Green aviation industry sustainable development towards an integrated support system

Sustainable development is becoming increasingly crucial for the green aviation industry. To promote the sustainable development of the green aviation industry, researchers all over the world have attempted to explore and experiment with new initiatives. This study investigates green aviation industry development trends by a bibliometric-based data analysis system. Cluster, timezone, and timeline visualizations are employed to identify the current development trends of the green aviation industry within three topics: noise, environmental impacts, and green image. In response to environmental challenges, an integrated green aviation industry support system that involves stakeholder engagement should be established, including business strategies, innovative technologies, environmental policies, and public support. In this study, the innovation and sustainability potential of the green aviation industry is evaluated. Then, the roles of strategy improvement, technology integration, policy support, and public participation in forming the integrated support system are examined. The outline of this system may prove helpful for the sustainable development of the green aviation industry.     

企业市场营销战略创新

营销战略永远是企业进行市场营销的前提基础和保证。企业只有制定详细的市场营销策略,才能发掘市场最大的需求,才能真正的细分市场。随着市场的发展,各大公司和企业也越来越重视企业的市场营销,因此要想在竞争激烈的市场中获得胜利,就需要在营销战略目标和思想上敢于突破和创新,制定适合企业自身发展的市场营销战略,这样才能让企业实现可持续发展。本文主要分析了企业市场营销战略的发展现状,并提出几点营销创新。     

Quality and cost? The evolution of Walmart's business strategy and human resource policies and practices in China and their impact (1996–2017)

This study responds to calls for more in‐depth and qualitative studies, the return to a focus on external factors, and the inclusion of business strategy and industrial relations in human resource management (HRM) research, as well as more research in the retail sector in the Chinese context. We examine the coevolution of the business strategy and HR strategy of Walmart (China) in the last two decades and identify tensions in the context of intensifying competition in the Chinese retail market. We highlight the interactive effect of business and HR strategies through a historical lens. Our study reveals a shift from the original employee‐oriented win–win strategy through rent sharing between the firm and the employees to a win–lose strategy through the introduction of more cost conscious HR policies and practices. Findings of our study challenge the conventional wisdom that firms adopt either the cost or quality strategy and, along with it, the suggestion of matching the quality strategy with employee‐oriented HR policies and practices, and cost leadership with a transactional approach to HRM. We argue a cost and quality business strategy may be adopted, which requires the support of employee‐oriented, rather than cost‐oriented, HR policies and practices.     

绿色贸易背景下宁波中小企业拓展国际市场研究

在当前绿色贸易快速发展的背景下,绿色营销是中小企业实现资源有效配置与差异化战略并赢得一定生存空间的现实选择,也成为中小企业发展壮大的内在要求。但是宁波大多数中小企业并没有树立起科学的绿色营销观念。营销观念的演化离不开特定的制度环境与需求环境。针对绿色贸易背景下宁波中小企业的营销观念进行了剖析,并在此基础上提出了中小企业实施绿色营销拓展国际市场的对策。     

Does adoption of ISO 56002-2019 and green innovation reporting enhance the firm sustainable development goal performance? An emerging paradigm

Reporting is a means of communication for companies to their respective stakeholders. The literature on non-financial reporting has mostly focused on operational, Carbon Discloser Project (CDP), and environmental disclosure to firm performance. This reporting and disclosure approach adopted by companies in their sustainability practices appears to be a normative approach. However, there has been a growing demand by stakeholders to incorporate proactive approach in business activities. To meet that, green innovation practices (GIPs) has been integrated as a new element in environmental reporting, thereby reflecting the proactiveness of companies in their adoption of green innovation reporting (GIR). The objective of this study is to advocate for greater disclosure on sustainability reporting by incorporating the GIPs of companies and substantial, sustainable development goal contribution, along with the moderation of the newly upgraded ISO 56002-2019 innovation management system. Adoption of green innovation reporting and ISO 56002-2019 will enhance the level of transparency of business activities and create greater stakeholder confidence along with enhancing the firm's sustainable development of goal performance. Furthermore, an extensive literature review was undertaken to create a GIR framework (i.e., product, process, service and technology) for firms to integrate GIPs into sustainability reporting. The conceptual model proposed the adoption of green innovation reporting and ISO 56002-2019 innovation management system to firm sustainable development goal. This needs to be injected into the sustainable reporting of companies to reflect their innovativeness, actual sustainable business practices and sustainable development goal performance for the firm.     

The ethics of ‘going green’: the corporate social responsibility debate

A significant proportion of authors of green business texts proposes that managers should be the instigators and guardians of a societal change towards sustainable development. There is the notion of managerial duty towards the environment. This paper attempts to unravel the implications of this call for managerial eco‐heroism. The reason that this unravelling is important is that there is a growing body of evidence suggesting that win–win situations – the ‘low hanging fruit’ – are progressively becoming less apparent for many firms. This implies a conflict between profitability and environmental performance. This translates into a (perhaps familiar) scenario for business: one greener option is more expensive, and the financial gains associated with it are insufficient to justify it on the grounds of profitability – ‘going green’ then means losing potential profits. A neoclassical and a socio‐economic perspective are provided as foundations for managerial reasoning. Even though the corporate social responsibility debate is not resolved, it is nonetheless of importance, not least because environmentally proactive managers might intend to increase social well‐being but actually reduce it through their green decision‐making. Thus the real‐world applicability of the positions adopted by the opposing philosophical schools is analysed. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.     

创新驱动与绿色发展的理论思考

当今世界正处在从经济复苏迈向新的发展阶段的关键时期,绿色发展是保护环境与发展经济的重要结合点。以能源与环境技术、绿色低碳技术为代表的绿色技术创新和以绿色经济制度体系构建为代表的制度创新,将为我国经济社会与资源环境可持续发展提供新引擎。本文通过分析绿色创新的特点与正反馈机制,找出创新与绿色发展的关系,并剖析了创新驱动与绿色发展的相互促进机制。最后从实践角度探讨了世界各国的绿色技术创新政策。     

会计师事务所可持续发展策略研究

随着我国加入WTO和会计服务市场对外开放,我国会计师事务所面临发展机遇和严峻竞争并存的现实,如何在激烈的竞争中谋求自身的可持续发展,成为业内重要的研究课题。本文从执业环境治理、内部治理、组织形式选择、多元化经营战略、规模化战略、人才战略、品牌战略、关系营销战略、国际化战略等方面,对我国会计师事务的可持续发展策略进行了探讨。     

商业银行差异化经营动因及策略选择

随着金融业改革的深入和市场化的加深,银行间的经营竞争日益激烈。这其中金融产品研发和创新滞后,银行经营的同质化现象严重,差异化明显不足,严重制约了银行业健康长远发展。因此,银行要在竞争中取胜有必要实行差异化经营策略。论文在分析银行差异化经营的动因的基础上,利用Hoteling空间竞争模分析了银行差异化经营的效益问题,最后探讨了银行差异化经营的策略问题。     

How supply chain strategies moderate the relationship between innovation capabilities and business performance

The purpose of this paper is to study how the fit between innovation capabilities and supply chain (SC) strategies affects business performance. An empirical study based on a sample of 329 companies from Portugal and Brazil was performed to test a theoretical model based on the resource-based view. Linear and hierarchical regression analyses are conducted to test the hypotheses. The different combinations of core and supplementary innovation capabilities and lean and agile SC strategies are empirically tested and discussed. Data reveal that core and supplementary innovation capabilities positively impact on business performance and that SC strategies moderate the relationship between innovation capabilities and business performance. The analysis also shows that the combination of an agile SC strategy and supplementary innovation capabilities offers the greatest opportunities to improve business performance. The results of this study could help managers to choose the most appropriate SC strategy, thus contributing to increasing the impact of innovation capabilities on business performance. This study contributes to the knowledge concerning the consequences of adopting different innovation capabilities and SC strategies on business performance.     

Achieving environmental sustainability through green transformational leadership policy: Can green team resilience help?

The race to gain competitive advantage through the formulation of a sustainable business strategy is key for the survival in the global business sphere. Even more importantly is the quest to deploy an effective green strategy to combat the numerous negative impact industrialization has on the environment. Researches pointed out the role of leaders and stakeholder's engagement in bringing about reform. This research focuses on how to build a robust psychological capital within an organization through the leader's transformative ability in combating environmental issues. This is necessary because research related to green transformational leadership and the effect on green team resilience has not been considered in literature. Drawing from the combination of three theories; broaden-and-build theory, job demand–resource theory, and conservation of resource theory, this study contributes to the extant literature by testing the effect of green transformational leadership via the mediating role of green work engagement to green team resilience. Using Amos 20 version to analyze 351 questionnaires that were collected from employees in four and five star hotels in Turkey, the result reviews that green transformational leadership has a positive effect on green work engagement and green team resilience, and green work engagement fully mediates the relationship between the variables. The theoretical and practical implications are discussed.     

The relationship between human resource management practices,business strategy and firm performance: evidence from steel industry in Taiwan

The primary objective of this study is to investigate the relationship between human resource management (HRM) practices, business strategy and firm performance. We examined the following HRM practices: training and development; teamwork; compensation/incentives; HR planning; performance appraisal; and employment security. We surveyed 236 managers working at steel firms in Taiwan to explore their perceptions on the impact of HRM practices and business strategy on firm performance. The results of this study are summarized as follows: (1) HRM practices will be positively related to firm performance; (2) there is a close linkage between HRM practices and business strategy; (3) business strategies will be positively related to firm performance; (4) integrating HRM practices with business strategies will be positively related to firm performance.     

浅析现代环境会计的核算模式

企业的可持续发展是环境会计建立和发展的基础和前提?而环境会计的存在是企业实施可持续发展战略的客观要求。它是以自然资源耗费应如何补偿为中心而展开的会计,它试图将会计学与环境经济学相结合,通过有效的价值管理,达到协调经济发展和环境保护的目的,因此有必要对企业经营活动进行绿色核算。     

我国家族企业可持续发展环境的构建

实现我国家族企业可持续发展,是企业自身也是国家经济发展的需要。要使我国家族企业走上可持续发展之路,就要为家族企业构建可持续发展的环境,不仅需要政府转变观念,在权益保护、市场准入、依法监管、资金融通等环节上采取有效措施,为家族企业构建良好的外部发展环境;还需要家族企业自身的改革与创新,不断加强自我建设,构建有利于企业可持续发展的内部环境。     

企业核心竞争力与多元化经营战略

在市场经济体制下,多元化经营成为大企业实现可持续成长的共同战略,但企业成功实施多元化经营需具备资金、技术和管理等方面的实力.而近年来我国一些企业核心竞争力的下降与盲目地多样化战略有很大关系,所以回归主营业务和建立核心竞争力是企业应该考虑的首要战略.     

Green Innovation,Managerial Concern and Firm Performance: An Empirical Study

Extant literature, while often suggesting a positive link between green innovation and firm performance, is inconclusive. Moreover, the possibly moderating role of management has not been sufficiently considered. Using a unique dataset sampling 188 manufacturing firms in China, we examine how managerial concern (for green issues) moderates the relationship between green innovation and firm performance. We find that green process innovation and green product innovation both significantly (positively) predict firm performance, when not considering managerial concern for the environment. Once managerial concern is included, we observe that it compounds the positive effect of green process innovation on firm performance – but not product innovation, which no longer explains significant unique variance in firm performance. The findings hold various implications for future research and business policy. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment     

基于系统动力学的市场战略分析

文章通过研究市场竞争和企业创新这两个主要因素对市场占有量的影响,从而得到企业发展战略部署的一般规律,并运用系统动力学模型从市场导向的战略视角来研究企业持续发展的根本动因。     

Sustainability among Norwegian maritime firms: Green strategy and innovation as mediators of long-term orientation and emission reduction

This study investigates the relationships between emission reduction, long-term orientation, green strategy, and green innovation among maritime vessel-owning firms of various sizes in the Norwegian maritime sector. A change from the utilization of fossil fuels and move toward more sustainable sources of energy demand substantial financial investments and behavioral changes but are fundamental to preventing further climate change. This study examines the greening of the Norwegian fleet through a structural equation model based upon 246 survey responses. Although our model does not show a significant direct relationship between long-term orientation and emission reductions, we do find that long-term orientation is indirectly related to emission reductions because of its relationships with green strategy and green innovation. Moreover, as mediators, green innovation and green strategy share direct associations with firms' reductions of greenhouse gases and environmentally harmful emissions. Implications for practitioners and policy makers are proposed.     

绿色经营——企业发展方式的“颜色革命”

企业经营,由不顾生态环境的“黑色”粗放型增长,转变为注重节能降耗的“绿色”集约型发展,是企业发展方式的“颜色革命”。绿色经营标志着企业进入了自觉嗄行社会责任的理性发展阶段,其实质是将环境作为重要资产来经营。绿色经营是大势所趋,也是企业生存发展的新概念。为提高绿色经营能力,企业要转变观念,准确把握市场定位,创新绿色技术,建设绿色文化,打造绿色品牌,积极主动地适应国内国际绿色需求,不断提高绿色竞争力。