A Framework for Determining Success Factors of an E-Commerce Initiative

Abstract

Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any company's e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet.     

A Framework for Supplier Relationship Management (SRM)

ABSTRACT

Vertical co-ordination of business-to-business relationships figures prominently as an effective response to inter-firm dependence. Current empirical works based on transaction costs economics, however, have scantily examined whether the alignment of inter-firm coordination really serves governance efficacy and lowers transaction costs. This study focuses on the transaction costs efficacy of vertical co-ordination in industrial purchasing relationships. Building on transaction costs arguments and related works within marketing and contingency theory, the author explores whether vertical co-ordination is an effective means to adapt to technologcal and economic inter-firm ties.

This research examines in particular possible impacts the buyer's manufacturing technology and deployment of specific assets on the governance efficacy of vertical co-ordination. Empirical findings from a survey of 171 industrial buying firms demonstrate that when asset specificity is substantial, increased vertical co-ordination reduces ex post transaction costs. Further, the governance efficacy of inter-firm co-ordination turned out to be more evident in purchasing relationships among buyers with flexible manufacturing technology (e.g., order based industries) than was the case in process production with high workflow rigidity.     

Electronic Marketplace: A Distinct Platform for Business-to-Business (B-to-B) Procurement

Purpose: The purpose of this study is to examine whether buyers perceive different electronic marketplaces (EMs) as distinct types of procurement platforms. More specifically, it empirically investigates to what extent professional buyers expect different benefits from different EM types and perceive different barriers associated with their usage.

Methodology: A Web-based survey of purchasing professionals in the United States was conducted with 359 responses received. A multivariate analysis of variance (MANOVA) was performed to determine if there are significant differences between EM types with respect to expected benefits (market aggregation and inter-firm collaboration) and perceived barriers (financial risks and trust barriers).

Findings: The results show buyers' expectations of benefits differ significantly between public EMs (i.e., third-party exchanges and industry-sponsored marketplaces) and private EMs (i.e., private trading networks), and between neutral EMs (i.e., third-party exchanges) and biased EMs (i.e., private trading networks and industry-sponsored marketplaces). Likewise, their perception of barriers differs significantly between public and private EMs.

Research limitations/implications: The research confirmed empirically that EMs are a distinct platform for business-to-business procurement. Nevertheless, by examining EMs from business buyers' perspective, this study necessarily limits itself to purchasing-related issues.

Practical implications: By providing insights into buyers' perceptions, our findings can help managers focus their promotional efforts aimed at potential firms that would like to use EM for procurement by emphasizing specific benefits or addressing specific perceived barriers based on the type of EM they manage.

Originality/value: This study fills a void in academic literature on EMs that currently contains few empirical studies with respect to EM types. Its main contribution is in establishing empirically that EMs do not constitute a single, homogeneous marketspace but are instead comprised of distinct types that offer users specific benefits and expose them to certain risks.     

A Critical Realist and Multimethodology Framework for Product Placement Research

This article contributes to the existing literature by examining the appropriate philosophical and methodological foundations for research in marketing communication that has yet to be discussed. In particular, this article argues that the ontological, epistemological, and methodological underpinnings of a critical realist paradigm could be a meaningful alternative to the predominant positivism in product placement research. Under a critical realist framework, several unexplored areas in product placement research are identified and a multimethodology approach is proposed to expand the scope of knowledge in the field. The discussion ends with some ethical concerns and the major contributions to the discipline with regards to Habermas's three worlds: the material, social, and personal worlds.     

A Benchmark for B2B Use of E-Commerce

ABSTRACT

A telephone survey of 517 corporate executives in large and mixed-sized companies was used to determine the status of business-to-business (B2B) e-commerce. Findings included that only one-quarter of respondents used B2B e-commerce in their businesses, but 41% said that their companies planned to add e-commerce to their Websites. Of those who conducted e-commerce, 73% found it a profitable way to reach customers without cannibalizing traditional sales revenue. The timing of the survey, between periods of economic expansion, makes this a valuable benchmark for the adoption of e-commerce.     

A Proposal for a Comprehensive Response-Rate Measure (CRRM) for Survey Research

Respondents must co-operate with researchers. This truism is a fundamental proposition for almost all research into consumer and buyer behaviour where people are asked for information. Respondents or more correctly their response are the life-blood of social and marketing research whether that be conducted by the academic or the business community. However, it is a resource that appears to be showing some signs of depletion if not downright exhaustion.

This paper conceptualises the activities of Interview Response Management (IRM) as a key role for project and field managers. The former trying to improve representativeness and the latter trying to manage the controllable interviewing factors that influence the level of response.

Interest in the area arose from our investigation of trends in the levels of response and co-operation that the public were giving to market research surveys. It was immediately evident that reports of response rates in published survey data and even that collected directly from commercial market research organizations demonstrated a lack of consistency. There was no standard approach for defining response rate. Consequently we devised a new typology of response rate measures under the acronym CRRM – Comprehensive Response Rate Measure. This definition incorporated the key concept of respondent eligibility along with methods to estimate eligibility when the actual status of a particular survey contact was unknown. The approach focuses on the results of an initiated interview attempt and the variety of outcomes that may occur. In addition the CRRM was designed as an input to the process of IRM by providing performance indices that would be useful to fieldwork managers. It therefore examines 'surrogate refusal', call-back outcomes, nominal co-operation and survey participation rate. The derivation of this suite of measures is discussed in the paper along with the recommendation for its reporting in all published surveys. The authors contend that a standardised method of recording and calculating response rate will lead to a better understanding of the trends in survey co-operation as well as a more accurate comparison between initiatives for improving response.     

日本综合科技创新会议（CSTI）中的科技外交工具研究

当前,世界各国纷纷立足科技创新,以科技外交为触手参与国际竞争和规则重构。日本综合科技创新会议（CSTI）是日本最高科技政策咨询决策部门,其重要职能之一便是促进日本科技外交发展。本文基于中国学者张冀燕对科技外交工具的分类,以CSTI的发展、产出成果中展现的工具性为切入点,分析日本科技外交发展特点,为我国发展科技外交提供策略建议。     

企业流程再造与ERP成功实施的关系研究

采用企业资源计划(ERP)系统是企业信息化改造的核心,在过去的20年里被国内外企业广泛响应。一部分企业通过应用ERP实现了企业集成、绩效改进及竞争力的提升,而某些企业则投资巨大却没有达到预期的效果。利用分层回归分析方法,对企业管理再造与成功实施ERP的关系进行实证分析,验证了企业管理再造是成功实施ERP的关键因素。     

Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)

ABSTRACT

The aim of this note is to understand how content relating to marketing and market research is distributed to and within universities. The focus of the study includes the behavior of all those in this market for information, namely suppliers (whether content generators, aggregators, packagers, or distributors of content) of marketing research, university staff, and students. The case study method was implemented to collect data. The case study focuses on UK Higher Education. Specifically, the authors use the case study of the newly developed Archive of Market and Social Research (AMSR) to explore how content relating to marketing and market research is distributed to and within universities. The research involved personal interviews with 15 librarian senior managers selected from 14 universities.

The interviews with librarians provided insight into how AMSR could be distributed to university libraries and how it could be accessed. The findings highlight the role of university academics in specifying the content of marketing and market research. They focus on ‘real world’ management problems to deliver research with impact and relevant teaching. Therefore, they need company and industry information and are more likely to use current sources. The study maps the process of acquisition of marketing and market research content by universities and identifies the different roles involved in this process. The study is in line with the emerging literature that focuses on the role of education in explaining the relevance gap in marketing research. The study contrasts between the situation in the university market and industrial buying and adds to our understanding of the complexities associated with the distribution of the marketing research material. The result is expected to be a much sharper focus for the marketing of the archive material, leading to greater use of recent high-quality market research by marketing educators, and changes to marketing and market research syllabuses.

This note provides insight into how suppliers (whether content generators, aggregators, packagers, or distributors of content) of market and marketing research should market to universities and ensure the use of their information resources by students and teachers and how they should. The findings of the study contribute to understanding customer needs and shaping a new service product proposition. In addition, the study provides insight into how university students and staff access and should access commercial research on marketing from the market research industry (in particular from the Archive of Market and Social Research) and use it in their learning, so that their knowledge will be more up to date and their employability will be increased. Adding several insights to the issue of distribution of marketing research material to universities. The paper relates to the marketing of information resources to universities, specifically to the work of the Archive of Market and Social Research, in marketing their information assets to universities, and more specifically the relationship between the “push” of suppliers, libraries, journal and textbook suppliers and information aggregators (such as EBSCO and JISC) and the pull coming from academic researchers and lecturers, who might use this information in their teaching and research. The present study can be seen as a classic case study of understanding buyer behavior, but in a modern world of information platforms, aggregation, and the digital economy.     

African Business Research: A Review of Studies Published in the Journal of African Business and a Framework for Enhancing Future Studies

ABSTRACT

The development of Africa depends on productivity and effectiveness of businesses. One objective of the Journal of African Business (JAB) is to facilitate business effectiveness through dissemination of research and practitioner knowledge. Reviewing 96 articles published over a seven year period (2000–2006) published in JAB, the study looked for patterns in the research described (i.e., disciplinary focus, geographic coverage, characteristics of authors, etc). The study also focused on the degree of correspondence (or fit) between Western theory and data provided. Four important findings are: (1) JAB published research from diverse disciplines; (2) there seems to be a bias toward Business rather than Management disciplines, (3) a majority of the research is empirical; and (4) there seems to be a lack of context-specific theories. A proposed framework and implications for future research are discussed.     

中国（上海）自由贸易试验区金融创新研究

本文首先分析了中国(上海)自由贸易试验区建设的背景、核心、自贸区建设关键因素及相互关系,指出:渐进式改革是中国(上海)自由贸易试验区的必然选择,发展离岸金融是上海跨越区域金融中心的重要一步,在上海自贸试验区建设离岸人民币中心并由上海清算所实现双向人民币资金池统一清算、结算、交割,同时监管银行离岸市场和在岸市场头寸,动态调整渗透程度;此外,上海清算所还可以在自贸区试点以大宗商品场外交易为核心的OTC市场作为国内期货市场配对交易、现货市场创新交易、规避风险的完善和补充,使各交易主体打通基于国内外金融衍生全品种的风险管理体系,更有效的管理和控制风险、发现价格。     

Collecting "Sensitive" Data in Business Ethics Research: A Case for the Unmatched Count Technique (UCT)

Some would argue that the more promising areas of business ethics research are "sensitive." In such areas, it would be expected that subjects, if inclined to respond at all, would be guarded in their responses, or respond inaccurately. We provide an introduction to an empirical approach -- the unmatched block count (UCT) -- for collecting these potentially sensitive data which provides absolute anonymity and confidentiality to subjects and "legal immunity" to the researcher. Interestingly, under UCT protocol researchers could not divulge subjects' responses even if they were inclined to do so. Beyond that, UCTs provide complete disclosure to subjects and there is no deception.     

Occupational Transitions and Corporate Responsibility in Layoffs: A European Research Project (SOCOSE)

One of the most prominent aspects of the present labour markets is an increase in occupational transitions. Employees experience insecurity to a much larger degree than ever before. Under these circumstances, the questions of blame and responsibility – for job-loss or unemployment –, so far much too readily focused on the individual, have to be re-considered. Transitions will also have to be framed by company based or labour administration interventions.This situation forms the entrance to the scientific evaluation that is central to the SOCOSE project. It aims at the formulation of an integrated European model for outplacement/replacement counselling. Thus, transparency will be added to the process of dismissal from the perspective of the individual employees, and they are assisted in re-entering the labour market at an early stage. This form of guidance will prevent long-term unemployment or might else prevent unemployment completely.The SOCOSE project started with a European comparison of existing outplacement interventions. The main focus, however, is the perspective of the individual that has been dismissed or is facing possible dismissal and his or her evaluation of this process. Crucial to this evaluation is the aspect of justice or fairness.First Results of this comparison across countries are presented, and the ongoing empirical studies are outlined on the basis of an exemplary case.     

A framework for thinking about Group Decision Support Systems (GDSS)

Strategic problem solving in organizations is a social process that disturbs established social relationships. Maintaining a negotiated social order is crucial to political feasibility and to emotional commitment from the participants in relation to a solution package. However, Group Decision Support Systems that attend overly to managing social order risk group think through bounded vision. This may be avoided if emotional commitment is also encouraged through participants experiencing the problem situation from multiple perspectives and in relation to alternative solution strategies. Commitment depends upon both means/ends rationality and procedural rationality. This acknowledges the balance in providing support to a group with respect to the negotiation of social order, with the more traditional group decision support for socially negotiating order out of the problem situation. This article argues that effective Group Decision Support Systems must attend to both aspects of creating order. OR modelling methods and the support that can be provided by modern micro-computers offer a new way forward—models can be toys that a group can play with together, enabling them to create knowledge as well as use it.     

Methodological Choices in Relationship Quality (RQ) Research 1987 to 2015: A Systematic Literature Review

Different methodological choices (i.e., data collection method, sample size, sample characteristics, and analytical instrument) in 122 relationship quality (RQ) peer-reviewed articles published in accredited academic journals between 1987 and 2015 are reviewed. The results revealed that RQ researchers need to look into other relationship types in which businesses/organizations engage in order to survive, as existing studies have been limited to interpersonal relationships (i.e., relationships between individuals), business to business relationships (B2B), business to customer relationships (B2C), and customer to business relationships (C2B). Also, the results show that too much attention has been given to the quantitative method of data collection, as only a small number of researchers in this field utilize the qualitative method. Furthermore, the sample choice and size identified in existing studies are somewhat constrained to the method of data collection employed. Researchers should be more transparent in providing detailed information on their methodological choices and the rationale for those choices.     

近空间跟踪与数据中继系统的初步设想

提出"近空间跟踪与数据中继系统"的设想,分析了它与"跟踪与数据中继卫星系统"(TDRSS)的区别,讨论了它的优势,给出了简单的方案设想,指出了尚需进一步深入研究的问题。     

Trade (exports) as an opportunity for Bangladesh: A VECM analysis

ABSTRACT

This article examines the effects of trade (exports) on the economic growth of Bangladesh from 1986 to 2016, using the application of a Johansen cointegration and vector error correction model. The empirical findings exhibit that trade (exports) has a unique long-run equilibrium relationship with the economic growth of Bangladesh. The short-run results also display a robust causality between variables. This study suggests that exports play a major role in the growth of Bangladesh. Policymakers should promote the export of goods and services, especially manufactured goods, in the long term, in order to possibly reduce the trade deficit and rapidly stimulate the growth of Bangladesh.     

一种快速的扇束CT滤波反投影重建算法

提出了一种用于扇束CT(计算机断层扫描)重建的快速滤波反投影算法.这种算法是传统标准滤波反投影(FBP)重建算法的加速形式,主要通过减少投影数量然后重建子图像来实现.实验结果表明:对于一幅512×512图像,这种算法可以将重建过程加速40倍以上,并且不会引入明显的图像误差.这种算法也适应于多层螺旋三维重建,并且可以延伸用于三维锥形重建.     

综合电子信息系统体系工程方法研究与应用

为了实现综合电子信息系统的有效集成,提出了多视角的体系工 程顶层设计方法、标准规范研究先行的体系工程工作模式设计方法、现代项目管理和共性技 术管理以及使用管理相结合的体系工程管理方法、全过程验证的体系工程评估方法等。这些 方法和具体措施在工程实践中取得了很好的应用效果,对同类综合电子信息系统的工程研制 具有参考意义。