A Thematic Review of Australia's Club Management Magazine

ABSTRACT

This analysis of articles from 1993 to 2003 in Australia's premier club management trade magazine, Club Management in Australia (CMA), the publication of the Club Managers' Association Australia (CMAA), highlights a number of recurring key themes. These are: taxation legislation; employment relations and human resources; gambling, alcohol, smoking, and related social issues; club expansion, innovation and growth; and contribution to the community. This article analyses these themes and discusses the key forces driving change in these areas, while also identifying the viewpoints of club managers. It is concluded that empirical academic research into these themes and the issues pertaining to them is needed. This is especially true of gambling, smoking, and social issues, the effectiveness of new gambling and club-related legislation, and the contribution of clubs to the community. Further research will be required to test the validity of several of the arguments put forward by the CMAA in the articles reviewed.     

Strategic Management of External Change in NSW Registered Clubs

ABSTRACT

This research examines how clubs strategically manage change resulting from alterations in their external environment. Specifically, this paper aims to investigate the marketing implications of recent legislative change arising from restrictions imposed on advertising and promotion of club gaming in one Australian state, the most populous state of New South Wales (NSW). Managers of three northern NSW clubs situated adjacent to the southern Queensland (QLD) border were interviewed to obtain primary data for this investigation. Results show that legislation restricting gaming advertising, promotion and external signage has caused difficulties in marketing these three clubs whose core product is gaming machines. Short-term results of revised marketing strategies indicate that club member numbers are steady but spending is unpredictable. Visitors are harder to attract, particularly new visitors.     

浅谈旅游史教学中的情意教学

情意教学作为一种运用现代教育、心理学原理进行教学的新型方法,在当今大学生素质教育中显得非常必要。本文分析了旅游史教学运用情意教学的必要性和意义,探讨了制定旅游史情意教学目标的方法,提出了在旅游史教学中运用情意教学的具体构想,总结了实施情意教学应注意的问题。     

The Role of CSR and Responsible Gambling in Casino Employees' Organizational Commitment,Job Satisfaction,and Customer Orientation

This study aims to examine not only the impact of corporate social responsibility (CSR) on casino employees' organizational commitment (OC), job satisfaction (JS), and customer orientation (CO), but also the effect of responsible gambling (RG) on CO. In particular, this study examines how employees' expectation of implementing RG strategies influences their attitude toward customers. For this purpose, this study conducted a survey of employees (n?=?307) who were working for a casino in Seoul, Korea. The results of this study indicate that economic, legal, and philanthropic CSR had an effect on OC, which, in turn, influenced JS. Additionally, JS and the expectation of RG strategies were found to influence CO. These findings will contribute to understanding the impacts of CSR and RG on casino employees' behavior toward customers and providing practical implications to the casino industry.     

Understanding Other Customer Perceptions in the Private Country Club Industry

The purpose of this study was to investigate the role of other customer perceptions (OCP) in the private country club industry. Based on the existing theoretical background, it was hypothesized that three dimensions of OCP – similarity, physical appearance, and suitable behavior – characterize notions of private country club prestige and influence private country club loyalty. In addition, it was proposed that there are significant differences in OCP based on personal characteristics such as socio-demographic and golf-related profiles. Data were collected from 294 amateur golfers in the USA; results indicated that all three dimensions of OCP influenced private country club prestige, which in turn positively affected private country club loyalty. Lastly, there were significant differences in OCP according to personal characteristics. Key theoretical/managerial implications are presented and discussed.     

赌权开放对澳门博彩旅游业经济效率影响的动态分析

博彩旅游业在澳门的经济结构中具有重要的战略地位.澳门赌权自2002年始的开放使其博彩旅游业的规模进一步放大,带动了其他产业发展的延伸,同时刺激了澳门经济体内各种不合理元素的显现,尤其是博彩旅游业的"极性"发展使澳门资源结构不平衡的症结进一步暴露.为了合理评价赌权开放对澳门经济所造成的影响,本文采用数据包络分析(DEA)方法,围绕赌权开放前后澳门经济的发展变化,对澳门1997-2006年的经济效率进行动态比较.结果显示:赌权开放提高了开放前博彩旅游业的经济效率,减少了行业资源的浪费,扩大了经济的产出能量.根据澳门博彩旅游业发展中的问题,应采取相应的政策措施.     

中国旅游史研究之我见

本文通过对已出版的若干旅游史著作在概念界定、旅游类型、旅游产业、旅游产物四方面的特点归纳和分析,提出从方法论建设、内容更新以及多学科合作三点建议。     

浅谈旅游史教学中的情意教学

情意教学作为一种运用现代教育、心理学原理进行教学的新型方法,在当今大学生素质教育中显得非常必要.本文分析了旅游史教学运用情意教学的必要性和意义,探讨了制定旅游史情意教学目标的方法,提出了在旅游史教学中运用情意教学的具体构想,总结了实施情意教学应注意的问题.     

A Model of Brand Prestige Formation in the Casino Industry

The objective of this study was to investigate the antecedents and consequences of brand prestige in the casino industry. To test the proposed model, this study collected data from 228 casino customers in the United States. The results of the data analysis show that three types of casino service quality (i.e. game service, service environment, and service delivery) influence the formation of brand prestige and can thus help to enhance social value, brand preference, and revisit intentions. Finally, brand consciousness moderated the relationship between brand prestige and brand preference.     

A Logistic Regression Analysis of Discount Receiving Behavior in the Cruise Industry

Abstract

This exploratory study analyzed the relationships between a number of selected demographic and trip-related variables and cruise vacationers' discount receiving behavior. Cruise vacationers' discount usage was measured as a dichotomous variable (i.e., discount received-discount not received), and hence logistic regression was employed to test the hypothesized relationships. Among the ten independent variables, three variables, namely age, prior experience with cruise vacations, and gender were significant predictors of discount usage. Our study results indicate that younger female vacationers are more likely to use discounts compared to older male vacationers. Furthermore, experienced cruise vacationers seem more prone to taking advantage of discount prices than novice cruise vacationers. Findings of this study suggest that cruise marketers might want to focus on younger, experienced female cruise vacationers in their promotional efforts.     

浅析发展乡村旅游在社会主义新农村建设中的作用

发展乡村旅游,有利于优化农业产业结构,培育农村经济新的增长点;有利于农村村容村貌、农民精神文明建设;有利于培育社会主义新农民,就地解决农村富余劳动力转移问题。在发展乡村旅游,为社会主义新农村建设做出贡献同时,应加强对乡村旅游的规划与管理以合理发展。     

我国星级酒店业知识资本微观机理研究

知识资本是知识经济时代经济增长舞台上的首要角色.我国星级酒店业只有加强知识资本管理,才能提高核心竞争优势,以应对国内外日益紧逼的严峻挑战局面.知识资本结构解析是知识资本管理的首要前提,结构解析过程必须密切结合所依附的行业运作特性,而验证性因子分析可以对建立起的指标体系提供有效性检验.     

旅游科技创新体系研究

本文探讨了旅游业发展与科技创新的关系,指出科技创新对旅游消费、企业运作、政府管理和产业格局的影响;提出了旅游科技创新的定义、消费主体和创新主体的定位,并详尽地研究了旅游科技创新的领域和重点。     

我国饭店人才链的失位与调整研究

伴随我国经济持续稳定的高速增长,饭店业迅速崛起,但在产业不断发展的同时,人才不足问题也显得日益严重,并越来越成为制约我国饭店业发展的关键因素.本文力图从人才链的失位与调整角度,研究人才缺失的原因,并探求改变现有饭店人才状况的调整策略.     

中国出境旅游产业发展特征研究

中国出境旅游产业有其自身特殊规律。中国出境游组团社的规模持续扩大,区域分布呈现不均衡状态,境外服务空间不断扩展;出境游组团社占旅行社总量比重很小,但贡献度极高。出境旅游市场已基本形成区域性寡头垄断格局,组团社批零一体化体系开始呈现内部化趋势,组团社在产业链条上的控制力逐步增强,并开始以管理和信息技术来推动出境旅游商业模式创新。组团社产品开发模式多元化,产品创新呈现常态化,且注重对出境旅游产品品牌的塑造。     

中国旅行社产业景气周期的指数化研究

本文通过对自1993年以来各项统计数据的系统梳理,构建了中国旅行社产业景气指数模型,在定量研究的基础上对产业发展进程和产业贡献率进行了分期和评价.     

Golf tourists in South Africa: A demand-side study of a niche market in sports tourism

The targeting of tourism market segments is considered to increase repeat visitations to tourism destinations because it allows destination marketers to accurately determine the needs and expectations of targeted tourists, develop more effective marketing strategies, which in turn, assists with ensuring that the targeted tourists segments support and return to the destination. Consequently, the aim of the study was to determine the profile of golf tourists attending an international golf event in South Africa by shedding some light on their key trip-related and general golf tourism behaviour patterns. To date, most research undertaken has focused on product-driven research concerned with golf course facilities and the marketing thereof and little emphasis on demand-side research concerning the golf tourist. Personal interviews were conducted using a structured questionnaire involving 314 golf tourists selected through a systematic random sampling technique. The paper investigates the level of development of golf tourism, analyses the golf tourism market and highlights critical factors for its success, in South Africa.     

杭州旅游企业家(经理人)队伍现状研究

创建旅游经济强市(省、区、县)的关键要素之一是培育一批旅游企业家队伍。该文对杭州市的旅游企业家进行了问卷调查,分析了杭州市旅游企业家、旅游经理人队伍的现状,评述了杭州旅游行业的创业环境。     

民族地区旅游业与创意产业耦合发展研究——以张家界为例

民族旅游发展有着巨大潜力,民族地区文化旅游资源的保护开发亟待探索最佳的途径.创意产业能够有效地实现经济增长而得到发达国家和发展中国家的极力推崇和大力发展.在民族地区发展旅游创意产业,能够有效地改变民族地区的经济增长方式,对当地经济、文化、社会发展具有重大意义.本文首先分析了国内外文化创意产业的发展和创意产业与旅游业的融合现状与趋势,其次探讨了我国民族地区发展旅游文化创意的基础与意义,然后提出了旅游创意产业发展应采取集群式发展的模式,最后,以湖南张家界旅游创意产业发展为例,就民族地区发展旅游创意产业给出了对策和建议.     

Estimating the Economic Contribution of Visitor Spending in the Kruger National Park to the Regional Economy

Tourism has been labelled the economic driver of the 21st century due to the multiplier effect of tourist spending and the linkage of this industry to almost all other industries. This paper aims to estimate the economic impact of visitor spending in the Kruger National Park. The following objectives are set: (1) to determine the spending pattern of a typical tourist visiting the Kruger National Park, (2) to determine the contribution of tourists visiting the Park to the economy of the region. The methodology used includes both a survey and an input-output analysis. A survey conducted in June 2002 was used to determine the spending pattern of tourists visiting the Park and together with additional secondary data, were used to determine the contribution of visitor spending in the Park to the economy of the region. The results of the survey indicate that tourists spend most of their money on accommodation and transport in the Park. The South African National Parks (SANP) has created an environment that induces spending, but recommendations are made to encourage even more spending by tourists, thereby enhancing the economic benefits of the Park.