共查询到20条相似文献,搜索用时 62 毫秒
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Researchers believe that personality affects both the negotiation process and outcomes, but have yet to provide reliable evidence. Using a culturally balanced personality scale SAPPS, we explore the impact of personality on negotiation within a collectivist context–China. Hypothesized relationships based on a buyer/seller model are supported that assertive negotiators are more likely to behave competitively, which leads to better economic outcomes, and open-minded negotiators are more likely to use an integrative approach, which leads to higher satisfaction. This result, similar to those obtained in North America, suggests a universal model of negotiation might exist. Our study also indicates, however, that personality only accounts for a small portion of variance in negotiation behaviors. More research from other perspectives is needed for further exploration. 相似文献
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Implications of Negotiation Theory for Research and Development of Negotiation Support Systems 总被引:1,自引:1,他引:0
This paper summarizes a parametric theory of negotiation as a basis forshedding light on negotiation support system possibilities. Previously, thetheory has been used to analyze prior research accomplishments in the area ofnegotiation support systems. Here, we discuss implications of the theory thatare relevant for future research and development of negotiation supportsystems. The implications are concerned with three topics: a high-levelgeneric characterization of these systems, an identification of theirpossible support functions, and a taxonomy for classifying suchsystems. 相似文献
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Logrolling Procedure for Multi-Issue Negotiation 总被引:1,自引:1,他引:0
In order to better deal with the complexity in multi-issue negotiation, a quantitative method which produces Pareto optimal solutions through jointly improving exchange of issues is proposed. The trade-off process is modelled using logrolling, in which loss in some issues is traded for gain in others, resulting in overall gain for all parties. This mutual gain approach is designed based on the integrative negotiation strategy. The objective of the logrolling method is in negotiation support by providing a structure and systematic analysis for ill-defined multi-issue negotiation problems. This study presents a formal representation of logrolling, the sequential logrolling procedure that is based on the exchange of two issues, and the general properties of the efficient frontier produced by logrolling under a linear preference assumption. The study also includes some discussion on implementation aspects of the logrolling method. 相似文献
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《国际广告杂志》2013,32(3):509-535
This study examined the impact of deceptive advertising on the abnormal stock returns of firms. Using an event study analysis with 101 cases from the FTC database over the period 1987–2005, the FTC rulings on deceptive advertising were found to have the negative effects on the abnormal stock returns of firms. Among the firm-specific factors examined in this study, the amount of advertising expenditures played a role in alleviating the impact of deceptive advertising on the abnormal stock returns, and the firms charged with consent agreements alone were found to lose less firm value than those charged with additional actions by the FTC. Results also showed that the negative effects on the abnormal stock returns created by the FTC actions did not quickly disappear afterwards. These results imply that marketing managers should exercise caution in designing advertising messages that may or may not intend to violate the FTC rules and regulations on deceptive advertising. 相似文献
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Decision Support for Air Warfare: Detection of Deceptive Threats 总被引:2,自引:0,他引:2
This article describes an empirical study of the effectiveness of a decision support system called TADMUS. TADMUS is an acronym for Tactical Decision-Making Under Stress. The TADMUS DSS was developed at the Space and Naval Warfare Systems Center in San Diego.The TADMUS HCI was designed to mitigate the limitations of human cognition in the following 3 areas: perception, attention, and memory. We expected that decision makers would be better able to recognize deceptive threats if they used a compensatory decision aid that mitigated the effects of their cognitive limitations.Our participants were 90 US Navy officers who were enrolled at the Surface Warfare Officer's School. The participants were formed into 15 teams of six to perform the experimental task. Each team performed a total of three 25-minute threat detection scenarios. Eight of the teams had the aid of the TADMUS DSS, and 7 teams used the current US Navy training system called TASWIT.Teams performed significantly better at detection of deceptive threats when using the TADMUS DSS. We concluded that the design approach was successful. 相似文献
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H. Keith Hunt 《广告杂志》2013,42(2):28-31
Many advertising practitioners and academicians do not know or understand the bask decision steps involved in an FTC deceptive advertising matter. The steps are 1) is the ad in tact deceptive, 2) is an injunction appropriate, 3) are corrective efforts appropriate, 4) should a cease and desist order be issued and 5) what industry-wide action should be taken. A knowledge and appreciation of the considerations at each step in the process helps the practitioner prepare a defense strategy rebutting a complaint and provides the advertising professor with an orderly framework for teaching about government regulation of false and deceptive advertising. 相似文献