Empowering the traveler: an examination of the impact of user-generated content on travel planning

ABSTRACT

In order to understand the role of user-generated content (UGC) in travel planning, this study integrates Psychological Empowerment with the Technology Acceptance Model (TAM), to develop a model of UGC-enabled empowerment and its impact on intention to use UGC when making travel plans. Survey data from 268 backpacker tourists revealed that perceived empowerment and perceived usefulness are significant drivers of attitude and intention to use UGC for travel planning. The findings provide the travel industry with a better understanding of how travelers’ perceptions of and use of UGC is empowering them to take greater control of the travel planning process.     

Recent Tourism and Hospitality Research in China

ABSTRACT

Although China's tourism has become a vital part in the world tourism market, little is known internationally about tourism and hospitality research in China. This study reviewed 500 articles published from 2000 to 2005 in China's leading tourism research journal, Tourism Tribune, and provided an overview of China's recent tourism and hospitality research. Content analysis results showed that tourism research themes in China primarily focused on tourism attraction/resources development and management, tourism planning, and tourism industry development issues. Most research under review used a qualitative approach, while 15% of the articles employed some quantitative methods. Articles using advanced statistical techniques were scarce.     

Sustainability and marketing in tourism: its contexts,paradoxes, approaches,challenges and potential

ABSTRACT

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This article summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It explores sustainability marketing's two fundamental approaches, that of market development, using market segmentation, and that of sustainable product development. It introduces a Special Issue of the Journal of Sustainable Tourism on sustainable marketing, sharing evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject's breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use.     

Developing a Research Agenda for Tourism Crisis Management,Market Recovery and Communications

SUMMARY

This article focuses on the need to develop a comprehensive research agenda for crisis management and market recovery in tourism. A review of the literature on research into risk, crisis and disaster management indicates that research has emerged on an ad hoc basis. Analysis of a database of over 2400 relevant references supports the need for a research agenda that will focus on crisis management and market recovery and communications, rather than prevention. The BEST Education Network research agenda on risk and crisis management for sustainable tourism is then presented as a basis for further development of a crisis management and market recovery research agenda. In particular, it elaborates on research issues related to the communication during tourism crises, assessing strategies for market recovery and understanding these issues from the DMO's perspective.     

Backpacker tourism: sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations

Alternative tourism, particularly backpacker and volunteer tourism, has developed significantly in recent times. This rapid development has contributed to criticism of potential negative effects, notably of the environmental, cultural, economic and social impacts associated with backpacker tourism. Volunteer tourism, by contrast, has been seen in positive terms as more sustainable, combining altruistic motivations with the travel concept. This paper explores backpacker interest in volunteer tourism and identifies overlaps in motivations between the two forms of tourism; 249 self-administered questionnaires were collected from backpackers within backpacker hostels in central Melbourne, Australia. The findings of this study suggest that a motivational overlap exists between backpacker and volunteer tourists, indicating potential for the creation of volunteer tourism products catering specifically for the backpacker market. This may encourage more sustainable tourism experiences within the burgeoning backpacker market, thus addressing some of the negative criticism of the latter. This paper also discusses the implications of these findings for the marketing and development of volunteer tourism products for both the backpacker and volunteer tourism markets.     

Race Equality and Leisure Policy Discourses in Scottish Local Authorities

ABSTRACT

This article presents and discusses the findings of a survey designed to assess two issues. First, it considers the extent to which Scottish local authorities have sought to discover and provide for the specific needs of their black and minority ethnic (BME) populations. Second, it provides preliminary reflections on the impact of political, organisational and legislative change upon the policy and practice of Scottish local authorities in their delivery of services to their BME populations. It raises questions about the potential for improvement in local authority leisure services following the Race Relations (Amendment) Act 2002. The study was carried out in the context of previous research by Horne (1995) and thus sought to assess the extent to which there had been change during the intervening period in the approaches of Scottish local authorities. Results suggest that the environment in which local authority leisure providers operate has changed significantly since 1995. All local authorities now have formalised equal opportunity policies and race equality schemes. Whilst there exist examples of good practice, the degree to which local authorities seek to discover and meet the needs of their BME populations varies considerably. Analysis of the discourses of local authorities suggests that the extent to which the ethos of equality has permeated organisations remains uneven.

Scotland, a country of some five million people, is actively seeking a flow of Fresh Talent to flourish alongside native‐born Scots and secure its place as an essential part of the global economy

(Scotland is the place to be for opportunities www.scotlandistheplace.com).     

Internal migration,sport and the Scottish diaspora in England

Sport has been argued to play an important role for members of diasporic groups of various origins and in various locations. However, little attention has been paid to the role sport plays for ‘internal migrants’ who migrate to contrasting locations within a nation-state, despite the potential for significant contrasts in the prevailing sporting cultures found in different regions of the same nation-state. This article therefore aims to make a contribution towards understanding this relationship by reflecting upon the role sport plays for members of the Scottish diaspora living in England, drawing upon interviews and personal reflections from a number of Scottish ‘internal migrants’ located within the United Kingdom. In particular, discussion attempts to draw attention to the central role sport plays for these individuals in order to maintain a cultural attachment with their Scottish birthplace, given the relative lack of other cultural practices or associations which could be used to achieve this goal. Comparisons are also drawn with studies of the Scottish diaspora in more distant geographic contexts, as well as similar diasporic groups in the English context such as the Irish diaspora. These comparisons allow for a consideration of the impact of geographic proximity and cultural proximity on the relative importance of sport and other cultural practices for Scots living in England, identifying a number of important issues for those studying the role played by sport in the maintenance of a cultural attachment with ‘home’ for various diasporic groups.     

The City as a Destination

ABSTRACT

The findings of this original research provide a methodology that eliminates the subjectivity inherent in prior methods utilized to rank or gauge the capability of a city to attract delegates to conventions of professional associations. These new analytical techniques may also be employed to estimate convention attendee market shares, as well as determine reliable rankings of a destination's “attractiveness” and its financial or economic sustainability. The criteria identified in this study also comprise the “vital signs” for measuring a city's future health.     

A Comparative Study of the Motivations,Activities, Overall Satisfaction,and Post-Trip Behaviors of International Tourists in Macau: Mainland Chinese,Hongkongese, Taiwanese,and Westerners

Cross-cultural differences are a vital issue in international tourism; the success of international tourism marketing strategies depends upon understanding tourists from different cultures and regions. To understand the diverse and lively Macau international tourism market, this study explored the cross-cultural differences in push and pull motivations, participating activities, and overall satisfaction level of traveling to Macau for four international tourist groups: Mainland Chinese, Hongkongese, Taiwanese, and Western. Using exploratory factor analysis, this study identified three push (knowledge and fun, relaxation and escape, and shopping and nightlife) and four pull motivation factors (exciting and relaxing atmosphere, local and cultural resources, gambling and entertainment, and famous destination). The results indicated that significant differences among the four tourist groups were found in the characteristics, motivations, activities, overall satisfaction, and post-trip behaviors. These findings will assist the development of promotional strategies and better communication that acknowledge cultural differences.     

The Relationships of On-Site Film-Tourism Experiences,Satisfaction, and Behavioral Intentions: The Case of Asian Audience's Responses to a Korean Historical TV Drama

Despite the growing interest in film-tourism research, little research has explored the extent to which on-site film-tourism experiences influence tourist satisfaction and post-visit behavioral intentions. Within the context of Asian audience's responses to a Korean historical TV drama, Daejanggeum, this article adopted a structured quantitative survey instrument. Exploratory factor analysis identified three salient dimensions to represent the on-site film-tourism experiences: Novelty and Prestige, Beyond Screen Experience and Re-enactment, and Intimacy and Memory. The on-site film-tourism experiences had a significant influence on satisfaction, re-visit intention, and intention to recommend. Novelty and Prestige had the strongest direct effect on satisfaction and intention to recommend, whereas Intimacy and Memory was the main vehicle to influence film tourists' re-visit intention.     

Accounting for Gender in a Study of the Motivation-Involvement Relationship

ABSTRACT

The effects of gender on involvement in high-risk recreation have received limited research attention despite mounting evidence suggesting the learned interactions between people and places likely vary for men and women. The purpose of this study was to provide insights into how gender influenced the motivation-involvement relationship among whitewater recreationists on a Wild and Scenic River in California. Our results revealed the motivations of Risk, Escape, Learning, and Achievement/Stimulation positively influenced involvement in rafting activities. Although gender did not influence all dimensions of involvement, we found that identity expression varied between subgroups. Specifically, men were more likely to ascribe meaning to rafting than women because this activity allowed them to affirm and express their individual character. The implications emanating from this study advance theoretical understanding of the factors that influence enduring involvement and inform natural resource management decisions about maintaining the desired benefits of activities sought by nature-based recreationists.     

Predicting Intended and Actual Travel Behaviors: An Examination of Chinese Outbound Tourists to Australia

This exploratory study examines the predictive power of psychographic and demographic variables on intended and actual travel behaviors. A pre-tour and after-tour survey on the intended and actual travel behaviors of 397 Chinese ¹ 1. For the specific purposes of this research, “China” refers to Mainland China, excluding Hong Kong, Macau, and Taiwan due to their historical background. Hence, Chinese tourists refer to tourists from Mainland China. View all notes outbound tourists to Australia was conducted. Four of the five intended travel behaviors (Sightseeing, Culture and Heritage Activity, Shopping and Dining, and Entertainment) and three of the five actual travel behaviors (Sightseeing, Culture and Heritage Activity, and Entertainment) proved to be statistically significant with a combination of psychographic and demographic contributors. The results of this study are discussed and the market implications indicated.     

The Experiencing Self and the Remembering Self: Implications for Leisure Science

ABSTRACT

In this research reflection we question the way leisure experience is commonly understood and how leisure science is commonly conducted. Specifically, we focus on advances in multiple self-theory popularized by Daniel Kahneman in Thinking, Fast and Slow, an in-depth examination of human thought processes. After establishing Kahneman's foundational perspective, we apply his thinking to leisure experience and leisure science by reviewing recent scholarship focused on the “experiencing” and “remembering” selves (2000). We conclude the reflection by discussing the implications of Kahneman's thinking for the use of self-reports by leisure scientists, as well as call for greater congruence between the selves we seek to research and our selected research methods.     

Entering the Minds of Serial Murderers: The Application of Forensic Leisure Science to Homicide Research

ABSTRACT

Years ago, a small handful of leisure scholars suggested that serial murder may be a form of leisure. However, to date this possibility remains virtually unexplored. This article draws from recent research to share reflections and rich, new insights on how leisure science may provide important contributions to serial homicide researchers and law enforcement personnel. At the same time, exploring such intersections offers leisure scholars new ways of understanding familiar concepts and theories. Possibilities for future research are discussed.     

The Meaning of Applied Creativity in the Culinary Industry

ABSTRACT

The purpose of this article is to present a study which explores the origin of applied creativity in the culinary industry, in Taiwan. A total of 36 Chinese and Western cuisine chefs from five-star hotels and top restaurants were interviewed to provide the data from this study. The findings indicate that the role of applied creativity in the culinary industry has played a key role in culinary change and evolution in Taiwan. Culinary creativity has its own distinct characteristics, such as time limitations and market acceptance, which are acquired through building blocks of professional skills and experience. The study contributes to understanding the role of applied creativity in the culinary industry.     

Weather Studies in Outdoor Recreation and Nature-Based Tourism: A Research Synthesis and Gap Analysis

ABSTRACT

The impact of weather on outdoor recreation and nature-based tourism has received increasing attention from the research community during the past ten years. This article synthesizes the results of those inquiries, categorizing their predominant themes and identifying knowledge gaps. One hundred eighty-four weather-related articles drawn from a cross-section of international journals served as the foundation for this work. The research synthesis identified three recurring themes: weather-related variables that influence outdoor recreation and nature-based tourism, the importance of geographic research context, and prevailing activity types. A gap analysis indicated an abundance of underinvestigated topics in weather-related studies in outdoor recreation and nature-based tourism. The article concludes with recommendations for future weather-related studies in outdoor recreation and nature-based tourism developed from the predominant themes uncovered in the research synthesis and research needs discovered in the gap analysis.     

Backpackers in Hong Kong – motivations,preferences and contribution to sustainable tourism

This paper examines the backpacker market in Hong Kong, in terms of profile, motivation, preferences, and contribution to sustainable tourism development. The purpose is to provide an understanding of this market to help in marketing and promoting services and products that meet backpackers’ needs as part of expanding Hong Kong’s target market. Currently, Hong Kong relies on tourists from mainland China and recent reports reveal the issue of social conflicts between mainland tourists and Hong Kong residents. Based on a survey of backpackers in youth hostels and hiking trails in Hong Kong, this study revealed that backpackers are pushed by the search for new ideas and pulled by the uniquefood culture of Hong Kong, preferring to experience such a unique food culture in a traditional setting. Moreover, they are less likely to spend on international brands in Hong Kong as part of promoting sustainable tourism development.     

Lifestyle Segmentation in Tourism and Leisure

ABSTRACT

This article examines three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions in three separate cases. Tourism and leisure products are prototypical lifestyle purchase yet in many tourism research studies visitors are described by demographics or tourism behaviour only. These cases illustrate different approaches to lifestyle segmentation. Firstly, there are segmentation schemes based on external logic that can be broadly applied across a range of markets, including tourism and leisure. Alternatively, there are schemes that are based on a 'conversation' with the data and which rely on an internal logic within that data that may not transfer to other market contexts. Between these two lie schemes that apply external paradigms to specific datasets. The cases selected illustrate points along this spectrum.

The first case study examines the use by government tourism organizations of lifestyle segmentation 'bought in' from an external source. Here lifestyle segmentation data is collected from a representative sample of the Australian population as part of a commercial “single source” data set. The second case is based on a regional tourism study, which has utilized prior theory to develop its own lifestyle segmentation and at the same time related this to boarder characteristics of tourists in Tropical North Queensland. The third case examines the development of tailored lifestyle segmentation among 'event' spectators based on purely internal criteria unrelated to the broader population. These cases provide insight into the appropriate development and application of lifestyle segmentation and the use of the data by tourism and leisure managers. Managers may think about the type of lifestyle segmentation approach required based on how the segmentation scheme results need to be related to the wider market or population.     

A Preliminary Investigation of NFL Games and Self-Drive Tourism

Abstract

This article addresses the thesis that the presence of an NFL team in a market area creates a unique self-drive (i.e., travel by car) tourism opportunity. Even though the impact of the presence of one or more professional sports teams in a community has been repeatedly studied, the research to date has not looked specifically at the impact on any one industry, or examined the extent to which the self-drive sports fan presents marketing opportunities for the host communities. The purpose of this study is to address these two gaps in the research by investigating the impact of an NFL team's play dates on lodging industry revenue (i.e., occupancy percentage, average daily rate, revenue per available room and total dollar impact) in the market area and to discuss destination marketing strategies to increase lodging revenues by targeting the self-drive NFL fan.     

Sexual Harassment in the Hospitality Industry: Perceptions of Restaurant Employees

Abstract

With the cost of litigation and the dollar amount of settlements both increasing substantially, it is with a pro-active view to look at the perspective of sexual harassment by restaurant employees. The purpose of this study is to measure female restaurant employees' and male restaurant employees' perceptions and attitudes on sexual harassment in the restaurant industry. By analyzing the responses of the female restaurant employees and male restaurant employees, a better understanding of the similarities and differences among these two distinct employee segments could be obtained. This research paper will try to provide some useful information when it comes to sexual harassment in the restaurant industry and what policies should be implemented.