Remembering the Beatles' legacy in Hamburg's problematic tourism strategy

Since the late 1980s/early 1990s, Liverpool has been synonymous with Beatles-related tourism, investing in museums, city walks, and redeveloping the Mathew Street Cavern Quarter. Another, perhaps lesser known, site of Beatles' tourism that has slowly immerged in recent years is the Reeperbahn area of Hamburg, Germany. While a number of cities with a strong musical heritage have developed tourism and urban regeneration around their musical past, primary research and photographic evidence gathered in Hamburg reveals that Hamburg is a city of conflicting identities. The city's leaders want Hamburg to compete as a cultural and financial site of tourism and investment on a global scale. However, by examining the mytholization of ‘the Beatles’ Hamburg’ at the Beatlemania Museum, and the lack of investment in the surrounding infrastructure, research shows that this act of selective memory is driven by economic and ideological agendas in Hamburg's overall urban regeneration plans. Arguably, the multi-billion euro HafenCity project is to be the new vision and focus of Hamburg's regenerated image. This article does not argue for a ‘Disneyfication’ of Hamburg's Reeperbahn area, but attempts to highlight the missed opportunities for the city to support and cultivate its music heritage and struggling artisan/independent scene.     

Orientalism,Balkanism and Europe's Ottoman heritage

‘Orientalism’ has been used as a lens to understand consumption of heritage sites in non-Western contexts. Through the supplementary lens of ‘Balkanism’, we examine a European region with a significant heritage reflecting the c.500 year rule of the Ottoman Empire. Bosnia and Herzegovina, Republic of North Macedonia and Albania are selected for study given their concentration of Ottoman heritage sites. We note first that these countries' heritage tourism sectors anticipate and modify interpretation to accommodate ‘Western’ tourists' affectation of ‘surprise’ and ‘delight’ at a ‘remarkable’ crossroads between ‘West/East’ or ‘Christendom/Islam’. To understand why Ottoman heritage is often understood to be in but not of Europe, our analysis draws on scholarship interrogating ‘Europe's’ longstanding discursive erasure of its Ottoman-Islamic-Oriental ‘self’ and Tourism's role in this.     

The view from inside the 'simulacrum‘: visitors’ tales from the set of Coronation Street

The social significance of visits to television and film locations has been little studied. This article concentrates on Granada Studios Tour (GST) - home of the external set of Coronation Street - and uses as its main source interviews with visitors to GST, conducted on site and in visitors' homes, to explore the complex significance of this site. Although sites such as GST have tended to be dismissed because of their ‘fictive’ status, a detailed examination of visitors’ experiences - in particular, their reactions to the Street set's status as an actual place of filming - suggests a more interesting picture. Visiting the Street set connects viewers to the ‘world of television’, a connection examined from a number of different perspectives: ‘aura’ (in Walter Benjamin's sense), social memory and symbolic reversals, pilgrimage and ritual place. The analysis of GST and the Street set as ‘ritual places’ draws in particular on the work of the anthropologist Jonathan Smith. It develops from the way the set connects two places and two worlds organized in a symbolic hierarchy: the ‘ordinary world’ of viewers and the ‘media world’. Such worlds are, largely, social constructions, but they are the basis of GST's particular ‘power of place’. The conclusion connects this analysis to Lash and Urry's recent (1994) analysis of the ‘resubjectivization of space’ in contemporary travel and reflexivity.     

A taxonomy of creative tourists in creative tourism

This study aims to characterize creative tourists and their perceptions of creative experiences at tourism sites. Creative tourists are active co-creators of their experiences; hence, they should be treated as a heterogeneous group of co-producers who have subjective opinions and feelings toward their creative experiences. The existing literature suggests that a creative experience is constructed by ‘inner reflections’, which include not only ‘consciousness/awareness’, ‘needs/motivations’ and ‘creativity’, but also ‘outer interactions’ which refer to ‘environment’, ‘people’ and ‘activity’ (Tan, Kung, & Luh, 2013). However, how a particular mix of factors interact and define an individual's perceptions of a creative experience may vary among different types of creative tourists. Q methodology was used to reveal the tourists' inherent subjectivity of creative experiences with regard to the constructions of personal meaning. Five distinct groups of creative tourists were identified: novelty-seekers, knowledge and skills learners, those who are aware of their travel partners' growth, those who are aware of green issues, and the relax and leisure type. Each consists of a different composition of factors which can provide new insights into how different creative tourists construct their personal creative experiences at these sites.     

“Just Trying to Keep the Customer Satisfied”

SUMMARY

The paper compares the predictive validity of six models used in the measurement of satisfaction; it is concerned with their application at destination level, with particular reference to Orlando, Florida. Using factor analysis and multiple regression, the ‘performance only’ model was clearly identified as the best predictor of satisfaction. The incorporation of ‘importance’ and ‘performance’ ratings did not improve the predictive power of the ‘performance only’ solution. From tourists' ‘performance’ ratings, five ‘dimensions’ of Orlando's tourism offering were identified: ‘primary,’ ‘secondary’ and ‘tertiary’ attractions, ‘facilitators’ and ‘transport plus.’ Notwithstanding Orlando's reputation as the world's theme park capital, Orlando's ‘secondary’ attractions (such as shopping and dining opportunities) and ‘facilitators’ (such as accommodation and customer service) were identified as having the most influence on overall tourist satisfaction with Orlando.     

The influence of hospitality leaders’ relational transparency on followers’ trust and deviance behaviors: Mediating role of behavioral integrity

This paper investigates the effect of leader’s relational transparency on follower organizational deviance through followers’ perception of leader’s behavioral integrity and their trust in leader. Multi-level modeling results from a multisource survey-based field-study with 24 hospitality student project teams (N = 149) show that behavioral integrity mediates the relationship between leader’s relational transparency and follower’s trust in leader. Furthermore, multi-level path analysis suggests that leader’s relational transparency, a team-level construct, exerts a cross-level effect on follower’s organizational deviance through the mediating roles of behavioral integrity and follower’s trust in leader. The study has yielded theoretical and practical implications that are useful for hospitality leaders.     

International Travelers from Taiwan

Abstract

Taiwanese outbound travel market has been continuously growing but little in-depth research has investigated this market. This study uses discriminant analysis to examine Taiwanese outbound travelers whose travel philosophy is strongly oriented toward inclusive package vacations versus those who are not through their sociodemographics, travel characteristics, and benefits pursued variables. The results indicate that philosophy is a useful way to separate groups and that Taiwanese inclusive-package travelers tended to be female, older, with lower incomes, and less well educated. They usually seek a ‘Show and Tell,’ ‘Cost,’ and ‘Environment and Scenery’ benefits, spend more money on trips, and travel in larger groups. These findings can assist travel and tourism related organizations in developing packages and marketing strategies.     

Using strategic philanthropy to improve heritage tourist sites on the Gallipoli Peninsula,Turkey: community perceptions of changing quality of life and of the sponsoring organization

This paper examines the “Respect for History” project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents’ perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents’ views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents’ views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.     

Engendered ideologies and leisure policy in the UK. Part 1: gender ideologies

I don't quite yawn when I see another project about the problems women face but I think to myself ‘This ground has been heavily walked over. We know it. It's been written about. It's been sung about. It's been acted about and it's been painted and performed about.’ It is very well worn territory and I'm now thinking ‘What next? How do you use that raised awareness and move on?’ (Keeper, arts and museums). This article draws upon PhD research to examine the restructuring of engendered leisure policy ideologies in the UK in the late 1980s and early 1990s, and to consider the implications for leisure provision for women. The article is in two parts. In Part 1, a typology of ideologies is developed in order to outline the kinds of gender ideologies circulating in leisure policy. Part 2 of the article examines the articulation of gender and professional ideologies, and the configurations of ideologies which were emerging as predominant at a time of political and economic restructuring.     

The benefits of and constraints to participation in seniors’ online communities

Participation in seniors' online communities is a significant trend in elders' leisure use of the Internet. Based on an online survey of 218 members of 16 communities, this study explored the experience of participation in such communities. Results identified seven psychological benefits resulting from participation, the most salient being ‘Joyfulness’, ‘Stimulation’ and ‘Companionship’. Analysis also revealed various positive impacts on members' offline social life, interests and activities, as well as instrumental contribution. Negative experiences and several constraints to participation were discovered as well. Still, the findings suggest that the communities offer various mechanisms for enhancing seniors' well-being and promoting successful ageing.     

Health club use and ‘lifestyle’: exploring the boundaries between work and leisure

In this article I investigate the relationship between work and leisure for professional employees. Drawing on qualitative research I explore the motivation behind premier club use – a sector within the wider health club industry – to show that rather than being an activity firmly located within the domain of ‘leisure’, it is a complex activity, influenced by a person's occupation and experience within the workplace. Through the empirical discussion I show that professionals working within the city are often committed to a ‘project of the self’, fuelled by a desire to create a professional identity whereby the development and maintenance of a fit and healthy body symbolises characteristics that are valued within the professional workplace. Accordingly I propose the concept of a ‘workstyle’ as opposed to ‘lifestyle’, to suggest that the motivation behind premier club use is defined according to the social and cultural experience of working in the city and in turn, certain individuals may be consuming premier club membership for the benefit of their overall career. To this end, premier club use is portrayed as an activity defined according to the principles of work rather than as a definitive ‘leisure’ pursuit, thus blurring and mediating the boundaries between work and leisure.     

A Survey of Tourist Expectations and Economic Potential for a Proposed Wildlife Sanctuary in a Maasai Group Ranch near Amboseli,Kenya

This paper looks at the ethical, ecological, community, economic and management issues in extending wildlife tourism and conservation beyond national park boundaries in Kenya. It specifically examines the proposed Kuku Community Conservation Area (KCCA). Prerequisites, including the availability of diverse tourist attractions, local community support, the support of tourism investors and other stakeholders are considered. Research focused on interviews with tourists and tour operators visiting the Tsavo-Amboseli Ecosystem. Wildlife was the number one attraction for over 75% of tourists, though some were attracted by the Maasai culture. Most of the tourists (over 75%) were willing to visit a community wildlife sanctuary. This willingness was independent of their belief that the Maasai were actually benefiting from wildlife resources (p > 0.20) but was dependent (p < 0.001) on their desire to have the Maasai benefit. Most of them (over 70%) wanted the Maasai Community to benefit from wildlife and tourism, even though a majority (over 70%) did not know the role the community played in conservation, or (over 80% of them) the socio-economic burden that wildlife places on local communities. A majority (over 60%) of tourists had not visited a Maasai cultural centre, but most (over 70%) would have visited if they knew what was presented there. Based on a simple management model of 46 staff, KCCA could potentially generate a net Ksh10.35 million (US$147,867) annually, in addition to revenue from a proposed cultural centre and resource access benefits for the local community. With the existing tourist attractions in the area and with potential partnerships with tour companies, maximum benefit to the community from the successful tourism industry already operating in the area can be realised, hence legitimising wildlife conservation for the community.     

Influential Leadership and Media: How a Single Statement Can Affect an Industry

Historically, the most powerful political and organizational leaders have been described as being charismatic. With technology's increasing impact on society, these leaders have widespread access to the masses. Utilizing charismatic leadership and media saliency theories, this study aims to analyze the impact that occurred in the Las Vegas convention industry after the President made specific comments concerning Las Vegas. These comments implied that convention spending in Las Vegas was wasteful, and resulted in the cancellation or relocation of over 400 conventions in one week. This research utilizes monthly, aggregate convention data from January 2002 to March 2014 to evaluate the impact of this comment empirically. Time series regression analysis was conducted to estimate the effect of President Obama's comment, controlling for other factors. The results suggest that President Obama's comments had a significant negative effect on both convention attendance and the number of meetings held. The findings provide insight into the effect of singular comments made by influential leaders.     

Afraid to travel after COVID-19? Self-protection,coping and resilience against pandemic ‘travel fear’

COVID-19 has generated an unprecedented level of public fear, likely impeding tourism industry recovery after the pandemic is over. This study explores what trigger the public's pandemic ‘travel fear’ and how people impose self-protection, coping and resilience related to travel. The study integrates theories including protection motivation theory, coping and resilience theories to address the research aim. Using a quota sampling, an online survey of 1208 respondents across mainland China was conducted. Results found that threat severity and susceptibility can cause ‘travel fear’, which leads to protection motivation and protective travel behaviors after the pandemic outbreak. Findings also revealed that ‘travel fear’ can evoke different coping strategies, which increases people's psychological resilience and adoption of cautious travel behaviors. Several strategies are provided on how to mitigate people's ‘travel fear’ and encourage travel in a post-COVID-19 world.     

Health and well-being through T‘ai Chi: perceptions of older adults in Hong Kong

This study explored the meaning, associated values and benefits of T'ai Chi practice as perceived by older adults in Hong Kong. The relationship between practice and quality of life was also examined. Four focus groups with a total of 18 participants (three of whom have physical disabilities) were conducted. Categories and themes within the data were identified using content analysis. The findings indicated that T'ai Chi is chosen by the elderly participants for its gentle and soft movements. The benefits they describe include lifestyle issues as well as physical, psychological, and social aspects. The Hong Kong participants appeared unfamiliar with the term and concept of ‘quality of life’ but once explained, they were able to point out that their improvements in physical and mental health through the practice of T'ai Chi are related to their level of quality of life. The findings from the literature and this study support the belief that the practice of T'ai Chi has multiple benefits to practitioners that are not only physical in nature. It is recommended as a strategy to promote successful aging.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Changing policy priorities for sport in England: the emergence of elite sport development as a key policy concern

This paper reviews the emergence of ‘sport’ as a sector of public policy interest from the 1960s to 2002. Central to the paper is the manifestation of ‘elite sport development’ as a key policy concern from the mid‐1990s onwards. While the emergence of elite sport policy objectives is the focus, the increased activity around sport at regional and sub‐regional levels in England also requires attention. The paper's theoretical argument is that, in large part, the effect of policy is primarily discursive; it changes the possibilities we have for thinking ‘otherwise’. In this respect, the discursive construction of sport policy is problematized. Here, the literature addressing ‘policy as discourse’ and, more specifically, that which analyses the ‘discursive strategies’ shaping school sport and physical education policy is helpful in sensitizing us to the inherent power relations hidden within the contours of sport policy debates. This analysis leads to questions surrounding opportunities for ‘alternative voices’ within a context of discursive activity that privileges elite performance. In this regard, the study concludes by offering avenues of future research for the analysis of sport policy processes.     

Moving beyond individualism in leisure theory: a critical analysis of concepts of community and social engagement

The subject of this paper is the emotions which are aroused in sport and leisure and their significance for a full sociological understanding of sport and leisure behaviour and sport and leisure institutions. The paper deals more with sport than leisure in general and is primarily conceptual and theoretical in its focus. It advances the claim that a ‘figurational’ (or ‘process-sociological’) approach, above all Elias's theory of ‘civilizing processes’ (Elias, 1939; l994a), whilst by no means representing a panacea for all of sociology's current problems, does represent a means of circumventing and hopefully overcoming some of the dilemmas on the horns of which practitioners of our subject recurrently become impaled.