基于K-Means算法的中小企业客户细分研究

本文将数据挖掘技术引入到中小企业客户细分中,探讨进行客户细分的可行性和有效性,并设计出一个基于K-Means算法的客户细分模型,将该模型应用于某个具体中小型企业的客户细分中,得到比较理想的结果。     

风险评估在烟草专卖零售市场监管中的应用分析

对烟草专卖零售市场进行监管、查处卷烟零售户的涉烟违法行为是我国烟草专卖行政主管部门的法定职权,也是维护国家利益、消费者合法权益的重要保障。据此,主要对目前我国烟草专卖零售市场监管面临的形势进行分析,并就如何通过对卷烟零售户进行风险评估,提升精准监管水平提出合理化建议。     

模糊聚类分析在ABC库存管理中的应用

80-20原则是库存ABC分类法的理论基础，但是仅按一个特征因素对库存品进行分类有其天然的缺陷。因为影响库存分类的不仅仅是销售额，还可能包括单位利润贡献，采购周期等，传统的ABC分类法在库存品种较大时就显得比较吃力了。模糊聚类分析方法可以按多个特征因素对品种数量庞大的库存品进行有效的分类，从而进行有效的库存管理。     

龙岩烟草卷烟库存控制探析

库存管理是经济管理中永恒的话题。一定、合理的库存是企业正常生产经营的需要,但对很多企业而言,却往往存在过多库存,造成了企业资源和资金的极大浪费,掩盖了企业生产经营中存在的问题,麻痹了管理人员的思想,造成了企业许多无效的劳动。本文通过分析龙岩市烟草公司卷烟库存管理现状,理论与实际相结合,提出降低卷烟库存的措施,从而降低运作成本,提高企业的利润。     

聚类分析在产品生命周期研究中的应用——以卷烟产品为例

因烟草行业数据可获取、比较准确且完整,可以采用聚类分析法划分产品生命周期。本文分析产品市场数据,通过软件筛选获得关键指标,建立判断标准,划分不同的生命周期阶段。针对导入期、成长期、成熟期、衰退期的产品,制定相应的市场策略,优化周期曲线,最大化企业利益。     

基于ABC分类的卷烟库存研究

结合已有库存控制理论基础,以Y市为例,使用ABC分类法对卷烟进行分类,并对库存控制起关键作用的A类卷烟使用(Q,R)策略进行控制,选取A类中的黄果树(长征)为例,使用SPSS软件对需求及前置期数据进行分析,使用作业成本法计算卷烟的订货成本和储存成本,计算这一规格卷烟的再订货点、安全库存量及经济订货批量。     

基于改进K-Means算法的电商用户聚类分析和应用研究

随着电子商务的快速发展,用户之间异质性逐渐明显。为了对用户合理细分,本文通过逐次递进的思想,借助经典RFM模型中的关键指标,选择最后购买时间R作聚类簇类的控制因素。借助改进的K-Means算法对电商企业用户进行聚类研究,从而得到合理的聚类分类结果及各簇类用户的特征行为,为电子商务企业的精准营销奠定了基础。     

TOPSIS算法在库存策略评价中的应用分析

本文从库存资金周转率、服务水平、缺货率、平均供应费用四个评价指标着手,应用TOPSIS法对供应商进行评价优选,用实例表明TOPSIS法评估选择供应商是可行的,具有较好的合理性和适用性。     

基于K-均值聚类的卷烟市场研究

基于数据挖掘中的K-均值聚类方法,对四川省卷烟市场数据进行研究。对卷烟市场中的消费群体进行分群,为针对性销售确定目标客户,对提高卷烟厂销量有一定的指导意义。     

基于K-均值聚类的卷烟市场研究

基于数据挖掘中的K-均值聚类方法,对四川省卷烟市场数据进行研究。对卷烟市场中的消费群体进行分群,为针对性销售确定目标客户,对提高卷烟厂销量有一定的指导意义。     

零售企业连锁扩张的边界分析

零售企业通过分店复制方式(连锁经营)实施规模扩张的行为,在取得规模收益的同时放大了系统风险。企业控制幅度增加而引起的管理成本,委托代理关系而产生的组织协调成本,企业在跨区域适应过程中的学习成本,这些构成了零售企业规模扩张的硬性约束。本文在深入探究连锁企业扩张的经济学成因的基础上,通过构建企业最优化决策模型得出了零售企业连锁扩张的最佳规模边界。     

关于零售市场中的连锁店和单一店的研究

商业零售组织根据组织方式不同可以分为连锁店和单一店。不同组织结构的公司围绕市场规模的扩张有不同的模式行为。连锁店的规模和城市规模是成比例的,连锁店的规模随着市场规模的扩大而扩大,单一店的规模不随市场规模而变化,只是数量随城市规模增大而增加。     

Retail Stores in Poor Urban Neighborhoods

This paper examines several hypotheses about access to different types and sizes of retail establishments by residents of poor and non-poor urban neighborhoods, using Chicago as a case study. As expected, poor zip code areas in Chicago have fewer and smaller retail outlets overall than nonpoor areas, including fewer supermarkets, banks, and large drug stores. After controlling for purchasing power, poor areas still lack large drug stores but, surprisingly, not banks and supermarkets. Residents of poor neighborhoods must travel more than two miies to have access to the same numbers of supermarkets, large drug stores, banks, and other types of stores as residents of nonpoor areas.     

服装零售店非财务指标的采集与应用研究

在金融危机的冲击下,国内纺织服装业面对出口市场萎缩的窘境.在这样的背景下,部分服装从业者开始介入国内服装零售市场.如何掌握营销研究技术,以尽可能地规避营销过程中的风险,成为他们必须面对的问题.本文立足于为服装零售店提供一种销售分析技术的角度,围绕其现实销售情境进行非财务指标的采集,提供数据采集设计方法与数据分析方法,有助于刚进入这一领域与中小规模的服装企业规避营销风险,提升其营销决策质量.     

Antecedents of Perceived Quality in the Context of Internet Retail Stores

This study investigates specific antecedents of perceived service quality in the Internet environment for trust to a retail store, experience with e-commerce, Internet familiarity, excitement with e-commerce, extent of using e-commerce, frequency of purchases from a company, in addition to exploring the reasons for shopping on line: such as price discounts, convenience, product availability, and purchase conditions. The results indicate that perceived e-service quality is comprised of four key dimensions: information, user friendliness, interaction / adaptation and aesthetics. Moreover, the study reveals that different dimensions of perceived e-service quality are influenced by diverse antecedents. For instance, whilst customer trust to a company influences all four dimensions, Internet familiarity has an impact solely on user friendliness. This picture remained when the type of store, either pure dot. com versus hybrid retailer, was tested as a moderator variable. Implications for practice, the limitations of the study, and directions for future research are discussed.     

Retail Location at the Micro-Scale: Inventory and Prospect

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the national, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro-scale retail location; that is, location within planned shopping centres and unplanned shopping districts. This article reviews the literature on retail location at the micro-scale, summarises the current state of knowledge and sets out a future research agenda.     

新零售与社区便利店转型升级研究综述

目前学术界对新零售的基本内涵、驱动因素、实践动向和发展趋势,以及社区便利店转型升级的主要途径,如改进管理方式、提供综合服务、采用O2O模式等进行了研究,但对新零售与社区便利店转型升级的研究尚处于起步阶段。现有研究还存在视角单一、深度不够、案例缺乏等问题,未来需要对"新零售"时代社区便利店转型升级的理论、动因、路径、策略、案例等进行深入系统的研究。     

Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores

Abstract

The aim of this article is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it operates, resulting in a highly standardized approach to store branding. However, rather than employing traditional methodologies to elicit consumer perceptions of store image, we attempt to capture consumer perceptions through interpretations of the visual images generated by the participants themselves. The photo-elicitation method employed captured the different interpretations and meanings attached to commonly identified elements of store image and reinforced the central role played by the store itself in retail image formation.     

Reciprocal Retail Internationalisation: the Southland Corporation,Ito-Yokado and 7-Eleven Convenience Stores

Retail internationalisation has become a focus of research activity in recent years. This research has become perhaps both more broad and deep than previous research, reflecting the changes in retail internationalisation itself. There remain, however, fundamental issues about the process and nature of retail internationalisation. This paper examines initially the internationalisation of a concept -the 7-Eleven convenience store - from the USA to Japan. This concept has been subsequently ‘Japanized’ as the convenience store sector in Japan grew rapidly and successfully. The new approach to convenience stoers has now been re-introduced into the United States through the agreed take-over of The Southland Corporation by its original Japanese franchisee, Ito-Yokado. This process of retail internationalisation is analysed and described and placed into the context of current conceptualisations on retail internationalisation.     

零售业多渠道库存策略研究

本文运用报童模型研究了在B2C电子商务模式下开辟多渠道的零售商普遍采用的三种库存运作策略,并通过数值算例分析了不同库存运作策略下的零售商、供应商的最优库存,同时分析了需求的不确定性程度对零售商、供应商及供应链整体的利润水平的影响。研究结果显示零售商分散化管理库存策略和供应商共享库存策略有利于零售商和供应商分别发挥各自优势,实现风险共担,利益共享,提高供应链整体利润水平。