甲醇下游产品开发及技术进展

甲醇工业面临着生产能力过剩、装置开工率下降的严峻形势,开发下游产品、培育新的消费市场是甲醇工业进一步发展的急迫任务。本文对甲醇燃料电池、甲醇制汽油、甲醇制烯烃以及醇类燃料、醋酸、甲酸甲酯、碳酸二甲酯等下游产品的技术进展作了全面综述;并介绍了一些工业化前景较好的热点下游产品的研究开发状况。     

PCR技术在国内农产品及食品检测标准中的应用

随着PCR技术在农产品及食品检测方面的应用越来越广泛,其标准化程度也日益增加。本文综述了PCR技术在农产品食品致病菌检测、转基因成分检测、过敏源成分检测、病毒毒素检测等方面的贡献,旨在为PCR技术在多领域的发展提供新的思路。     

Understanding Retail Managers’ Role in the Sales of Products and Services

This research investigates the influence of retail chain-level activities (e.g., district supervisor directives and policies) and store manager behaviors on the sale of physical products versus services. Using data gathered within a U.S.-based retail automotive parts chain, the authors discover that to sell services, especially in competitive environments, store managers should focus on sales planning and transformative leadership behaviors, which accentuate both the long-term planning horizon and the effects of managerial actions. In less competitive environments though, a more transactional approach (e.g., selling orientation) can be effective for selling services. Alternatively, to sell products, store managers’ selling effort appears to be the most important driver of success, and a transformative leadership approach may be detrimental when the retailer faces a high level of direct competition. In total, the findings suggest that corporate chain activities, such as the level and clarity of store managers’ goals and supervisor monitoring, influence store manager behaviors, which in turn affect the sale of physical products and services.     

Product Placement of Medical Products

Abstract

Product placement is a well-established marketing technique that nevertheless continues to provoke considerable criticism and debate. Likewise, direct-to-patient marketing of pharmaceuticals is legally acceptable but is controversial among ethicists and medical professionals. Little has been published regarding the ethical challenges and pitfalls involved in medical marketing, including the issues of whether medical products should be treated differently from consumer products and whether pharmaceuticals are distinct from medical devices. Discussed are examples of pharmaceutical marketing as well as an episode from the Chicago Hope television program in which a medical device was touted as a solution for a problem for which the Food and Drug Administration (FDA) has not approved the use of the device. Legal and ethical considerations for product placement of medical products as they influence patient demand are also analyzed, as well as some of the pitfalls that may accompany direct marketing of medical products.     

体验经济视角下的海洋科技旅游与产品创新设计

海洋科技旅游是我国新兴的旅游产业,在当前体验经济的时代背景呈现出不同的特性。如何开发海洋科技旅游,进行产品创新设计,本文以体验经济理论为指导,提出了产品体验化设计的原则,并从主题提炼、故事编写、场景设计和体验气氛营造、活动策划和体验过程设计四个方面阐述了海洋科技旅游产品创新设计的方法。     

肉及肉制品动物源性成分鉴别技术研究进展

近年来,随着全球经济朝着一体化方向快速发展,我国经济水平和人们的生活水平较之前有了很大的提高,人们对于食品的要求不仅仅只是停留在数量上,更多的在于食品的质量与安全。肉及肉制品作为人们生活中必不可少的食品之一,在一定程度上可以为人们提供正常生命活动所需要的丰富的维生素、脂肪和蛋白质等。但是,近年来随着社会经济的快速发展,不少肉制品行业受利益的驱使,造假掺假的行为层出不穷,这在一定程度上损害和侵犯了广大消费者的合法权益,并且在社会上产生了非常严重的不良后果。因此,加强肉及肉制品动物源性成分鉴别技术的研究刻不容缓。     

New Technology in Shopping: Forecasting Electronic Shopping With the Use of a Neuro-Fuzzy System

This article presents the application of neuro-fuzzy techniques in forecasting a new technology in shopping. Neural networks have been used successfully to forecast time series due to their significant properties of treating nonlinear data with self-learning capability. However, neural networks suffer the difficulty of dealing with qualitative information and the “black box” syndrome that more or less limits their applications in practice. To overcome the drawbacks of neural networks, in this study, we proposed a fuzzy neural network that is a class of adaptive networks functionally equivalent to a fuzzy inference system. The results derived from the experiment based on electronic sales indicated that the suggested fuzzy neural network could be an efficient system to forecast a new technology in shopping. Experimental results also show that the neuro-fuzzy approach outperforms the other two conventional models (AR and ARMA).     

我国高新技术产品出口的现状及对策

近年来,我国高新技术产品出口增势强劲,成为拉动全国出口贸易增长的新生力量。但我国高新技术产品出口还存在一些不合理问题,已经成为影响高新技术产业的长期健康发展的瓶颈。扩大我国高新技术产品出口,政府应实施优惠的信贷、税收政策,积极加大对高新技术产品的研发投入,努力提高产品科技含量,加快完善产品出口基地的合理布局,以推动我国产业结构的改进和总体经济增长方式的转变。     

上海机电产品出口竞争力分析

本文主要从国际市场占有率、显性比较优势指数、贸易竞争指数、高新技术产品比重四个方面对上海市机电产品出口竞争力进行分析,并提出了相关政策建议。     

如何建设新农村农产品物流配送中心

随着国家对新农村建设和投资的进一步深化,新农村农产品物流配送中心的建设也日益紧迫。本文就新农村农产品物流配送中心的建设的必要性进行了分析,同时也对如何建设新农村农产品物流配送中心进行了探讨。     

视频广告呈现速度对消费者新产品评价的影响：整体-细节信息认知的中介作用

文章聚焦于新产品投入市场初期,视频广告呈现的快慢速度与不同新产品类型交互对消费者新产品评价的影响及其中介机制的探究。研究结果表明,视频广告呈现速度(快与慢)与新产品类型(颠覆型与渐进型)交互对消费者新产品评价的作用显著,整体信息认知与细节信息认知发挥了中介作用。具体而言,对于颠覆型新产品,采用快速呈现的视频广告使消费者更好地认知整体信息,理解新产品的利益,进而提高对新产品的评价;对于渐进型新产品,采用慢速呈现的视频广告使消费者更好地认知细节信息,理解新产品的利益,进而提高对新产品的评价。文章是对视觉营销和新产品营销传播理论的丰富和补充,也为企业进行有效的新产品传播提供了有益的指导。     

黑龙江省银行理财产品发展问题研究

近年来,银行理财产品已成为推动理财市场发展的主要力量。金融危机的到来,暴露了理财市场中的诸多问题：主要体现理财业务发展空间有限、理财咨询师专业素质低、投资者理财知识水平不高、理财环境差距大。黑龙江省发展银行理财产品,应巩固银行理财产品在市场中的地位,拓展业务空间,实施产品多元化和服务全面化战略,以发展和培育一个层次清晰、形式多样、服务高效和竞争有序的理财市场。     

浅析物流信息技术在网络销售中的应用

随着近年来电子商务如火如荼的发展，网商数量不断增多，网络销售规模日益壮大，给我们的生活带来了全新的模式，但传统的物流模式严重地制约了网络销售的快速发展，希望通过分析网络销售物流技术的现状及存在的问题，力争利用先进的现代物流信息技术为电子商务存在的物流问题提供有效的解决方案。     

国外农产品价格传导关系研究进展及发展趋势

通过价格变动在水平产业(产销)间、垂直产业链中以及开放经济条件下的传导机制与效应研究,综述了国外农产品价格传导关系的研究现状,并对其研究角度、研究假设、研究方法的未来发展趋势进行了初步展望。     

A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category

We develop an empirical model for the adoption process of a new durable product that accounts for consumer heterogeneity as well as consumers forward-looking behavior. Accounting for heterogeneity is important for two reasons. As the mix of consumers with different preferences and price sensitivities could change over time, firms need to update their marketing strategies. Further, it allows for a variety of shapes for the aggregate adoption process over time. As prices for durable and technology products fall over time with firms continually introducing enhanced products, consumers may anticipate these prices and improvements and delay their purchases in the product category. Forward-looking consumers optimize purchase timing by trading off their utilities from buying the product and their expectations on future prices, quality levels, and brand availability. Such forward-looking behavior will result in price dynamics in the marketplace as price changes today influence future purchases. And it results in different shapes of the new product sales pattern over time by influencing the time to take-off. We show how the parameters of our model can be estimated using aggregate data on the sales, prices, and attributes of brands in a product category. We apply our model to market data from the digital camera category. Our data are consistent with the presence of both heterogeneity and forward looking behavior among consumers. At the product category level, we are able to decompose the effects of the entry of Sony into primary demand expansion and switching from other brands. At the brand level, we find that there exist several segments in the market with different preferences for the brands and different price sensitivities leading to differences in adoption timing and brand choice across segments. For a given brand, we show how the changing customer mix over time has implications for that brands pricing strategies. We characterize how price effects vary across brands and over time and how price changes in a given time period influence sales in subsequent periods. Model comparison and validation results are also provided.     

民族传统艺术转型为旅游产品路径研究

民族传统艺术是一项重要的旅游资源,能够为旅游业的发展提供支持,是民族地区旅游发展的动力和引导。开展民族传统艺术有利于发展特色旅游,可促进旅游产品的更新换代,促进民族传统艺术的传承和发展。将旅游传统艺术开发为旅游产品,应注重民族传统艺术旅游产品开发的区位优势,鼓励社区参与民族传统艺术旅游产品开发,强化民族传统艺术旅游产品营销的品牌战略,完善民族传统艺术旅游开发的政策保障。     

Inferring Market Structure from Customer Response to Competing and Complementary Products

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist real-time marketing decision-making.     

基于消费者相互作用对新产品的扩散过程与参照群体的分析

作为企业营销者,了解个体消费者行为的特点是必要的,但是消费者的行为并非孤立存在,而是因诸多外在的和内在的因素而相互影响。了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。     

新农村建设中的农产品物流问题研究

本文认为,农产品物流对于农业生产发展和农村经济繁荣具有十分重要的作用。在新农村建设快速发展的形势下,长期制约农产品流通的物流问题仍然十分严重,重生产、轻流通的现象依然存在,突出表现为我国农产品物流信息体系不健全、农产品物流环节浪费严重、农产品物流成本高、农产品物流过程增值能力弱。文章提出,为顺利推进社会主义新农村建设,必须把农产品物流作为一项重要任务来抓,提高政府对农产品物流的重视程度,加强农产品相关物流设施的建设,建立农产品物流投资的激励机制,充分发挥行业协会的作用,建立高效的农产品物流运作模式;同时,在现有物流制度下努力构建第三方物流中心,提高物流客体的增值能力,培养交易过程长期、稳定的物流链条,建立突发事件应急机制,及时应对市场变化,创新农产品物流体系。     

The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase

This research analyzes how consumer experience with a parent brand affects trial and repurchase probabilities for a line extension. We develop and test the uncertainty hypothesis which is based on the premise that consumers use experience with the parent brand to infer the quality of the extension. Experience with the parent-brand increases consumers' expectation that the extension quality is high. Therefore, consumers with more parent-brand experience will be more likely to try the extension. However, they will be less likely to repurchase the extension because of the selection bias.We test the hypothesis with scanner panel data from three product categories. The results are consistent with our hypothesis. We also discuss the implications of our results on how to design market programs for new line extensions.