美国量化宽松政策的原因及其影响

美国在财政政策和传统货币政策空间有限、国会的贸易保护主义环境和政党竞争激烈的情况下,为了刺激本国经济复苏,采取了量化宽松政策。短期来看对刺激美国经济有一定的作用,但是由于美元在国际货币体系中的中心地位,该政策会加大全球通货膨胀压力、助推大宗商品价格上涨、引起货币竞相贬值和更广泛的贸易保护主义。长期来看该政策增加的流动性大量外流,对美国经济刺激作用有限,并影响美元的地位。因此需要国际社会广泛合作审慎应对该政策的影响。     

Buying process in the U.S. Department of Defense

The purpose of this article is (1) to compare the key differences between the buying behavior of the defense organization with commercial buying behavior, (2) to address key policy and strategy concerns of the U.S. Department of Defense (DOD) within the 1980s that also have strategic importance to the marketing operations of civilian contractors, (3) to address areas of proposed and completed policy change, strategy implementation, and emerging trends within the DOD buying process, and (4) to briefly identify significant research efforts and opportunities being sponsored by government agencies with important overtones and implications for marketing/purchasing practitioners and academics.     

The impact of industry environment on early market entry decisions by B2B managers in the U.S. and Japan

Managers form simplified mental models to cope with market environment uncertainties and to process information. A critical decision is whether to enter a high-potential market early. Large innovation and development investments involved in this decision increase uncertainty. We examine the importance ascribed by U.S. and Japanese managers to competitive forces when making early market entry decisions. We expect that the competitive forces will have different effects on the likelihood of early market entry in the U.S. versus Japan due to cultural and business environment differences, and we thereby develop several propositions. We develop a decision-making exercise simulating early market entry decisions, and tested our propositions with managers in medium to large business-to-business (B2B) firms from both countries. We assessed impacts of the competitive market forces on entry strategy selection via relative weights, repeated-measures analysis of variance, and frequency analysis. Our findings revealed differences in the mental models of Japanese and U.S. managers. Buyer power had a larger effect on the decision to make an early market entry for Japanese managers, while threat of new firm entry had a larger effect for U.S. managers; these findings were consistent with our propositions. We also found several areas of agreement between U.S. and Japanese managers. We conclude with theoretical implications and recommendations to B2B management.     

National grain policies: The international dimension

Government intervention in the pricing and marketing of grains has led to increased use of restrictive trade practices to preserve domestic price levels and ensure orderly marketing of domestically produced and imported grain. The author examines this relationship between domestic agricultural and trade policies of a selected group of grain importing and exporting countries. The article suggests that, because of the strong link between domestic and trade policies, it will be difficult to reduce trade restrictions in international grain markets in future trade negotiations.     

Creating barriers for foreign competitors: a study of the impact of anti-dumping actions on the performance of U.S. firms

This study investigates whether anti-dumping statutes are effective at improving the performance of U.S. firms. As international trade grows and competitors increasingly cross national borders to enter new markets, U.S. trade law becomes a potentially important tool for managers as they consider how to create barriers for foreign competitors. The results of this study suggest that the anti-dumping laws significantly increase returns of U.S. firms that pursue anti-dumping protection. The average petitioner between 1980 and 1992 received a $46 million increase in market value as a result of filing an anti-dumping petition. However, no significant change in market value was associated with preliminary or final determinations of the International Trade Commission, except when petitions received a negative determination at the final stage of the process. A negative determination at the final stage of the process resulted in a loss of market value. © 1998 John Wiley & Sons, Ltd.     

Japanese buyers attitudes toward U.S. supply sources

This paper reports the findings of a mail survey of Japanese industrial buyers. Attitudes toward U.S. companies as supply sources were measured. Generally, Japanese buyers hold favorable attitudes but feel that U.S. firms do not practice the marketing concept in their international marketing efforts.     

The Impact of Recent Gas Market Developments on Long-Term Projections for Global Gas Supply

Production from unconventional resources, increases in upstream development costs and sluggish demand growth have significantly impacted the global natural gas market in the recent past; and will likely continue to do so during the next decade. Taking these developments into account, we provide a projection of global natural gas supply until 2030 applying the MAGELAN world gas model by the Institute of Energy Economics at the University of Cologne (EWI). Apart from presenting the results of this simulation, the focus of this paper is thereby on the effects of recent supply, midstream and demand side trends on future gas supply compared to earlier studies and projections. While lower demand growth generally leads to relatively less international gas trade, pipeline exports are affected more strongly than trade in liquefied natural gas. In terms of gas output, this volume effect is found to mainly affect high cost gas producers at the upper end of the supply curve. Exports of suppliers with lower production costs and abundant reserves actually benefit.     

Effects of alliances,time, and network cohesion on the initiation of foreign sales by new ventures

In this study, we seek to advance the network perspective on new venture internationalization by examining the role of networks in accelerating new venture sales into foreign markets. We propose that knowledge derived from ventures' technology and marketing alliances increases the likelihood that new ventures begin exploiting opportunities in international markets. We also argue that the extent to which the networks open the venture to new knowledge or constrain it to knowledge already shared among the partners will influence the initiation of foreign sales by a venture. Using a longitudinal dataset of 118 ventures in the U.S. biotechnology industry, we confirm that different types of alliances (and, therefore, different types of knowledge—technology and marketing knowledge) differentially impact the likelihood of new venture internationalization. Moreover, network cohesion among venture alliances increases the likelihood that marketing alliances will promote initial foreign market sales, but decreases the likelihood that technology alliances will do so. Our research is a timely response to a call for the study of interactive effects among network structure, complex tasks, and time, and it provides a possible explanation for certain unexpected findings in studies that did not consider the effects of time. Copyright © 2010 John Wiley & Sons, Ltd.     

Technological advancements and B2B international trade: A bibliometric analysis and review of industrial marketing research

In the current business and political climate, deliberations concerning international trading agreements and their importance to B2B firms are increasing. Although the volume and value of international exchanges are growing, this study reveals that literature exploring issues concerning B2B international business, and particularly the role technological advancements play supporting B2B cross-border trade, is limited. This paper provides an overview of research contributions published in the Industrial Marketing Management (IMM) journal in order to reveal the current state of knowledge, identify research gaps, and propose further research directions. Following a two-stage approach, we reveal that although ‘trade’ is at the heart of IMM research, there is a scarcity of empirical studies examining technological advancements and B2B international, as well as local, trade; some attention, however, has been placed on the exploration of B2B international trade issues. Building on our findings, we propose future research directions.     

A systematic review of the trade show marketing literature: 1980–2014

The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps and inconsistencies. To this end, multiple electronic databases were searched and 91 trade show articles published in 24 marketing journals were extracted. The extracted articles were carefully analyzed with the help of a comprehensive classification framework focusing on broad thematic, theoretical and methodological dimensions. The findings revealed that: (a) trade show research is marked by inconsistencies that concern core thematic issues, such as trade show participation modes, trade show activity stages and trade show performance; (b) trade show research is atheoretical for the most part, but has become increasingly theory oriented in recent years; and (c) trade show research is heavily dependent on a combination of cross-sectional designs and surveys, with limited application of other designs and data collection approaches. Building on these findings, the review proposes an extensive research agenda to help move the trade show marketing literature forward.     

Determinants of R&D–Marketing Integration in High-Tech Japanese Firms

Although the R&D/marketing interface has been extensively studied in U.S. firms, this article reports the results of a study of this important relationship in Japanese high-tech firms. Based on published studies of U.S. firms, Mark Parry and Michael Song hypothesize that Japanese R&D managers' perceptions of the ideal level of R&D/marketing integration will reflect perceptions of both their firm's strategy and environmental uncertainty. They also hypothesize that perceptions of the level of achieved R&D/marketing integration are related to perceptions of organizational structure and climate. To test these hypotheses, they examine the survey responses of 274 Japanese R&D managers. Their analysis suggests that R&D managers' perceptions of firm strategy and the level of environmental uncertainty are significantly correlated with the perceived need for integration. Findings also indicate that R&D managers' perceptions of achieved integration reflect perceptions of the quality of R&D/marketing relations, the value placed on integration by senior management, the business background of R&D personnel and the risk-orientation of senior management.     

The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances

Given slower growth and fierce competition in the domestic market, combined with increasing opportunities in many overseas markets, more and more U.S. companies are going international. While many doing so may initially use a direct exporting approach that relies on foreign channel members to distribute the product in the host country, over time, strategic alliances among distribution partners may form based on trust, commitment, and cooperation. For these alliances to succeed, the partners' perceptions of these variables need to be congruent so that expectations on each side of the dyad are reasonably similar. However, what happens when the cultural backgrounds of each channel partner are substantially different? This study empirically examines whether cultural differences do affect trust, commitment, and cooperation in international marketing channel alliances between U.S. exporters and their foreign distribution partners. Based on the survey responses from 149 U.S. exporters with marketing alliances abroad, cultural differences do affect trust, commitment, and cooperation. The greater the cultural differences between channel partners, the lower the levels of trust, commitment, and cooperation. Managerial implications are discussed, and study limitations are identified.     

Five Modern Lessons from a 55-Year-Old Technological Forecast

The first comprehensive forecast of technological trends and social implications by the U.S. government was published by the National Resources Committee in 1937. It focused on 13 major innovations. In their article, Steven Schnaars, Swee Chia and Cesar Maloles examine the accuracy of those forecasts and draw some conclusions based on their review of that report.     

Market structure and U.S. trade flows

Using samples of input-output table detailed industries, we test the impact of various elements of market structure on U.S. trade flows, at the industry level, holding factor proportions constant. Industry demand characteristics and the extent of scale economies have significant impacts on trade flows. Labor intensity at the industry level has the effects on trade flows which are predicted by the factor proportions theory. Capital intensity increases both import and export flows; this result, together with certain others, suggests the importance of trade among industrialized countries in producer goods.     

Domestic Market Structure and Performance in Global Markets: Theory and Empirical Evidence from U.S. Food Manufacturing Industries

This paper formally articulates Porter's hypothesis that the degree of competition in domestic markets is positively linked to performance in international markets. Hypotheses are tested using measures of the trade performance of U.S. food manufacturing industries as proxies for international competitiveness. Empirical results are generally consistent with Porter's hypothesis; net export share is negatively related to industry concentration. The competitiveness of agricultural inputs, R & D intensity, and trade barriers of other countries were also found to be important determinants of the performance of these industries in global markets.     

Recent trends in Australian countertrade: A cross-national analysis

This paper presents and analyses data on recent trends in both voluntary and government-mandated countertrade in Australia. The analysis reveals that compensation is the most frequently used form of countertrade. The USSR and the PRC are the major nations involved. The primary category of Australian imports are capital goods. Inputs and capital goods are the major categories of Australian exports. Both Australian imports and exports are primarily finished products. Aerospace products, computer software systems, and hardware components are the major categories of civil offsets. The aerospace and weapons-related industries are the major categories of defence offsets. A familiarity with recent trends in Australian reciprocal trade will enable international marketing managers to identify and take advantage of emerging opportunities in the Australian marketplace.     

Managing Alliance Intricacies: An Exploratory Study of U.S. and Indian Alliance Partners

This was a study of 22 U.S. and 26 Indian organizations operating as alliance partners in India. With data from 109 U.S. and 114 Indian managers, we explored the pre-alliance imperatives by generating a set of transaction-specific variables and a sequential order integrating the content and process issues. The variables were found to have different predictive strengths in the two countries and the ideal sequential order was different from the actual order followed. The report highlights the implications of the study for international management.     

Analyses of U.S. and Japanese Management Processes Associated with New Product Success and Failure in High and Low Familiarity Markets

As detailed in the pages of JPIM and other publications, considerable research effort has been devoted to identifying the preconditions for new product success. Studies of Japanese and U.S. new product development (NPD) practices have shown that such factors as sales and marketing expertise, technical expertise, decentralized decision making, R&D/marketing integration, project manager competency, and support from senior management can play key roles in influencing new product success. As William Souder and X. Michael Song point out, however, previous studies have not examined Japanese management practices across a range of environments. They also suggest that the similarities and differences between U.S. and Japanese NPD practices require more in-depth exploration. To help address these issues, they describe the results of a study involving 15 U.S. firms and 15 Japanese firms. Each participating firm provided information about two successful products and two unsuccessful products. Their conceptual model groups the various factors that influence new product success into three general classes: NPD climate, expertise, and management functions. In this model, a firm's level of familiarity with its target market moderates these influences. For example, greater expertise may be necessary to succeed in an unfamiliar market. Each participating firm in the study provided information about one successful product and one failure targeted for high familiarity markets; the other two products from each firm were targeted for low familiarity markets. The U.S. and Japanese models developed in this study exhibit some marked differences from one another. In a familiar market, the U.S. model emphasizes sales and marketing expertise and competent project managers. Under conditions of low market familiarity, this basic model is supplemented with high degrees of R&D/marketing integration, senior management involvement, and decentralization. In this way, the U.S. models reflect a degree of flexibility in adapting the approach to match the prevailing market conditions. In contrast, the two Japanese models of new product success (under low and high familiarity) point to a more invariant system. In other words, the findings from this study reinforce the notion that successful management of NPD requires careful consideration of the firm's environment. Practices that have been proven successful in a particular culture and market environment may not be directly transferable to another setting.     

Management Practices Influencing New Product Success and Failure in the United States and Scandinavia: A Cross-Cultural Comparative Study

This comparative cross-cultural study of United States (U.S.) and Scandinavian telecommunications products found both similarities and differences in the successful new product development (NPD) management practices within the U.S. and Scandinavia. Proficiencies in conducting development, marketing, and customer service activities were identified as important to NPD success in both Scandinavia and the U.S. However, differences between the U.S. and Scandinavia were found with regard to the importance of research and development/marketing integration and project manager competency, with these aspects being more important to NPD success in the U.S. Additional differences between Scandinavia and the U.S. were found in the successful NPD strategies for entering familiar versus unfamiliar markets, with the Scandinavian systems being more oriented toward product design strategies. The overall results characterized U.S. NPD management systems as product-market oriented, task focused, and project management driven. By comparison, the Scandinavian NPD management systems were characterized as product-service oriented, driven by enduring interpersonal relationships and socially oriented to helping others. These characterizations were found to be consistent with dissimilarities in the national cultures of the U.S. and Scandinavia, suggesting that some core NPD management principles may be generally important to success, whereas others may be culturally dependent. The importance of recognizing these differences is pointed out in a discussion of their implications for NPD theory and practice in today's global economy. © 1999 Elsevier Science Inc.