旅游资源的资产化管理与旅游业环境经济政策研究--兼与敖荣军等同志商榷

本文运用资源与环境经济学相关理论 ,从旅游资源的形态、概念界定与产权、旅游资源的核算与价值评估、旅游资源的交易与可转让性等方面论述了旅游资源实行资产化管理的问题与不可行性 ,并简要分析了我国旅游业现有的环境经济政策的实施情况。     

Environmental Management,Environmental Image and the Competitive Tourist Attraction

Studies of competitiveness have been most often conducted at the destination rather than the attraction level. However, a destination is an aggregation of tourist attractions plus supporting infrastructure and services, and many attractions are small-scale destinations in themselves, providing visitors with multiple opportunities. This paper, by examining the environmental strategies adopted in the development process of Nanshan Cultural Tourism Zone, the most visited attraction in Hainan, China, shows that the image, and hence the competitiveness of tourist attractions can be enhanced through sound environmental management practices.     

Crisis Management,Tourism and Sustainability: The Role of Indicators

The damage to tourism caused by a crisis or disaster may not only have serious implications for a national economy but also threaten the livelihoods of many in the destination. The monitoring of crisis indicators could allow intervention to minimise the crisis and offers a chance of protecting tourism for the benefit of all stakeholders. This paper evaluates the role of crisis indicators in sustainable tourism development, and shows why this is closely connected to issues in sustainable tourism. The author challenges the conventional classification of crises and suggests that grouping them according to their triggers is more useful in predicting and managing a potential crisis. Empirical data gathered during interviews with senior Malaysian public and private sector representatives highlight some of the practical issues associated with the identification and monitoring of appropriate indicators. The paper concludes that the new classification allows crisis management to be more cost-effective and may also be a key to indicator development for other aspects of sustainable tourism. The travel trade may hold the key to indicators of market trends, but there would be issues in obtaining the necessary information for reasons of confidentiality.     

Introducing Environmental Management in the Hotel Industry

Summary

The hotel industry in Jamaica, like so many other tropical destinations, markets itself on the “3-Ss”-sea, sun, and sand. Hotels ring the north coast of the island in four main resort areas (i.e., Negril, Montego Bay, Ocho Rios, and Port Antonio). Located in sensitive coastal ecosystems, most of Jamaica's hotels face the challenge of reducing the environmental impact of their operations while meeting the increasing demand of a growing tourism industry.

This article presents a case study of the introduction of environmental management practices and systems in the hotel industry in Jamaica over the past 3 years to provide an answer to the environmentally sustainable tourism challenge. It describes the programmatic approach, the results at both the property and industry level, and the lessons learned in replicating the approach to other tropical tourism destinations in the Caribbean and Latin America.     

Efforts,resources and costs required for long term environmental management of a resort development: the case of Baker's Bay Golf and Ocean Club,The Bahamas

The natural resources upon which the tourism industry relies upon are subjected to intense pressure during and post development. Environmental Impact Assessments (EIAs) are the general method used to evaluate the potential impacts of a development. However, EIAs rarely incorporate an EIA-auditing mechanism, or set environmental standards, for evaluating the long term impacts of a proposed development project. The Baker's Bay Golf and Ocean Club (BBC) serves as a coastal tourism development case study, where an Environmental Management Program (EMP) and prescribed environmental goals were incorporated into the EIA. The goal of this paper is to document the efforts, resources and costs required to implement the EMP in an effort to meet the project goals. Lessons learned include the need to mitigate damaged environments, include measurable ecological goals, and establish an open communications system. Substantial time, costs and resources were necessary to implement the EMP and this information should be incorporated into development planning to establish a process to follow through on EIA recommendations.     

Franchise Core Competency and Its Relationship with Environmental Uncertainty,Competitive Advantage,and Financial Performance: An Empirical Assessment of Food-Service Franchise Firms

This paper examines the relationships between environmental uncertainty, franchise core competency, competitive advantage, and financial performance within the context of food-service franchise companies that build and maintain harmony between external characteristics and internal resources and competency. A survey of 156 food-service franchise firms provides the basis for this empirical investigation. Findings show that both environmental uncertainty and franchise core competency can lead to firm success – but in very different ways. Franchise core competency enhances firm performance by providing differentiation advantage, whereas environmental uncertainty improves performance through franchise core competency. This paper discusses the implications of these findings for researchers and managers.     

Environmental Management Systems for Caribbean Hotels and Resorts

Abstract

Hotels and resorts around the world are now adopting environmental management systems as a means of improving resource use efficiency, reducing operating costs, increasing staff involvement and guest awareness, and obtaining international recognition in the travel and tourism marketplace. This article examines the cost savings and performance improvements at five hotel properties in Jamaica that were among the first in the Caribbean to adopt an environmental management system (EMS). The five hotels evaluated in the case study, Sandals Negril, Couples Ocho Rios, Negril Cabins, Swept Away, and Sea Splash have achieved remarkable improvements in environmental performance, and accompanying cost savings, since implementing environmental management systems (EMS).¹ These results are outlined below and serve as direct evidence of environmental performance improvements that result from proactive environmental management.² Total cost savings for the five properties is estimated to be $615,500, or $910 per room. The properties had a cumulative water savings of 41.4 million Imperial Gallons (IG) achieved; total electricity savings of 1.67 million kWh; total diesel savings of 169,000 liters; and total Liquefied Petroleum Gas (LPG) savings of 259,000 liters. Expressing overall energy use in terms of kWh,³ the total energy savings is 5.67 million kWh.     

Comparative Review of Research on Environmental Impacts of Tourism in English and Chinese Literatures

China is experiencing an increasingly high level of recreation and tourism use of its environments but only limited studies of the environmental impacts of tourism have been published. This paper is based upon a collection of research papers on the environmental impacts of tourism in English and Chinese, especially research on carrying capacity and the physical impacts of tourism. The paper compares the characteristics of research in English and Chinese literatures. It shows that China lags behind the western world in this research field. Chinese researchers need to: (1) be more critical of the feasibility of carrying capacity applications; (2) introduce new technologies in their research on vegetation and soil; (3) know more about the buffering effects of different kinds of tourist trails such as boardwalks, concrete trails, cross-tie trails, cobble trails and so on; (4) try to shed light on possible positive impacts of tourism; and (5) pay more attention to the protection of environmentally sensitive areas. The paper also discusses the dilemmas of research on carrying capacity and environmental impacts.     

Tourism firms’ environmental rankings and financial performance: a multidimensional scaling approach

The relationship between firms' environmental initiatives and financial performance continues to generate considerable interest. Despite the progress made in the study of this relationship, there is a paucity of research addressing tourism sector firms’ simultaneous environmental and financial performance. This research sheds light on the link between tourism-related firms’ environmental and financial performance. Results indicate that firms that performed well financially ranked higher on environmental initiatives. This suggests that firms’ financial performance may influence environmental performance since firms with good financial performance are better able to allocate more resources to support environmental initiatives. However, since investments in environmental initiatives require financial and manpower resources, firms should only invest in such initiatives if resources are not diverted from core functions, since such actions could affect overall firm viability. Results also indicated that firms that have adopted green initiatives can be classified into four clearly defined categories: progressive firms, which includes firms that simultaneously excel on green initiatives and financial performance; repressive firms or those that perform poorly on both; aggressive firms or those that perform admirably financially but poorly on environmental initiatives; and green firms or firms that perform admirably on green initiatives but poorly financially.     

生态住宿体验和个人涉入度对游客环保行为意向的影响研究

本文从游客对旅游住宿产品体验和感知的视角,研究生态住宿体验和个人涉入度对游客环保行为意向的影响。结果表明:(1)游客的生态住宿体验和个人涉入度对游客的环保行为意向具有显著的正向影响;(2)个人涉入度包括"感知重要性与娱乐价值"、"符号价值"、"风险可能性"和"风险重要性"4个维度;其中"感知重要性与娱乐价值"及"符号价值"对游客的环保行为意向表现出显著的正向影响,而"风险可能性"和"风险重要性"对环保行为意向的影响不显著;(3)生态意识的调节效应显著。该结论对于丰富国内外相关研究具有一定的理论价值,为旅游住宿企业开发产品的价值诉求提供决策参考。     

Assessment on and Perception of Visitors' Environmental Impacts of Nature Tourism: A Case Study of Zhangjiajie National Forest Park,China

This paper examines trampling impacts on vegetation and soil as well as visitors' perception of these impacts in Zhangjiajie National Forest Park, China. Results indicate that visitor usage is proportionate to trampling impacts, with the two most used trails–Yellowstone Village Trail and Gold Whip Stream Trail–having the highest values in Soil Impact Index (SII) and highest rate of scarred trees. Vegetation and soil near 'Treasure Box for Celestial Books' are the most impacted with the Impact Vegetational Index (IVI) being 87.50% and SII being 2.27, respectively. This spot has the highest level of unacceptability. However, visitors' perceptions of the impacts on their hiking satisfaction are not always consistent with the actual physical deterioration. The unacceptability level for 'Gold Whip Crag' was much higher than 'The General Rock' despite the latter having higher IVI values than the former. It is argued that visitors' perceptions of recreation impacts could be influenced by the interaction of IVI, SII, and the size of the area impacted. Other factors such as visual sensitivity and social elements could also have an effect on visitors' judgements. Finally, this paper proposes management strategies for improving the park's visitor and environmental management.     

旅游业上市公司经营业绩分析与评价

本文主要通过因子分析技术对18家旅游上市公司的总体经营业绩进行了分析、评价,发现从总体上来说,旅游上市公司在偿债、获利、资产运营、收款能力上存在较为严重的不均衡;从行业类别来细分,景点类公司总体经营业绩最优,其次是综合类,然后是酒店类。本文采用的因子分析技术也适用于企业经营业绩的排序。     

Nature-based Tourism and Environmental Sustainability in South Africa

Assessments of environmental factors contributing to sustainable tourism are described in relation to four photographic wildlife tourism enterprises in South Africa. A series of qualitative and quantitative results are presented to demonstrate how nature-based tourism enterprises in protected areas address their environmental impacts. Field-based evaluations and interviews with local community members show how a new Sustainable Nature-based Tourism Assessment Toolkit (SUNTAT) was used to evaluate enterprise performance. Motivations underlying environmentally responsible activities undertaken by private- and public-sector enterprises are described, in addition to their limitations and constraints. Conclusions are made regarding the need for environmentally responsible activities to utilise commercially appropriate best practice, and to consider both the local level and neighbouring livelihood strategies.     

Energy use and leisure consumption in Norway: an analysis and reduction strategy

This article discusses the environmental impacts of leisure activities. Calculations are presented for the time-use, money expenditure and energy use involved in leisure services and goods consumed by Norwegians in 2001. The paper draws upon a two-year project financed by the Research Council of Norway. Leisure consumption represented around 23% of the total energy use within private and public consumption in Norway. The energy intensity of leisure consumption, measured in energy use per amount of expenditure, was 20% lower than that of everyday household consumption but 380% times higher than that of public consumption. Surveys show that around half of Norwegian leisure time is spent at home, with considerable use of electronic goods, but that the major energy users are holidays, outdoor recreation and second homes. Growing mobility in leisure patterns is a dominating problem. Leisure consumption is growing rapidly and energy-intensive forms of leisure consumption are growing fastest. A 10-point strategy for reducing the environmental impacts of leisure consumption is presented, including strategies for changing leisure production, changing patterns of leisure consumption, changing the volume of leisure consumption and utilising leisure as an educational arena.     

Achieving a Sustainable Relationship Between Common Pool Resources and Tourism: The Role of Environmental Ethics

Tourism is dependent upon natural resources, many of which display the characteristics of Common Pool Resources (CPRs), where the exclusion of users is impractical and their exploitation by one person can reduce the benefit for another. Concern about the ‘over-use’of CPRs was expressed by Hardin (1968) in his seminal essay ‘Tragedy of the Commons’. In an overlooked part of his thesis he suggested a moral shift in human behaviour as the simplest way to avoid over-use. The post-Hardin period has seen the emergence of environmental ethics as a recognised field of applied ethics. Utilising this theoretical framework, the influence of an environmental ethic upon the behaviour of tourism stakeholders is analysed. It is suggested that although the presence of a conservation ethic is resulting in a move to resource conserving behaviour (RCB), there is a lack of recognition of the intrinsic value of nature. It is argued that this recognition may be necessary for the ultimate sustainability of CPRs and that the adoption of a conservation ethic may be the first step in an evolutionary development of an environmental ethic for the tourism market.     

Tourist satisfaction in relation to attractions and implications for conservation in the protected areas of the Northern Circuit,Tanzania

This study assessed tourist satisfaction and its links with tourist attractions and infrastructure at the following six protected areas on the Northern Tourist Circuit of Tanzania: Tarangire National Park, Lake Manyara National Park, Ngorongoro Conservation Area, Serengeti National Park, Arusha National Park, and Mt. Kilimanjaro National Park. Semi-structured interviews were conducted with 185 tourists visiting the protected areas. Satisfaction ratings for the Northern Circuit were high, with 86% of tourists willing to be repeat visitors. Tourists were attracted primarily to wildlife viewing. Although most tourists were not influenced to visit the region by indigenous culture or physical features, 81% of tourists noted that non-wildlife attractions enhanced their tourist experience. A range of ways to develop more sustainable forms of tourism emerged from the work, including lengthening stays, guide/driver capacity building, and partnership working with tour operators to improve marketing, increase satisfaction rates, and diversify the product.     

Hotel Guest Satisfaction and Brand Performance

ABSTRACT

The value and significance of guest satisfaction, brand management, and franchising in the hotel industry have been well documented and researched as independent topics. While previous research has suggested that franchising has an overall negative effect on hotel quality, it has rarely investigated the important links between hotel brand performance and guest satisfaction, and the role of brand franchising strategy in the relationship between hotel brand performance and guest satisfaction. This study examines the relationships among guest satisfaction, revenue performance and growth, and franchising strategy at the hotel brand level. Results indicate that guest satisfaction is a key to brand growth, while the positive effect of guest satisfaction on brand revenue performance is moderated by the extent of franchising within each brand.     

社区居民对九寨沟民族歌舞表演的真实性认知

旅游真实性的研究一直是文化旅游的重要研究内容之一.但旅游地居民本身对文化旅游项目真实性认知的研究却基本上是空白.本文以九寨沟为例,探讨了社区居民对民族歌舞表演的真实性认知.研究认为,社区居民对文化旅游项目真实性的认知反映了旅游对地方传统变迁的影响.在九寨沟,经济因素和文化认同是影响居民对歌舞表演真实性认知的关键因素,而他们表现出显著的年龄差异.中青年居民受旅游经济的影响,将经济因素作为真实性评判的首要依据,而文化认同居于次要地位;而老年居民则超越了利益关系,将他们对九寨沟传统文化的认同作为了判定表演真实性的标准.