电子商务信息安全与第二代计算机互联网络

构筑安全的电子商务信息环境,保障交易过程和传递信息的安全性是影响电子商务发展的一个至关重要的问题。本文侧重讨论了目前电子商务信息安全的主要内容和解决方案。同时介绍了第二代计算机网络,意在使大家不再仅仅是关注纯粹的技术问题,而是从社会角度多方面多层次去构建一种全新的电子商务的安全体系。     

浅谈基于互联网的网络财务

随着电子商务的迅速发展,传统财务管理方法已不适合基于互联网的商业交易,网络财务应运而生。针对电子商务环境下传统财务管理方法的弊端,论述了基于互联网的网络财务产生的必然性和网络财务的特点,提出了基于互联网的网络财务在电子商务发展中的重要地位和作用。     

无线Mesh网络技术在物流仓储中的应用

仓储是企业物料配送的一个重要环节,如何降低仓储管理成本,提高仓储作业效率,已经成为热门的话题。讨论了无线Mesh网络技术的结构特点,在此基础上提出了基于无线Mesh网络技术的仓储解决方案,并分析了使用该仓储方案给企业带来的效益。     

Smart Cards in the Internet Commerce Era

Abstract

Smart cards are the latest wave in the world of electronic commerce. The latest development in smart cards technology is its Internet related applications, which are mostly related to the support of online payment systems and its infrastructure. This paper propels the role and potential impact of the smart card and provides insights on implementing new technologies. It is intended to develop plans and discuss solutions and navigate through the myriad of processing investment decisions impacting the anticipated widespread acceptance of the smart card in the Internet commerce era. Managerial implications for Internet commerce are addressed as well.     

Perceptions About Internet Commerce

Abstract

Internet commerce is growing at a rapid rate. However, consumer participation may not be growing as rapidly as company participation. This study attempts to measure consumer participation and willingness to participate in various types of Internet commerce. Respondents were asked how willing they were to participate in various types of transactions using Internet commerce. This initial research indicated unwillingness on the part of most respondents to participate in Internet commerce. In addition, demographic variables were considered in an attempt to determine why the rate of participation in Internet commerce is not higher. Additional research is needed to determine why consumers are hesitant to become involved in financial transactions and whether this attitude is changing or static.     

The Quality Dimensions of Internet Retail Food Purchasing

ABSTRACT

This exploratory study examines relevant factors affecting consumers' evaluation of product and service quality in the context of Internet retail food purchasing. A total of 489 anecdotes, written by online consumers based on their own shopping experience, were collected and content analyzed. In turn, 18 quality dimensions and 58 sub-attributes were identified. The asymmetric effect of positive and negative attribute-level performances on consumer dis/satisfaction was discussed. The impact of two delivery strategies on consumers' perceived quality was also examined. Finally, managerial implications and recommendations were provided in order to pave the way for possible improvement of the quality of Internet retail food purchasing and, in turn, consumer satisfaction.     

从推进式到拉动式构建仓储管理实务课程的新体系

课程建设在高职院校三项基础建设——师资队伍建设、专业建设和课程建设中最为关键,也是实现高技能人才培养与职业岗位能力需求对接的主动脉。仓储管理实务作为高职院校物流管理专业的核心专业课,面对社会对人才需求的变化,迫切需要进行课程改革。本文从拉动式原理出发,剖析仓储管理实务课程,从而构建基于工作过程的仓储管理实务课程新体系。     

Marketing and Internet Professionals' Fiduciary Responsibility: A Perspective on Spyware

ABSTRACT

While Internet usage has become a widely accepted marketing vehicle, ethical issues continue to develop without clear guidance. Today controversies abound regarding “passive devices” technologies for collecting information about Internet users. Passive data collection techniques include such software devices as adware, cookies, spyware, and web bugs. This paper reviews these software devices and presents a “cultural lag” perspective to explain the lack of clear ethical guidelines for their use. Fiduciary considerations are proposed as a basis for ethical guidelines, codes of ethics of major computer programming, information systems, and marketing professional associations are reviewed, and recommendations are offered to facilitate the development and acceptance of appropriate guidelines.     

The Impact of Wireless Application Protocol (WAP) on M-Commerce Security

Abstract

Mobile commerce (m-commerce) is providing commercial services that are accessible using mobile devices, typically a mobile phone. The main advantage of such services is their high availability, independent of physical location and time. Yet the move to create a wireless version of the Internet means a new set of problems. As with the existing fixed Internet, the biggest problem is security. Despite the fact that operators are announcing or rolling out Wireless Applications Protocol (WAP)-based information and transaction services, the platform has gaping security holes. Because security is the most important feature to the success of m-commerce, this paper studies the security concerns on wireless commercial Internet and presents the features and solutions of WAP to the security of electronic transactions. Most importantly, this paper intends to draw corporate executives' attention to the strong impact of WAP on m-commerce security and the associated benefits to their companies.     

Internet上的网络营销

信息时代,计算机网络迅猛发展,网络营销给企业带来了新的机遇。企业应抓住机遇,采用恰当的营销策略,开展网络营销,寻求发展。     

网络开店对电子商务专业实践教学的意义

随着电子商务在我国的飞速发展,C2C模式的电子商务也开展得越来越广泛。本文介绍了我国大学生网上开店的基本情况,分析了他们网上开店的好处和不足,最后指出了大学生网上开店对电子商务专业实践教学的重要作用。     

A Framework for Determining Success Factors of an E-Commerce Initiative

Abstract

Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any company's e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet.     

The Emerging Position of the Internet as an Advertising Medium

This paper examines the emerging position of the Internet as an advertising medium. The nature and time path of its evolution is subject to considerable uncertainty arising from issues relating to expansion of the Internet's penetration of households; consumer demand for information; development of pricing policies and measurement capabilities; and its attractiveness to advertisers in different product/service categories. Our analyses of these issues suggest that its long-term impact on intermedia rivalry will be broad and substantial. The Internet is emerging as an adaptive, hybrid medium with respect to the factors hypothesized to affect intermedia substitutability, namely, audience addressability, audience control, and contractual flexibility. Possessing such capabilities, it looms as a potential substitute or complement for all of the major categories of existing media and appears capable of serving a wide range of communications objectives for a broad array of advertisers.     

The Internet and International Consumer Markets

ABSTRACT

The Internet provides consumers around the world with a new mechanism for expanding and enhancing the information used to evaluate products and a new channel for making purchases. The purpose of this paper is to explore the implications of this new information environment for global markets. The critical role that information access plays in shaping global markets is examined. Implications for research on consumers in global markets are drawn.     

Design and operation of an Internet realtime conference

This paper outlines the design of an Internet Realtime Conference (IRC) and reports on the experiences gained in running it. The GISSIC95 is believed to be the first ever fullscale technical conference conducted over the Internet in real time, including planning, call for papers, paper submission and interactive access to the conference papers. The system architecture, software design and real-time conference procedure are illustrated. The first-hand experience of running the conference and the conference attendees' feedback are reported and analyzed. The technology issues and extensibility of IRC are discussed in view of encouraging results. Other possible applications based on the concept and system solution developed are pointed out.     

网络理财探析

网络理财是指投资者使用电脑或移动终端基于互联网对理财产品进行买进、卖出或转让的行为,其目的是使投资者的投资保值、增值的一种行为。我们通过对网络理财产品进行SWOT分析,对比网络理财与其他理财产品,给出了网络理财产品健康发展亟需解决的问题和建议。此外,种类繁多的网络理财企业难免良莠不齐,银行的加入和反击也将改变市场的格局,这些都需要政府监管部门加大监管力度和网络理财的行业自律,这样才能使网络理财得到良性发展,一个多元化发展的网络理财时代必将到来。     

The Internet of Things (IoT) in retail: Bridging supply and demand

A sales channel serves two primary functions: delivering information and products to customers. Omnichannel retailing allows for the decoupling of these two functions as consumers can learn about products through channels that differ from those used to purchase them. This separation requires a sophisticated inventory and supply chain operation, as well as integration of all customer touchpoints, in order to match fast-moving supply and demand. The Internet of Things (IoT) can play a fundamental role in channel integration because it allows companies to rebalance supply and demand. We classify IoT initiatives on an opportunity map, presenting a strategic framework that distinguishes initiatives by the value they create and by their major area of impact. We justify the adoption of IoT in terms of its enabling capabilities—those immediately realized by deploying IoT sensor data—but its true potential resides in its enhancing capabilities—unanticipated benefits following IoT adoption—at the intersection of supply and demand.     

Order management for profit on the Internet

To succeed, Internet retailers must make a profit on the goods and services they sell. But e-tailers are still searching for strategies that work. To test current practices, we became “phantom shoppers” and bought a randomly chosen set of CDs from a variety of Internet retailers. Our findings suggest that order management and logistics skills are pivotal for selling profitably on the Internet. In this article, we show how Internet retailers can deploy resources creatively to attract the right shoppers, convert these shoppers into buyers, and improve the chances of repeat purchase while maintaining profit margins.