中蒙俄三国紧密合作 共同推进万里茶道旅游发展

伟大的"万里茶道"承载着中蒙俄三国人民的勤劳与智慧,不仅从经济、政治、文化、民族、宗教等方面留下了宝贵的物质财富与精神财富。它也是一条民族交融,文化厚重、景色优美的国际旅游之道。中蒙俄三国城沿线市加强交流合作,共同打造万里茶道旅游品牌,恰逢其时,意义重大。是积极融入中国"一带一路"战略布局,蒙古国"草原之路"发展战略、俄罗斯"欧亚大通道"建设的重要举措,也是弘扬传统文化、打响旅游特色品牌的有效途径。     

关于恩施市文旅融合发展研究

正文化是旅游的灵魂,旅游是文化的载体。近年来,恩施市深耕文化富矿,厚植山水棋局,大力度整合文化旅游资源,积极打造精品文化旅游品牌,全方位优化发展环境,大力培育"生态、红色、民俗"文化旅游品牌,走出了民族文化与旅游产业融合发展的县域经济新路。本文在恩施市实践探索的基础上,试对文旅深度融合发展的路径进行探讨。一、恩施市文旅融合发展的现状特征     

从宗教景区上市透视宗教文化资本化

旅游市场竞争日趋激烈,上市成为提升景区发展力和竞争力的重要途径。在资本前景的诱惑下,诸多宗教型景区萌发上市冲动,而引发突破社会伦理的热议。文章围绕宗教景区上市背后的宗教文化资本化的话题,以宗教社会学、马克斯·韦伯的现代性等为理论基础,从宗教存在逻辑与资本逻辑间张力角度,分析旅游语境下的宗教文化资本化现象。结论认为,包括旅游资本在内的现代资本为宗教的发展提供支撑资源,但资本的理性、世俗性与宗教的感性、神圣性间存在不可调和的张力。单纯市场化的宗教旅游发展模式会消解宗教赖以存在的根基,因此不是宗教旅游发展的最佳选择。鉴于宗教旅游的准公共物品属性,现代非营利性组织的运营模式为宗教旅游的发展提供有益借鉴。     

“海丝泉州”文化旅游营销策略探究

旅游营销是形成城市竞争优势的重要途径,本论文设计就泉州市文化旅游现状做出梳理,设计海丝泉州旅游营销绩效评价指标体系,计算海丝文化绩效水平,并提出注重塑造"海丝泉州"旅游品牌,培育龙头企业以及创新宣传推介手段,实现泉州旅游经济跨越发展三方面的建议。     

旅游品牌文化体系的规划框架——以广东肇庆砚州岛景区为例

旅游品牌的文化体系建设已成为旅游业发展的必然趋势.目前学术界关于旅游品牌文化体系的概念、范畴及内涵尚缺乏明确界定,结合砚州岛旅游品牌文化体系的规划实践,尝试进行归纳总结和系统思考,并结合景观文化塑造的共性和内在逻辑,提出了一个旅游品牌文化体系的规划框架,其内涵包括景区价值文化、景区产品文化、景区形象文化、景区行为文化、景区环境文化、景区生态文化、景区互动文化.     

文化实践中非物质文化遗产的真实性:径山茶宴的再发明

文章通过对一名茶僧参与策划径山茶宴全过程的民族志研究,采用参与观察和深入访谈的研究方法,讨论和反思旅游文化背景下非物质文化遗产的再发明问题。文章从旅游文化和"真实性"的概念出发,讨论旅游研究领域对"光环"研究的缺失,提出关注文化实践中对光环的利用存在的问题,进一步探讨径山茶宴再发明过程中"谁需要真实性以及为什么"以及"如何使用真实性"两个核心问题,以期补充现有真实性讨论的局限性。笔者认为,遗产旅游文化是文化市场化的结果,具备其真实性,而遗产的光环促进着地方文化品牌的推广,径山茶宴在旅游发展背景下的遗产化过程呼吁我们反思非物质文化遗产认证存在的批量化、标准化以及文化多元性等问题。     

旅游目的地的品牌营销

从旅游目的地品牌营销的竞争力内涵来看,旅游目的地品牌营销的竞争力应包含民族文化和地方文化双重内涵,只有具有民族特色、地方特色和文化特色的旅游目的地,才能使旅游目的地的品牌营销竞争力具有持久性和独特性.世界各国的旅游目的地以其独特的民族文化与地方文化,吸引着世界各地的旅游者.发达国家在发达的经济、整洁的环境、优美的景色等方面,都具有旅游目的地得天独厚的旅游目的地品牌营销条件.与法国的浪漫文化、意大利的典雅文化、美国的现代文化、日本的精美文化相比,中国悠久的历史文化与独特的民俗风情,是吸引越来越多的外国旅游者到中国旅游的主要原因.     

旅游已是一种朝圣

旅游的含义其实是不可界定的.这不仅因为旅游意味着流动,而且无论作为产业还是文化现象,旅游本身也处在历史演变之中.随着市场经济大潮席卷下中国民众日常生活的进一步解套,加上旅游目的地由内地的华夏名胜向周边其他非汉族群的寺庙、神山等具有宗教特色之新开发"景区"的转移,旅游在中国逐渐出现了一种新的属性和功能:朝圣.     

略述宗教文化在旅游业发展中的关系及作用

宗教是人类社会的产物，是人类历史上最古老、最普遍的文化现象。随着旅游业的蓬勃发展，宗教文化作为旅游资源的重要组成部分。旅游做为一种经济现象，社会文化现象，它的社会交流性显得极为突出，现代旅游更是一种大规模的多方位的综合性的文化交流，它在社会交流过程中所产生的社会影响，对宗教文化的发扬、继承、传播、交流和研究所起的作用是巨大的，空前的。[第一段]     

永州旅游纪念品品牌化开发策略研究

本文对永州旅游纪念品品牌化开发策略进行研究,从旅游纪念品品牌现状出发,分析了永州旅游纪念品品牌市场存在的问题,进而提出开发旅游纪念品品牌的必要性;最后从品牌标识、产品文化内涵、品牌管理、用户体验等四方面分析了永州旅游纪念品品牌开发的策略。     

Crime and punishment and sports development

This paper contributes to understandings of the use of sport as a medium in crime reduction programmes directed at young people. It does this through a case study of Easttown Summit1 The names of the location, programme and participants have all been changed to maintain client confidentiality , to show how and why this programme has had an impact on participants. The case study examines the relevance of a theoretical framework for understanding the mechanism of crime reduction though value directed personal development. However, this framework was developed from studies of programmes working with relatively high‐risk participants. Brantingham and Faust (1976) categorise this type of programme as ‘tertiary’. In contrast the Summit programme was secondary, working with lower risk participants. While clients of the Summit gained some benefits consistent with those likely to reduce offending, the research found that these benefits were largely an incidental by‐product of the achievement of broader sports development objectives. This may well be the case for similar secondary programmes, which have largely been developed in leisure departments, and has profound implications for programme evaluation.     

Foreign travel and tourism prices and demand

Sunday, Alexander A., “Foreign Travel and Tourism Prices and Demand,” Annals of Tourism Research, Vol. V, No. 2, April/June 1978, pp. 268–273. Using regression analysis and panel data this study estimates the parameter effect of prices on American demand for foreign travel and tourism. Findings suggest that higher air fares generate fewer tourists but greater expenditure per tourist visit.     

Hospitality and tourism student and alumni perspectives: promotion expectations,academic and experience adjustments,and career growth

Preparing qualified graduates for the tourism and hospitality industry who will stay and achieve promotional success is paramount. The objectives of this research project were to determine promotional advancement expectations and strategies to improve promotional opportunities. Two separate questionnaires, with both open and close-ended questions, were sent to upper classmen/women in hospitality and tourism programs and alumni of the same programs. In total, 717 (409 students and 308 alumni) completed the questionnaires. Chi-square tests were run to determine differences between student and alumni responses. To assist in analysis of open-ended responses, Atlas.ti was used. There was a statistically significant difference between students and alumni responses in regards to promotional expectations; students expected it to take a significantly longer time to receive a promotion to supervisor or manager than alumni. Overall, students and alumni indicated strategies such as more real-world-focused courses with hands-on experiences.     

Tourism and decolonisation: Locating research and self

This paper critically explores decolonial theory and its relevance for tourism studies. We suggest that while postcolonial and related critical theoretical perspectives furthered understandings of the consequences of colonisation, such critical theorising has not provided an epistemological perspective of tourism which legitimises the cosmologies of, and actively empowers, traditionally marginalised groupings. We review published tourism research which adopts critical and postcolonial perspectives, and argue that while these have been valuable in terms of exposing the existence and effects of dominant discourses and practices in tourism, their emancipatory objectives are limited because tourism knowledge is still predominantly colonial. Epistemological decolonisation is thus presented as a more radical project which can provide an ‘other’ way of thinking, being and knowing about tourism.     

Total Quality Management and Tourism and Hospitality Education

ABSTRACT

This paper examines the application of quality management concepts in relation to the provision of tourism and hospitality education, with a specific focus on Thailand. The key quality concepts, namely quality control, quality assurance, quality audit and “Total Quality Management” (TQM) are identified, and the applications of these concepts in the provision of tourism and hospitality education are discussed. The paper explores three main themes. The first is to examine how quality issues have been applied to tourism and hospitality education. Second, the paper outlines the concepts of quality management, which represent the key element of a TQM strategy to implement conformance to standards and quality improvement. The third theme discusses the specific case of Thailand, drawing on research in its early stages which examines quality management in tourism and hospitality education in Thailand. An outline of the nature of tourism and hospitality education in Thailand is provided, followed by a synopsis of the significant challenges facing Thai tourism and hospitality education. A procedure for examining quality in tourism and hospitality education in Thailand is proposed.     

Supplier selection and partnerships: Effects upon restaurant operational and strategic benefits and performance

This study focused on identifying strategic criteria involved in selecting suppliers of restaurant products/services specific to casual dining, full service independent restaurants to obtain operational and strategic benefits for those managers operating in this highly competitive marketplace. A total of 765 responses were obtained from managers at independently owned restaurants throughout the U.S. Results revealed that ‘product’ and ‘financial/technical’ criteria had significant and positive effects upon operational benefits, while ‘product’ and ‘service’ had positive effects upon strategic benefits. When the sample was segmented into low and high supplier partnership groups, the positive effects of ‘financial/technical’ and ‘cost/price’ were significantly greater for the ‘high’ partnership group pertaining to operational benefits. ‘Product’ and ‘service’ and their effects upon strategic benefits were greatest for the high partnership group. Based on our findings, implications, limitations, and recommendations for future studies have been provided.     

河湖岸线分类体系及保护与利用对策研究

本文总结了分别考虑自然和社会功能的河湖岸线分类方法,分析了全国重点河湖岸线的开发利用现状及未来需求.基于河湖岸线的自然特征和社会功能双重属性,从可行性、可操作性和便于管理的角度提出适合于我国基本国情的河湖岸线分类标准,开出河湖岸线保护与利用的有效"药方".研究可为生态优先、绿色发展理念下的河湖岸线保护和高效利用及水域岸...     

Mega-events and their legacy: Image and tourism in Genoa,Turin and Milan

Hosting, or organising, a mega-event is a form of destination branding; it is a way to generate the leveraging process of the event itself and promote the image of a location. Besides, these events allow a destination to attract the attention of the public and the media, enhancing its awareness nationally and internationally. Mega-events promote greater flows of tourists and visitors, especially in the short term. Nevertheless they produce long-lasting effects, such as the attraction and stimulation of investments, urban regeneration, advanced facilities and equipment, in addition to the improvement of accommodation, services and infrastructures. Thanks to those investments and to the growth in tourist arrivals, the mega-events could have a positive impact on the local economy, also over years, but some of their most important outcomes deal with the so-called intangible legacy, or rather social, cultural and political effects, more difficult to identify and measure. They can modify local identity and image, supporting the repositioning of the hosting place at an international level. The above considerations are discussed in this study; most attention is paid to three Italian cities, involved in top events: Genoa, appointed as European Capital of Culture in 2004; Turin, that hosted the XX Olympic Winter Games in 2006; Milan, that is now organising the Universal Expo 2015.