Hospitality and Tourism VET in Schools

ABSTRACT

Students undertaking vocational education and training (VET) in school comprise a rapidly growing component of Australia's VET system, with numbers reaching in excess of 100,000 by the Year 2000, representing around 8% of Australia's vocational students (ANTA, 2002). The inclusion of VET in schools has meant changes to curricula, structures, industry partnerships-and changes in the specialisations of teachers. Finding suitably qualified teachers for classroom delivery of VET has become a pressing issue. The University of Queensland explored the need for a teacher education program for hospitality and tourism teachers, conducting an analysis of the demand for specialist VET teachers, a focus group involving key stakeholders to explore issues surrounding the provision of these teachers, and identified appropriate pathways for their education. This paper reports on the context and background of VET in schools, recommendations of the focus group and the development of a program by the university.     

Tourism and Hospitality Higher Education in Taiwan

SUMMARY

The binary system of tourism and hospitality higher education in Taiwan divides into academic higher education and technical/vocational(institute/university of technology, five-year junior college and two-year junior college). The development of tourism and hospitality higher education in Taiwan is closely related to the growth in the domestic tourist market and the social development of the country. The earliest tourism education began in 1965. This long process of development has given Taiwanese tourism and hospitality education a multifaceted outlook and is generally divided into three periods: the origination period (1946–1968), the growth period (1969–1991), and the competition and adjustment period (1990–present). Over the past years, tourism and hospitality higher education in Taiwan has witnessed rapid growth in numbers, increasing diversification in program names, and with junior colleges and institutes of technology transforming themselves into universities of technology. Current tourism and hospitality programs are boosting global competitiveness for the future hospitality market in Taiwan, with careful positioning clear goals, curriculum planning, integrating hospitality/tourism curriculum, alliances and collaboration, and strengthening tourism and hospitality research.     

Augmented Reality Smart Glasses (ARSG) visitor adoption in cultural tourism

ABSTRACT

A number of organizations in cultural tourism have started to explore the use of augmented reality (AR) to enhance visitor experience. While many studies have been conducted to identify adoption criteria of mobile AR applications, research exploring the adoption of augmented reality smart glasses (ARSG) is still limited. This paper contributes to the technology adoption literature by investigating attributes of visitor adoption of ARSG in cultural tourism. Twenty-eight interviews were conducted with visitors to a UK art gallery, where they experienced an ARSG application. Findings inform an ARSG adoption framework that integrates societal impact, perceived benefits, perceived attributes of innovation, and visitor resistance as the main themes of ARSG adoption in cultural tourism.     

Resident Attitudes Toward Tourism Impacts

Abstract

This study aims to identify the perceived impacts of tourism by residents in a community, Kusadasi, located on the Western Turkish coast. Based on a survey of 238 local residents, tourism impacts were assessed by a 33-item tourism impact scale, which measures both belief and affect toward the impact attributes. According to the mean measures, the most strong and favorable perceptions toward tourism impacts are found to be associated with economic, and social and cultural aspects of tourism, while environmental aspects are found to be the least favorable in terms of the perceived impacts of tourism. The study also identified whether there exist any significant differences between socio-demographic variables and resident's attitudes toward tourism by the analysis of variance.     

Examination of the adoption of augmented reality: a VAM approach

ABSTRACT

Despite the growing importance and popularity of augmented reality (AR) technologies in hospitality and tourism, little research to identify the degree of user adoption, particularly in the business travel sector, has been conducted. Based on a questionnaire administered to 161 stakeholders attending two international conferences in Hong Kong, user experiences and adoption intention were examined and analyzed through structural equation modeling. Adoption was explored using a value-based adoption model. AR adoption is affected by its perceived value to which the benefits of usefulness and enjoyment contribute, along with newly identified components of technicality and captivating inputs.     

Perceptions of determinants of job selection in the hospitality and tourism industry: The case of Korean university students

ABSTRACT

This study explores the key factors influencing potential employees in the hospitality and tourism industry and examines whether causal relationships between behavioral attitudes, subjective norms, and perceived behavioral control influence students' job selection. The study suggests that the career decision-making process is related to job selection. A total of 307 responses were analyzed. The results explain individual students' attitudes toward a behavior and perceived behavioral control in the context of their job selection. Attitudes toward a behavior and job selection had significant effects on career decisions. On the other hand, opinions of significant others had no significant effect. Perceived behaviors required to decide on jobs had a significant effect on job selection intentions. Students with internship experience were likely to form positive attitudes toward the hospitality and tourism industry, suggesting internships to be a useful source of a stronger relationship between the industry and job aptitudes of students in hospitality and tourism programs. The results have important implications.     

A Highlight of Tourism and Hospitality Education Issues in Taiwan

ABSTRACT

This paper was written to explore the opinions of the hospitality human resource managers in Taiwan about current tourism and hospitality education provisions. Major issues regarding tourism and hospitality education in Taiwan were identified. Based on the research findings, a number of conclusions were drawn and specific suggestions for the future of the tourism and hospitality education in Taiwan were proposed.     

Human factors affecting university hospitality and tourism students' intention to use e-learning: A comparative study between Egypt and the UK

ABSTRACT

The main purpose of this study is to apply the technology acceptance model in examining two human factors (i.e., engagement with e-learning, self-efficacy) influencing university hospitality and tourism students' intention to use e-learning in two different higher education contexts: Egypt, as an example of a developing country, and the United Kingdom (UK), as an example of a developed country. A total of 600 online questionnaires were sent to a convenience sample of university hospitality and tourism students. Among the questionnaires returned, 442 were usable ones, representing a response rate of 73.7%. The results from structural equation modeling show that student engagement with e-learning and e-learning self-efficacy had significant effects on both the Egyptian and UK students' intention to use e-learning platforms through the mediating variables of perceived ease of use and perceived usefulness. Additionally, gender and background were significant factors affecting students' intention.     

Total Quality Management and Tourism and Hospitality Education

ABSTRACT

This paper examines the application of quality management concepts in relation to the provision of tourism and hospitality education, with a specific focus on Thailand. The key quality concepts, namely quality control, quality assurance, quality audit and “Total Quality Management” (TQM) are identified, and the applications of these concepts in the provision of tourism and hospitality education are discussed. The paper explores three main themes. The first is to examine how quality issues have been applied to tourism and hospitality education. Second, the paper outlines the concepts of quality management, which represent the key element of a TQM strategy to implement conformance to standards and quality improvement. The third theme discusses the specific case of Thailand, drawing on research in its early stages which examines quality management in tourism and hospitality education in Thailand. An outline of the nature of tourism and hospitality education in Thailand is provided, followed by a synopsis of the significant challenges facing Thai tourism and hospitality education. A procedure for examining quality in tourism and hospitality education in Thailand is proposed.     

反思中国饭店职业教育

文章认为 ,中国饭店职业教育在以下三方面明显存在不足 ,即课程设置上基础课比重偏大 ,专业课比重偏小 ;在教材上强调理论有余 ,而重视实践不足 ;在教师来源上强调知识型而非实践型。文章认为职业意识和职业习惯的养成是饭店职业教育的灵魂。     

Service Quality in Tourism Research

Abstract

This paper reviews the recent development of service quality research. It relates the key issues and approaches to the tourism and hospitality sectors. It identifies the need for further research into the meaning and management of service quality in tourism and hospitality.     

Recent Tourism and Hospitality Research in China

ABSTRACT

Although China's tourism has become a vital part in the world tourism market, little is known internationally about tourism and hospitality research in China. This study reviewed 500 articles published from 2000 to 2005 in China's leading tourism research journal, Tourism Tribune, and provided an overview of China's recent tourism and hospitality research. Content analysis results showed that tourism research themes in China primarily focused on tourism attraction/resources development and management, tourism planning, and tourism industry development issues. Most research under review used a qualitative approach, while 15% of the articles employed some quantitative methods. Articles using advanced statistical techniques were scarce.     

Tourism and Hospitality Higher Education in Israel

SUMMARY

This paper presents the past and present of higher education in tourism and hospitality management in Israel.

The paper discusses the growth of higher education in hospitality and tourism through local initiatives and by franchising and extensions from foreign institutions. The nature of the higher education system in Israel and the accreditation processes of local academic programs is discussed. The case of Ben-Gurion University is introduced to illustrate the development of an academic programinhospitality and tourism management.

The paper also compares the current state of the available academic programs to the year of 2000, at the eve of the Palestinian uprising. The paper analyses the complex relations between the Israeli hospitality industry and the higher education programs, as well as the challenges of future graduate programs and industry-academe relationships.     

Towards decolonising tourism and hospitality research in the Philippines

In recent years, scholars have focused their attention on demarcating the neocolonial situations that permeate the tourism and hospitality academy. The ‘critical turn’ in tourism studies called for the decolonisation of tourism and hospitality research. In this paper, I explore and challenge the state of tourism and hospitality research in the Philippines, by analysing the works of Filipino tourism and hospitality academics. Through a systematic quantitative literature review, I identify the research themes investigated by Filipino scholars on Philippine tourism and hospitality and examine the methodologies and epistemologies employed in the selected research outputs. The findings indicate that colonial legacies and neocolonial situations are strongly present in Philippine tourism and hospitality knowledge production. To challenge these scenarios, I suggest a decolonial agenda informed by Sikolohiyang Pilipino (Filipino psychology), a native epistemological perspective. This article serves as a contribution to the epistemological decolonisation of tourism knowledge production in Asian contexts.     

Service Quality

Abstract

A methodology is suggested based on the assumption that quality is perceived in a given situation when the individual consumer determines the attributes that make up service quality rather than the service provider. Results gained from a two-part study (state tourism and commercial lodging facilities) that use the suggested methodology showed differences in attributes between consumers and the service providers when compared to another state tourism study and a guest comment card from a nationwide lodging franchiser.     

The Past,Present, and Future of Hospitality and Tourism Higher Education in Hong Kong

SUMMARY

Hospitality and tourism management programmes are widely available in Hong Kong. At present, there is no official publication on the history and development of higher education in hospitality and tourism management in Hong Kong. This paper aims to review the history and current status of hospitality and tourism higher education in Hong Kong, focusing on the programmes offered at sub-degree, degree, and post-graduate degree levels, and to explore future directions for its development.     

Hospitality,Tourism, and Lifestyle Concepts

ABSTRACT

This article provides an overview of the significance of the lifestyle concept for the management of service quality and customer satisfaction in the hospitality and tourism industry. It discusses aspects of its continuing evolution and outlines the contents of articles relevant to this volume, providing a brief summary of the articles collected. It concludes by identifying a number of opportunities for further research into hospitality and tourism lifestyle concepts.     

Practicing What We Preach in Tourism Education and Research

Abstract

As teachers of both strategic and operational management in tourism/hospitality programs, we constantly stress the importance of research as a means of providing critical information for destination planning and development. At the same time, in our capacity as managers of academic programs, it is not uncommon for many of us to overlook the use of research in the management of these programs. While we normally undertake market assessments before establishing new programs, and regularly gather operational data on teaching performance, this paper argues that based on the existing literature, tourism education program managers generally fail to take sufficient advantage of several strategic research approaches that are heavily used in other management contexts.

Having recognized their own shortcoming in this regard, the present authors have attempted to rectify it by formally integrating a selected number of widely used research approaches into the overall management of their programs. The results, we believe, demonstrate just how valuable the use of formal program research can be in setting innovative directions for program design and development, for enhancing student satisfaction with specific courses, and for evaluating the overall efficiency and effectiveness of well established programs.

Part I of the present discussion examines the use and usefulness of one major research technique for tourism education program design and management. The technique in question is Strategic Visioning.