穷人 放低身段财路宽

所谓蛇有蛇路,狼有狼道,由于个体的际遇不同,不是每个穷人都会选择走技术致富这条传统道路的。头脑活络、文化程度高的穷人财路宽广,他们往往善于整合优质资源,懂得选择走捷径,譬如贩卖点子、抢注商标、出卖时间、销售奇思怪想的创意等。那么,文化程度一般、无甚特长、资金相对匮乏的普通人甚或穷人又将如何去创业,赚取第一桶金?     

对手面前好商量

企业竞争是市场经济永恒的话题。企业间的“生死竞争战”人们已习以为常．好像这是天经地义的格言真理。但这只是人们的惯性思维在作崇，固执己见而已。市场竞争有时完全可以“化干戈为玉帛”。达到双赢的目的。下面就是国外一些著名企业灵活运用以变求通的心计谋略，突破常规的恶性竞争的老路。使企业常胜不衰的法宝。     

营销利器：从顾客潜在需求出发的充分市场细分

市场细分(Market Segment)，是指企业通过市场调研，根据顾客对产品不同的需求和欲望，不同的购买行为与购买习惯，把某一产品的整体市场分割成需求不同的若干子市场(也称为细分市场片)的分类过程，其中任何一个子市场都是有相似欲望和需要的顾客群体，而不同的子市场的顾客对同一产品的需要和欲望存在显差异。市场细分的根本在于关注和分析顾客的需求，     

从主题本身谈主题饭店的分类

现代主题饭店是指饭店建筑风格、装饰艺术以至服务项目能突出表现某一特定主题的饭店。随着旅游消费的大众化、平民化程度的提高，旅游者个性化消费的成熟和大众定制化消费时代的到来，一般意义上的“标准化”饭店已经不能满足各取所需的多元需求，而现代主题饭店瞄准的不是客人的消费水平，而是以客人或消费群体的特殊性出发，为其创造特定的文化氛围和极具个性化、定制化的服务，     

BPD与CI的区别

<正> BPD的架构MPD——理念定位识别这里的理念可以是假想出来的,与产品没有任何直接和必然关系。例如万宝路、LEE、金利来、耐克、娃哈哈等品牌理念均属这一类。在生活中,有许多事物被人们赋予了独特内涵或情感,成为表达某种感情的载体。就如一支笔,我们可以赋予它友谊、名望、青春、才华等内涵,使消费者在购买它时产生相应的心理感受,成为做出购买决定的重要依据。再如红玫瑰代表爱情,黄玫瑰代表歉意,红豆     

Environmentally Friendly Consumers:

While the number of environmentally friendly consumers continues to rise, government support for public and nonprofit services continues to decline. Therefore, it is important for marketers of nonprofit and public sector environmental programs to become more strategic with their efforts and expenditures. The purpose of this study was to explore the potential association between environmental consciousness and environmentally friendly behavior. The empirical results support the importance of educational programs and demonstrates that higher levels of environmental consciousness are associated with higher levels of participation in environmental protection activities. In addition, the research indicates that the environmentally friendly tend to be homogeneous, donate to more than one environmental cause, and participate in both individual activities and environmental protection programs. The implications of the research findings are discussed and some recommendations for increasing participation in environmental activities and programs are presented.     

How Users Help High-Tech Businesses

This article explores the advantages and pitfalls of specialist equipment markets. It argues that very close customer-manufacturer relations are an important advantage of such markets, and these can become a source of competitive advantage that should be pursued and exploited by the small, ambitious, high-tech business. The argument is illustrated with reference to three companies, Quantel, Solid State Logic and Oxford Instruments.     

给中国纺织度身定制一张名片

8000万件滞港中国纺织品经历了中欧贸易摩擦之后,终于进入欧盟各国市场。然而,面对越来越多元化的国际市场,中国纺织,需要尽快建立“预警系统”,从容面对市场风云;需要运用技术进步和创新,从容应对国际竞争;需要度身定制一张行走海外的“名片”,以执国际纺织品市场之牛耳。     

推荐三种创业方式

新人创业，以创建新公司、购买现成生意、特许经营三种方式为好。     

与企业合作的“术”

近年来,公益组织与企业跨界合作结成伙伴关系,正在成为一种潮流,与之有关的论坛、研究、报道和平台类活动不断涌现。人们希望,公益的社会关怀与企业的资源和技能可以联合起来,一方面帮公益组织解资源匮乏之渴,另一方面双方优势互补以推动更广     

Ethics in Small Minority Businesses

The management literature is replete with studies on business ethics. Unfortunately, most of these studies have dealt exclusively with ethics in large businesses. Although a handful of studies can be found on small business ethics, none has paid attention to the issue of ethics in small minority businesses. Similarly, several studies on ethics have utilized the Wood et al. (1988) 16-vignette ethics scale, although reliability and validity issues associated with the scale have never been fully addressed. In this study, a purification (via content analysis) of the above mentioned scale was performed. Three reliable factors were extracted from the purified scale. They were used to investigate the ethics in small minority businesses. The study found an association between business ethics and demographic and company-related variables. In the case of age of respondents, findings ran counter the usual relationship of age being positively related to ethical attitudes. The implications of these findings are also discussed.     

Tennessee,Beckons Chinese Businesses

＂We are the best investment destination in the United States. We offer the most preferential tax policies for foreign companies investing in Tennessee and sound legal service to assist their operation in our state, too. ＂Answered by Mr. Phil Bredesen, Governor of Tennessee when asked about the possible barrier for Chinese companies to operate in Tennessee.     

SOHO经营与国际贸易

一、SOHO经营的含义:从一个案例说起 小马,经济类院校本科毕业,由于单位效益不好,加之个性独立,故辞职在家,成为SOHO(Small Office and Home Office)一族.他购买了电脑、传真等办公设备,利用自己的业务知识和人际关系,开始进行SOHO经营. 小马所采取的方式是:登录阿里巴巴、相约中国、亚洲资源、中国国际电子商务网等多个国内知名网站,寻找产品供求信息.某日,他发现如下信息:     

Businesses warned over Internet security

When 32-year-old public relations specialist Wang Ning heard that China Software Developer Network,the country's largest programmers' website,had 6 million pieces of its users' personal information stolen days before the end of last year,he decided to change the passwords of all his