基于QFD的产品设计目标确定

产品的设计目标对产品价值的提高及企业的市场竞争力起着至关重要的作用,而用户则是产品价值的直接判断者和推动产品市场的主要因素。因此,产品的设计目标必须直接或间接地体现用户需求。本文运用QFD(主要是品质屋)设定设计要求,从而建立了企业、设计者、产品及用户之间的密切联系,并通过分析用户需求制定了产品的设计目标。     

面向用户体验的共生设计研究

通过对用户体验的定义和体验层次的分析,提出了用户体验的目标是使用户在使用产品及服务过程感受到愉悦和满足。在对共生的概念进行阐述的基础上,提出消费者与产品的共生的本质是一种结合方式和关系。产品随着消费者个人的参与和创造而不断进化,这样的产品变得独特,并且承载着个人的情感价值,通过共生设计实现人与产品之间的和谐共生。最后从设计、制造、使用过程的角度,重点论述了以提升产品用户体验为目的共生设计策略。     

产品目标用户群划分方法研究

随着产业信息化的不断深入,产品进入快速更迭阶段,这源于用户群对产品的需求处于实时变化的状态。"以用户为中心"设计理念成为左右产品亲和度的首要标准。传统的产品用户群划分方法已经随着时间不断得到修正和补充。本文通过以用户需求为主要划分维度,研究用户数据提取优先级,构建典型目标用户群模型的方式动态研究产品整个阶段目标用户群的划分。     

基于感性工学的产品需求挖掘

随着"以人为本"的设计理念日渐深入设计行业人员内心深处,产品设计前期的用户需求挖掘近几年正成为设计研究的一个重要方向。效度分析作为一个心理学实验的重要方法,在发掘用户的潜在需求过程中有重要的作用。为研究用户需求挖掘过程中感性工学对于后续产品设计的重要作用,通过设计调查,挖掘学生群体在MP4产品上的需求,同时对调查结果运用主成分分析法和因子分析法进行分析,找出针对学生群体的MP4设计方向。研究结果表明MP4产品依然具有较大的市场空间,而对其需求挖掘的深度剖析表明该类产品的功能性需求大于美学性需求。研究进一步扩展了感性工学的应用范围,同时对产品需求挖掘的方式方法有了新的研究方向,产品的需求挖掘更具科学性和客观性,对于企业的科学化决策具有很重要的作用。     

基于正创造方法的智能健康秤设计研究

运用以用户为中心的正创造方法对智能健康秤的用户进行需求分析,通过正向翻转模型将用户研究中收集的用户对现有智能健康秤的使用抱怨转化成用户期望和用户需求,得到了用户对智能健康秤"能够自动识别用户","可以脱离手机使用","可以清晰显示体重和脂肪率等数据和数据判断结果"等需求。再根据可行技术方案的预研,获取指导后期工作的设计需求,最终设计一套智能健康秤产品解决方案。     

在市场经济条件下企业的产品如何达到用户满意

企业的产品要想达到用户满意,必须识别用户和需求,深刻了解用户满意怎样度量,如何达到用户满意以及如何进行管理实现用户满意等问题是十分重要的。一、识别用户识别用户主要是依据用户的经济状况、兴趣、爱好等特点,将用户分为若干群体,企业按其群体提供产品或服务。一般来讲,根据用户不同的消费水平,不同的用途以及不同的地理位置等,导致不同用户对商品价值评估的差异,按着需求和期望的差异,把各个用户分成若干个群体,分别提供不同类型的产品或服务。同时,根据不同消费群体的心理和习惯设计广告和选择媒体进行促销,以赢得用户的了解和关心…     

基于客户满意度提升的拓展质量屋构建研究

客户满意是企业"以客户为中心"运营思想的最终体现,客户期望和客户感知是影响客户满意度的重要指标。客户感知的好坏取决于产品是否能真正满足客户的期望需求。然而,客户视角与技术视角对客户需求的理解存在很大差异,这种差异性的产生使得企业在生产设计产品时容易引起客户需求与技术需求之间转化产生偏差。文章分析了质量屋工具在客户需求映射中的重要作用,进而构建了拓展的质量屋模型,通过增加对客户需求的聚类等功能,以实现客户需求和技术需求之间更为准确的映射,帮助企业生产真正满足客户需求的产品,提升客户满意度。     

用户体验下智能卫浴产品的设计分析

卫浴产品体验性的设计,主要目的就是给用户设计质量上乘的产品,确保所设计产品与用户自身需求相符合,提高用户体验的满意度。文章把卫浴产品情感化与智能化体验诉求发展作为启示,对智能化卫浴产品体验方式进行分析,然后探讨在用户体验下的卫浴产品设计,最后论述用户体验下的智能卫浴发展趋势。     

基于意见挖掘与LDA模型理论的用户满意度评价研究

用户满意度评价是衡量产品价值实现程度的重要标准,同时也是获取用户需求表达的主要渠道.为了进一步迎合市场需求,有效提高产品研发效率,通过在线评价数据来获取用户满意度是目前互联网产品的普遍做法.本文以钉钉移动APP为例,针对在线评价数据构建一种基于意见挖掘和LDA模型的用户满意度影响因素数据采集方法.本文分析了用户满意度评价的意义和主要形式,介绍了意见挖掘与LDA模型的基本概念和应用方法,设计了基于意见挖掘与LDA模型的钉钉APP用户满意度评价数据采集和分析实验步骤,研究实验结果并得出用户满意度影响因素、用户潜在需求等相应结论.     

基于文本挖掘的协同过滤优化在商品推荐中的应用研究

文章以天猫商城智能手机产品的用户评论数据为数据源,提出基于用户评论信息的协同过滤算法优化模型,其优化核心是将评论文本中蕴含的用户偏好信息融入到经典协同过滤模型中。通过对商品、用户的多个特征属性建立商品属性特征值表,并对用户和各个商品的属性特征值间进行余弦相似度计算匹配,从而形成用户感兴趣的组合推荐。     

Integration of the Kano and QFD model in health food development: using black beans as examples

This study applied the Kano two-dimensional quality model and quality function deployment (QFD) to develop the black bean’s reputation as a health food and identify quality attributes of consumers’ needs in order to effectively control the attributes. This study first conducted a literature review and summarized the product’s quality attributes and then carried out expert interviews to determine health food quality attributes and consumer need quality attributes. A questionnaire survey was conducted to discuss which quality attributes of black beans consumers perceived to be important when they were presented as a health food and classify their answers using the quality attributes in the Kano model in order to effectively control consumers’ needs. Consumers’ demand for quality attributes was transformed into a technique of product quality development. In a matrix of the two constructs, quality classification of health food in the Kano model and order of consumers’ satisfaction with eating types of health food products, quality factors were transformed into technical specifications of product development for QFD and the construction of the first-stage of the House of Quality matrix. The results serve as references for companies to effectively distribute resources and establish strategies of product development, enhance product quality and consumer satisfaction, reduce product development time, and increase the success rate of products in the market. The results contribute to the health food enterprises are not only can make profit of product but also meet customers’ need.     

Sustainable Development of Electrical and Electronic Equipment: User‐driven Green Design for Cell Phones

Communication and cooperation with consumers are key to sustainable development. This article considers the environmental and user benefits of producing a sustainable product design that enable users' involvement and encourages the use of sustainable products to enhance environmental value. Depending on users' sensitivity to ecodesign for energy‐related products, six environment evaluation criteria may structure their perceptions of cell phone attributes (monitor, panel, battery, shell, modeling, lens and fingerprint). Innovative methods are needed for effective communication, as well as to encourage consumer participation in designing sustainable products that satisfy their needs. The design of product attributes appears able to enhance the sustainable development of products, through users' awareness of various environmental characteristics. This study thus proposes a unique method to understand product design structures and make cell phone design decisions that feature individualized designs. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.     

Product design rivalry: multiple‐attributes approach to differentiation

This paper studies product design competition between potentially symmetric firms. We specifically employ the multiple‐attributes approach as the method of product design. While various product‐specific attributes contribute to firms' differentiation, they may cause confusion resulting in consumer dissatisfaction. We show that in the presence of these opposite effects and any setup costs for attributes, the differentiation by multiple attributes is beneficial for firms if, and only if they are moderately competitive. We furthermore show that the socially efficient number of attributes can only be sustained when there are not very many firms and the setup cost is low. Copyright © 2008 John Wiley & Sons, Ltd.     

An excessive development of green products?

This paper examines firms’ incentives to develop a new (green) product, which might compete against the pollutant (brown) good that they traditionally sell. We show that in equilibrium more than one firm might develop a green product, but such an equilibrium outcome is not necessarily efficient. In particular, we predict an excessive amount of green goods under certain conditions, namely, when the green product is extremely clean but both products are not sufficiently differentiated in their attributes, and when the green product is not significantly cleaner than the brown good. We finally provide policies that help regulatory authorities promote equilibrium outcomes yielding the highest social welfare.     

监控喷粉技术防治白蚁的实践

本文主要介绍了杭州市在开展"中国白蚁防治氯丹灭蚁灵替代示范项目监控喷粉子项目"过程中,根据有害生物综合治理理念,应用监控喷粉技术防治白蚁的成功经验。     

产品设计中的创新思维方法研究

提出了直角坐标联想组合法、缺点列举法和组合法这三种产品设计构思方法,具体分析了它们的内涵、特征和组成结构,分别研究了在产品设计中如何利用这三种构思方法,产生创新点,为产品创新设计提供思路。     

Nonparametric Bayesian modelling of monotone preferences for discrete choice experiments

Discrete choice experiments are widely used to learn about the distribution of individual preferences for product attributes. Such experiments are often designed and conducted deliberately for the purpose of designing new products. There is a long-standing literature on nonparametric and Bayesian modelling of preferences for the study of consumer choice when there is a market for each product, but this work does not apply when such markets fail to exist as is the case with most product attributes. This paper takes up the common case in which attributes can be quantified and preferences over these attributes are monotone. It shows that monotonicity is the only shape constraint appropriate for a utility function in these circumstances. The paper models components of utility using a Dirichlet prior distribution and demonstrates that all monotone nondecreasing utility functions are supported by the prior. It develops a Markov chain Monte Carlo algorithm for posterior simulation that is reliable and practical given the number of attributes, choices and sample sizes characteristic of discrete choice experiments. The paper uses the algorithm to demonstrate the flexibility of the model in capturing heterogeneous preferences and applies it to a discrete choice experiment that elicits preferences for different auto insurance policies.     

逻辑产品功能-成本分析初探

价值工程(ValueEngineering,VE)的核心之一是产品的功能成本分析。传统VE的功能成本分析是针对物理产品的,物理产品的功能以零部件为载体,为寻找零部件的替代品,需要建立零部件成本和功能分摊矩阵。而逻辑产品没有载体,本文在分析逻辑产品特点的基础上,研究其功能成本分析问题。     

论产品生态设计与成本企画的结合

文章从环保产品开发的理念出发,阐述了产品生态设计的基本概念和设计流程,提出实施生态设计与成本企画方法结合的思想,作为企业进行环境成本管理的另一有效途径。