基于形象视角的品牌转型策略

当前情境下,本土企业进行品牌转型已成必然趋势。品牌管理的本质在于对存在于消费者心智中的品牌形象进行管理,因而从形象视角进行品牌管理是品牌转型的有效途径。基于形象视角的管理理念,企业品牌转型应该采取转变经营理念、建立专业品牌管理团队、建立形象管理系统、重视消费者沟通等策略。     

企业形象设计的核心问题与实施步骤

近年来,国内大多数企业经历了低端的价格竞争、公关及服务大战,竞争的战略开始趋于理性,慢慢出现了高层次的竞争手段和方式,那就是企业形象竞争。就目前来说,我国的CIS理论和实践还不是很成熟,尚处在引进、启蒙、实验和探索阶段。在导入过程中存在着各种问题和误区。本文在充分认识和理解CIS战略核心内容的同时,就如何有步骤、科学的导入CIS战略作了初步的探讨。     

浅析吉祥符号在企业形象塑造中的运用

中国传统吉祥符号是人类智慧的结晶,传承与发扬它,把其精神元素融入现代企业形象设计之中,寻找现代企业形象的图形元素,结合国际化的设计处理方式,向世界展示中国现代与传统相结合的设计之风。必定会使企业形象设计更具文化性与社会性。本文从吉祥符号的产生谈起,阐述了其产生的原因、意义,以及吉祥符号如何在企业形象塑造中运用。     

基于供应链管理的物流企业形象问题的思考

本文阐述了在供应链管理环境下第三方物流的重要性。为了实现供应链管理的降低成本和提高客户满意度目标,第三方物流能提高企业核心竞争力;而要提高竞争力,必须注重塑造与建立完善企业形象。在此基础上,分析企业形象的概念、评价指标、作用,第三方物流企业建立企业形象面临的问题,提出建立企业形象的建议或对策。     

Corporate Entrepreneurship and Family Business: Learning Across Domains

Research at the interface of corporate entrepreneurship (CE) and family firms’ domains has grown steadily based on the premise that family firms’ specific elements uniquely affect CE antecedents, strategies, and outcomes. However, much remains to be uncovered. In this article, we offer a theoretical advancement of a corporate entrepreneurship process model for the case of family firms organized around the categories of ontology (i.e., domain redefinition), epiphany (i.e., new components and mechanisms), and heterogeneity (i.e., family firm variety and contingencies). This development paves the way for an agenda for future research and for possible generalizations to non‐family firms.     

植入企业文化 打造德育品牌

中职(技工)学校是为社会主义现代化建设培养大批高素质技能型劳动者的主阵地,髙职学生素质的高低,对我国产业大军的素质影响很大,直接关系到经济社会的发展。中职(技工)学校德育工作的目的就是加强中职(技工)生参于社会竞争的综合竞争力,德育工作的理念就是要突出贴近学生,贴近实际,贴近生活的三贴近原则。本校从办校实际出发,提出移植水电八局先进企业文化的基因,解决学生的成长、成才过程中存在的问题,取得了一定的成效,将立德树人的根本任务落到实处。     

新创企业国际化：国际商务理论研究的新领域

新创企业国际化作为国际化经营中的新现象，伴随着创业型经济的兴起和经济全球化的深入发展日趋频繁和普遍，成为近年来国际商务理论研究的新兴领域和理论热点。本文在简要介绍新创企业国际化理论兴起与发展的基础上，围绕国际化动因、过程与战略选择以及国际化对新创企业成长和绩效的影响三个方面对新创企业国际化理论进行分析梳理和评述，以期为国内相关问题的研究提供一个清晰的研究脉络，并为我国企业国际化经营实践提供理论借鉴。     

以特色企业文化建设促进企业快速发展

在市场竞争激烈的今天,企业文化建设已是大势所趋,是社会发展的需要,是企业生存和发展的关键。作为电力多种经营企业,焦作市光源建筑安装工程有限公司从实际出发,把特色企业文化建设抓实,抓好,抓出成效,为促进企业快速发展提供保障。     

企业社会责任、企业声誉对员工满意度影响的实证研究

构建了企业社会责任、企业声誉和员工满意度的关系模型,以西北工业大学深圳地区和西安地区MBA班工程硕士学员为调研对象,欲探讨现阶段企业员工对企业社会责任的认知状况。通过构建结构方程模型,实证分析发现:企业社会责任对企业声誉有显著正向影响;企业声誉对员工满意度有显著正向影响;企业社会责任不直接对员工满意度产生影响,而是通过影响企业声誉后对员工满意度产生作用。     

中国企业的CI战略

CI作为现代企业决胜市场的有效工具,是管理,营销,形象战略的综合整体。中国企业的CI战略尚处于未成熟阶段,仍存在许多误区,导入CIS对中国企业的成长有着重要意义,中国企业应把握CI设计的原则形成“中国模式的CIS”。     

Board Determinants in Banking Industry. An International Perspective

This paper explores the factors influencing the board composition of an international sample of commercial banks over the period 1996–2006. After considering the dual role of the board as monitor and advisor, our analysis shows that no one board composition is optimal for the banking industry and that any such recommendation could harm bank governance. Our results suggest that more complex banks that have a low ownership concentration and are headquartered in a civil law country should have larger and more independent boards. Copyright © 2012 John Wiley & Sons, Ltd.     

Mapping Corporate Responsibility and Sustainable Supply Chains: an Exploratory Perspective

Corporate responsibility (CR) in general, and sustainable supply chain management in particular, have been a growing concern for companies and researchers over the past decade. However, in scholarly work, sustainability has often been dealt with in a generic fashion or from an anecdotal point of view. Further, research works examining CR on the one hand and sustainable supply chains on the other have been conducted separately. We undertake the multiple factor analysis of a CR rating database (Innovest) which reports longitudinal scores for both the social and environmental performance of 1198 companies in different countries and distinct industries, to demonstrate a strong relationship between CR and a sustainable supply chain. Our findings from exploratory analysis also illustrate the role of country of origin and industry in shaping CR behaviour, highlighting isomorphic as well as allomorphic trends for CR trough time. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.     

家族企业社会责任:研究述评与未来展望

在企业社会责任不断重构家族企业商业模式和可持续发展路径的背景下,家族企业的社会责任问题日益成为社会关注的热点。尽管过去十多年来学者们从多种理论视角对家族企业社会责任的前因和结果等议题展开了颇具成效的研究,但研究成果呈现出碎片化和模糊化的特征。基于此,首先区分了家族企业与非家族企业社会责任的不同内涵,明晰了家族企业社会责任的内涵与特征;其次,整合并评述了不同理论视角下家族企业社会责任的行为动因,并系统归纳了家族企业社会责任的影响效应,在此基础上构建了家族企业社会责任研究的逻辑框架;最后,对家族企业社会责任的未来研究方向进行了展望。     

企业行为分析及其伦理规范──基于企业高层领导者的视角

企业作为一个特殊的社会公民、独立的经济实体和伦理主体参与社会经济生活,其行为归根到底是企业内部人员的行为,而企业高层领导者对企业行为决策的制定起主要的作用。分析和规范企业行为,不仅有利于企业自身的健康发展,也有利于社会的进步。     

Researching Corporate Social Responsibility Communication: Themes,Opportunities and Challenges

Growing recognition that communication with stakeholders forms an essential element in the design, implementation and success of corporate social responsibility (CSR) has given rise to a burgeoning CSR communication literature. However this literature is scattered across various sub‐disciplines of management research and exhibits considerable heterogeneity in its core assumptions, approaches and goals. This article provides a thematically‐driven review of the extant literature across five core sub‐disciplines, identifying dominant views upon the audience of CSR communication (internal/external actors) and CSR communication purpose, as well as pervasive theoretical approaches and research paradigms manifested across these areas. The article then sets out a new conceptual framework – the 4Is of CSR communication research – that distinguishes between research on CSR Integration, CSR Interpretation, CSR Identity, and CSR Image. This typology of research streams organizes the central themes, opportunities and challenges for CSR communication theory development, and provides a heuristic against which future research can be located.     

Responding to Digital Transformation by External Corporate Venturing: An Enterprising Family Identity and Communication Patterns Perspective

Digital transformation increasingly requires activities located outside firm boundaries, for example via alliances with start‐up companies. Despite this, German Mittelstand firms, primarily owned and managed by enterprising families and seen as role models of innovation, appear reluctant to place strategic emphasis on venturing outside the firm’s boundaries when it comes to digital transformation. Drawing on the concepts of identity and communication patterns, we theorize on the mechanisms behind this behaviour. Applying structural equation modelling to a sample of 254 members of the next generation in enterprising families from Germany, we find that family communication patterns impact the strategic priority for or against external corporate venturing via identity‐related considerations.     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.     

日本企业文化导入商务日语教学

中国近些年提高了国外企业到中国投资的门槛,在此背景下,来华投资的日企也提高了对商务日语人才的要求,希望其对日本企业文化有更多了解,以便更快更好地融入日企工作。本文从商务日语教学现状出发,结合日本企业人才需求状况,分析日本企业文化在商务日语教学中的重要性,探讨日本企业文化导入商务日语教学的对策。     

打造先进企业文化 提升企业核心竞争力

文章阐述了企业文化的作用,重点论述了如何打造先进企业文化以提升企业核心竞争力的问题。