初探企业内部因素对自主创新的影响

资源重新组合以获得效益的行为被称为自主创新。现今社会,绝大多数企业已认识到自主创新是企业生存、发展不可或缺的一种重要能力。本文着手于企业内部,对影响自主创新的6个因素,即自主创新资源投入、生产制造水平、内部激励机制、组织结构、知识积累、技术学习进行分析,粗浅阐述了其对自主创新能力所存在的影响,旨在为我国众多企业建立系统科学的自主创新能力体系进行初步探索。     

浅析企业全面预算管理与绩效考核的协同共建

全面预算管理与绩效考核都是现代企业内部管理体系的重要组成部分,也是企业进行财务管理和内部控制的重要手段。企业实现全面预算管理与绩效考核的协同共建,对促进企业的良性发展,提高企业的核心竞争力具有重要意义。本文对现代企业全面预算管理与绩效考核协同共建的具体实现策略进行了深入分析。     

全面预算管理与内部控制协同问题及对策

本文从有效实施全面预算管理的角度出发研究内部控制,提出了全面预算管理与内部控制协同的对策,认为企业应以全面预算管理所设定的目标为导向,结合企业经营管理现状有针对性地完善内控制度体系,进而通过内控制度强化全面预算管理、确保预算目标可靠实现。     

企业自主创新动力系统的协同论解释

本文应用协同论的基本原理对企业自主创新动力系统的演化进行了解释,并从协同、自组织、序参量等角度入手提出了企业自主创新动力系统演化的建议.     

浅析企业全面预算管理与绩效考核的协同共建

全面预算管理与绩效考核都是现代企业内部管理体系的重要组成部分，也是企业进行财务管理和内部控制的重要手段。企业实现全面预算管理与绩效考核的协同共建，对促进企业的良性发展，提高企业的核心竞争力具有重要意义。本文对现代企业全面预算管理与绩效考核协同共建的具体实现策略进行了深入分析。     

跨企业协同战略中企业信息化建设的探究

在管理科学中,协同管理是一种新的发展,而信息化建设有力的支持了协同管理的发展。本文对协同管理从信息化的角度进行了三种分类并进一步分析。企业内部提高管理水准就需要科学的、现代化的管理方式,协同管理是现代化管理中一个重要的要求,而企业信息化管理中全面协同的商务系统就是一个崭新发展。     

国家审计与内部审计协同研究

国家审计和内部审计在国家治理和公司治理中,由于各自优势的不同,各自发挥着同样重要的作用。在审计全覆盖的背景下,两者的协同联动是整合审计资源,减少资源重复浪费,提高国家审计效率效果的必然选择。本文以协同理论为基础,通过分析国家审计和内部审计的内涵,从政策角度出发探讨了目前我国协同联动的主要形式以及存在的问题,认为破除技术手段的制约和提升内部审计独立性是实现协同联动的必要基础。     

提升大中型企业自主创新能力的措施研究——以保定市为例

大中型企业是自主创新活动的主体。本文以保定市为例分析了大中型企业自主创新活动的现状、存在问题，并就如何全面提升大中型企业的自主创新能力提出了建议。     

跨企业协同战略中企业信息化建设的探究

在管理科学中协同管理是一种新的发展,而信息化建设有力的支持了协同管理的发展。本文对协同管理从信息化的角度进行了三种分类并进一步分析。企业内部提高管理水准就需要科学的、现代化的管理方式,协同管理是现代化管理中一个重要的要求,而企业信息化管理中全面协同商务系统是崭新的发展。分别通过对SCM、CPC和ERP三种系统的分析模式及具体应用与实现。     

企业自主创新与技术能力构建战略

技术引进、消化吸收和自主创新的路径难以全面解释后发企业自主创新能力构建的演化过程。基于知识转移的视角,构建了后发企业可以采取的四种技术能力构建战略,分别为全面引进消化战略、引进消化和模仿战略、模仿战略、全面创新战略,不同战略选择所形成的自主创新程度是不一样的。     

Income and time pressure: a person-situation grocery retail typology

A person-situation segmentation framework is proposed. The demographic variable 'income' and the situational variable 'time pressure' were integrated and applied to grocery retail shopping. Using a combination of individual scanning data and a mail survey, we divided a sample of moderate to frequent grocery shoppers in a large Belgian retail organization into four grocery-shopping segments - 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Significant differences existed between these segments in several demographic, behavioural and attitudinal characteristics, including: demographic - age, composition and size of household, number of children at home, marital status, location, education and occupation; behavioural - amount spent in the store, buying pattern for different product categories and different task definitions; attitudinal - overall attitude towards grocery shopping and different grocery-shopping attribute saliences.     

Determinants of the new product screening decision A structural model analysis

Many criteria have been proposed to aid managers in the difficult and complex new product screening decision task. Corporate synergy, production synergy, marketing synergy, competitive advantage and expected performance are shown to be five critical causal determinants of managers' overall evaluation of a new product's likelihood of success.     

Utility of advertising for creativity education: an experimental study targeting school children

This study investigated whether the Advertising-In-Education (hereafter AIE) program would influence the growth of creativity in elementary school students. AIE has been discussed by advertising scholars and used in some schools in South Korea since its inception approximately 10 years ago; yet, empirical research to prove its effect on education is rare. A field experiment using a pilot AIE program was implemented with third and fourth graders at two local elementary schools for 12 weeks. To measure the degree and significance of improvement in students' creative ability and creative personality, a series of pretests and posttests were administered using creativity measuring instruments. Results indicate that the AIE program has been effective in enhancing both creative ability and creative personality of elementary school students. Based on these results, several important implications were discussed and some directions for further research were suggested.     

Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies

ABSTRACT

For media planners to combine multiple media across platforms to maximize synergy is a critical challenge within integrated marketing communication. For this study, in-depth interviews were conducted with experienced media specialists in leading agencies to explore how they integrate different out-of-home advertising media platforms in IMC strategies. The feedback of these experts was then used to propose a model of strategies to enhance synergy within out-of-home advertising campaigns. This model is a first of its kind for planning out-of-home advertising media across platforms and bridges a gap in the existing literature on media synergy and out-of-home advertising media strategy.     

Synergies Among Advertising Channels: An Efficiency Analysis

The following article measures and compares efficiency of five advertising channels (TV, press, radio, online, and outdoor) with the help of DEA (Data Envelopment Analysis) methodology and looks for synergy effects among them. The synergy effect was indeed found in certain combinations of media while internet was found to be second least effective advertising channel, contrary to the expected.     

高新技术企业并购的动因及协同效应分析 ——以天泽信息并购深圳有棵树为例

横向并购已经成为企业扩大规模的一项重要举措,众多企业并购的目的之一在于快速获得协同效应,促进企业发展壮大。目前对于企业并购所产生的协同效应,多集中于大样本的实证研究,研究企业也多为制造业。本文基于高新技术企业天泽信息并购深圳有棵树,进行个案分析。     

Entrepreneurship and industrial clusters: evidence from China industrial census

Small Business Economics - This article studies the synergy effect of entrepreneurship on China’s industrial cluster. We propose an extension to Duranton and Overman’s (The Review of...     

On the Benefits of Withholding Knowledge in Organizations

Transferring knowledge to an agent makes him more successful or productive, which is beneficial for the principal. However, knowledge transfer also increases the agent’s outside option. I identify two reasons for withholding knowledge — to reduce labor costs within a principal–agent relationship, and to weaken the agent in case of a separation. Moreover, the role of synergy is discussed both for building up a principal–agent relationship and for transferring knowledge. While synergy is decisive for knowledge transfer, cooperation between the principal and agent may even take place in the absence of synergy. Furthermore, I analyze whether the principal is more likely to transfer knowledge to a more able or to a less able agent. Finally, the advantages and disadvantages of a noncompetition clause are briefly discussed.     

'One brand,three ways to shop': situational variables and multichannel consumer behaviour

To counter the growth in online retailing, high street retailers are increasingly adopting multichannel distribution strategies, seeking to target individual consumers via both physical and electronic channels as multiple routes to purchase. In order to develop successful marketing strategies within this environment, however, an understanding of consumer selection between available purchase channels is clearly needed. This paper explores the issue of shopping mode selection from an environmental psychology perspective, applying a traditional Belkian analysis of situational variables in a longitudinal study of consumer channel selection decisions. Preliminary findings from an empirical study of consumers of a leading UK fashion retailer are reported which reveal significant differences in the prevalence of different Belkian variables between shopping modes, suggesting a major role for situational influence during the channel selection process.     

Cosmic profit: Countercultural commerce and the problem of trust in American marketing

This article offers an historical thesis on the demise of impersonal mass marketing and its replacement by personal niche or lifestyle marketing. Two parallel discussions are examined on the moral possibilities of marketing: one within the mainstream marketing establishment and the other among a countercultural network of small businesses. On a macro‐theoretical level, theories of moral identity (derived from Anthony Giddens) are used to describe the anxieties provoked by a popular failure of trust in mass marketing generally, and the significance of lifestyles in refurbishing this trust. On a cultural–historical level, the dialogue between mainstream and countercultural businesses reveals how these anxieties were addressed through lifestyles meant to affirm trust and intimacy between marketers and consumers. An analysis of the intellectual synergy between countercultures and mainstream marketers suggests an alternative to the standard understanding of cooptation.