Hotel Guest Satisfaction and Brand Performance

ABSTRACT

The value and significance of guest satisfaction, brand management, and franchising in the hotel industry have been well documented and researched as independent topics. While previous research has suggested that franchising has an overall negative effect on hotel quality, it has rarely investigated the important links between hotel brand performance and guest satisfaction, and the role of brand franchising strategy in the relationship between hotel brand performance and guest satisfaction. This study examines the relationships among guest satisfaction, revenue performance and growth, and franchising strategy at the hotel brand level. Results indicate that guest satisfaction is a key to brand growth, while the positive effect of guest satisfaction on brand revenue performance is moderated by the extent of franchising within each brand.     

The Effect of Demographics on Job Satisfaction: A Study of Hotel Managers in Turkey

This study examined the relationship between selected demographic characteristics of middle-level hotel managers in Turkey and five selected job satisfaction dimensions (degree of satisfaction with the work, coworkers, supervision, financial compensation, and promotion opportunities). In addition, the relationship between job satisfaction dimensions and the middle-level hotel managers' overall job satisfaction level was analyzed. The study sample consists of 103 middle-level hotel managers (all Turkish nationals) in 17 rated four- and five-star hotels in Kusadasi, Turkey. Study findings indicate significant differences between managers in various demographic categories and their levels of job satisfaction. Overall, the data revealed that financial compensation, promotion opportunities, and supervision most significantly impacted middle-level hotel managers' overall job satisfaction levels.     

饭店服务质量的测量与改进

饭店服务质量是饭店的生命。为了改进饭店的服务质量，基于Parsuraman提出的SERVOUAL方法，本文提出了饭店服务质量的满意度测量法，然后，采用鱼刺图对饭店服务质量问题进行分析并提出改进方案，新悦饭店的示例表明，本文所提出的方法是有效的。     

The Importance of Hotel Attributes in Contributing to Travelers' Satisfaction in the Hong Kong Hotel Industry

Abstract

This study surveyed 402 international travelers to explore their satisfaction levels towards service and facility quality in three Hong Kong hotel market segments, High-Tariff A, High-Tariff B and Medium Tariff. Six perception dimensions were extracted from 33 hotel attributes by a factor analysis. All six dimensions had a significant impact on the overall satisfaction of travelers with service quality and facilities in the three Hong Kong hotel market segments. Quality of Staff Performance was the most influential factor followed by Quality of Room Facilities, Value for Money, Variety and Efficient Services, Business Related Services, and Safety and Security respectively. It was found that travelers had the lowest satisfaction level towards the Medium-Tariff hotel segment. By identifying the most influential hotel dimension in influencing travelers' satisfaction levels, hoteliers will be in an advantageous position to formulate tactics to meet the changing needs and expectations of travelers. Implementing human resources training that emphasizes the fact that service quality is part of each employee's job should have a significant impact on guest re-purchase intention. The importance of value segmentation cannot be overlooked by hoteliers. Travelers will continue to expect hotels to provide more value-for-money services and facilities and they are expected to shift their purchasing decision to an economic value basis.     

The Measurement of Job Satisfaction

Abstract

This study investigates the effects of various dimensions on job satisfaction, using a sample of Turkish frontline employees in Northern Cyprus hotels as its setting. Results suggest that pay and supervision have significant positive effects on the job satisfaction of frontline employees, whereas the work itself and physical evidence do not have any significant relationship with job satisfaction. The implications of the results for hotel managers and public policy makers are discussed.     

An Examination of Job Satisfaction of General Managers Based on Hotel Size and Service Type

ABSTRACT

Because of the flatter organizational structure and decentralized hierarchical configuration of limited-service and extended-stay hotels, managerial job responsibilities may differ between these types of hotels and their full-service counterparts. As job responsibilities vary, so too might approaches to ensuring job satisfaction. This study examined how hotel size and service type affect the job satisfaction of general managers. After hypotheses testing and an analysis of the item correlations, it was concluded that neither hotel size nor service type significantly impacted general manager job satisfaction and gender, age, educational level, and longevity in the hospitality industry or as a hotel manager all had minimal impact on job satisfaction.     

酒店实习生工作满意度及其影响因素研究

酒店实习生作为酒店人员组成中的一个特殊部分,其工作满意度的高低对实习酒店和酒店行业来讲都有重要影响.但实习生的员工满意度与一般员工相比,有相同之处,也有不同之处.本文通过因子分析和分步多元回归分析,在控制了性别、学历、实习时间、酒店类型、实习部门、实习职位等变量的情况下,发现显著影响酒店实习生满意度的因素最主要的有三类:工作报酬、领导水平和培训机会.而被多数学者证明的对员工满意度有重要影响的"人际关系"对实习生的工作满意度没有显著影响.进一步分析表明,实习生的工作满意度及三类影响因素与其行业前景预期和留职意向显著相关.     

Determinants of Customer Satisfaction in the Hotel Industry: An Application of Online Review Analysis

This study illustrates that determinants of customer satisfaction in hospitality venues can be identified through an analysis of online reviews. Using text mining and content analysis of 42,668 online traveler reviews covering 774 star-rated hotels, the study found that transportation convenience, food and beverage management, convenience to tourist destinations and value for money are identified as excellent factors that customers booking both luxury and budget hotels consider important and for which the performance is much satisfactory to them. Customers paid more attention to, but were less satisfied with, bed, reception services and room size and decoration. Most determinants of customer satisfaction also showed a consensus over luxury versus budget hotels, except for factors referring to lobby and sound insulation. As per its findings, the article concludes by presenting theoretical and managerial implications.     

The Impact of Employee Training on Job Satisfaction and Intention to Stay in the Hotel Industry

ABSTRACT

Training has been found to link with improving job satisfaction and employee intention to stay. The purposes of this research were to investigate the expectations and perceptions of training quality between hotel managers and employees, and to suggest implications for improving training quality and increasing training satisfaction, job satisfaction, and intention to stay among employees in the hotel industry. The conceptual model of this study was developed based on SERVQUAL and the ServiceProfit Chain model. T-test showed that employees perceived low training quality, which suggested employees were not satisfied with training quality and that training quality needed improvement. Results of regression analysis showed that training was positively related to training satisfaction and job satisfaction. Job satisfaction led positively to intention to stay. The indirect effect of training quality on intention to stay was mediated by job satisfaction. This study suggests more understanding of the importance of training quality and its consequences, and to pay more attention to employee training.     

Perceptions of Job Satisfaction and Job Performance in the Timeshare Industry

ABSTRACT

This study examines timeshare sales representatives' perceptions with respect to demographic and job related factors. Three leading U.S. timeshare companies were solicited to participate in this research. They were asked to distribute surveys to their sales representatives. The data were analyzed through the use of analysis of variance and a post hocmultiple comparison procedure to understand the timeshare sales representative perceptions of job satisfaction and job performance. The results show that there are demographic influences on the perceptions of job satisfaction and job performance.     

Management Accounting in the Hotel Business

Abstract

This article reports on a study investigating Management Accounting (MA) applications and practices in Greek hotels. Relevant bibliography indicates the way in which MA supports management decision-making: Costing systems aim to analyze revenue centers, and are structured according to marginal costing principals. MA makes extensive use of budget and performance measurement techniques to support operational and strategic decisions. In the present study, a sample survey was carried out by means of a structured questionnaire. The findings indicate that Greek hotels make use of MA techniques in all of the above ways, but also reveal a number of differences, such as the application of full costing methods. This in turn has implications for the criteria used to evaluate managers' performance, as well as for the information used in making pricing decisions. Moreover, budget design is more flexible than that used in other fields, while benchmarking is not so popular. The study's findings reveal that hotel size and sales mix structure affect some MA practices, while the use of specific MA methods and techniques determines the emphasis placed on the application of others.     

Skills and Competencies Needed for the Hong Kong Hotel Industry

ABSTRACT

The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service, Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital, but views on the value and the type of training vary amongst the stakeholders. This study of the views of hotel human resources managers revealed that they considered that people who were interested in developing their career in the hospitality industry must be prepared to start at the bottom. The hotel human resources managers strongly believe that employees must have a positive service-mind and commitment to the industry with a certain degree of working experience. Employers perceived these were important components to success for every member of staff, rather than having a good educational background. Such qualifications will raise the status of the hotel industry in general and enhance the status of the service providers as professionals.     

饭店职业生涯管理测量维度开发及实证研究

文章旨在开发中国饭店职业生涯管理测量维度,同时验证职业生涯管理对职业满意度的影响作用。在研究方法方面,综合运用了定性和定量两种方法,并在全国范围内收集具有代表性的数据。探索性因子分析提取了饭店职业生涯管理的3个维度,即职业考评、职业培训及职业发展;检验性因子分析证实提取的维度具有有效的信度和效度;随后,基于新开发的测量维度,文章又运用结构方程验证了饭店职业生涯管理与职业满意度的关系。结果表明,有效的职业生涯管理能提高员工的职业满意度。在3个维度中,职业考评对职业满意度的贡献率最大,其次为职业发展及职业培训。最后,文章讨论了其学术和实践贡献,以期为理论研究和实践管理提供有益借鉴。     

论中国饭店产业结构优化的宏观目标与路径选择

本文论述了在新的形势下中国饭店产业机构优化的宏观目标与路径的选择，根据目前饭店业的发展态势提议组建“中国旅游饭店(集团)总公司”，阐述了该集团公司的基本组建思路与运行方案，分析了在组建过程中可能遇到的主要障碍，并在此基础上提出了相应的对策建议。     

An Investigation into the Perceived Importance of Service and Facility Attributes to Hotel Satisfaction

SUMMARY

In a complex service environment such as the hotel sector, assessing the perceived importance of services and facility attributes provides management with information not only to benchmark their service level provision, but also to retain and increase their customer base. The present study examines the perceived importance of the service and facilities attributes provided by a 3-star hotel. Results of the self-administered survey of 101 guests of three 3-star hotel properties in Perth (Western Australia) indicated that 13 of the 18 attributes were perceived as important. The 18 services and facility attributes were factor-analysed and three components emerged: physical facilities service experienced and services provision. These three components were found to significantly contribute to the overall importance rating of the hotel attributes. Statistically significant differences were noted for age and residence on the physical facilities and services provided components. Results were discussed and implications with further research opportunities were suggested.     

Older Workers' Communication Satisfaction in the Lodging Industry

Abstract

Labor shortages and high turnover trouble the lodging industry. Older workers have been overlooked as a solution to these problems. Older workers have demonstrated qualities such as loyalty, a strong work ethic, good customer relations, and reliability of performance that the lodging industry desires. The lodging industry needs to strive to increase older workers' job satisfaction in order to attract and retain them. Previous research has already proven that communication satisfaction has a significant impact on job satisfaction. This study examines the important communication factors that influence older workers' job satisfaction. Suggestions regarding older workers' communication satisfaction are provided.     

基于顾客价值的经济型酒店顾客满意度测评研究

培育和维护满意的顾客是经济型酒店获得和保持竞争优势的重要条件,而顾客对酒店产品感知利得和利失的比较对顾客满意度的形成具有重要的影响。该研究以现有的顾客满意度理论为基础,结合经济型酒店的顾客需求和产品服务特征,从顾客价值获得的角度构建经济型酒店的顾客满意度测评模型,建立了顾客满意度测评指标体系,并进行了实证分析。研究表明,经济型酒店的卫生状况、支持系统、交通便利程度以及价格等方面的顾客满意度较低。最后,根据实证分析结果提出了经济型酒店提高顾客满意度的建议和对策。     

Locus of Control and Its Influence on Hotel Managers' Job Satisfaction

Abstract

Studies have demonstrated that internal/external locus of control impacts job satisfaction. Additionally, research indicates that locus of control relates to many other work-related perceptions. However, few studies exist that investigate the relationship between locus of control and job satisfaction for hotel managers. This study investigates hotel managers' job satisfaction (n = 68), internal/external locus tendencies, and the relationship between the two constructs. The results indicate that variables other than the locus personality construct may relate to hotel managers' perception of job satisfaction. Additionally, the results stimulate the ongoing person versus situation debate in job satisfaction research.     

An Overview of the Italian Hotel Industry Today

This study aims to describe how the Italian hotel industry is improving its competitiveness in the globalized economy in terms of innovation and supplementary services delivered to the customers. Innovation (as implementation of new technologies) and supplementary services represent the driver for the Italian hotel industry to increase the creation of value and to become more competitive in the international arena. This study serves as an initial first step as a pilot for a more comprehensive and larger study of the Italian hotel industry down the road.     

我国星级酒店业知识资本微观机理研究

知识资本是知识经济时代经济增长舞台上的首要角色.我国星级酒店业只有加强知识资本管理,才能提高核心竞争优势,以应对国内外日益紧逼的严峻挑战局面.知识资本结构解析是知识资本管理的首要前提,结构解析过程必须密切结合所依附的行业运作特性,而验证性因子分析可以对建立起的指标体系提供有效性检验.