Profit improvement programmes in food and beverage operations: a new technique of profit management

For several years now the author has run profit improvement programmes (PIP) for food and beverage operations throughout the U.K. In the paper which follows he explains the underlying philosophy of PIPs, describes the methodology and demonstrates their success.     

The relationships between CRM,RQ, and CLV based on different hotel preferences

This study uses Structural Equation Modeling (SEM) to investigate the strength of the relationships among Customer Relationship Management (CRM), Relationship Quality (RQ), and Customer Lifetime Value (CLV) from a consumer viewpoint. This study also investigates whether or not these relationship models show significant differences based on different hotel type preference groups.     

Corporate reputation,satisfaction, delight,and loyalty towards rural lodging units in Portugal

This paper enriches the model of delight and satisfaction that Oliver et al. (1997) propose and Finn (2005) modifies, with a suggested causal relationship between disconfirmation and arousal and the introduction of two new variables: the lodging unit's corporate reputation and perceived quality. The modified model is applied to rural tourism accommodations in Portugal and validated using PLS (Partial Least Squares). The results suggest that the lodging unit's reputation is a more significant determinant of loyalty than satisfaction or even delight. This study further supports the conceptualization of customer delight and customer satisfaction as distinct constructs. Results may help managers of rural tourism accommodations to develop and implement more successful relationship marketing strategies.     

Tradeoffs Among Social,Resource, and Management Attributes of the Denali Wilderness Experience: A Contextual Approach to Normative Research

Wilderness experiences are thought to be comprised of three primary dimensions, including social, resource, and management conditions. Decisions about how to manage wilderness recreation in Denali National Park and Preserve involve potential tradeoffs among these conditions. This study extends the normative approach to wilderness research by developing and applying a decision-making model that considers social, resource, and managerial attributes of the wilderness experience within a more holistic context. Specifically, stated choice analysis is used to evaluate the choices overnight wilderness visitors make when faced with hypothetical tradeoffs among the conditions of social, resource, and management attributes of the Denali wilderness. Study findings offer normative, but contextually informed empirical guidance in formulating indicators and standards of quality for the wilderness experience.     

旅行社质量保证金使用去行政化原因、问题及完善对策

旅行社质量保证金使用去行政化制度变革,源于质量保证金具有的公私法双重属性、旅游行政裁决具有民事与行政交叉的双重法律关系及旅游纠纷损害赔偿的法律与规章不一致规定等多种因素。但简单地将质量保证金使用去行政化不符合行政法理论,也缺乏现实合理性。我国应保留旅游行政裁决制度,实行旅游行政裁决的准司法化;强化旅游纠纷行政调解以及创设旅游纠纷调解、和解协议履行协助法律制度。     

Value orientations toward coral reefs in recreation and tourism settings: a conceptual and measurement approach

This paper examines recreationist and tourist value orientations toward coral reefs (e.g. protection–use, biocentric-anthropocentric), tests a scale for measuring these orientations in recreation and tourism settings, groups individuals based on their orientations and examines demographic and activity differences among groups. Data were obtained from surveys of 2821 users at three coastal and marine sites in Hawai'i. Belief statements about reefs (e.g. “coral reefs have value whether humans are present or not”) were used to measure value orientations. Users agreed with protectionist and disagreed with use-oriented beliefs. Except for one statement (“humans should manage coral reefs so that humans benefit”), the scale provided a reliable and valid measure of value orientations toward reefs. Respondents were grouped into three subgroups (strong protection, moderate protection, mixed protection–use). The largest number of users had strong protectionist orientations toward reefs, and there was no group possessing only use orientations. There were no relationships between value orientations and site, age and residence. Females, snorkelers and sunbathers had stronger protectionist orientations, whereas most scuba divers and anglers had mixed orientations. Given that most respondents had protectionist orientations, efforts to conserve reefs would be supported, whereas activities with deleterious effects on reefs would not be widely supported.     

Destination Image,Novelty, Hedonics,Perceived Value,and Revisiting Behavioral Intention for Island Tourism

This paper examines tourists’ experience of island tourism and investigates the causal relationships between the destination image, novelty, hedonics, perceived value, and revisiting behavioral intention. A total of 355 respondents completed a survey conducted on Green Island (Lyudao in Chinese), Taiwan. Using structural equation modeling, the results of the analysis supported the proposed revisiting behavioral intention model as follows: (1) the destination image had a significant and positive influence on novelty, hedonics, and perceived value; (2) tourists’ perceptions of the novelty of island tourism had a significant and positive influence on hedonics, but the effect on perceived value was insignificant; (3) hedonics had a significant and positive effect on perceived value; and (4) perceived value had a significant and positive influence on revisiting behavioral intentions. The empirical results indicate that the destination image leads to a greater perception of novelty, promotes hedonics and perceived value, and fosters the revisiting behavioral intention in tourists. Managerial implications with regard to island tourism are drawn based on the research findings, and suggestions for future researchers are presented.     

Relationships Among Perceived Value,Satisfaction, and Loyalty: Community-Based Ecotourism in Korea

Community-based ecotourism (CBE) is a significant segment of the rapidly growing tourism industry in Korea. This study examines the relationships among perceived value, satisfaction, and destination loyalty of CBE tourists in Korea. Data were collected from 254 visitors (aged 20 years and over) of six CBE villages. The Linear Structural Relationships (LISREL) statistical package was used for the analysis. Confirmatory factor analysis identified four dimensions of perceived value from 14 variables: economic, functional, emotional, and social. Through structural equation modeling (SEM), functional, social, and emotional value was found to have positive effects on overall value. Further, overall value and tourist satisfaction were a significant antecedent of destination loyalty. The empirical results indicate that a varied experiential program must be developed to increase the efficiency of CBE as a sustainable development tool.     

The Recreational Value of Rohtas Fort,Pakistan

This study evaluates the use value of Rohtas Fort, in province Punjab (Pakistan). Employing the Individual Travel Cost Method, the study estimated the total annual consumer surplus as US$ 8.71 million and the total recreational value as US$ 11.70 million (which is 0.05% of total GDP of Pakistan in the year 2013). The major influencing factors of visitation frequency were observed as travel cost, household income, age, household size, education and sex. Visitors were highly satisfied from the museum as against the waste disposal services. Cleanliness is a major problem faced by visitors with the highest priority index value of 0.88. Based on high willingness to pay for the entrance fee, the authority can increase the entrance fee which will add to the revenue generation for the Fort and ultimately the authority would have resources for renovation/maintenance projects. The authority should arrange the appropriate waste disposal system for the Fort.     

Effects of campus foodservice attributes on perceived value,satisfaction, and consumer attitude: A gender-difference approach

This study explores a conceptual framework incorporating interrelationships among campus foodservice attributes, perceived value, satisfaction, and effects of these on consumer attitude. Mediating roles of perceived value and satisfaction as well as gender differences in attitude formation process also are investigated within the conceptual framework. Results confirm that enhanced performance in service and product quality, menu, and facility have favorable effects on perceived value, satisfaction and, ultimately, on consumer attitude. However, the attitude-formation process and mediating roles of perceived value and satisfaction differ notably between male and female consumers.     

How a crowded restaurant affects consumers’ attribution behavior

This study finds that when consumers perceive a restaurant as very crowded, they would attribute the high level of crowdedness to high food quality, good reputation and low food price that draw people to the restaurant. On the contrary, in the case of a quiet restaurant, the customer would associate the quietness with low food quality, high food price and poor reputation. The implication for restaurant managers is that they can manipulate the level of crowdedness in their restaurant to create a favorable impression of high food quality, low food price and good reputation.     

Online Group-Buying of Tourism Products: Effects of Value and Trust on Site Attachment,Altruism, and Loyalty

Although online group-buying is increasing rapidly, little theoretically based research has been conducted on behaviors of online group-buyers of tourism products. Thus, the purpose of this study is to develop and test a theoretical model examining the relationships among value, trust, site attachment, altruism, and loyalty in the context of online group-buying of tourism products. The results indicate that the six hypothesized relationships among value, trust, site attachment, altruism, and loyalty are significant and thus validate the theoretical model. The findings of this study provide theoretical and practical implications for academics and managers of online group-buying sites.     

Event Quality,Perceived Value,Destination Image,and Behavioral Intention of Sports Events: The Case of the IAAF World Championship,Daegu, 2011

This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers.     

The Future of the Meeting,Incentive, Convention,and Exhibition (MICE) Industry Buyer-Seller Relationship

ABSTRACT

Business on the Internet and in the MICE industry are both experiencing rapid development. The construction of dedicated-convention centers, usually by the public sector, in large cities reflects this trend. In order to obtain a return on investment in the competitive MICE market, centers must competitively market themselves on the global stage, and the World Wide Web has provided the ideal vehicle. Findings from this study indicate that while the Internet and the Web are providing branding and information services, to date, clients still prefer printed promotional material and personal interface as a way of doing business. In the MICE market, marketing collateral appears to have a very short shelf life, with updates having resource implications for each center.     

Quality of life (QOL) and well-being research in tourism

Given the recent proliferation of the research on quality of life and wellbeing in tourism, we review this literature and provide guidance to spur future research. The review focuses on two major constituencies: residents of host communities and tourists. Specifically, the goals of this paper are (1) describe study findings, (2) highlight sampling and data collection methods, and (3) discuss issues of construct measurement. The vast majority of the studies related to these two constituencies show that tourism experiences and activities have a significant effect on both tourists' overall life satisfaction and wellbeing of residents. That is, tourists' experiences and tourism activities tend to contribute to positive affect in a variety of life domains such as family life, social life, leisure life, cultural life, among others. Future research is discussed in relation to these two constituencies.     

旅游高职院校教学改革思考

随着社会经济的发展,各行各业对实用性人才的需求日益增大,因此,深入教学改革,提高旅游高职教育教学的质量问题慢慢凸显出来。本文就深入教学改革,对影响旅游高职教育教学质量的因素进行分析并提出相应的对策。     

Rating tourism and hospitality journals

This paper reports on the findings of a global study of tourism and hospitality academics asking them to rate their collective literature. The study adopted a peer assessment method, using a snowball sample to maximize response rates. Overall, 70 tourism and hospitality journals were assessed (40 tourism and 30 hospitality) by 314 tourism and 191 hospitality experts. The study revealed that tourism and hospitality community, collectively, rates its journals in a clear hierarchy based on a combination of awareness and perceived quality rating.     

Emotions,Mood, Flow and Motivations to Travel

Abstract

Three theories, Csikszentmihalyi's flow (1975), static versus dynamic orientation (Wicklund 1986) and mood theory were used to understand and test the impact of emotions as antecedents on motivations to travel. Significant correlations between discreet emotions and mood were found. The state of flow regarding respondents' levels of skill versus the challenges faced at work as a measure of static versus dynamic orientation resulted in explaining motivational tendencies to travel.     

The Moderating Role of Water Park Service Quality,Environment, Image,and Food Quality on Perceived Value and Customer Loyalty: A South Korean Case Study

This study empirically examined not only the relationship between perceived value and customer loyalty, but also the moderating role of service quality, environment, image, and food quality at a water park, a segment of the tourism industry. In particular, the current study, using hierarchical regression analyses, examined the direct effects of perceived value on customer loyalties—loyalty and behavioral loyalty—as well as the moderating effect of four elements. As anticipated, this study showed that perceived value has significant and positive effect on both types of loyalty. In addition, the result of the interaction effects showed that service quality and food quality acted as moderators on the relationship between perceived value and attitudinal loyalty; however, water park image acted as a moderator on the relationship between perceived value and behavioral loyalty only. Finally, these results indicated that three elements—service quality, water park image, and food quality—have significant interaction on the relationship between perceived value and attitudinal/behavioral loyalty. These findings may provide water park operators with useful and detailed guidelines for satisfying customer loyalty levels, both attitudinally and behaviorally. More detailed findings and implications are also discussed.     

Curriculum Development in International Convention and Conference Management at Meio University,Okinawa, Japan

Abstract

Many factors, political, economical, and environmental, are conducive to the introduction of a specialized convention and conference management curriculum in Okinawa, Japan. Recent changes in the Japanese government's industrial policies to expand and reinforce the Okinawa Free Trade Zone by 2005 is one such factor. To handle this increase, Okinawa will require an infrastructure that will support and maintain this expansion, which includes educating the workforce with a sound convention and conference university curriculum in Okinawa. Therefore, this study documents the process and results of a convention and conference management curriculum development endeavor between Meio University in Nago, Okinawa, Japan, and the University of Houston in the United States.