PUBLICATIONS IN REVIEW

Abstract

CRUISING: A GUIDE TO THE CRUISE LINE INDUSTRY. Mancini, Marc. Delmar Thomson Learning, 2000, $41.95, ISBN 0-76680-971-4. Michael A. Freiband Reviewed by Program Head

THE DISTANCE LEARNER'S GUIDE. Connick, George P. (Ed.) Prentice Hall (Upper Saddle River, NJ 07548 USA), 1999, xvi + 192 pp. (Diagrams, checklists, exercises, website, index), $22.15 (softcover) Reviewed by William N. Chernish

TOURISM: PRINCIPLES, PRACTICES, PHILOSOPHIES, 8th Edition. Goeldner, Charles R., J. R. Brent Ritchie, and Robert W. Mclntosh. John Wiley and Sons, 1999, Hardcover, $64.95, pp. 752 Reviewed by Zongqing Zhou     

Book reviews

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WORKING AT PLAY: A HISTORY OF VACATIONS IN THE UNITED STATES by Cindy S. Aron. Oxford: Oxford University Press, 19 Madison Avenue, New York, NY, 1999, ISBN: 0-19-505584-5, 324 pp. $35.00. Reviewed by John D. Keiser.

ECOTOURISM: AN INTRODUCTION by David A. Fennell. London: Rout-ledge, 11 New Fetter Lane, London EC4P 4EE UK, LSBN: 0-415-20168-3, 1999, xx + 315 pp. (tables, charts, photographs, references, bibliography, index) $75.00 (cloth), $22.99 (paper). Reviewed by William N. Chernish.     

BOOK REVIEWS

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MANAGING BY VALUES. Blanchard, Ken and Michael O'Connor. Berrett-Koehler Publishers, Inc. (450 Sansome Street, Suite 1200, San Francisco, CA 94111-22330 USA) ISBN: 1-57675-007-8, 1997, 150 pp. (charts, tables, diagrams) $20 US (cloth). Reviewed by William N. Chernish.

GUNG HO!: TURN ON THE PEOPLE IN ANY ORGANIZATION. Blanchard, Ken and Sheldon Bowles. William Morrow (1350 Avenue of the Americas, New York, NY 10019 USA), ISBN: 0-699-15428-X, 1998, xvii + 186pp. (tables and diagrams) $20 US (cloth). Reviewed by William N. Chernish.     

BOOK REVIEW

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THE MCGRAW-HILL HANDBOOK OF DISTANCE LEARNING: AN IMPLEMENTATION GUIDE FOR TRAFNERS AND HUMAN RESOURCES PROFESSIONALS. By Alan Chute, Melody Thompson, and Burton Hancock, McGraw-Hill (11 West 19th Street, New York, NY 10011 USA) ISBN 0-0712028-5, 1999, ix + 236 pp. (diagrams, tables, exercises, checklists, glossary, appendix, index) $39.95 (cloth). Reviewed by William N. Chernish.     

BOOK REVIEWS

Abstract

HUMAN RESOURCE MANAGEMENT IN THE HOSPITALITY INDUSTRY. Go, Frank M., Mary L. Monachello, and Tom Baum. John Wiley & Sons (Professional, Reference and Trade Group, 605 Third Avenue, New York, NY 10158-0012), ISBN: 0-471-11056-6, 1996, xvii + 330 pp. (tables, charts, diagrams, references, appendix, index) $45 (hardcover). Reviewed by William N. Chernish.

HUMAN RESOURCES MANAGEMENT. Dessler, Gary. Prentice-Hall (Upper Saddle River, NJ 07458) Seventh edition. ISBN: 0-13-234352-5, 1997 xx + 715 pp. (tables, charts, graphs, photographs, diagrams references, cases, appendix, index) $55 (hardcover). Reviewed by William N. Chernish.     

REVIEW OF TEXTBOOKS

ABSTRACT

HUMAN RESOURCE MANAGEMENT FOR THE HOSPITALITY INDUSTRY, 2nd Edition. By Mary L. Tanke. Delmar, 2001, Hardcover, 446 pp., ISBN: 0-8273-7321-X. Reviewed by Steve Siegel

FINANCIAL MANAGEMENT FOR THE HOSPITALITY INDUSTRY, 1st Edition. By William P. Andrew and Raymond S. Schmidgall. Educational Institute of the American Hotel & Motel Association, 1993, Paperback, 472 pp., ISBN: 0-86612-186-2. Reviewed by Steve Siegel     

REVIEW OF PERIPHERAL PUBLICATIONS

Abstract

INTERNET MARKETING FOR YOUR TOURISM BUSINESS. Susan Sweeney. Gulf Breeze, FL: Maximum Press, 562 pp., ISBN: 1-885068-47-6, 2000, US$39.95 (Paperback). Reviewed by Rob Law

THE GUIDE FOR GUIDES: A TOUR GUIDE MANUAL. Michael Noam. Jerusalem, Israel: Noam, 1999, 127 pp. Reviewed by Donald E. Hawkins     

Acknowledgments and manuscript status

Robert Christie Mill and Alastair M. Morrison, The Tourism System (Englewood Cliffs, N.J.: Prentice‐Hall, Inc., 1985), ISBN 0–13–925645–8, 457 pp. $21.95.

Marion Clawson and Carlton Van Doren, eds., Statistics on Outdoor Recreation (Baltimore: Johns Hopkins University Press, 1984), ISBN 0–915707–1110X, 368 pp., $15.00, paper.

Yi‐Fu Tuan, Dominance and Affection: The Making of Pets (New Haven, Conn.: Yale University Press, 1984), ISBN 0–300–03222–6, 193 pp., $19.95.     

Review essay: And leisure for all

Eight Hours for What We Will: Workers and Leisure in an Industrial City 1870–1920, by Roy Rosenzweig (New York: Cambridge University Press, 1983). 320 pp., $29.95. ISBN 0–521–23916–8.

How Boston Played, by Stephen Hardy (Boston: Northeastern University Press, 1982). 272 pp. $19.95 cloth. ISBN 0–930350–27–8.     

Audio‐visual program review

How Many Is Too Many? Determining Social Carrying Capacity, by Bo Shelby and Stacy Mellem (Corvallis: Forestry Media Center, Oregon State University, 1984). Rent $18. Purchase $105.     

Book reviews

Jackson, Edgar L., and Burton, Thomas L. 1990. Understanding Leisure and Recreation: Mapping the Past and Charting the Future. State College, PA: Venture Press. ISBN 0–910251–34–7. 653 pp. Hardcover, $25.56 (plus $1.50 P&H).

Barnett, Lynn A. ed. 1988. Research About Leisure: Past, Present, and Future. Champaign, IL: Sagamore Publishing. ISBN 0–915611–13–9. 232 pp. Paperbound, $19.95.     

BOOK REVIEW

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WELCOMING THE JAPANESE VISITOR: INSIGHTS, TIPS, TACTICS. Kazuo Nishiyama. Honolulu, HI: University of Hawaii Press, ISBN 0-8248-1759-1, 1996, 205pages, US$22.95, paperback. Reviewed by Connie Mok.     

Book reviews

Louviere, Jordan. 1988. Analyzing decision making: Metric conjoint measurement. Newbury Park, CA: Sage. ISBN 080397576. 95 pp. Paper $6.95.

DiGiulio, Robert C. 1989. Beyond widowhood—from bereavement to emergence and hope. New York: The Free Press. ISBN 0–02–907882–2. 240 pp. Cloth, $19.95

Ewert, Alan W. 1989. Outdoor adventure pursuits: Foundations, models, and theories. Worthington, Ohio: Publishing Horizons, Inc. ISBN 0–942280–50–4. 234 pp. Hardcover, $20.00.     

Announcements

Driver, B. L., Brown, Perry J., &; Peterson, George L. (Eds.). Benefits of Leisure. 1991. State College, PA: Venture Publishing. ISBN 9–10251–48–7. 483 pp. Hardcover $31.95.

Stebbins, Robert A. 1992. Amateurs, Professionals, and Serious Leisure. Montreal: McGill‐Queen's University Press. ISBN 0–7735–0991–1. 171 pp. Hardcover $34.95.

Kraus, Richard, &; Shank, John. (1992). Therapeutic Recreation Service: Principles and Practices (4th ed.). Dubuque, IA: William C. Brown. ISBN 0–697–11026–5. 397 pp. Hardcover $48.43.     

Reviews

Retirement Communities: An American Original, by Michael E. Hunt, Allan G. Feldt, Robert W. Morans, Leon A. Pastalan, and Kathleen L. Vakalo. New York: Haworth Press. 1984. ISBN 0–86656–267–2. 278 pp. $29.95.

Senior Settlers: Social Integration in Retirement Communities, by Nancy J. Osgood. New York: Praeger Publishers, 1982. ISBN 0–03–059792–7. 296 pp. $29.95.

Life After Work: Retirement, Leisure, Recreation, and the Elderly, ed. Nancy J. Osgood. New York: Praeger Publishers. 1982. ISBN 0–03–060437–0. 372 pp. $32.95.

Work and Retirement, by Stanley Parker. London: George Allen & Unwin. 1982. ISBN 0–04–658238‐X. 203 pp. $9.95 paper, $28.50, cloth.

Adults and Their Leisure: The Need for Lifelong Learning, by John R. Verduin, Jr., and Douglas N. McEwen. Springfield, Ill: Charles C. Thomas. 1984. ISBN 0–398–04985–8. 170 pp. $17.50.     

Book Reviews

Progess in Tourism, Recreation and Hospitality Management, Volume 6. C.P. Cooper and A. Lockwood (eds). Chichester: John Wiley and Sons, 1994. Pp. xviii+295. ISBN 0–471–94859–4 (hbk): £45.00/$72.50.     

The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory

ABSTRACT

The purpose of this study is to establish and test a model of the image differentiation positioning strategy in the airline industry. This study is based on the schema, which is defined as “a stored framework of cognitive knowledge that represents information about a topic, a concept, or a particular stimulus, including its attributes and the relations among the attributes” (Aggarwal &; McGill, 2007 Aggarwal, P. and McGill, A. L. 2007. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34: 468–479. [Crossref], [Web of Science ®] , [Google Scholar], p. 470). The objectives of the study are: (a) to compare the differences between two models (schema plus tag model and subtyping model) of the schematic process; (b) to identify the relationship between the image differentiated positioning strategy and the schematic process; and (c) to assess how the schematic process influences future consumer behavior (attitude and purchasing behavior). Results showed that the airline's image differentiated positioning strategy had a positive effect on future consumer behavior through the schema.     

Review essay

Clayne R. Jensen, Outdoor Recreation in America, 4th ed. (Minneapolis: Burgess Publishing, 1985), ISBN 0–8087–1082–6, 412 pp., $24.95.