Subjectivist Economics and Ethical Business

A number of business ethics theorist have highlighted the potential for economics to contribute to the advancement of business ethics. In response, this article emphasizes the insights of a particular area of economics that could provide such expansion and development. Subjectivist economics may yet provide an effective analytical framework through which to investigate and evaluate business decision making, and hence the ethics of business. Integrating the concepts of uncertainty, time and imagination, subjectivist economic theory contributes to a greater appreciation of economic choice and behaviour. While such notions are often effectively omitted from modern economic analysis to aid formal representation, business ethicists could utilize such concepts more effectively than their colleagues in economic theory. Significantly, the well-known economists who have championed the insights of subjectivist economics have themselves recommended its extension to an analysis of ethics.     

Economic determinants of family development processes

Economic activities of families have important influences on processes of family development and family change over time. Knowledge of these special relations has expanded in recent years, as has the literature on the economics of family life as a general field. As a result, scholars and professionals in consumer studies and home economics need conceptual frameworks that organize areas of specific findings and identify specific issues for research. A conceptual framework which identifies four economic activities performed by families and six fundamental family development and family change processes is proposed. Then, a matrix of testable hypotheses is formulated, emphasizing economic activities as independent variables in family development and change. The matrix portrays the central roles economic influences play in contemporary family life, and suggests a complete, holistic understanding of these influences. The matrix also provides a conceptual guide to the design of empirical research and synthesis of findings on the economics–family development interface.     

The evolution of the pharmaceutical-biotechnology industry

This paper presents an application of network economics to the formation of alliances in the biotechnology-pharmaceutical industry. The framework analysis provides insights under which firms create hybrid governance forms, integrate strategy and economics into a more holistic perspective on network strategy. Firm network types link network economies, competencies and market structure, creating integration between participants and change as additional dimensions. ‘Change’ introduces a dynamic, evolutionary aspect. The resulting contructs involve the network dimension as a mechanism design for investigating the evolution and life cycles of firm networks. An analysis of alliances within the pharmaceutical and biotechnology industries develops the framework, including a historical tracing, and an empirical examination of the relationship between collaboration rate (CR) and market performance of major globally operating pharmaceutical firms. Case examples, supported quantitatively and qualitatively, provide evidence for the efficacy and implications of the network dimension.     

Economics and the Limits of Optimization: Steps Towards Extending Bernard Hodgson’s <Emphasis Type="Italic">Moral Science</Emphasis>

In this essay, my point of departure is Bernard Hodgson’s analysis of neo-classical economic theory and his demonstration that neo-classical economic thought is already a branch of normative theory. I undertake to broaden the demonstration by showing that other contemporary conceptions of economics are also irreducibly normative. The essay begins with an overview of Hodgson’s argument strategy, and a discussion of his thesis that economics is a moral science. This illustrates in what way moral presuppositions are at play as core principles that both positivist and normativist economics take for granted. My strategy is to show that alternative conceptions of economics, in particular Schumpeterian accounts of evolution/innovation, and orthodox versions of ecological economics, share with classical and neo-classical economics normative assumptions about the common good, extending Hodgson’s thesis to one about moral science. For then these assumptions (both moral and scientific) commit economics to unworkable notions of social and environmental optimization that ignore the pure historical contingency of physical, economic, social and cultural conditions. It is concluded that the relationship between facts and values must be fundamentally retheorized.     

Linking Entrepreneurship and Economic Growth

In the 1980s stagflation and high unemployment caused a renewed interest in supply side economics and in factors determining economic growth. Simultaneously, the 1980s and 1990s have seen a reevaluation of the role of small firms and a renewed attention for entrepreneurship. The goal of this survey is to synthesize disparate strands of literature to link entrepreneurship to economic growth. This will be done by investigating the relationship between entrepreneurship and economic growth using elements of various fields: historical views on entrepreneurship, macro-economic growth theory, industrial economics (Porter's competitive advantage of nations), evolutionary economics, history of economic growth (rise and fall of nations) and the management literature on large corporate organizations. Understanding the role of entrepreneurship in the process of economic growth requires the decomposition of the concept of entrepreneurship. A first part of our synthesis is to contribute to the understanding of the dimensions involved, while paying attention to the level of analysis (individual, firm and aggregate level). A second part is to gain insight in the causal links between these entrepreneurial dimensions and economic growth. A third part is to make suggestions for future empirical research into the relationship between (dimensions of) entrepreneurship and economic growth.     

企业竞争优势演化机制研究—创新和选择的共同进化

演化经济理论大量引入了生物进化论中的一些概念和思想,在经济学中,和生物系统一样,演化主要是两种机制推动的:一个是创新机制,通过系统的创新产生多样化;一个是选择机制,即在多样化中进行系统筛选。企业竞争优势的演化则是这两种机制的共同进化,推动竞争优势的更替或是持续。     

西方经济学的“理论假设”剖析

经济学,在西方被称之为"社会科学的皇后"。西方经济学发展过程中的假设演变实际上经历了一个建立、继承、革命、综合、再革命、再综合的过程。对历史上各经济学主要学派的假设进行研究,尤其是将经济学的各派假设与其学派形成时的历史相联系可以更明确地了解和把握经济学的发展历史脉络。     

Macroeconomic forecasts under the prism of error-correction models

When the error correction term exhibits persistence, its change may convey useful information about short-run economic dynamics which, if not taken sufficiently into account by a forecasting model, may be associated with predictable forecast errors. Such errors are documented in the DRI forecasts for the U.S. consumption, GNP and imports. The strong results, together with the very general assumptions behind the conceptual framework, suggest that similar predictable errors may be pervasive in the forecasts of other large-scale econometric models.     

Complexity economics,wicked problems and consumer education

Complexity economics is a promising theory for consumer education that aspires to be focused on global justice and sustainability in a profoundly complex consumer marketplace. This paper first discusses the basic tenets of complexity theory, the foundations of complexity economics, followed by an overview of normal vs. post‐normal science, including tame and wicked problems. The third part of the paper positions consumer education within normal science, explicating the assumptions of conventional neoliberal economic theory. The final part discusses the assumptions of complexity economics and how it challenges traditional economic theory. A case is made for augmenting 21st century consumer education with complexity economics, anticipating a companion paper with pedagogical details.     

Ethics and entrepreneurs: An international comparative study

In this study, we develop a conceptual framework for the examination of cross-cultural differences in ethical attitudes of business people based on the assumptions of integrative social contract theory (ISCT). ISCT reveals the relevant cultural and economic norms that are predictive of the level of the ethical attitudes among societies and at the same time points out the more subtle impact of social institutions on ethical attitudes of different groups within a society. The evidence supports the use of integrative theoretical approaches within the field of business ethics.     

Scientific Paradigms,Entrepreneurial Opportunities and Cycles in Economic Growth

In this paper I present a model of economic growth that combines insights from endogenous growth theory, the field of entrepreneurship research and the philosophy and economics of science. The model is built on three relatively standard assumptions and a Kuhnian approach to scientific knowledge accumulation. I assume that innovation generates economic growth, that opportunity driven entrepreneurship is an important source of innovation, that entrepreneurial opportunities increasingly arise out of scientific knowledge creation and that science follows Kuhnian paradigm shifting dynamics. The model then generates opportunity driven cycles in entrepreneurial activity that in turn cause waves of innovation and cycles in economic growth. This result is highly relevant and fills a gap in all three literatures as ‚traditional’ endogenous growth models typically generate constant growth rates in the steady state, entrepreneurship research keeps the origin of entrepreneurial opportunity exogenous and the literatures on the philosophy and economics of science ignore the important downstream economic implications of the non-profit driven institutional framework that governs scientific knowledge accumulation. This paper contributes by identifying scientific institutions and entrepreneurial activity as prerequisites for economic growth and it offers a tentative explanation for the rise and fall in the levels of scientific, entrepreneurial and economic activity over the Kondratieff-cycle.      

论演化经济学的思维框架

演化思维框架是演化经济学的理论基础。演化思维框架包括结构分析框架和过程分析框架。结构分析框架把经济系统看作是一个多层次的复杂系统,影响经济变迁的各种变量也可以划分为不同的层级。过程分析框架包括达尔文主义的遗传—变异—选择分析框架、微观演化框架和宏观演化框架三种模式。在总结了纳尔逊和温特的研究框架之后,评价了演化经济学所具有的鲜明特征。     

Applications of evolutionary psychology in marketing

Evolutionary psychology is an emerging paradigm in psychological science. The current article introduces this framework to marketing scholars and presents evidence for its increasing acceptance within the social science community. As a result, a case is made for the application of evolutionary psychology to marketing, and especially consumer behavior. Application of the evolutionary framework in studying gender‐related consumption behavior is illustrated by comparing the evolutionary predictions with results obtained from previous studies, by supporting these predictions with market‐level consumption data, and by proposing new hypotheses based on this framework. Also discussed are the potential applications of evolutionary psychology to other consumption‐related phenomena like evaluation of endorser attractiveness in advertising, biologically driven consumption choices among women, consumer‐experienced emotions in service encounters, and consumption choices as inclusive fitness maximization rather than utility maximization. © 2000 John Wiley & Sons, Inc.     

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Entrepreneurial marketing (EM), born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing. In this article, the authors provide their collective position regarding the field of EM. A brief history and conceptual background of EM is presented and the contextual differences that have shaped its evolution are considered. Distinctions between traditional and EM are derived based on discussions of the concepts of size, speed, market, opportunity, risk, and uncertainty. The perspective of value co-creation in uncertainty is used to develop a contingency framework to serve as the foundation towards a general theory of EM. Operand and operant resources and environmental conditions are proposed to moderate the EM process from opportunity recognition to entrepreneurial organization, EM, and temporary competitive advantage. The theoretical facets are illustrated with seven propositions and directions for future research.     

Towards a conceptual multilayered framework of international entrepreneurship

The starting question before us here is: how should we approach complex international entrepreneurship decisions and problems? This article aims to trace the evolutionary scholarly road that has brought us here and highlight some of the significant signals, road signs, milestones, and barriers along the way. We will pause at each milestone to view the scenery surrounding it and also examine the underlying structures there, especially those that have served as foundations for the evolutionary course that usually starts at a local origin, passing through milestones, for reaching global destinations; as well as examining the nature of the evolution that has brought us to the current state of affairs. In light of multidisciplinary nature of international entrepreneurship (IE), drawing and relying on a few disciplines, there is a need to abstract from some in favor of deeper discussion of others with more prominent impact and presence in IE. We aspire to portray the outline of a multilayered conceptual framework to serve two primary purposes: to suggest a promising path for further theoretical developments and to provide a roadway to allow us to travel through to farther theoretical and operational destinations; and to highlight the articles appearing in this issue. We will view each article as a milestone and examine how the selective features of the article confirm, if not support, the framework enabling us to push forward to see farther horizons. Structurally, this article starts with a brief introduction that travels through three theoretical and foundational stops on the way to develop a broader view of IE at the end. A proposed conceptual framework will project, and enable us to see, that broader view. The latter part of the article travels through the four articles to highlight their theoretical developments and empirical findings that lend support to pertinent aspect of the proposed framework. A brief discussion at the end explore selected implications.     

跨国采购外包的兴起与我国的应对

文章从经济学原理上分析了跨国采购外包的概念属性,揭示了跨国采购外包兴起的历史背景,从国际产业分工重组、新兴服务业培育、企业业务流程再造、国际公共经济管理等四个方面剖析了跨国采购外包兴起对采购外包对象国的影响.基于上述分析,论文根据中国实际情况,探讨了中国应对跨国采购外包兴起的基本策略.     

Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic

Purpose: This article investigates the implication and importance of the service-dominant (S-D) logic to the increasingly relevant study and practice of Interorganizational relational exchange. It points out that relational exchange theory (norms) is an earlier reflection of the S-D logic. Recognizing a need for the transactional cost economics (TCE) framework to address bilateral or hybrid types of exchanges, marketing channel researchers have for over twenty years incorporated relational exchange theory (RET) and TCE to investigate problems of formal contract, environmental uncertainty, power/dependency, and opportunism. However, some theoreticians view relational modes of exchange to be broader in scope than that studied within TCE. We propose a conceptual framework that incorporates TCE constructs with S-D logic principles in order to provide a rich contemporary guide for future relational exchange research and practice.

Methodology/Approach: We first expose the essential elements of the S-D logic and describe relational exchange theory and the problems generated by TCE. Database searches reveal a continuous stream of fifty empirical studies between 1988 and 2009 in which Macneil's relational norms were operationalized in the context of interfirm exchanges. The studies are analyzed from the viewpoint of TCE and the emerging S-D logic. The empirical findings were also discussed in terms of their contribution to validating a fundamental premise of the S-D logic. Subsequently, using S-D logic's conception of operant resources, we suggest several avenues for developing questions and conducting future relational norms research.

Empirical Findings: The findings validate the fundamental assumption of S-D logic, that relational exchange is instrumental in the co-creation of value (exchange performance) whether service is rendered directly or indirectly through goods or a combination of both. Exchange performance is better when the formal contract exists within a relational context. Relational exchange is effective in contexts of both high and low environmental uncertainty, may attenuate the negative effects of power/dependency differences and mitigate opportunistic behavior.

Originality/Value/Contribution: This article is a comprehensive review of relational norms research. It links the empirical findings conducted within the combined conceptual approaches of relational exchange theory and the TCE framework. It provides a comprehensive discussion of the essentials of the S-D logic and its compatibility with previous relational norm research. It outlines an S-D logic inspired framework for future research linking operant resources (knowledge, skills, and technology) to relational norms, facilitators of service-for-service, and value co-creation in interorganizational exchange networks.     

Economic Change,Subjective Perception and Institutional Evolution

Following Hayek's intuitions on the role of subjective perception in economics, I attempt to integrate path‐dependent dynamics in evolutionary economics, as emerging in the recent theorizing about economic change. The starting point is an open question in evolutionary economics: is there a unifying principle which characterizes change at individual, organizational and institutional levels? In the attempt to answer this question, I propose some considerations on the nature of learning processes and on the mechanisms of adjustment, discovery and selection that are consistent with cognitive psychology and contemporary neurobiology. In particular, I link imperfect perception to guided variations, like those contained in Dosi's technological paradigms. More generally, I attempt to integrate the evolutionary theory as conceived by Nelson and Winter with the evolutionary theory as conceived by Hayek.     

Spatial agent-based modeling of household and firm location with endogenous transport costs

The paper describes a spatial economic agent-based model (ABM), consistent with the principles of new economic geography (NEG), which allows the discrete-time evolutionary simulation of complex interactions of household and firm location choices. In contrast with the current ABM approaches, it considers a multi-regional (multi-urban) setting to enable a more realistic representation of decisions related to commuting, migration and firm (re)location. The model allows simulating spatially differentiated, multi-commodity markets for land and labor in a system of cities and the behavior of profit-maximizing firms with multi-regional asset investment decisions, incorporating endogenous transport costs with congestion effects. It also accounts for the impact of agglomeration forces on industrial location choices and the formation of urban development patterns. The conceptual framework and main components of the spatial ABM are presented and several implementation issues are discussed with regard to possible case-specific applications and policy scenarios.