Corporate social responsibility and marketing: An integrative framework

This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then, the article discusses the managerial processes needed to monitor, meet, and even exceed, stakeholder norms. Finally, the analysis explains how CSR initiatives can generate increased stakeholder support. Isabelle Maignan (imaignan@feweb.vu.nl) is an assistant professor of marketing at the Vrije Universiteit in Amsterdam in the Netherlands. Her research focuses on corporate social responsibility and its marketing dimensions in an international setting. Her work has appeared in theJournal of the Academy of Marketing Science, theJournal of International Business Studies, theJournal of Business Research, theJournal of Advertising, among other journals and conference proceedings. O. C. Ferrell (oc.ferrell@colostate.edu) is chair and a professor of marketing at Colorado State University. His research focuses on marketing ethics and corporate social responsibility. His work has appeared in theJournal of Marketing, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, theJournal of Public Policy and Marketing, as well as other leading journals. In addition, he is the coauthor ofMarketing: Concepts and Strategies, Business Ethics: Ethical Decision Making and Cases, Business and Society: A Strategic Approach to Corporate Citizenship, Marketing Strategy, and other textbooks.     

企业社会责任会计的国际比较及借鉴设想

企业社会责任会计作为会计学的一个新分支,已越来越受到人们的重视。对国外企业社会责任会计的概念、内容、计量及披露等进行比较分析,结合我国企业社会责任会计的发展现状及发展设想进行研究,以探求可资借鉴之经验。     

企业社会责任履行、R&D投入与财务绩效——基于我国主板上市公司的经验证据

在当前市场竞争环境中,社会责任履行情况已成为企业竞争的重要因素之一,而企业选择主动承担社会责任是否能够有效促进财务绩效的提高和企业价值的实现?基于我国A股上市公司2010-2015年六年数据共3181个研究样本,研究不同作用机制下企业社会责任履行情况、R&D投入与财务绩效的三者的复杂关系。实证结果表明：（1）企业履行社会责任与财务绩效呈正相关关系;（2）不同的作用机制不会改变企业社会责任履行与财务绩效的正相关关系;（3）技术创新投入增强了企业社会责任对企业财务绩效的积极影响,但是这一结果主要是基于研发投入与战略性社会责任的履行保持一致对企业绩效产生正向的刺激效果,而研发投入对利他性社会责任与财务绩效的调节作用表现并不显著。     

论企业的社会责任

企业社会责任的本质是在经济全球化背景下企业对其自身经济行为的道德约束,它既是企业的宗旨和经营理念,又是企业用来约束企业内部包括供应商生产经营行为的一套管理和评估体系。企业在追求利润最优化、充分考虑利益相关者的利益的同时,必须从整体上考虑“价值更大化”的问题,“价值更大化”应是企业发展的总目标,更应是企业共同的信念和追求。     

The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment

This research relied on a field experiment involving a real-world instance of corporate philanthropy to shed light on both the scope and limitations of the strategic returns to corporate social responsibility (CSR). In particular, the authors demonstrate that the impact of CSR in the real world is not only less pervasive than has been previously acknowledged but also more multifaceted than has been previously conceptualized. The findings indicated that contingent on CSR awareness, which was rather low, stakeholders did react positively to the focal company not only in the consumption domain but in the employment and investment domains as well. Stakeholder attributions regarding the genuineness of the company’s motives moderated these effects. Sankar Sen (sankar_sen@baruch.cuny.edu) is a professor of marketing at the Zicklin School of Business, Baruch College, City University of New York. He received his Ph.D. in marketing in 1993 from the Wharton School, University of Pennsylvania. His research focuses on consumer decision making. He is interested, more specifically, in consumer reactions to company actions, particularly in the domain of CSR. His research has appeared inCalifornia Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Economic Theory, and others. C. B. Bhattacharya (cb@bu.edu) received his Ph.D. in marketing from the Wharton School of the University of Pennsylvania in 1993 and his M.B.A. from the Indian Institute of Management in 1984. Prior to joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. His specific expertise is in the areas of customer retention and the roles of CSR and organizational identification in designing marketing strategy. He served on the editorial review board of theJournal of Marketing from 2002 to 2005 and has published in journals such as theJournal of Marketing Research, theJournal of Marketing, Journal of Applied Psychology, andOrganization Science. He speaks frequently at many academic and business forums and won the William Novelli Best Paper Award at the Social Marketing Conference in 1997. Dr. Bhattacharya received the 2001 Broderick Prize for Research Excellence at Boston University and the Emory Williams Distinguished Teaching Award in 1995, the highest teaching award at Emory University. He is also part of the select group of faculty members onBusiness Week’s Outstanding Faculty list. Prior to his Ph.D., he worked for 3 years as a product manager for Reckitt Benkiser PLC. He has consulted for organizations such as the Hitachi Corporation, Procter & Gamble Company, Bell South, The Prudential Bank, Information Resources Inc., Airwick Industries, Silo Inc., and the High Museum of Art. Daniel Korschun (danielk@bu.edu) is a doctoral candidate in marketing at Boston University. His current research interests include brand management, CSR, and interorganizational relationships.     

马来西亚华商的价值观、经营模式与社会义务

以杂货店为研究对象,研究马来西亚华商的价值观,探讨从清代以在马来西亚的传统华人杂货商,致富成功与企业价值观、经营模式的最初渊源,提炼出传统儒家价值观、忠、信、义对其成功致富的意义.     

论企业社会责任的资源依赖性及其配置

人们对企业社会责任的主体、客体与内涵存在着争论,究其原因是对企业社会责任资源依赖性缺乏认识。对资源的依赖性是企业社会责任产生的本源,企业社会责任资源的依赖性包括对资源本身的依赖性和对资源依赖关系的依赖性,它们是企业配置社会责任的依据。一般来说,某种资源对企业的贡献率、"黏合性"和稀缺性越大,企业就应该对资源提供者承担更多的社会责任。     

浅论政府在社会保障中的角色与职能

在社会保障领域,政府应当承担什么责任、如何承担这些责任仍是值得探讨的问题.在中国社会保障制度改革进程中,政府扮演着"规则制定者、组织实施者和必要基金提供者"的角色,发挥着维系社会分配公平和保持社会稳定的重要职能,承担着确立社会保障模式、健全社会保障立法、分担社全保障转制成本和提供必要的社会保障基金等方面的责任.     

食品安全、标准化与消费者参与——以经济法视野中的企业社会责任为视角

由于相关法律和标准化体制落后、企业缺乏社会责任等原因，许多食品安全事件都在一定程度上由标准化问题导致，消费者承受了由于企业标准化缺陷所导致的食品质量生产的不利后果。尽管事后救济措施随着《食品安全法》的出台在不断完善，但是对此问题的事前预防更加重要。消费者参与企业标准化工作就是事前预防的一种重要实现形式，也是企业标准化责任社会化的重要体现，是企业社会责任的应有之意。本文以经济法的视角，从预防的角度阐述了食品安全、企业标准化与消费者参与的关系，并倡导建立企业标准化的消费者参与机制。对于我国企业社会责任、消费者运动和标准化发展，这或许不是一条捷径，却是我国市场经济走向成熟的有利选择。     

非营利组织社会责任驱动因素研究:基于81所部属高校的证据

基于2014年教育部等部委所属的81所高校的决算数据,分别从资源富余度、政治关联和外部治理环境压力三个角度,对非营利组织的社会责任驱动因素开展实证研究。研究表明,组织规模与非营利组织社会责任投入负相关,该结论并不支持资源富余度假说,政治关联对非营利组织社会责任的投入存在正向影响,但外部治理环境压力对组织社会责任投入并没有影响。     

伦理视角下的商法构造--公司社会责任理论基础初探

传统公司法所保护的把追求股东利益最大化作为公司唯一的目标已不符合社会基本的公平、正义的价值目标。重构一部符合中国传统商业伦理精神、商业价值观,使公司承担相应社会责任的现代商法是建立健全社会主义市场经济的需要。     

企业社会责任与政府社会责任的关联性分析

企业社会责任是均衡利益的要求,是权益保护原则和平等交易规则从微观向宏观扩展的结果.因此,必须加强企业社会责任的他律与自律.与此同时,由于企业社会责任与政府社会责任具有关联性,政府社会责任重于企业社会责任.     

基于食品质量可追溯体系的食品企业社会责任研究

随着各类食品安全问题的爆发,食品质量安全日益成为人们关注的焦点。文章从构建食品质量可追溯体系与企业社会责任的共同性要求出发,分析了实施食品质量可追溯体系的必要性,并以北京奥运会实施奥运食品质量可追溯体系这一经典案例的实践为例,探讨了我国食品企业推广实施质量可追溯体系遇到的障碍,最后提出了促进食品企业履行社会责任的措施,即通过构建食品质量可追溯体系来开展企业社会责任运动。     

企业社会责任与企业价值——基于利益相关者的视角

从理论分析的角度,将企业社会责任概念表达为“天秤模型”,强调企业应该在创造经济利润的基础之上,对股东、政府、员工、债权人等相关利益团体,积极承担经济责任、法律法规责任、社会伦理责任、自愿性慈善责任;从实证分析的角度,采用我国石化塑胶及汽车行业共104家上市公司为样本,验证企业承担社会责任与企业价值的相关关系,结果表明,从总体来看企业社会责任与企业价值存在显著正相关关系,企业存在为提升企业价值而承担相应社会责任的内在动机。     

浅析保险公司的社会责任行为及其信息披露

采用了概念鉴定和案例分析的方法,对企业社会责任行为和保险公司社会责任行为两个概念及其本质进行详细剖析,并在分析中国人保社会责任报告的基础上,提出了改进保险公司社会责任行为披露体系的新构想。     

Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias

This article investigates the role of contextual cues in the evaluation of a service failure. Empirical data demonstrates that although discrimination is a factor in the evaluation of a service failure for black (vs. white) customers, contextual cues also play a role in the evaluation of the encounter. When a black customer experiences a service failure, the failure will be evaluated more severely when no other black customers are present. In addition, the context of the event differentially affects the negative emotions generated by the service failure and results in racially driven differences in the amount of remuneration perceived as necessary to successfully recover from the failure. The implication is that when serving customers, the race of both the customer and other customers can provide service providers with information relative to the appropriate service recovery effort to implement.

突破市场经济条件下的利益最大化建立和完善企业社会责任

改革开放30年,我国企业发展迅猛、形式多样,已经成为创造市场活力、拉动经济增长的重要力量。但是,在经济发展的同时,由于制度缺位,一些企业自我利益实现机制过分强大,忽略乃至损害公众利益,已经成为其目前乃至未来发展的瓶颈。明确企业社会责任、建立和完善企业社会责任已成为中国企业发展过程中亟待解决的关键问题。     

企业社会责任研究中的困惑

伴随着企业规模和实力的不断增强,自20世纪50年代以来,企业社会责任 (corporate social responsibility,CSR) 问题就一直备受商业理论界的关注.大量学者从企业社会责任的定义、内涵、理论基础等方面进行了大量的研究,取得了丰富的研究成果.然而,不可否认的是,目前对企业社会责任的研究仍然有很多差强人意的地方,其中一些问题来自于企业社会责任概念本身,而另一些则来自于现有研究的不足.本文的主要目的是就企业社会责任问题研究中的四个方面的研究困境与不足进行探讨,这四个问题分别涉及企业社会责任的内涵、原因、评价与跨国环境下的企业社会责任问题.     

论利益相关者理论下的企业社会责任问题

股份公司是一个由股东、经营者和职工等所有利益相关者组成的契约关系网络。从利益相关者理论的角度,企业社会责任是指公司在赚取利润的同时,对资本所有者以外的其他利益相关者所承担的义务和责任。企业社会责任作为一个体系,具体包括对职工的责任,对消费者的责任,对债权人的责任,对环境、资源的保护与合理利用的责任,对所在社区的责任和慈善行为等几个方面。     

论企业社会责任:一种可持续增长的价值观

随着中国经济的快速发展,环境恶化、资源紧缺、弱势群体等问题日渐凸显出来,企业社会责任成为社会关注的焦点。但是,理论界和实务界有将"企业社会责任"片面地理解为"企业或有责任"的倾向,这不利于企业社会责任观念接受和推行。社会责任不仅是一种责任,而是一种可持续增长的价值观念,企业在管理中全面履行社会责任,不仅能够得到社会资金的支持,而且能够为企业利益相关者持续创造财富。