大规模定制下的产品变量配置管理

本文介绍了大规模定制下的产品变量配置管理。从产品结构的角度出发，根据大规模定制生产模式对传统BOM、产品配置等技术提出了新的要求，并运用产品变量结构和产品变量配置等技术，解决大规模定制生产环境下产品配置管理的需求。     

大规模定制企业运用作业成本法问题探析

一、大规模定制企业的特点及现行产品成本管理存在的问题 （一）大规模定制企业的特点大规模定制概念最早由Davis于1987年提出,即大规模定制（Mass Customization。Me）。著名生产管理专家Pine（1993）认为,大规模定制的基本思路是基于产品族零部件和产品结构的相似性、通用性,利用标准化模块化等方法降...     

松下自行车大规模定制的启示与思考

引言。简单地说，大规模定制(Mass Customization)就是个性化定制产品和服务的大规模生产。正如B．Joseph PineⅡ所言，大规模定制作为一种管理模式其控制焦点是“通过灵活性和快速响应实现产品的多样化和定制化”。而以松下自行车工业公司(NBIC)为代表的一批国外企业通过对大规模定制的成功实践，为我们展现了一种企业为社会提供产品和服务的全新视野。     

大规模定制的原理

一,什么是大规模定制 大规模定制可以简单地表示为"大规模"+"定制",这里的"大规模"是指取得大规模生产的低成本和高速度."定制"是在顾客可接受的价格下一次性为他们制造的产品(如定制的衣服);或是可以适应任何人且对他们每个人而言都是定制的可适应性产品--因"产品能自动适应顾客"而将它设置成满足个人需要的状态,甚至是产品本身就可辨认顾客的要求.     

基于模块化的大规模定制产品装配协作组的建立

基于模块化的大规模定制产品装配过程中,模块的相互独立性使得员工之间的相互协作变得更加重要。基于此,本文在分析了基于模块化大规模定制产品装配的特点后,给出了基于模块化的大规模定制产品装配协作组的建立的原则,提出了该协作组组建的四个阶段:产品结构分析、装配协作组成员的选择、装配协作组的运行及装配协作组的调整。组建的基于模块化的大规模定制产品装配协作组对于高效率完成产品装配任务具有重要意义。     

基于模块化的大规模定制产品装配协作组的建立

基于模块化的大规模定制产品装配过程中,模块的相互独立性使得员工之间的相互协作变得更加重要。基于此,本文在分析了基于模块化大规模定制产品装配的特点后,给出了基于模块化的大规模定制产品装配协作组的建立的原则,提出了该协作组组建的四个阶段：产品结构分析、装配协作组成员的选择、装配协作组的运行及装配协作组的调整。组建的基于模块化的大规模定制产品装配协作组对于高效率完成产品装配任务具有重要意义。     

浅析大规模定制模式基本运作过程

介绍了大规模定制概念与分类;分析了大规模定制的基本运作过程,建立基本运作过程模型;借鉴大规模定制模式分类的思想,把产品生命周期和订单客户分离点的思想相结合,将大规模定制运作过程划分为三个阶段,并对每一个阶段的主要活动进行了分析。     

大规模定制是21世纪的主流生产模式

大规模定制生产将是21世纪的主流生产模式,其优势在于可以同时获得规模经济和范围经济. 一、大规模定制生产模式的优势 1、大规模定制能够降低产品的多样化成本,增加收入,提高利润.在大规模定制生产模式中,通过对现有作业进行修改来为顾客提供多样化的产品.由于多余的零件、过程、和工艺以及制造系统的非柔性而导致了多样化成本的产生.大规模定制模式通过利用大批量生产的效力,降低了定制成本.由于定制产品能够准确满足客户的需要,因而能够吸引更多的顾客,从而促进销售额的增加.     

大规模定制营销的战略分析

大规模生产带来了商品的极大丰富。消费者在大量的同质性产品面前,需求逐渐趋向于多样化和个性化;为满足这种需求,大规模定制应运而生。通过对大规模定制的介绍,说明了大规模定制时代已经来临;再通过对企业行为方向选择模型的分析,得出了在大规模定制生产模式下企业应该选择的营销战略。     

论大规模定制

阐述了大规模定制产生的背景,分析了大规模定制的概念、原理及其优点;论述了产品的可分解性是实施大规模定制的必要条件,并提出了模块化和延迟差异策略以及在实施中应注意的问题.     

Impact of mass customization on cost and flexiblity performances: the role of social capital

More than ever, companies have to cope with ever changing market conditions. Some companies have reacted to shortened product life cycles, constant changes in customer preferences and cost pressures by implementing mass customization practices. Mass customization has been hailed as a way to overcome the tradeoff between cost and flexibility performance. However, there is lack of consistent empirical evidence to demonstrate that this really is the case. We advance this debate by proposing that in order for mass customization to be more effective, a company needs to possess and utilize social capital (i.e., cognitive, relational and structured social capital) within their supply networks. This study uses primary survey data from 513 plants from nine countries collected by the Global Manufacturing Research Group (GMRG). We used structural equation modelling analysis to test our hypotheses. Results indicate that mass customization has the ability to improve a company’s cost and flexibility performance. Furthermore, results regarding the moderating role of social capital are mixed. Cognitive capital only moderates the impact of mass customization on cost performance while relational capital increases this impact on both cost and flexibility performance. Structural capital does not moderate the impact of mass customization on performance.     

Approaches to mass customization: configurations and empirical validation

Mass customization is a paradox-breaking manufacturing reality that combines the unique products of craft manufacturing with the cost-efficient manufacturing methods of mass production. Although this phenomenon is known to exist in practice, academic research has not adequately investigated this new form of competition. In this research, we develop a configurational model for classifying mass customizers based on customer involvement in design and product modularity. We validate this typology through an empirical analysis and classification of 126 mass customizers. We also explore manufacturing systems and performance implications of the various mass customization configurations.     

面向大规模定制的散热器产品集成平台优化设计系统

为解决散热器企业的快速设计问题,根据大规模定制模式的设计特点,提出面向大规模定制的散热器产品集成平台优化设计方法。阐述了散热器产品快速设计的实现过程,重点解决散热器产品参数化过程、平台模型库的建立、关键技术和总体功能等问题。设计并开发面向大规模定制的散热器产品集成平台优化设计系统。最后,以顾客参与的NVP3型散热器设计为例,验证了该系统在散热器产品快速设计方面的可行性。     

基于模糊聚类分析的产品族模块化设计

文章通过模糊聚类分析方法,从制造业产品族出发,得到产品族模块化设计,并展望了该方法在服务业大规模定制中的应用。     

Demand for Customized Products, Production Flexibility, and Price Competition

We examine markets where, in addition to production of standard (core) products, mass customization is technologically feasible. We compare a setting where a monopolist provides both standard and custom goods to a setting where an entrant joins the custom market and find customers' tastes affect the social desirability of entry. The entrant is unconcerned about the impact of its custom production on the incumbent's core product market and in some cases may supply more custom products than is socially desirable. Entry enhances (reduces) social welfare if consumers' core valuations are positively (negatively) related to their value added for customization.     

Linking learning and effective process implementation to mass customization capability

This study investigates the role of learning and effective process implementation in the development of mass customization capability. Building upon the knowledge-based view of the firm, we argue that internal and external learning are two knowledge-generation routines that contribute to effective process implementation. Effective process implementation, in turn, is a knowledge-based manufacturing capability, which, as a function of internal and external learning, leads to mass customization capability. We employ structural equation modeling to empirically test the effects of learning on mass customization capability, mediated by effective process implementation, using survey data collected from 100 manufacturing plants in 3 industries and 6 countries. Our results provide empirical evidence supporting the proposed model of the effect of internal and external learning on mass customization capability, fully mediated by effective process implementation. This research is one of the first studies to integrate insights from the knowledge-based view of the firm and mass customization. It complements the OM view of mass customization, which to date has largely focused on the technical side, by demonstrating the role of managerial practices and learning in cultivating mass customization capability in a manufacturing environment.     

物流服务产品大规模定制的探讨

探讨物流服务产品化的可行性与实施途径。首先回顾了物流服务的基本特点;然后阐明服务产品化的内涵,论述物流服务产品化的必要性和可行性;最后指出物流服务产品化的实施途径-大规模定制,并提出加速物流业发展的建议。     

大规模定制下突破性创新和渐进性创新战略选择

大规模定制成为越来越多企业竞相选择的竞争战略。在企业进行大规模定制的过程当中,选择何种创新模式成为企业持续发展的关键性问题。按照已有的理论,大规模定制企业应该选择渐进性创新。通过对突破性创新和渐进性创新的概念界定,分析大规模定制这种特定的生产模式,提出了在大规模定制下创新模式的新战略选择。     

基于大规模定制的供应链设计

分析了大规模定制面临的挑战和供应链发展带来的机遇，根据供应链的不同功能，结合大规模定制的特点，提出“运用三维并行工程”设计不同的供应链及其供应商与战略伙伴，以实现大规模定制的低成本和快速反应。