Chery''''s Diversification Marketing

It is difficult for manufacturers to win in today's auto market due to fast changes in the market, and prevalent product homogenization. Therefore it is a must that these companies create personalized brands, offer quality service and develop an innovative sales strategy. Sales innovation and diversificd sales are both key to winning this fierce competition.     

EU Trade Preferences and Export Diversification

Since at least the 1960s, the European Union (EU) has offered various kinds of non‐reciprocal trade preferences for developing countries. Originally, these trade preferences had at least two policy goals: (i) to increase export volumes for developing countries and thereby boost their export earnings and (ii) to facilitate export diversification. While extensive research has confirmed that the first of these goals is typically met, the second goal seems to have been largely forgotten by researchers as well as in policy circles. The aim of this paper was therefore to analyse the impact of the EU's non‐reciprocal trade preferences for developing countries on export diversification. Our estimation results suggest that some trade preference programmes, such as the Generalised Scheme of Preferences (GSP), lead to increasing ranges of export products. By contrast, preferences offered to Mediterranean countries typically have no significant effects, and African, Caribbean and Pacific (ACP) preferences actually have negative effects towards the end of our time period, suggesting that ACP countries may respond to preferences by specialising into fewer goods.     

多元化经营的“4W”

借鉴国内外企业实施多元化经营的成功经验与失败教训,从培养企业核心能力出发,阐述了正确决策和实施多元化经营的几个关键问题,即4W（why、when、where和what）,指出正确的多元化经营战略同样有利于企业核心能力的培养。     

论企业多角化经营战略与注意事项

多角化经营是企业成长的普遍趋势,企业可持续发展的要求、市场机会的诱发、管理方面的原因及经济全球化的要求是多角化经营的动因。诸多的多角化经营形式对我国企业稳步成长有着重要的指导,然而多角化经营也存在一定的局限性,因此企业采用多角化经营时要注意一些问题,提高管理效率。     

出口多样化与经济增长:理论及对中国的经验研究

本文在新古典主义生产函数的框架下,建立出口多样化促进经济增长的理论模型,分析了出口多样化产生的出口中学效应和干中学效应,利用中国的数据对该假说作进一步的计量检验。结果表明,中国出口的多样化程度先迅速提高后缓慢下降,加工贸易的发展促进我国出口垂直多样化程度的提高,而动态最小二乘法回归结果验证了我国出口多样化对经济增长的推动作用非常明显,并且垂直多样化的贡献度要更高于水平多样化。     

企业剩余资源与多元化扩张战略

企业资源剩余在企业中是普遍存在的 ,但并不是所有的剩余资源都可以用于企业的多元化扩张。许多企业多元化失败的原因之一在于将不具有竞争优势的剩余资源用于扩张战略上。以海尔为案例就如何识别企业剩余资源和利用剩余资源进行多元化扩张作了理论上的探讨。     

Diversification patterns and survival as firms mature

We focus on the relationship between age and diversification patterns of German machine tool manufacturers in the post-war era. We distinguish between ‘minor diversification’ (adding a new product variation within a familiar submarket) and ‘major diversification’ (expanding the product portfolio into new submarkets). Our analysis reveals four main insights. First, we observe that firms have lower diversification rates as they grow older, and that eventually diversification rates even turn negative for old firms on average (where negative diversification corresponds to exit from certain product lines). Second, we find that product portfolios of larger firms tend to be more diversified. Third, with respect to consecutive diversification activities, quantile autoregression plots show that firms experiencing diversification in one period are unlikely to repeat this behavior in the following year. Fourth, survival estimations reveal that diversification activities reduce the risk of exit in general and to a varying degree at different ages. These results are interpreted using Penrosean growth theory.     

对多元化经营的全方位思考

多元化战略是企业成长的一种重要战略,但是企业必须对多元化动机、条件、基本形式等进行全方位考察,以确定适合自身和市场的多元化道路,避免陷入多元化的陷阱而不能自拔。     

Integration and underdevelopment in the Commonwealth Caribbean

While the integration process in the Caribbean Community and Common Market (Caricom) has only been in force for a few years, it is, in the author’s view, clear that the narrow free trade approach used so far will not be able to deal with the widening gap between the better-off and the less well-off member states or to provide a solution to fundamental problems facing the region as a whole.     

Diversification as a commodity policy

The disparities between the economies of developing countries and those of industrialised nations are still widening. How can the economic process in the developing countries be accelerated as soon as possible? The following article examines this decisive question.     

零售营销策略组合及零售业态多样化

现代零售业的一个种重要特征就是业态的多样化,各种新业态层出不穷.而不同业态的主要区别,在于其营销策略的组合方式.本文在总结前人关于零售业态演变理论的基础上,提出消费者偏好理论,指出消费者对零售服务需求的差异性,决定了零售经营形态的多样性,而消费者需求偏好的改变,导致了零售经营形式的改变,推动了零售业态的演化和发展.     

融资约束、多元化经营与公司业绩

本文以2009年至2012年度中国沪深300指数公司为样本,研究融资约束对企业多元化经营以及对多元化和业绩之间关系的影响,结果显示:融资约束弱化企业多元化,并减弱了企业多元化对企业业绩的负效应,缓解融资约束并不是企业多元化策略的原因;在融资约束下,多元化经营所带来的内部资本市场效率提高可以减少多元化对企业业绩的损害。     

Caribbean,More than Myths

Have you ever watched the movie of Pirates of the Caribbean？This Hollywood movie hit several headlines in its time and pushed a charming and mysterious Caribbean under limelight.The Latin America and the Caribbean area caught the world＇s eyesight,     

企业多元化过度的判定和测评

企业在多元化扩张过程中 ,有多元化过度发展的倾向。企业要把握好多元化经营的度 ,就必须对是否存在多元化过度问题做出判断。在定性判定方面 ,可以从企业价值、顾客价值、经营绩效、经营风险和管理成本等方面进行分析判定。在定量测评方面 ,可以用附加市场价值进行总体上的测评 ,然后再用附加经济价值进行具体业务单元的测评 ,找出哪些业务单元属于多元化过度的部分。     

Diversification Strategies for the Service Sector

No abstract available for this article.     

论多元化战略的实施

多元化与专业化两种战略形式孰好孰劣已成为专家学者争论的焦点,选择多元化战略作为对象,分析了实施多元化战略的原因,列举出一些进入准则,总结了一些企业实施多元化失败的原因和教训,驳斥了“多元化陷阶”的说法,并提出正确实施多元化战略应该注意的一些问题。     

消费需求主要变化趋势浅析

消费是生活的手段之一,消费需求受到个人生活需要和生活追求及其满足程度,社会、经济、文化以及消费环境与条件等因素影响。随着这些因素的变化,顾客消费需求呈现出广泛化与高度化、情感化与感性化、个性化与多样化以及复合与关联化等的变化趋势。     

Diversification cones, trade costs and factor market linkages

This paper finds non-uniform differences in the distribution functions of factor usage intensities among 10 rich OECD countries. The 10 countries form three distinct groups such that the between-group differences are more pronounced than within-group differences and capital-abundant countries are in capital-abundant groups. The estimation works even if the same industry codes represent different goods across countries in the data. The finding is consistent with the multiple-cone factor proportions theory with zero trade costs with each group being one cone. An alternative interpretation is non-zero trade costs. Both interpretations imply weak factor market linkages between the countries in different groups.