论上市公司的退市成本

国家证监会于2001年4月23日做出了终止“PT水仙”上市的决定。这是我国首家退出股市的上市公司，在证券发展史上具有重要意义，PT水仙的退市，是否表明我国股市的退出机制已经正式确立并作为一项经常性工作长期开展下去呢?理性地思考，退出机制的建立并作如此简单。在现行经济体制改革尚待深入进行的大背景下，     

对我国退市机制的思考

本文首称介绍了退市的建立在完善我国市场经济机制、实现证券市场优化资源配置功能、树立投资者正确投资理念等方面的作用；进而从对退市相关概念的界定及退市机制的模式选择两方面阐述了其政策内涵；最后论述了建立场外交易市场、完善民事赔偿制度、建立股本保险制度及完善公司治理结构等方面退市机制的相关后续机制。     

我国一些企业集团财务失败的原因分析

文章旨在从财务失败的企业集团的内外部寻找问题根源，认为导致我国企业集团财务失败的深层次原因是集团内部控制机制失效背景下的粗放型扩张战略和脆弱的财务结构，另外资本市场监管的不完善也助长了这些企业的冒险和违规行为。     

中国新退市制度实施政策效应的实证研究——-基于财务性退市标准的证据

２０１４年证监会修订新退市制度，完善了上市公司退市指标体系，尤其是财务性退市标准包含净利润、净资产、营业收入和审计意见等四项指标，事实上已于２０１２年开始实施。以四项财务性退市标准的实施为研究对象，运用单变量分析法和逻辑回归法进行验证，发现新退市制度实施之后，净利润、净资产、营业收入和审计意见均显著改善；净资产为负数、营业收入低于１０００万元以及被出具非标准审计意见的公司则有所减少；审计意见与净利润和净资产两项退市标准之间也存在显著相关性。研究结果表明，新增退市标准产生了经济后果，新退市制度具有政策效应。     

中美退市机制比较

美国和中国的退市机制有不同的规定和标准,相对来说,美国的退市机制比我国的退市机制要成熟的多.通过对比中美两国退市机制的探讨,可以对我国建立健全退市机制提供有益的借鉴.     

中美上市公司退市制度述评

对一个完善的证券市场来说，要充分实现其优化资源配置的功能，保持高度的市场流动性，必须建立起行之有效的退市机制，既要有进，也要有出。否则，这个市场就不可能保持长期稳定的发展。中国证券市场在经过十几年历程后终于形成并逐步发展起来，日渐发挥出在国民经济中的重要作用，但是，我国证券市场一直缺乏行之有效的退市机制。笔之所以得出这样一个判断，是在对中美上市公司退市制度进行了比较之后形成的。     

论中国股市的退市制度

中国股市退市制度的建立和完善是一个长期的过程。实行退市制度很有必要。应进一步完善信息披露制度，建立赔偿制度，强化约束机制。     

失败学习、组织创造力与突破性技术创新——基于电子信息技术产业的实证研究

突破性技术创新已成为电子信息技术产业实现高质量发展的主动战略选择。已有研究关注组织失败学习与突破性技术创新之间的关系，但对失败学习认知和经验反思的作用关注不够。基于电子信息技术产业的232份问卷调查数据，从失败经验转化为可利用知识的过程视角探讨组织失败学习、组织创造力对突破性技术创新的影响机制和作用路径。研究结果表明：组织失败学习中失败认知与突破性技术创新呈倒U型关系，失败分析和反思提升能显著促进突破性技术创新；组织创造力在失败认知、失败分析和反思提升与突破性技术创新的关系之间发挥中介作用。研究结论可以为企业从失败经验中有效汲取知识，助力突破性技术创新提供理论参考和实践支撑。     

娃哈哈饮料产品差异化战略误区浅析

娃哈哈公司近年来不断推出创新型产品，但是，这些“极具特色”的新潮饮料都没有大获成功，其问题主要在于它的差异化战略已经走入误区，一个没有市场价值的差异化产品最终都会失败。本文主要分为三个部分：第一部分介绍娃哈哈的差异化战略。第二部分提出在新产品开发过程中的差异化战略误区，包括缺乏市场调研，市场需求不清；未将市场需求与企业优势结合；忽略了市场试探调研；战略经验总结缺乏。第三部分提出如何避免战略误区的形成。     

对我国证券市场退市机制的探讨

建立退市机制是我国证券市场又一重大举措,结束了我国证券市场“只上不下,只进不退”的局面。本文分析了建立完善退市机制的必要性,探讨了现行退市机制中存在的问题,并就如何改进提出了几点建议。     

Export marketing strategy implementation,export marketing capabilities,and export venture performance

Since exporting is the most popular mechanism by which firms engage with international markets, understanding the drivers of export market performance is key to explaining firms’ international competitiveness. The literature posits that the effective implementation of planned export marketing strategy is a key determinant of the performance of firms operating in international markets. Yet little is known about the specific nature and drivers of export marketing strategy implementation effectiveness. In this study we build on the implementation literature in marketing and strategic management to develop a new conceptualization of export marketing strategy implementation effectiveness. Drawing on dynamic capabilities theory, we empirically examine the export marketing capability antecedents and performance consequences of export marketing strategy implementation effectiveness in the context of manufacturing firms that are exporting to international markets. Results indicate that effective implementation of planned export marketing strategy contributes to export market and financial performance, and that marketing capabilities play an important role in enabling effective marketing strategy implementation in export venture operations.     

商家对客户电子商务网站的整合营销传播策略——以当当网为例

B2C电子商务网站的兴旺发展很大程度上源于其整合营销传播策略的成功运用。当当网就是其中之一。当当网在整合营销传播策略的运用上,切实做到以消费者为中心,完善消费者购物体验,重视口碑营销与关系营销,追求更低成本更低价格,重视回头率与忠诚度,潜心塑造一致的口号与品牌形象,并尽可能为消费者提供方便,建立消费者数据库,注重双向沟通与循环沟通。     

浅析生产制造业的渠道运行机理

营销渠道是营销组合（4Ps策略）的核心要素,也是现代企业提高市场竞争力的有效手段。因此理解渠道运作机理对于企业营销渠道的建立以及渠道策略的制定有着重要意义。文章阐述了生产制造业企业的营销渠道运行机理,着重分析了制造商的品牌和技术如何影响渠道运作。     

Interactions between marketing and quality at the SBU level: Influences and outcomes

The management of quality and development of effective cross-functional cooperation have assumed a new strategic importance over the past decade. However, many companies have reported that quality strategies have failed to deliver anticipated performance benefits and that ineffective interfunctional relationships may be to blame. This study explores marketing-quality interfunctional relationships as a potential source of quality strategy implementation failure at the strategic business unit (SBU) level. This study focuses on interdepartmental connectedness, communication and conflict between marketing and quality, and the antecedents and consequences of these dimensions of interfunctional interaction. Using data from a pooled response mail survey, the results suggest that marketing-quality interactions are associated with senior management quality leadership, strategic quality planning process, and control system characteristics. Interfunctional interactions between marketing and quality are found to be only weakly related to relative quality, market performance, and financial performance outcomes. Neil A. Morgan is a university lecturer in marketing and strategy at the Judge Institute of Management Studies, University of Cambridge, England. His research interests focus on strategic issues concerning marketing strategy formulation, marketing implementation processes, and business performance. His work has appeared in theJournal of Business Research, Industrial Marketing Management, British Journal of Management, and other journals. Nigel F. Piercy is Sir Julian Hodge professor of marketing and strategy and chair of Marketing and Strategy at the Cardiff Business School, Cardiff University, United Kingdom. His research interests focus on the organizational context of marketing management, market-led strategic change, and the role of process in marketing strategy implementation. His work has appeared in theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Advertising, and other journals.     

Strategic marketing and marketing strategy: domain,definition, fundamental issues and foundational premises

This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. The domain of strategic marketing is viewed as encompassing the study of organizational, inter-organizational and environmental phenomena concerned with (1) the behavior of organizations in the marketplace in their interactions with consumers, customers, competitors and other external constituencies, in the context of creation, communication and delivery of products that offer value to customers in exchanges with organizations, and (2) the general management responsibilities associated with the boundary spanning role of the marketing function in organizations. At the broadest level, marketing strategy can be defined as an organization’s integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives. Chief among the issues that are fundamental to strategic marketing as a field of study are the questions of how the marketing strategy of a business is influenced by demand side factors and supply side factors.     

高职院校发展路径选择探究

随着高等教育市场化进程的不断推进,市场竞争机制引入教育产业内部,高职院校的发展也应该遵循市场规律,积极推行市场营销战略。本文拟运用市场营销理论分析新时期高职院校发展的路径选择问题,通过对当前宏微观营销环境的分析．适当适时引入营销策略,从而促进高职院校的特色化健康发展。     

高职院校发展路径选择探究

随着高等教育市场化进程的不断推进,市场竞争机制引入教育产业内部,高职院校的发展也应该遵循市场规律,积极推行市场营销战略。本文拟运用市场营销理论分析新时期高职院校发展的路径选择问题,通过对当前宏微观营销环境的分析．适当适时引入营销策略,从而促进高职院校的特色化健康发展。     

借助事件营销 打造企业品牌──以“快乐购”为例

本文章从＂快乐购＂四年的品牌发展历程中分析了其品牌建构策略的精髓在于事件营销。快乐购通过明星策、节目策、公益策、热点策和活动策等五大事件营销策略打造了良好的企业品牌形象。快乐购事件营销策略的经验可以总结为＂天时、地利、人和＂,对于其他企业开展事件营销富于启示。     

陕西旅游企业网络营销现状及问题探讨

旅游企业依托互联网站开展市场营销是其快速发展的重要途径。目前,陕西基于Web网站的旅游网络营销发展缓幔。具有独立域名网站的旅游企业数量少,开展网络营销没有充分发挥旅游网络营销的优势。陕西旅游企业网络营销应以个性化产品策略、差异化价格策略、短宽化渠道策略、信息服务促销策略为核心。     

我国开放式基金营销策略组合研究

伴随着开放式基金业的发展,传统的4PS营销策略已经越来越不能适应开放式基金发展的需要,结合开放式基金业是金融服务业这一特点,借助CS营销战略及7PS营销理论这两大理论的优势,构建了CS营销战略指导下的7PS营销理论模型及实施效果评估体系。