中国与葡萄牙语国家的经贸往来及澳门的平台作用

世界经济一体化 ,使中国与葡萄牙语国家的跨区域经贸合作迅速发展。中国内地、葡语国家方面资源禀赋的互补性 ,使其有望形成一种多边共赢的国际合作格局 ,而澳门因其语言、文化、营商、信息、服务等方面的优势 ,使其成为双方经贸往来的平台。     

Teenagers on the Net

ABSTRACT

Both in business and in academic research, the Internet and electronic commerce grow exponentially. Attention has predominately been directed to developing the companies' capabilities and systems, while the consumers' perspective in contrast has received much less attention. This paper takes this perspective and focuses on online behavior of specifically 16- to 18-year-old teenagers. This particular segment tends to open to new things and know a great deal about using computers and the Internet. A questionnaire conducted among students in a high school in southern Finland showed that the overwhelming majority had computer and Internet access at home. Most of the young respondents had already used the Internet for various purposes and intend to do so even more in the future. For the young, information search and communication were the main purposes of using the Internet, and lower-value products related to mobile phones were the main products being bought online. At the same time they had different concerns that influence their behavior and, somewhat surprisingly, reported a slightly negative attitude towards electronic commerce. In line with previous studies, privacy and security issues were the primary concerns for the young Internet users. Gender aspects also emerged from the data since there were several differences in Internet usage and online purchasing between girls and boys. Based on the findings, the paper ends with implications and recommendations for companies attempting to approach teenagers in order to build relationships with them.     

Perceptions About Internet Commerce

Abstract

Internet commerce is growing at a rapid rate. However, consumer participation may not be growing as rapidly as company participation. This study attempts to measure consumer participation and willingness to participate in various types of Internet commerce. Respondents were asked how willing they were to participate in various types of transactions using Internet commerce. This initial research indicated unwillingness on the part of most respondents to participate in Internet commerce. In addition, demographic variables were considered in an attempt to determine why the rate of participation in Internet commerce is not higher. Additional research is needed to determine why consumers are hesitant to become involved in financial transactions and whether this attitude is changing or static.     

Smart Cards in the Internet Commerce Era

Abstract

Smart cards are the latest wave in the world of electronic commerce. The latest development in smart cards technology is its Internet related applications, which are mostly related to the support of online payment systems and its infrastructure. This paper propels the role and potential impact of the smart card and provides insights on implementing new technologies. It is intended to develop plans and discuss solutions and navigate through the myriad of processing investment decisions impacting the anticipated widespread acceptance of the smart card in the Internet commerce era. Managerial implications for Internet commerce are addressed as well.     

An empirical assessment of the Consumer Agency Model: Evidence from India and China

Abstract

This research empirically validates the Consumer Agency Model which illustrates consumer reactions to the introduction of new Western products to emerging markets. This study represents the first quantitative effort to test the framework in a comparative field study of consumer attitudes towards a franchised business in the two largest emerging markets globally, China and India. It builds on the original model with McDonald’s as the prototypical representative of the Western franchise industry. The analysis confirms existence of the Consumer Agency Model with remarkable similarity in both countries. Implications for franchise companies as they target the two investigated markets are provided.     

Antecedents to Online Purchasing–An Exploratory Comparison of Anglo versus Hispanic Consumers in the United States

ABSTRACT

This exploratory research investigates whether or not Anglo versus Hispanic consumers in the United States (US) differ with respect to purchase behavior on the Internet. As a new, ground-breaking innovation, the Internet represents an entirely new medium of exchange. In this study, we address whether or not the Internet has been adopted to the same extent and in the same way(s) among Anglo and Hispanic US consumers. Anglos and Hispanics represent the two largest segments of the US population and, curiously, little if any marketing research has compared and contrasted these two groups with respect to using the Internet to make commercial purchases. Extant theory and research in electronic commerce provide a basis to suggest that there may, in fact, be differences across these two US sub-cultures. Our findings reveal that the two groups do actually differ in this regard; the data also offer insights into these differences.     

儒商文化与现代和谐社会之建构

从美国学人余英时、杜维明,日本学人涩泽容一等人关于儒商文化的相关论述中,可以探寻并创发出儒商文化与现代社会的结合点及相关问题域。作为中国本土思想资源的重要组成部分,儒商文化精神是本土自发的商业活动之内生、原发的动力,也是现代和谐社会建构中的重要精神资源。传统儒商文化是今天商道重建,新型商业伦理精神、现代和谐诚信式商业伦理生态秩序建构,现代经理人后备队的理想人格型塑的必要思想资源,对当今和谐社会建构的实践意义十分重大。     

The Internet and Its Relationship to Buyer Behavior Theory

ABSTRACT

The Internet is the newest, most-rapidly changing and fastest-growing buying medium existing today. Its markets are increasing in number and complexity, more nearly reflecting the population in general. A valuable academic model for Internet marketers to consider when developing a business plan is an early buyer behavior model developed by Phillip Kotler, his Input-Output Model. Internet marketers should investigate outside influences on the potential buyer (Kotler's Inputs), means of reaching the prospect effectively (channels), the buyer's frame of mind (processor), and the choices available (outputs). Current “e-tail” examples are given for each of the four components in Kotler's model. Consulting companies that can assist marketers in attracting buyers have found the following techniques helpful: developing or fine tuning Internet sites, developing site-partnering strategies and online focus groups, as well as providing programs that watch prospects as they peruse a site.     

Attention,indifference, dislike,action: Web advertising involving users

Since advertising banners in Web pages usually do not relate to the users' interests, banners are often rejected. Much effort has been spent on trying to adapt banners to users. While the usual approach is to try to accomplish that by gathering data about the user, we propose a different approach. Using user‐configurable advertising profiles and direct feedback we give full control to the users themselves. This approach is currently being implemented and evaluated in the context of an Internet TV program guide. This revised version was published online in June 2006 with corrections to the Cover Date.     

Community Banks and Internet Commerce

ABSTRACT

This study examines the factors affecting a community bank's decision to develop Internet-based applications using survey data from representative community banks and secondary data regarding the financial institution's financial performance data (Call Reports). The results from a logistic regression show that there is a significant size effect in developing web and Internet commerce applications. Other factors determining Internet commerce activities include IT costs, use of PC-banking options, and the perceived competition in the local commercial loan markets.     

电子商务交易额预测的模糊线性回归研究

交易额是衡量电子商务发展水平高低的一个重要指标,因此研究交易额的影响因素就尤为必要。本文根据中国电子商务交易额和互联网发展数据,考虑因变量在不同时期的差异隶属,计算出模糊线性回归模型的估计表达式;得到网民数、国际出口带宽、网站数较大程度的影响电子商务交易额。并预测这三个影响因素的未来发展以及2011年的电子商务交易额的预测,最后提出相关政策建议。     

中国对外贸易新趋势的实证分析——基于扩展型贸易引力模型

贸易引力模型作为研究对外贸易影响因素的一个理论方法,近年来相应的理论模型随着贸易的实践演变有了相应的扩展.我国目前贸易自由化进程取得非常大的成果,而且未来还有更加积极的开放措施.到2005年中国已经成为世界第三贸易大国,对于影响贸易流量的因素的探讨成为研究的热点.本文借助近年来在贸易流量分析方面运用十分广泛的引力模型的基本分析框架,对中国与15个贸易伙伴的双边贸易进行实证研究,发现我国的贸易结构已经从传统的要素禀赋理论指导的产业间贸易转化为产品差异化为动因的产业内贸易,而且双边自由贸易协定的制度安排(FTA)对贸易增长有显著的正效应.     

Does Alibaba's Magic Work Outside China?

Alibaba was an established e‐commerce giant in the Chinese online retail industry. In 2014, it recorded the world's largest initial public offering (IPO), raising a total of $25 billion. Alibaba's groundbreaking IPO and continuous growth in China had raised speculation on its imminent and potential expansions into other countries including the United States. On the other hand, Amazon and eBay had been leaders in the e‐commerce industry of the United States, arguably the world. This case seeks to weigh the potential success of Alibaba should it choose to expand outside its home country, China, including the United States. This case also helps understand how the Chinese business environment influenced the success of Alibaba, relative to other countries. © 2015 Wiley Periodicals, Inc.     

Consumer Perceptions of Privacy and Security Risks for Online Shopping

Government and industry organizations have declared information privacy and security to be major obstacles in the development of consumer‐related e‐commerce. Risk perceptions regarding Internet privacy and security have been identified as issues for both new and experienced users of Internet technology. This paper explores risk perceptions among consumers of varying levels of Internet experience and how these perceptions relate to online shopping activity. Findings provide evidence of hypothesized relationships among consumers’ levels of Internet experience, the use of alternate remote purchasing methods (such as telephone and mail‐order shopping), the perceived risks of online shopping, and online purchasing activity. Implications for online commerce and consumer welfare are discussed.     

Consumers' Search for Information on the Internet: How and Why China Differs from Western Europe

Internet adoption in China is booming and purchasing power is growing steadily. Increasing numbers of Chinese turn to the Internet to search for information prior to a purchase. Based on 32 h of interviews with students and business professionals in China, and a questionnaire completed by a sample of 1140 students in Beijing and Belgium, our explorative study demonstrates that fundamental cultural, behavioral, economic, technical, and other characteristics of China cause significant differences between Chinese and Western Europeans in their online search process for information prior to a purchase. The differences occur in frequency, goal, types of information sought, types of websites used, search engine usage patterns, and contribution of user opinions. This has important implications for marketing practitioners in China, especially for multinational corporations that enter China and that are not familiar yet with the Chinese environment. Suggestions for future research are also provided.     

Internet Engagement Process

Abstract

It is well established that attracting users to a commercial website is an essential prerequisite to e-commerce. However, research has also suggested that engaging them on the site, once they are there, is an important element of converting web surfers to buyers. This study investigates Internet experience and its effect on certain web features that could aid in making a website “sticky.” Features studied include searching, online shopping, online learning, chat rooms, and e-mailing. All of the features, with the exception of e-mail and chatting, demonstrated significant differences based on user experience. This implies that certain website features can be used to differentiate users in a predictive fashion.     

Factors Affecting the Offshore Deployment of Interorganizational Systems in China: A Case Study Analysis

ABSTRACT

Because of the significant market potential in China, many international enterprises are moving their production line to China. Accompanying production offshoring is the shifting of information systems to ensure that the production processes remain efficient and effective both at home and abroad. However, many enterprises encounter problems while deploying offshore information systems in China, especially when the systems are interorganizational systems (IOS) that span organizational boundaries and involve the management of relationships among participants. Therefore, this paper aims to identify critical success factors of offshore interorganizational systems in China through a case study of a supply chain relationship based on an e-procurement system between a Taiwanese personal computer manufacturer and its Chinese partners. Although this system had been well used by Taiwanese users, the performance of this system in China was relatively unsatisfactory in terms of grant complaints from Chinese users. Based on the relational view of the firm, four IOS-specific relational factors are proposed and examined: (1) IOS-specific assets, (2) IOS knowledge-sharing routines, (3) system complementarity, and (4) IOS governance. The case analysis reveals that effective IOS governance most strongly affects the results of offshoring in China, whereas system complementarity has the least influence.     

Introducing a three‐tier sustainability framework to examine bike‐sharing system use: An extension of the technology acceptance model

There is growing interest among the general public and researchers in the sharing economy, because of its profound impact on individuals, businesses and governments today. A particular kind of the sharing economy is bike‐sharing systems which provide benefits for users, societies and the environment, suggesting sustainability could play an important role in their use. With this in mind, the purpose of this paper is to examine bike‐sharing users through a three‐tier framework, where sustainability is considered at multiple tiers, that is, micro (personality), mezzo (relations) and macro (system) tiers. In line with this proposition, the conceptual model is an extension of the Technology Acceptance Model (TAM), representing factors at the macro tier, that is, perceived sustainable usefulness and ease‐of‐use, influenced by bike quality. The effect of sustainable subjective norms on loyalty plays out at the mezzo tier, while sustainable extraversion is linked to loyalty at the micro tier. The model was tested on a sample of bike‐sharing system users. The results show that bike quality positively influences perceived sustainable usefulness, but not ease‐of‐use; however, ease‐of‐use positively influences loyalty among users, while usefulness does not. In addition, sustainable subjective norms and sustainable extraversion have a significant positive effect on user bike‐sharing system loyalty. The findings offer a range of implications for the providers of bike‐sharing systems, municipalities and governments which are promoting alternative means of transportation to reduce the carbon footprint.     

A Classification Scheme for Negotiation in Electronic Commerce

In the last few years we have witnessed a surge of business-to-consumer and business-to-business commerce operated on the Internet. However, most current electronic commerce systems are little more than electronic catalogues that allow a user to purchase a product under predetermined and inflexible terms and conditions. We believe that in the next few years we will see a new generation of electronic commerce systems emerge, based on automated negotiation. In this paper, we identify the main parameters on which any automated negotiation depends. To show the applicability of our classification framework, we use it to categorise a representative sample of some of the most prominent negotiation models that exist in the literature.     

The Future of Privacy: A Consumer‐Oriented Approach to Managing Personal Data Online

Beginning with Facebook's recent controversial “tweaks” to its privacy policy and its promise to support users against employers and others who attempt to compel users to divulge passwords, we critically review European Union (EU) and US digital privacy initiatives. Whereas the EU proposal relies on legislative regulation, the United States proposes industry self‐regulation partially enforceable by the Federal Trade Commission (FTC). We conclude that not only do the sharply differing EU and US approaches present significant problems of global digital interoperability, but neither proposal promises to result in practical and feasible consumer protection, at least not in the near term. Moreover, the EU proposal poses serious threats to the profitability of digital commerce. As an alternative, we propose a “third approach,” empowering the individual digital consumer/user through a personal online strategy we call “wide‐open privacy,” which provides security without sacrificing the transformative economic, cultural, and personal benefits of the Internet. © 2013 Wiley Periodicals, Inc.