Back to the past: a sub-segment of Generation Y's perceptions of authenticity

To date, authenticity conceptualizations have taken into account the views of both suppliers and tourists. However, most studies, at the a priori stage, have not taken a market segment perspective but considered tourists to be a homogeneous population. This study challenges that by focusing on a distinct market segment based on age and life experience: Generation Y, drawing out an a priori-based sub-segment of Generation Y's perspectives of authenticity. It investigates if authenticity ideologies influence decisions to become a heritage tourist. Additionally, it determines other factors that predict differences between a heritage tourist and a non-heritage tourist. The study unveils interesting findings. With the exception of the objectivist and negotiation stance, other authenticity ideologies fail to inspire this generation to be heritage tourists. Intervention factors such as party size (and with it a social experience) and ethnicity prove to be better predictors of heritage preference. The results offer important implications for the heritage industry. For instance, “time travel” demand based on purely objective or negotiated versions can help promote conservation efforts and the sustainable development of heritage. This can lead to enhanced opportunities for partnership between the tourism industry and cultural/heritage site managers, and help revive discontinued or forgotten traditions.     

Segmenting Visitors to Battlefield Sites: International Visitors to The Former Demilitarized Zone in Vietnam

Paradoxically, part of the appeal of Vietnam as an emerging destination lies in the commodification of images, artifacts, and battlefield sites of the Vietnam War. While studied from the supply-side, little research has been undertaken yet in terms of the patterns of demand for battlefield tourism. Based on a survey of 481 visitors to the former Demilitarized Zone (DMZ), this article uses factor analysis and cluster analysis to segment then profile battlefield visitors based on their motivations. Three groups of visitors to the DMZ were identified: the Battlefield Tourism Enthusiast, the Opportunist, and Passive Tourists. Significant differences were found between the three segments with regard to various sociodemographics and trip characteristics. However, results from the study also emphasize that analyses of demand based on site visits should be contextualized in terms of visits to the country as a whole and that care must be taken in distinguishing specialist visitors from generalists.     

文化人类学在国际旅游市场中的应用--以日本旅华市场为例

作为人类学的分支,文化人类学在中国还很少直接而系统地与旅游科学联系起来.本文试图从文化人类学的视角提出其在国际旅游市场中的三大任务,探讨文化人类学与旅游业的密切关系,以促进旅游业的发展.