Study on Effective Measures of Environmental Protection for Sustainable Development of Tourism Industry in the World Natural Heritage Wulingyuan

In the course of exploiting its tourist resources and developing tourism industry in the early days in Wulingyuan, the government did not pay enough attention and no forceful measures were taken to control the environment. As a result, a series of problems are produced. By analyzing the relationship between the tourism development in Wulingyuan scenic area and its environmental evolution, the paper exposes the basic reason why these environmental problems are produced, and according to the requirement of developing tourism, the paper puts forward some effective measures to reasonably control the distribution of the tourists flow and to protect tourist resources as well as the environment, so as to achieve the sustainable development of the area.     

A model of deep ecotourism development and its empirical study

Ecotourism requires the harmony of all factors involved in tourism system for a multilateral benefit. Based on such cognition, a concept of deep ecotourism development is put forward which includes two connotations： on the one hand, it should give prominence to the display of the eco-culture of the tourist destination and tourists＇ eco-experience, in which way the development behavior on the tourist destination and the tourists＇ behavior will be regulated; on the other hand, it implies the deep harmony among tourist entrepreneurs and tourists, the local governments and the local residents, as well as tourist activities and the ecological environment in the tourism development for the multilateral benefit of every element involved and sustainable tourism development. The common sense is that the degrees in a certain tourism destination will differ and that consequently four levels of ecotourism are divided - very shallow ecotourism, shallow ecotourism, deep ecotourism and very deep ecotourism. To move shallow ecotourism toward deep one, two models of ＂four subjects and two wings＂ and ＂connecting the two wings＂ of deep ecotourism development system are introduced to make ecotourism industry favorable to the display of eco-culture and the sustainable development of the destination community. With the two models, a case study of ecotourism development in Louguantai National Forest Park was made as a demonstration. The ultimate purpose is to build an ideal new Shangri-La.     

Analysis on inbound tourists＇ satisfaction in China： an empirical study based on the investigation of 5 cities

In China, the tourism industry is regarded as one means of fostering local economic development. This paper tries to examine inbound tourism development in China in the last decade and analyze inbound tourism＇s satisfaction of their travel experience with tourist attractions, facilities, services and price by an empirical study based on the investigation of Lanzhou, Wuhan, Guangzhou, Shanghai and Beijing. This paper discusses the demographic characteristics of visitors from Hong Kong, Macao and Taiwan, US. Korea and Japan by surveying a .sample of 528 visitors in five different cities. The survey showed that four provinces/autonomous region in western China ranked the top 10 popular destinations. Chinese natural landscape, culture and food were highly regarded by the tourists. At the same time, tourists expressed less satisfaction with tourist language convenience, tourist facility and nightlife in China. It was also found that only 7.4% of the tourists thought travel in China was far more than what they had paid, that 6.5% regarded they got what they paid for, and that 34.9% thought the travel cost was reasonable. Most tourists were satisfied with their travel experience in China： many of them would like to return to China and would like to recommend China. For the sustainable development of tourism, Chinese tourism authorities should strengthen the construction, propaganda and management of scenic spots, improve tourist facility and tourist education. especially language convenience, and strengthen the supervision of tickets, souvenir and hotel price.     

Culture phenomenon analysis on the forest tour activity of China

1. Introduction The forest tour is the mankind’s returning to the forest and nature and the mankind’s aesthetic emo tion of the forest. Our country is still relatively defi cient in the culture phenomenon of forest tour tha is studied at present. This paper tries to analyze the cultural factors of the forest tourist activity in terms of culture. 1.1 Culture connotation In Chinese “Wen” means a variety of lamination that is interlock, and “Hua” means that changes eas ily or brings good …     

Expectation and satisfaction of rural tourism：a case study of Hainan,China

This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis （IPA） and factor analysis. The results show that the main motivation for participating in rural tourism is to be close to nature, improve family rela-tionship and relaxation. Tourists are highly satisfied with the landscape and pastoral views as well as the friendliness of the local people and hotels. The results also show that the sample people most care about easy parking and reasonable prices, and they expect ethnic festivals and farm life experiences. Besides the environment, facilities, recreational activities and psychological experience of rural tourism, the overall satisfaction is high. The results of this study can be used by local government leaders as well as the tourism industry to devise ways to promote and improve rural tourism.     

Research on the Development Model of Ecological Agriculture in Loess Hilly-Gully Region of Northern Shannxi, China

On the Loess Plateau of China, facing the vulnerable environment, local people have to try their best to guarantee the security of food, and at the same time, to control the most serious soil erosion in the world. The paper introduces two typical models of ecological agriculture: ecological agriculture with commodity and agriculture with soil and water conservation. According to the local natural condition, the model of eco-agriculture with commodity could be characterized by the structure of “agriculture-byproduct”, “agriculture-fruit” or “agriculture-forestry-husbandry”. The development of agriculture with soil and water conservation has decreased the soil erosion rate from 12, 184 ton/kin^2 in 1980 to 458.4 ton/kin^2 in 1999, while the farmers‘ income has increasingly risen. Analyses on the two models‘ benefits both in terms of ecological and agricultural economy show that there is a great possibility to construct or restore good eco-environment with comprehensive control in the hilly-gully area of north Shannxi. Further more, the paper points out the potential problems of foodstuff production and stockbreeding development in forming ecological agriculture and eco-environmental restoration.     

Tourism spatial reconstruction of Chengde City under the influence of Holiday Tourism Circle of Beijing

Holiday Tourism Circle of Beijing （HTCB） is one of the nine key regions of Chinese tourism industry in the period of the 11^th Five-Year Project. According to Tourist Marginal Utility Theory, Time-Distance Method is used to define HTCB in this paper. Chengde City, famous for its cultural tourism, is regard as one of the regions in Holiday Tourism Circle of Beijing. And this geographical advantage, in the context of the boom of tourism in China, is featured by the changes of tourist product structure and development model. In this paper, the influence upon Chengde tourism spatial structure has been discussed from tourist market, location and transportation. Chengde tourism spatial structure has been rebuilt with particular references to the factors of tourism destination district, tourist area, nodes, routes, and origin markets. In this paper, Chengde will develop tourism industry with the central heritage area as the center and northern forest and pasture area and southern mountain and lake area as the two wings.     

System analysis and path choice for modem agricultural development： a case study of Suzhou

From the view of system theory, modern agriculture in a region embodies elements conformity, structure optimization, multi-functionality and sustainable development. This paper first expounds on the relationship among agricultural elements, structure, function and development theoretically, compartmentalizes agriculture types based on human-land elements matching, and depicts the development path of agricultural multi-functionality. it shows that the matching of human-land elements is a key to agricultural types, and the multi-functionality is an indication of agricultural development stages. At last, as a case study of Suzhou in eastern coastal area, the paper analyzes the evolvement situation and developing mechanism and some typical models of modern agriculture which suit to agriculture system evolvement. The results .show that in Suzhou the agriculture productivity, has improved greatly; And along with the agriculture structure optimizing, agriculture function has translated from ＂production ＂ to ＂non- production and production ＂. With simulation of agricultural trend in Suzhou, it is .found that Suzhou has a LP- dependence （labor productivity） on agricultural element, so Suzhou will has much more potential in land productivity. Based on the above analysis on agricultural system, some typical patterns on modern agriculture in Suzhou are brought up, such as export-oriented agriculture, enterprises-leading agriculture, science and technology, parks agriculture, stereoseopic agriculture, and tourism and sightseeing agriculture.     

Assessment of the agricultural sustainability of Shaanxi Province,China

It is significant for the study on the sustainable development of regional agriculture to monitor and measurethe trend of agricultural development with an effective method. The sustainable development of regional agricultureshould accord with regional population, rural economic development, social progress, resource and environmentalsupport. This paper establishes the evaluating indicators system of sustainable development of regional agriculture,evaluates the agricultural sustainable development in Shaanxi Province with a comprehensive multi-indicator method,analyzes the support of resource and environment for regional agriculture by the resource-development index and theenvironment-development index, and gets the conclusion that the indicators, such as education level, the income gapbetween urban and rural residents, the per capita area under cultivation and the consumption of pesticides and chemicalfertilizers per hectare, are the main factors to restrict agricultural sustainability, and that the pressure of the developmentof subsystems of population, economy and society on the subsystems of resource and environment turns out to bestronger and stronger. Agricultural environment gets better, but resource becomes one of the important factors to restrictthe development of regional agriculture. In a word, this paper highlights the potentials and limitations of sustainableagriculture of Shaanxi and helps identify the development direction in the future.     

A comparative study of organic agriculture development between China and South Korea

Human activities including modern agriculture have caused environmental pollution, so people begin to pay attentton to safe food. As a result, organic agriculture has emerged. Organic agriculture in South Korea （hereinafter referred as Korea） and China has developed rapidly since the appearance of organic agriculture in 1970s and 1980s respectively. Organic agriculture in China and Korea has developed steadily through agricultural support policies, certification management, institutions construction etc. In the development of organtc agriculture, China and Korea are now facing some technical and extension problems. In general however the development of organic agriculture in China lags behind Korea. China can learn from the experience about the development of organic agriculture in Korea to solve contradiction between development of organic agriculture and food safety, to strengthen the organic food certification, to introduce a system of agricultural direct payment and other positive measures, thus will guarantee steady and healthy development of organic agriculture in China.     

Study on Tourist Carrying Capacity Based on Matter Element Analysis

This paper proposes that it is necessary to implement the concept of tourist carrying capacity to facilitate the tourism planning, and presents a method to evaluate the carrying capacity. The method called matter element analysis can solve the uncertain and incompatible problem of the evaluated factors in assessing carrying capacity.The current state of a destination‘s carrying capacity can be determined by establishing the standard indexes and the matter element model. Through the evaluating of the travel industry zones of the Autonomous Prefecture of Western Hunan, the method is proved to be simple and feasible, and it is improved to be significant for the tourism planning and determination as well as the sustainable development of the regional tourism.     

Present situation and countermeasure research of economic structure of Shaanxi Province

Economic structure is a significant factor impacting economic growth and economic growth quality. In this paper, the present status of economic structure of Shaanxi Province is analyzed, and available primal problem is indicated. There have been a lot of problems in economic structure of Shaanxi Province, mainly including slow tertiary industry development, comparatively grave unbalance of light and heavy industries proportion, lagged development in high and new technology industries, high industry convergence degree, low scale effect, slow agriculture expanding and so on. Meanwhile, homologous countermeasure is given in this text： we should develop tertiary industry with tourism as the leading role energetically to promote industrial hierarchy, impulse structural rationalization of foreign trade through international cooperation and competition, accelerate the industrialization, promote industrial structure upgrade, develop the high and new technology industries quickly, accelerate the promotion of industry scale effect and expedite expansion of industry colony. We should also develop superior industry, reduce industry convergence degree, and develop the agriculture energetically to promote the industrialization and modernization of agriculture. These points are given in the interest of supplying gist and reference to government in industrial structure adjusting and policy making.     

Effect of South Korean Pop Culture on the Potential Tourists from Chinese Mainland

Following along with South Korean Pop culture sweeping across Chinese Mainland, Chinese market of South Korea tour is developing rapidly. An analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China. South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists＇ purchasing. And the paper suggests a set of ＂4S＂ strategy for South Korean to combine the elements of South Korean movies with those of tourism, so as to create an industrial development pattern characterized as ＂movies ＋ tourism＂.     

The Research on the Interreact act Development of Agricultural Modernization and Internationalization in the Area of Eastern Shandong

With the Chinese reform and opening-up, especially when entering the 90s of the 20th century, the internationalization process of China＇s economy is accelerated constantly, and at the same time the modernization of China＇s agriculture is also accelerated constantly. It makes China＇s agriculture modernization under the background of internationalization. Therefore, the integration of China＇s agricultural modernization and internationalization becomes an inevitable choice in developing China＇s modem agriculture. This paper takes the practice of agricultural modernization and internationalization in the area of eastern Shandong province as a basis and uses Panel Data model to analyze the interact relationship between agricultural modernization and internationalization quantificationally with the data of the seven cities in the area of eastern Shandong. The result indicates that agricultural modernization and internationalization have the relationship of interact development.     

Further development and sustainable utilization mode of grassland tourism resources： a ease study of Inner Mongolia Autonomous Region, China

Tourism resources are important foundation for the development of tourism industry.Grassland is not only a kind of important resource but also a great attraction to visitors.Therefore,the integrated development and sustainable utilization of grassland tourism resources are of great significance.This paper,based on the analysis of literatures and the current problems existing in grassland tourism,summarizes the speciality of grassland tourism development,deals nation as example and carries out empirical research.Based on the status quo of grassland tourism resources in Inner Mongolia,this study analyzes the characteristics of grassland tourism resources,the necessity and feasibility of integrated development,then proposes the following suggestions： idea for development,mode of development,regional cooperation,tourism products development,especially the three modes of development based on the resources conditions - the mode of relying on market,the mode of combination aggregation and the mode of relying on quality.     

Research of E-commerce Application in Small and Medium Enterprises——A Case Study of Wenzhou

The paper analyzes the status quo of E-commerce application in Wenzhou＇s small and medium enterprises. This survey selects the 100 prominent small and medium enterprises covering chemical engineering, shoes, apparel, machinery, furniture, glasses, lighters, pen and pencil, electric and electronics as the investigating targets and issues the questionnaires to them. The result indicates that, the status quo of E-commerce application in Wenzhou＇s small and medium enterprises are worrisome, which is obviously way behind other cities. Based on that, the paper analyzes the reasons in combination with visiting them, and also proposes the corresponding strategies and predicts its prospect in the end.     

On sustainable development of agriculture in oasis： a case study of Hexi Corridor, Gansu, China

Hexi Corridor is one of the most potential areas in the China＇s Western Development in 21^st century.However,the problems - the sustainable development of oasis agriculture,the ecosystem of the oasis edge,the landscape structure,the population density in oasis,water resources and land resources in oasis are deteriorating and have restricted the sustainable development of society and economy in this area.This paper summarizes the problems at present,and puts forward the concept of protecting and constructing the oasis environment and sustainable development for the sustainable development of the oasis agriculture in the Hexi Corridor.     

Study on agricultural structure and non-point source pollution： a case in Dapu Town of Yixing City

The water body of Taihu Lake has been eutrophicated because of area-source pollution. 83% of the total nitrogen and 84% of the total phosphorus of the pollutant that have washed into Taihu Lake originated from the fertilizer of crop land, rural animal husbandry and living sewage and rubbish in rural area. The goal of adjusting agricultural structure is to improve agricultural development, and to increase the peasants＇ income by planting non-grain crop, centralizing animal husbandry, and intensifying aquaculture, etc. It is necessary to research on the influences of agriculture industrial structure on area-source pollution. This paper studies a case of Dapu Town in Yixing City, which is a typical drainage place beside Taihu Lake. On the basis of the analysis on the status quo of area-source pollution and agriculture industrial structure in Dapu Town, the conflicts between them are discussed. Non-grain crop production with a great deal of fertilizer and developing aquaculture with a great deal of organic pollutant, which are directly discharged, make area-source pollution more serious and accelerate the eutrophication in Taihu Lake. This paper suggests taking corresponding technological measures and policies, which have been tested in Dapu Town and demonstrated in Taih, Lake area.     

Implement PPET Strategy and Develop Ecotourism of Minority Areas in Western China——Take Xinlong County of GanziTibetan Autonomous Prefecture in Sichuan Province as An Example

To help the poor and to develop tourism are two mportant problems in poverty-stricken area. Howeve,they were isotated for years. The PPET strategy was put forward in this paper based on PPT. The Feasibility and the realistic meaning of the strategy in developing the ecotourism, overcoming poverty, and achieving prosperity of minority areas in western China are analyzed by taking Xinlong county of Ganzi Tibetan Autonomous Prefecture in Stchuan Province as an example.     

A typologies of traveler in Thailand： Using traveling patterns approach

This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, ＂Physical action＂, ＂Conservation of nature＂, ＂Service expectation＂, ＂Intend to travel＂ and ＂Obedience of law and order＂. It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile （gender, age, education and income） to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups （0.3%） within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour.