中国企业跨国经营模式选择策略分析

本文以中国企业面临的新的竞争形势为背景,在分析了当前中国企业跨国经营模式现状的基础上,列举了当前跨国经营模式的一些代表性观点;并且给出了中国企业跨国经营模式选择的方法与步骤,最后总结了中国企业当前跨国经营的战略重点,为中国企业的跨国经营提供理论参考。     

浅析中国企业跨国经营

在激烈的市场竞争中，发达国家利用其先进的技术、雄厚的资金和品牌优势，一直企图垄断全球市场。美国的埃克森石油公司在国内外拥有５００家子公司和联合机构，遍布１００多个国家和地区，被称为一个“日不落”石油帝国。可口可乐、宝洁的洗涤用品在世界各地几乎无孔不入。加入WTO后，也给中国企业提供了更好的“走出去”的机会。中国企业该“走向何方？”，如何“走出去”？这是我们所关注的，也是欲“走出去”的中国企业的关键。一、“走向何方”———国际产品生命周期理论国际产品生命周期理论是由美国哈佛大学教授弗农（R．Vernon）…     

融合与发展：中国企业跨国经营的宏观思考

一、跨国经营是社会生产力发展的必然选择 ——生产力是社会发展的根本动力,社会生产力系统是生产力赖以存在的物质基础,其在空间上的实现形态,是各种资源要素及其环境系统的相互作用的结果,并规律性地表现为不断突破其供求的区域性约束,而谋求更广阔的生存空间,以优化其环境系统,产生更大的绩效。这种逐步优化的过程则表现为有限社会资源在特定产权结构和一定技术水平条件下的优化配置。实践中,则体现为社会生产力系统从相对低位系统的空间形态向更高位系统的空间形态的演进。也就是说,随着技术的进步、微观及宏观组织制度的创新,生产力系统由较小的区域性的生存形态,发展为较大的区域性生存形态,进而形成泛区域性的国家范围内的社会生产力系统,最后由国家主义的生存形态发展为泛国家的国际性的社会生产力系统。这种社会生产力系统空间实现形态的不断扩张,并不是简单地表现为其系统规模的数量膨胀,更表现为其内在结构的优化和系统功能的增强。     

中国企业跨国经营可行性必然性分析与战略模式初探

中国吸收外资和对外直接投资同时起步于20世纪70年代末和80年代初,但对外直接投资的发展远远落后于吸引外资。作为我国企业是否需要、能否真正走向国际,又如何成为真正的跨国公司?本篇文章围绕此中心进行了初步探索。     

Situational Ethics Across Borders: A Multicultural Examination

Managers throughout the world regularly face ethical dilemmas that have important, and perhaps complex, professional and personal implications. Further, societal consequences of decisions made can be far-reaching. In this study, 210 financial services managers from Australia, Chile, Ecuador and the United States were queried about their ethical beliefs when faced with four diverse dilemmas. In addition, the situational context was altered so the respondent viewed each dilemma from a top management position and from a position of economic hardship. Results suggest a complex interaction of situation, culture and issue when individuals make ethical judgments. Specifically, Chileans were found to have different beliefs about sex discrimination and child labor dilemmas when compared to their colleagues from the other three nations. Chileans and Australians also disagreed on the bribery dilemma. Anglo managers were more likely than Latin American managers to change their ethical responses when the situation was altered. For multinational firms interested in maintaining healthy ethical climates, the findings suggest that culturally contingent ethical guidelines, or policies adapted to the local customs, must be considered. Further, managers must remain aware of issues related to specific situations, both internal and external, that would cause subordinates to alter their moral judgment.     

我国工程承包企业的跨国经营战略研究

国际工程承包作为我国国际经济合作的重要方式，在20多年的发展中具备了国际竞争的优势，为更好地把握这一优势，对其进行战略分析十分必要。本文通过对我国国际工程承包企业的现状及内外部环境分析，运用SWOT矩阵进行战略选择，希望以此对我国工程承包企业有所启发。     

跨境O2O贸易模式发展路径研究——以义乌购网站为例

近年来我国经济发展步入新常态,而作为全球小商品出口基地的义乌,外贸额却出现逆势增长,除了实行市场采购新型贸易方式外,跨境电子商务的发展也是其外贸增长的重要因素之一,特别是以义乌购为代表的本土跨境O2O贸易网站的发展壮大,更是为义乌传统外贸的发展提供了广阔的平台。本文以此为切入点,提出了跨境O2O贸易模式的概念,并与传统跨境电商的发展进行比较分析,以义乌购网站为例,提出了跨境O2O贸易模式的发展路径。     

中国社交网络商业模式发展及影响因素分析

在将社交网络划分为以博客为代表的社交网络萌芽阶段,以人人网为代表的社交网络娱乐化阶段,以微博、微信为代表的微信息社交网络阶段,以及代表未来主流发展方向的垂直社交网络应用阶段的基础上,本文以“六要素商业模式”模型为研究视角,并将平台战略中的付费方、被补贴方、同边网络效应、跨边网络效应、转换成本、平台覆盖等概念引入到分析框架中,针对博客、人人网、新浪微博、微信进行定位、业务系统、关键资源和能力、盈利模式、现金流结构、企业价值六个要素的对比,揭示中国社交网络在不同发展阶段商业模式的发展变化,并对可能的影响因素进行分析,对未来发展进行展望。     

中国商业史述评——兼论对商业模式研究的启示

本文阐述了商业的起源及商业的内涵,对中国商业发展的历史进行了述评以及对商业模式研究的启示:商业模式研究可以从宏观、中观、微观三个层次展开;商业模式研究既要见物,又要见人;影响商业运作模式的因素是多元的,要在具体的背景下进行讨论,可以从内涵与外延两个方面来考虑。     

论中国企业危机发生根源与处理技术

在当今复杂多变的市场环境中,中国企业所面临的各种危机随时随地可能发生。然而,由于企业管理者对危机的根源认识不足,而且所采用的处理技术相对落后,危机管理的效果不佳,给企业带来了致命的伤害。如果企业能够在危机发生之时,认清其根源,做出科学的决策,采取有效的处理技术加以泰然处之,那么很多危机或其危害就可以被及时消除或降低,从而使企业能够从危机中生存下来,实现长期可持续发展。     

Modes of Managing Morality: A Descriptive Model of Strategies for Managing Ethics

As an alternative to attempts to impose models of personal moral development (e.g. Kohlberg) upon organisations we propose an evolutionary model of managing ethics in organisations. The Modes of Managing Morality Model that we suggest, is based on an analysis that explains why business organisations tend to move from less complex modes of managing ethics to more complex modes thereof. Furthermore, it also identifies the dominant ethics management strategies that characterise each of the stages. It is done in a way that avoids claiming that the more advanced modes of managing ethics necessarily represent moral development by business organisations. Instead of claiming the organisations develop morally, we claim that organisations move through an evolutionary process of improving their sophistication in managing ethical performance.     

A Crossnational Prediction Model for Business Success

In this study, the Lussier (1995) success prediction model, originally developed using U.S. data, is tested using a sample of firms from Central Eastern Europe. The same factors found to be predictors of success in the U.S. (staffing, education level, use of professional advice, and planning) were also predictors of success and failure in Central Eastern Europe. All these factors have to do with the firm's human resources. These findings should lead to reconsideration of preconceptions existing in Central Eastern Europe regarding small business, as in many of its countries it is commonly believed that human resources have little to do with business success and failure.     

Ethical Business and Investment: A Model for Business and Society

Two key questions lie at the heart of the business challenge for business ethics: is it possible for business and investors to do well while doing good; and if so, how can this be achieved? This paper adopts an international investment perspective to address these questions. It demonstrates that it is possible for business and investors to achieve a triple bottom line of environmental, social and financial performance. A new integrated model of Ethical Business including an Ethical Scorecard performance measurement technology is presented based on international ethical investment criteria and case studies of businesses rated highly by ethical investors. Ethical Performance Scores are presented for these businesses and New Zealand business. Examples from New Zealand are presented to illustrate the Ethical Scorecard and ethical business practice. The model and scoring system provide a basis for international benchmarking of ethical business to assist investors, managers and researchers.