Tourism Higher Education in China

SUMMARY

This paper first reviews the origins and development of tourism higher education in China, then elaborates on its present hierarchy of programs, regional distribution and mechanisms for operating schools. Based on an investigation, the paper also discusses the educational objectives, program setup, curriculum design, textbooks and reference materials. It summarizes the problems and challenges China's higher education studies in tourism are facing, and in conclusion, it explores development trends and offers suggestions for its future.     

Relevance and Quality in Australian Tourism Higher Education

Abstract

Partnerships between educators and industry professionals can facilitate students' tourism career opportunities. Considering this, a mail-out questionnaire was undertaken to assess the attitudes and perceptions of tourism educators (n = 56) and tourism professionals (n = 100) on tourism education issues. Results indicated that one-quarter of professionals believe university tourism majors provide graduates with a competitive advantage and both groups consider tourism/hospitality, marketing and management as important business majors. Competencies in logical thinking, social interaction, tourism knowledge and concepts, and generic skills are also considered important by both groups with specific workplace competencies and professional experience considered relatively less important by educators (p < .05). In conclusion, communication networks jointly facilitatedby academicsand industry are recommended.     

Practicing What We Preach in Tourism Education and Research

Abstract

As teachers of both strategic and operational management in tourism/hospitality programs, we constantly stress the importance of research as a means of providing critical information for destination planning and development. At the same time, in our capacity as managers of academic programs, it is not uncommon for many of us to overlook the use of research in the management of these programs. While we normally undertake market assessments before establishing new programs, and regularly gather operational data on teaching performance, this paper argues that based on the existing literature, tourism education program managers generally fail to take sufficient advantage of several strategic research approaches that are heavily used in other management contexts.

Having recognized their own shortcoming in this regard, the present authors have attempted to rectify it by formally integrating a selected number of widely used research approaches into the overall management of their programs. The results, we believe, demonstrate just how valuable the use of formal program research can be in setting innovative directions for program design and development, for enhancing student satisfaction with specific courses, and for evaluating the overall efficiency and effectiveness of well established programs.

Part I of the present discussion examines the use and usefulness of one major research technique for tourism education program design and management. The technique in question is Strategic Visioning.     

Examination of tourism undergraduates’ industry commitment,in the context of China

Grounded in the Social Cognitive Career Theory (SCCT), this study developed a comprehensive research framework that encapsulated both personal and contextual factors in terms of tourism undergraduates’ commitment to career choice in the context of China’s social and vocational contexts. Applying structural equation modeling (SEM) to the data collected from 446 undergraduate students studying tourism in China, this study shows that “self-interest,” “others’ support,” “social status,” “outcome expectation” and “nature of work” exert significant effects on students’ commitment to career choice. Implications of the findings include suggested interventions in attracting tourism students to persist in their career path.     

The determinants of Chinese visitors to Australia: A dynamic demand analysis

Although China has progressively become an important inbound tourism market for Australia, its demand elasticities have been little studied to date. This study examines the determinants of Chinese visitors to Australia using a dynamic time-series estimator. Interesting findings include a high income elasticity as a source of the continuous doubledigit growth rates in Chinese arrivals that Australia has experienced over the past two decades, together with relatively high total trip price elasticities for both short run and long run. A trend of Chinese outbound to Australia is also identified. From a policy perspective, the results confirm that keeping a low cost of visiting Australia, both ground and travel costs, is a good strategy to secure greater numbers of Chinese tourists.     

中国生态旅游研究热点演变与趋势——基于CiteSpace知识图谱分析

生态旅游是旅游研究中的重要分支,在可持续发展理念和生态文明建设实践的影响和培育下,我国生态旅游理论研究和实践都取得了长足的进展。本文选取CNKI中国学术期刊网络出版总库的中文核心期刊和CSSCI来源期刊,对高关注度文献、关键词、作者、期刊特征进行了分析,基于CiteSpace知识图谱分析,结合生态旅游实践发展,将中国生态旅游研究划分为3个阶段,探索阶段的研究主要集中于内涵和理念的认知,发展阶段的研究热点主要有自然保护区域、生态旅游发展和生态建设等,深化阶段的研究主题更丰富,与乡村振兴、生态文明等战略的联系更紧密。最后,从基础理论与研究框架构建、生态旅游地健康价值与知识内涵、典型地域系统性研究、市场规律与培育、生态旅游影响及其演化规律、与地域文化互动融合、管理技术与社区参与7个方面对未来中国生态旅游研究趋势进行了预测。     

Price competitiveness of tourism packages to Australia: Beyond the “Big Mac” index

One issue facing any country or region concerns its price competitiveness as a package tour destination. One method of measuring this is to use what in other contexts has been referred to as the Big Mac approach. The “Big Mac” is a simple product with ingredients in fixed proportions, whereas the tourism product is a very complex one comprising different components depending on tourist expenditure patterns. There is no equivalent tourism product offered across countries, as the nature of the product is tailored to the origin market, expenditure levels and the length of the trip involved. The key issue is that of how to standardize the products being compared, so as to determine their relative price competitiveness. A method of constructing price competitiveness indexes, developed by the authors, can be applied to develop measures of the price competitiveness of different tour packages. This paper has three aims: To set down the essence of the preferred approach to measuring price competitiveness, noting its advantages and limitations; to employ this approach to construct price competitiveness indexes for package tours to Australia from Japan and the USA; and to indicate areas for farther research into the price competitiveness of package tourism worldwide.     

Residents,their use of a tourist facility and contribution to tourist ambience: Narratives from a film tourism site in Beijing

Any tourist site open to local residents represents a point where residents and tourists become a back drop for the experiences of the other. This paper examines a specific Beijing film tourism attraction, Grand View Gardens, and the manner in which the site is used by local residents, the meanings attributed to it, and residents' role in creating an ambience for tourists. Residents have a daily connection with the site, and form audiences for events held at the Gardens. They often interact with tourists, becoming a source of information for tourists. The paper examines residents' motives for using such attractions, their attitudes towards tourists and suggests they possess a role in the creation of a sense of place that is valued by tourists. The paper fills a gap in an under-researched area, where, in the Chinese context, both residents and visitors form backdrops to each other's experience of place.     

Assessment of natural resources for nature-based tourism: : the case of the Central Coast Region of Western Australia

Resources for development of a nature-based tourism industry were identified and assessed in the Central Coast Region of Western Australia. The assessment framework developed used both qualitative and quantitative techniques to establish levels of attraction, accessibility, presence of infrastructure and the level of environmental degradation. Data were gathered using a checklist approach to quantify characteristics of sites. Resource assessment was completed using matrices with relevant indicators incorporating weighting techniques. Sixty-five potential nature-based tourism resource sites were identified. The attraction diversity in the Region is high, although the resources were associated with poor accessibility, low levels of tourism infrastructure and moderate levels of environmental degradation. Results from this research were presented to government authorities and incorporated into the planning process. This paper highlights some of the difficulties associated with establishing objective resource evaluation techniques for nature-based tourism, as well as key findings from the research.     

Australian Tourism Education

SUMMARY

An appraisal of Australian tourism education is undertaken by pursuing its historical development and the key issues of teaching locations, generic skills and graduate attributes, educator competence, human resource planning and how to assess performance. It is argued that Australia, when considered as a case study in the global context of higher tourism education, occupies a distinctive and relatively successful niche. The distinctiveness derives from both its late entry into the field and the status-oriented context in which it has grown. The success is characterised by a strong research-education nexus and the consolidation rather than loss of the degree offerings over time.     

Technology and Tertiary Tourism Students

Abstract

This paper presents a students' perspective about the use of technology in tourism education. Expectations and the reality of university study in our technological age are discussed, and recommendations made.