重问题,其结果不仅使社会交易成本不断提高,而且在很大程度上抑制了中小企业的健康发展。采用博弈论的分析方法,在信用博弈模型分析的基础上,对中小企业信用缺失的成因进行分析,并提出中小企业信用体系建设的思路。     

浅析我国企业信用缺失与治理对策

信用是市场经济的基础，没有信用市场经济就不能健康发展。企业信用是一种无形的资本和资产，是企业从事社会经济活动的通行证。当前，我国企业信用缺失令人堪忧，影响我国市场经济健康发展；；台理企业信用缺失，必须建立企业信用理念，确立市场经济就是信用经济的观念，建立企业诚信机制，加强政府诚信建设。     

会计诚信缺失的原因及其对策研究

会计诚信是我国经济稳定有序发展的重要原因之一。会计诚信关系到我国市场经济的信用问题,如果诚信缺失会导致我国市场经济的健康有序发展,影响到企业的持续发展。因此,本文主要从会计诚信缺失的原因进行分析,从而找出相应的应对策略来提高我国会计诚信水平。     

个人信用缺失的博弈分析

个人信用制度是成熟的市场经济的重要表现,是维护市场经济秩序的基石.本文通过建立个人信用博弈模型,指出了信用缺失是在现有制度安排下市场交易人理性选择的结果,构建一个有利于个人进行重复博弈的制度环境有利于个人信用资源的形成.     

构建企业信用机制的必要性及主要途径

发展市场经济遵循的一条重要原则就是"诚信","诚信"关乎企业的信誉与形象,关乎企业的生存与发展,信用缺失会给企业带来诸多严重的社会后果,因此必须构建企业信用机制.主要途径是加快企业信用法制建设步伐;强化企业经营者和全体员工的信用意识;加强信用中介组织对企业的服务;加强企业内部的信用管理.     

企业诚信问题的博弈分析

通过利用博弈理论的相关思想和方法,探讨企业诚信问题的本质所在,即企业是否诚信的行为模式具有机会主义的倾向,一个企业是否坚守诚信取决于守信的机会成本与不守信的机会成本的比较,守信誉不守信的机会成本的比较左右了一切.诚信是市场经济运行的基础和保障,是企业可持续发展必不可少的道德基石.国际竞争格局的变化和经济稳健发展的客观要求,迫切要求构建企业诚信.因此,政府应加强法制建设,为企业诚信体系建设提供法制保障;建立和完善企业的信用评价和管理系统;推动企业信用信息的公开化、社会化;倡导诚信观念,加强宣传教育.     

企业诚信缺失:企业与消费者的博弈分析

企业诚信是社会诚信的重要组成部分。企业失信行为使国家和社会利益受损,危害人民生命健康。企业诚信缺失的原因既有企业自身道德的沦丧,也有外部监督的失效。在企业与消费者之间有无外部监督的情况下,通过模型构建,得出如下结论:实现有效监督是解决目前诚信问题的关键。最后,提出博弈双方内外两个方面的建设来加强企业诚信建设,最终实现实现和谐的社会主义市场经济。     

个人信用行为的博弈分析

市场经济本质上就是信用经济,信用是市场经济发展的基础,而个人信用又是整个社会信用的基础。通过构建一个博弈模型分析个人信用是如何通过交易者双方一次性博弈、重复博弈和信号传递而形成的。基于此,在交易者双方中引入政府个人信用监督机关,构建出有个人信用监督机关的博弈模型。基于对以上博弈模型的分析,提出构建我国个人信用制度体系的对策。     

An Argument Against Abridging Consumer Right of Bankruptcy

As our economy now operates, consumer credit is an essential ingredient in the mass merchandising of goods and services, credit sources and users share a joint responsibility in orginating credit and both share in its beneficial effects. Thsoe had debt losses which occur are small relative to sales and are absorbed by consumers who pay in full. In this mileu, abridging the right of bankruptcy would provide negligible benefits to consumers as a whole and to the economy. It would create serious inequity between (1) consumers who avoid debt through procrastination and those who avoid it through bankruptcy and (2) consumers and business firms. The first inequity would be accentuated by present differences in state laws governing debt collection. It would still exist, however, if all states had a uniform collection law. Consumer right to bankruptcy is a needed safety-value in our credit-oriented economy.     

论我国流通模式的创新发展

深化流通体制改革,发展现代流通方式,整顿和规范市场经济秩序,健全现代市场经济的社会信用体系,打破行业垄断和地区封锁,促进商品和生产要素在全国市场自由流动,是我国流通模式创新的发展趋势。为适应社会主义市场经济深广发展和全面建设小康社会的要求,我国必须不断创新流通模式,加速其向流通产业化发展。     

Key Account Management in information-intensive services

Key Account Management (KAM) is surprisingly little known marketing approach in retailing and consumer services context, however it has much to offer to companies in these industries. It provides an effective, practical and rather simple method for companies interested in increasing their profits by right customer and relationship management. Indeed, KAM is a business-to-business marketing approach, however most retailers and service companies can greatly benefit from it. A large number of retailers and service companies operate both in the consumer and business-to-business market. Few retailers or service providers have never invoiced another company. Moreover, most consumer goods and services are influenced by business-to-business services. The availability and quality of consumer goods and services often essentially depends on various business-to-business services in the earlier phases of marketing channels. Furthermore, by understanding the logic of KAM, retailers and consumer service providers can develop their own key supplier management. Information is one of the most important resources of goods and services in post-industrial economy. Information-intensive services are based on knowledge and refining of information. Increasing number of information-intensive services emerge both in the consumer and business-to-business market. This paper describes the nature of KAM and information-intensive services, and suggests a framework for KAM practices in information-intensive services.     

Testen der Tester? Grundsätze ordnungsgemäßen Testens!

Tests and comparisons of products can provide useful information on both quality and value of goods and services for consumers, suppliers, and for consumer policy, for example watchdogs. In a market economy like Germany, where consumer markets are not fully transparent and functioning, testing organisations act as information intermediaries. They provide information at the meta-level so that not everyone has to test and compare all goods and services individually. This is why the reliability of testers and testing organisations is of particular importance. This article examines the principles or minimum standards for proper testing and discusses how to control them.     

浅议我国快速消费品物流市场问题

随着我国经济的发展和人们生活水平的提高,快速消费品行业近几年来呈现迅猛发展的状态,快速消费品的物流市场也越来越引起了人们的关注。本文从分析快速消费品物流市场的特点入手,对我国快速消费品行业当前运行的物流模式进行了概括总结,分析了我国快速消费品物流市场存在的问题,提出了针对我国快速消费品物流系统如何进行改进的建议。     

2002～2003年中国经济形势分析与展望

本文对2002年中国经济发展情况进行了回顾,中国经济总量实现了高增长.经济增长的最大特点是:积极财政政策导致的投资快速增长和出口快速增长是经济增长的主要动力.经济发展中存在的主要问题是:有效需求不足、收入差距继续扩大和制度创新严重滞后.作者认为物质产品领域内需不足是客观规律造成的,最终消费的物质面需求不足的问题并不明显,物质产品供给过剩的重要原因是当代技术进步太快的结果,而第三产业内需不足是制度性的,并且是制约经济高速增长的主要原因.在此基础上,对2003年中国宏观经济增长进行了展望,并提出了解决中国经济存在问题的六点政策建议.     

The changing consumer in Ireland

The decade of the 1980s was a difficult time for companies marketing goods and services in Ireland. The business environment was dominated by high unemployment and economic recession, due to a combination of internal and external factors, which dampened consumer confidence and restrained spending. Fortunately, the economy is recovering rapidly in the 1990s, with low interest rates leading to greater confidence which, in turn, is promoting both increased investment and consumer spending. The prospects for the remainder of the 1990s look favourable assuming stability in the business environment.This paper describes key features of the Irish economy, demography and society which determine the nature of the consumer market, and examines the variables that affect its performance. It also outlines the structure of the macromarketing environment and highlights important trends. It concludes with a discussion of the future outlook for the market and examines some of the implications for marketing management.     

营销道德是企业立足世界舞台的基石

从目前社会关切的热点问题,显示出了我国加入WTO、参与国际市场竞争以后企业构建营销道德的重要性。市场经济是法制经济,也是信用经济。营销道德是一个企业的生命。所以必须从国家、企业和消费者三个方面来提高营销道德。