国际商务专业复合型人才培养模式探析——以上海海关学院为例

经济与社会的发展、国际商务专业的固有特性、用人单位的人才诉求等，都要求国际商务专业改变单一的人才培养模式，积极构建复合型人才培养模式。自升本以来，上海海关学院国际商务专业就从培养目标、课程体系、教学方法、第二课堂、实践教学、资格考试等多方面积极探索和践行复合型人才培养模式。     

温州高职国际商务人才需求情况调研

本文第一部分对浙江省地区的63家外贸企业进行国际商务人才需求调查，剖析企业对国际商务人才的需求情况。调查结果显示温州外贸企业的岗位需求主要集中在外贸业务员、跟单员及单证员三个岗位；外贸企业在招聘时，看重国际商务人才的专业能力、应变能力、外语计算机能力及敬业精神。第二部分在分析温州市进出口总额和拥有进出口权企业数量情况基础上，得出温州国际商务人才的需求指数，研究表明温州地区对国际商务的人才需求量乐观。     

基于物流岗位的商务单证实务教材的研发

伴随着我国国际物流行业的发展,国际物流行业的单证人才出现了大量的缺口,在着力培养国际物流单证人才的同时,配套教材的建设也不容忽视.本文阐述了国际物流及商务领域高职教材建设的现状,指出国际商务单证教材应来源于企业一线的素材,需要满足本专业对人才培养模式的标准,更需要和新式的国际商务单证课程改革相配套与呼应.     

高职国际商务专业核心技能一体化课程体系构建与实施

理实一体化教学在职业教育中越来越受到关注,但如何在经贸类专业中实施切实可行的一体化教学却成为困扰许多职业教育教师的一大难题。文章以国际商务专业为研究对象,从一体化课程体系的基本结构入手,在对国际商务专业的核心职业能力进行详细分析之后,构建出国际商务专业核心技能一体化课程体系和教学模式框架,以期为高职国际商务专业的可持续发展提出建设性建议和尝试性的教改措施。     

KSAOs模式下的《国际商务基础》项目课程的设计与实践

高等职业院校国际商务专业中的通识类课程教学内容知识性、系统性强。教学方法在传统知识结构下很难适应职业教育培养职业能力为主线的要求。在国际商务专业情景化的项目课程体系下，或可通过人力资源开发的KSAOs分析模型对国际商务专业通识类课程进行项目化规划与设计，以提高通识类课程的适用性和应用性。     

基于解释结构模型的国际商务专业课程群建设研究

国际商务专业是我校的一个新兴专业,其课程体系建设还不够完善。我们引入解释结构模型,构建金融类和商务类两个相互影响又相互关联的课程群。从两个课程群的构建结果看,基本满足课程群的基本特征,可以应用在我校的国际商务专业教学实践中。     

论国际商务英语专业的教学模式

国际商务英语专业的三种主要教学模式是：英语＋国际商务；国际商务＋英语和国际商务∩（交集）英语。上述三种教学模式既有不同的地方，也有相同之处。国际商务英语今后的发展趋向应该是专业规范化、课程内容国际化和双学位正常化。     

学分制下高职高专国际商务专业学生职业能力培养的体系化实施

针对实行学分制条件下高职高专国际商务专业的学生职业能力培养的体系化进行探讨,旨在建立一个系统和有效的高职高专国际商务专业学生职业能力培养体系,提高高职高专国际商务专业毕业生的就业竞争力,适应社会需要.     

构建高职国际商务人才培养模式的探析

本文论述了在知识经济和我国入世的大背景下高职国际商务人才的培养模式,并就如何构建高职国际商务人才的培养模式进行了探讨。     

国际商务专业本科课程体系构建探索

国际商务是一门新兴的本科专业,其课程体系的构建还不够成熟,具体表现为课程安排过多、地区商务课程缺乏和各类课程比例不当三个方面。我国相关院校可借鉴美国大学国际商务专业课程的设置,适当压缩课程总数、增开地区商务课程,并对各类课程进行合理搭配,建立既体现专业特色又有利于综合素质培养的课程体系。     

Domestic country bias,country-of-origin effects,and consumer ethnocentrism: A multidimensional unfolding approach

This study uses a multidimensional unfolding approach to examine the preference patterns of U.K. consumers for domestic products and those originating from specific foreign countries for eight product categories. Results indicate that the observed variability in preferences is linked to consumer ethnocentrism. However, the latter's capability in explaining consumer bias in favor of domestic products is dependent both on the specific country of origin and the particular product category. Implications of the findings are considered and future research directions identified. George Balabanis (g.balabanis@city.ac.uk) is a senior lecturer at City University in London. He has published articles in several journals including theJournal of International Business Studies, theBritish Journal of Management, International Marketing Review, theEuropean Journal of Marketing, andInternational Business Review. Adamantios Diamantopoulos (a.diamantopoulos@lboro. ac.uk) is a professor of marketing and business research at Loughbough University Business School, United Kingdom. His main research interests are in international marketing and research methodology. His work has been published, among others, in theJournal of Marketing Research, theJournal of International business Studies, theInternational Journal of Research in Marketing, theInternational Jorunal of Forecasting, and theJournal of Business Research.     

创造企业家培训价值——基于企业家的EDP培训

经过20年的MBA、EMBA以学历为导向的企业高级管理者（企业家）的教育与培训的热潮之后,针对企业面临的新的生存与发展环境,商学院和培训机构都应分析和总结培训的经验和教训,科学分析和把握企业家的培训需求,并在此基础上创新培训理念,学习、消化和吸收发达国家成熟的培训项目,开发以解决问题为导向的EDP项目,为企业家创造培训价值。     

我国三年制高职酒店管理大专与澳大利亚博士山TAFE学院酒店管理高级文凭教育的比较研究

根据湖南外贸学院和澳大利亚博士山TAFE学院合作办学酒店管理专业的三年实施情况,对我国酒店管理专业高职专科教育与澳大利亚TAFE的课程体系设置、课程安排、教学内容、实践环节等方面进行了较为深入的对比分析。通过这一分析,为我国酒店管理专业高职专科教育的进一步发展提供了参考．     

Firm-level export performance assessment: Review, evaluation, and development

Export performance is one of the most widely researched but least understood and most contentious areas of international marketing. To some extent, this problem can be ascribed to difficulties in conceptualizing, operationalizing, and measuring the export performance construct, often leading to inconsistent and conflicting results. This study reviews and evaluates more than 100 articles of pertinent empirical studies to assess and critique export performance measurements. Based on gaps identified in this evluation, guidelines for export performance measure development are advanced, suggesting, however, a contingency approach in their application. Several conclusions and implications for export strategy and future research are derived from this analysis. Constantine S. Katsikeas holds the Sir Julian Hodge Chair in Marketing and International Business at Cardiff Business School, Cardiff University. His main research interests lie in the areas of international marketing and purchasing, global strategic alliances, and competitive strategy. He has published widely in these fields and his articles have appeared inJournal of International Business Studies, Journal of International Marketing, (formerly Columbia)Journal of World Business, Journal of Business Research, Industrial Marketing Management, andManagement International Review, among others. Leonidas C. Leonidou is associate professor of marketing at the University of Cyprus. He obtained his Ph.D. in marketing from the University of Bath, and has research interests in international marketing, relationship marketing, strategic marketing, and marketing in emerging economies. He has published extensively in these fields and his articles have appeared in various journals includingJournal of International Business Studies, Journal of Business Research, Journal of International Marketing, andManagement International Review. Neil A. Morgan is assistant professor of marketing in the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. His research interests focus on strategic issues concerning marketing resources and capabilities, and marketing planning and implementation processes and their links with business performance. His work has appeared inJournal of the Academy of Marketing Science, Journal of Business Research, Industrial Marketing Management, British Journal of Management, European Journal of Marketing, and other journals.     

面向东盟自贸区探索贵州商专国际商务专业人才培养模式研究

中国—东盟自由贸易区建成以来,双边经济合作和贸易往来日益加强,双边教育交流和合作也进入更高层次和更深领域,具有地域优势的贵州国际商务专业人才的培养迎来了发展的机遇。探索贵州商专国际商务人才培养模式,培养企业发展需要的一线应用型人才,才能实现为贵州经济、区域经济服务的人才培养目标。     

从企业实战的角度看高职院校国际贸易实训教学的模式创新

高等职业教育旨在培养高素质的应用型人才，培养学生的综合职业能力，这在目前高职教育中已成为基本共识。作为应用性很强的国际商务和国际贸易实务专业，建设校内场景模拟的实训室、开展校内实训教学已是实践教学的大势所趋，而且其模式在不断地被突破，其思维也在不断地被创新。这种模式创新的关键就是如何发展基于实物的实训基地和如何改善基于情景的教学方式。     

高职院校商务英语专业实训探讨——以武汉商业服务学院为例

商务英语专业实训对商务英语人才的培养起着决定性作用。本文通过分析我院商务英语专业实训工作尚存在的诸多问题,阐述了只有根据武汉地区的战略发展要求,确定有针对性的人才培养目标,秉承宽专业、活岗位的理念,多途径、全方位地开展校内实训,同时积极开发校外实训基地,我校商务英语专业的实训工作才能落到实处,在此基础上培养的商务英语人才才能真正为区域经济服务。     

高职类国际贸易专业法律教学改革之探讨——兼论经济法和国际商法课程的整合

高职类国际贸易专业的法学教育主要分两块,即经济法教学和国际商法教学,分别对应经济法课程和国际商法课程。很多从教人员认为经济法课程和国际商法课程内容存在重合,建议取消经济法,只保留国际商法课程。对此,文章认为,经济法作为基础课和国际商法作为专业课,都有存在之必要;但针对二者所含内容的部分交叉,所以必须进行教学改革。改革思路是首先应重新整合两门课程的教学内容;其次应切实加强实践教学环节,特别是经济法教学过程中的实践教学。另外,鉴于劳动法的现实性,劳动法律制度的教学应从经济法课程中剥离出来,集中于学生毕业实习前进行专项培训,方能更好的达到实用之目的。     

Export marketing,interfunctional interactions,and performance consequences

Firms with export operations have internal environments that are often geared toward serving the home market. As a result, export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences of two important interaction variables: exporting’s interfunctional connectedness and conflict. The model explains 52 percent and 49 percent of variance in exporting connectedness and conflict, respectively. The authors identify the key drivers of successful interactions as follows: management commitment, organizational training and reward systems, relative functional identification, centralization, and export employee job satisfaction and commitment. The authors also demonstrate that connectedness is most critical for export success when export markets are in a state of turbulence, whereas conflict is most detrimental when the firm’s export environment is stable. John W. Cadogan (j.w.cadogan@lboro.ac.uk), Ph.D., is a professor of marketing in the Business School at Loughborough University, United Kingdom. His primary areas of research interest are international marketing, marketing strategy, and sales management. He has published on these issues in theJournal of International Business Studies, theInternational Journal of Research in Marketing, theJournal of Business Research, Industrial Marketing Management, theEuropean Journal of Marketing, theInternational Marketing Review, theJournal of Marketing Management, theJournal of Strategic Marketing, and other academic journals. He received his degree from the University of Wales (United Kingdom). Sanna Sundqvist (sanna.sundqvist@lut.fi), Ph.D., is a professor in international marketing in the Department of Business Administration at the Lappeenranta University of Technology (Finland). Her research interests deal with the international diffusion of innovations, market orientation (especially in an international context), and consumers’ adoption behavior. She has published in theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, theCanadian Journal of Administrative Sciences, and theAustralasian Marketing Journal. She received her degree from the Lappeenranta University of Technology, Finland. Risto T. Saiminen (risto.salminen@lut.fi), Ph.D., is a professor of industrial engineering and management, especially marketing, in the Department of Industrial Engineering and Management at Lappeenranta University of Technology, Finland. His primary areas of research interest are customer relationships and networks in business marketing, pedagogy in industrial engineering and management, and international marketing. He has published on these issues in theJournal of Business and Industrial Marketing, theJournal of Marketing Management, theEuropean Journal of Engineering Education, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, and theAustralasian Marketing Journal. He received his degree from Lappeenranta University of Technology, Finland. Kaisu Puumalainen (kaisu.puumalainen@lut.fi), Ph.D., is a professor in technology research in the Department of Business Administration at Lappeenranta University of Technology, Finland. Her primary areas of research interest are innovation, international marketing, and small businesses. She has published on these issues in theInternational Journal of Research in Marketing, theJournal of Business Research, theEuropean Journal of Marketing, R&D Management, theCanadian Journal of Administrative Sciences, theJournal of International Entrepreneurship, theAustralasian Marketing Journal, and theInternational Journal of Production Economics. She received her degree from the Lappeenranta University of Technology, Finland.     

Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.