Duality of newspaper distribution channels: An analysis of readers' motivations

Abstract

The spread of the use of the internet has had a significant effect on the newspaper sector. Against this background, this paper analyses the duality of press distribution channels from the demand perspective. Specifically, we identify the main reasons that lead readers to read the press and, thereafter, we analyse the possible influence of such reasons on the decision to read online newspapers rather than the traditional press. The results confirm that both channels of information distribution are complementary, always provided that the products offered are sufficiently differentiated, given they may be associated to different motivations and use situations. Finally, the paper offers various recommendations for internet press management.     

Why Do We Read On‐Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

While prior research has extensively studied nutrition labeling use and consumer errors of judgment in the nutrition evaluation process, less attention has been paid to the consumer motivations that simplify the reading of on‐pack nutrition information. To address this gap, this study examines how food consumption goals affect consumer reading of this information. On the basis of a qualitative study, eight food consumption goals have been identified and classified into four types of motivations which impact reading behaviors: “Food Optimization,” “Food Regulation,” “Food Gratification,” and “Food as Mere Necessity.” From this typology, we derive eight on‐pack nutrition information reading heuristics as well as specific inference biases resulting from these simplifying reading strategies. This research also provides guidelines for policymakers so that nutritional messages given to consumers will be more targeted in order to promote better reading of on‐pack nutrition information at the point of sales.     

Mobile shopping intensity: Consumer demographics and motivations

PurposeTo investigate how consumer demographics and motivations may influence their mobile shopping intensity.Design/methodology/approachAn online survey was developed to collect data using SurveyMonkey's online shopper panel. The final sample consisted of 937 mobile shoppers. Linear regression analysis was performed to test the hypotheses.FindingsConsumers' education and income levels significantly increase their number of mobile purchases, their frequency of purchases, and the amount of money spent on mobile purchases. Males have been found to spend more on mobile shopping than females, while younger people made more mobile purchases than older people. This study also identifies six types of motivations that drive consumers’ mobile shopping intensity, including convenience seeking, bargain hunting, enjoyment seeking, perceived usefulness, ease of use, and innovativeness.Research limitations/implicationsFuture research may examine additional motivational measures and situational factors and conduct cross-cultural studies.Practical implicationsFindings from this study can help businesses develop their mobile shopping strategies.Originality/valueThis is the first study to investigate how consumer demographics and motivations may influence their mobile shopping intensity.     

Membership Benefits,Membership Action: Why Incentives for Activism Are What Members Want

SUMMARY

This article identifies the benefits of political party membership and which of these benefits also operate as incentives for participation. This exploration is conducted in the context of competing relationship marketing hypotheses, and frameworks from other relevant academic disciplines.

Exploratory empirical research identifies two purposive and three solidary benefits of membership. Values functional motivations, socialization and job satisfaction are identified as having statistically significant relationships with participation. Frequency of agreement with party policies and enhancement functional motivations do not appear to have any relationship with participation.

The article concludes that members using their membership as a vehicle for realizing solidary benefits are more likely to respond to incentives for participation, whilst those merely seeking a relationship with their party are more likely be inactive.     

Perceptions and Preferences of Study Abroad

Abstract

This research compares the study-abroad perceptions and preferences of business and non-business majors. The results suggest that the two groups have somewhat different motivations for studying abroad. On balance, business students appear more pragmatic than their non-business counterparts, expressing greater concern for financial issues, and the effects of study abroad on both graduation dates and future job prospects. However, the two groups expressed virtually unanimous agreement when asked to describe their specific preferences regarding a study-abroad program. The results suggest that although the two groups seem driven by different motivations, their study-abroad needs may be satisfied by a single, carefully designed program.     

Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India

abstract

This is one of the first investigations of consumer motivations for purchasing luxury brands in India, a country with an emerging middle class. It identifies four dimensions of luxury benefits for segmenting markets. These include the financial, functional, personal, and social benefits of luxury value. Using data collected from 329 respondents in Mumbai the study identifies nine luxury factors for purchase behavior. These are used for classifying respondents into three behavioral segments using cluster analysis. The first segment appears to buy luxury goods primarily for their snob appeal, the second segment for their prestige appeal, and the third for their value appeal. The results show that while many consumers may buy the same luxury goods, their motivations for doing so differ. The findings should help marketers tailor their messages to specific luxury-seeking segments. There are many papers on luxury brands but very few are from emerging markets. The results may be of great use to global brands that are looking for expansion due to slowdown condition across globe.     

50 years of regional integration in ASEAN

ABSTRACT

This article offers a brief overview of the development of ASEAN in its 50 years of existence. It covers the early motivations and developments since the late 1960s, the acceleration of integration and creation of the ASEAN Free Trade Area in the 1990s, and – more recently – the development of the ASEAN Economic Community, the ASEAN Political-Security Community, and the ASEAN Socio-Cultural Community.     

Turning Good Citizens into Even Better Ones: The Impact of Program Characteristics and Motivations on Service Learning Outcomes

ABSTRACT

It has been suggested that motivations of an individual and the quality of a service-learning program can affect service-learning outcomes such as being a concerned citizen of the community. Previous studies have examined these issues using measures of actual behavior after the program and program characteristics. This article uses a longitudinal research design with measures of intended behavior and perceptions of the program to examine the relative effects of program characteristics and motivations to volunteer on participants' future intentions to be active citizens. The results indicate that motivations and program perceptions work in concert to influence the service-learning outcomes. Intrinsic motivation was found to be the strongest predictor of the outcomes.     

The Media Audit: A Tool for Managing Media Relationships

SUMMARY

There is general agreement with the notion of public relations as the management of relationships between interacting organizations and key publics. The news media are a key public for organizations seeking to deliver information to viewers and readers of the media. The relationship between press relations practitioners and news media members, thus, is an important element in the practice of press relations. However, a review of relevant literature finds little to assist those charged with responsibility for managing that relationship. In this study, the authors advance the notion of a media audit as a means of identifying opportunities and issues and to serve as a tool for providing insight into ways to enhance the practitioner—media member relationship. The theoretical framework for the study is that of relationship management, and the research contributes to a growing body of research in that area.     

Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration

ABSTRACT

New product development (NPD) speed is an important concern for firms in today’s fast-paced economy. While existing literature has focused on continuous NPD speed improvements, this paper explores discontinuous NPD acceleration, or dramatic reductions in development time relative to firms’ normal NPD cycles. Across two studies, the authors interview managers to develop a typology of strategic motivations for discontinuous NPD acceleration, followed by a survey of 218 NPD managers to validate the typology and identify important differences across firm types, including those in new product performance, innovation levels, and configurations of organisational characteristics. The results suggest that discontinuous NPD acceleration is most profitable when firms are proactive and have specific configurations of culture, capabilities, and structure. The authors also discuss implications for theory, practice, and future research.     

Review of studies on digital transaction platforms in marketing journals

ABSTRACT

Digital transaction platforms now intermediate a large number of transactions between end-customers and independent sellers and service providers in many parts of the economy. In retail, for example, Amazon.com now intermediates transactions between end-customers and hundreds of thousands of independent sellers worldwide, while Etsy.com connects artists, crafters, and collectors with buyers of a large range of niche and rare products. The growing popularity of digital transaction platforms, therefore, has significant implications for retail, marketing and distribution scholars as the existing interaction patterns in the value-chain are increasingly replaced by new digital intermediaries. The purpose of this review is, therefore, to examine, through an extensive and rigorous review of research on digital transaction platforms in marketing journals, what we know and what opportunities lie ahead to expand the theoretical and empirical understanding of digital transaction platforms. The review shows that despite increasing multi-disciplinary and managerial interest towards digital transaction platforms and the platform economy, they remain largely unexplored in marketing journals, and the existing research and theorizing attempts remain fragmented. Therefore, there are many opportunities for marketing, retail and distribution scholars to, for example, collaborate with industry and practitioners in order to gain new perspectives and access to novel data sources, and for example, meet the emerging funding requirements of many universities and governmental funding agencies for more rigorous multi-disciplinary research on digital markets and digital business models.     

The effectiveness of coupons on the restaurant consumers’ purchase decision

Coupons have been used as promotional and marketing campaigns with the key objective of boosting sales through new customers or bringing back existing ones (Venkatesan & Farris, 2012). Coupons are distributed to consumers through digital formats, smartphone applications, and print formats (Restaurant Business, 2015). The focus of this research is to examine the effectiveness of coupons as a marketing contrivance on the restaurant consumers’ purchase decision including the most efficient mode of transfer. A cross-sectional survey⁴ was used and collected from 247 participants. Frequency distributions, cross-tabulation, chi-square, and independent sample t-tests were used to assess consumer motivations, behaviors, and attitudes toward coupons.     

The Emerging Securities Market in Russia

Abstract

This paper examines the motivations of foreign firms for investing in the Eastern and Central European countries, based on a synthesis of surveys of investors and on anecdotal observations. The findings of this examination are used as a framework within which policies towards FDI are formulated and evaluated. It suggests that the efforts of Eastern and Central European governments should be directed towards the improvement of the conditions which affect investment driven by market, export and efficiency seeking motivations. These are the areas in which the region seems to have large potential as host for FDI that has not fully materialized yet.     

Factors Influencing Monetary Donations to Charitable Organizations

ABSTRACT

Charitable organizations are under increasing financial pressure to attract and retain private donors. However, research examining consumer attitudes toward and motivations for giving to charity have yielded ambiguous results. A cross-disciplinary literature review suggests individual donation behavior is based on several factors including attitudes toward helping others, attitudes toward the charitable organization and various intrapersonal, social and economic motives. Using exploratory factor analysis seven factors are identified which influence monetary donations to charitable organizations. Of these seven factors, two factors measure attitudes relevant to charitable giving and five factors capture motivations for charitable giving. These measures are important to academicians, policy makers and practitioners in the development of theory and marketing strategy.     

Buffalo Bill' Wild West and John M. Burke

Abstract

Public relations and advertising textbooks either ignore or treat the old fashioned press agent with contempt. Yet the origin of modern day sports and entertainment promotion dates back to a group of press agents who made important contributions to the marketing communication tactics we take for granted. From 1884 to 1917, the promotion of Buffalo Bill' Wild West incorporated advertising, public relations, and integrated marketing communication strategies and tactics. Many of these tactics are still in use today. A case will be made to view Buffalo Bill as a ?brand“ By doing so, the promotion of the Wild West takes on a new meaning. Buffalo Bill' press agent, John M. Burke, for more than 30 years increased the ?brand equity“ of the Buffalo Bill product through effective and strategically sound advertising and public relations campaigns. For example, building upon the long circus tradition in American folk culture, Burke staged parade events headed by Buffalo Bill to generate major press coverage when the Wild West arrived in local communities. Although Burke might not have had the formal education and access to the latest in communication technology to promote the Wild West, he certainly had the brains and skills     

Digital consumption and the extended self

Abstract

There are numerous and substantial effects of the use of digital technologies on consumers. I focus here on the ways in which these technologies have brought changes to the extended self. This review builds on earlier work considering digital subjectivities. I find that the human–machine digital interface results in a series of challenging theoretical issues. In considering these issues at the broadest level I also address how the affordances of digital technologies may cause us to rethink the notion of extended self, the body and the relationship between objects and consumers in digital environments.     

Do ethics drive value co-creation on digital sharing economy platforms?

PurposeSharing economy is surging and so are the consumers’ ethical concerns regarding such platforms. The current study examines the antecedents of consumers’ intention to co-create value that include consumers’ ethical perceptions constructs (i.e. privacy, security, fulfillment/reliability, shared value, service recover, and non-deception) and relationship quality constructs (trust, satisfaction, commitment), focusing on the digital sharing economy platforms.MethodologySurvey method was applied to gather data from n=348 consumers at digital sharing economy platforms. Structural equation modelling technique through Amos version 24. was employed in order to further analyze the data.FindingsResults reveal that consumers’ ethical perceptions as a second order construct comprising of privacy, security, fulfillment/reliability, service recovery, and shared value does not influence consumers’ intention to co-create value. However, relationship quality as a second order construct including commitment trust and satisfaction influences consumers’ intention to co-create value. Furthermore, relationship quality serves as strong full mediator between consumers’ ethical perceptions and their intention to co-create value.OriginalityThe studies on drawing relationships between value co-creation and relationship quality constructs have been popular yet to the authors’ surprise; seldom any studies have been conducted in examining the role of ethical perceptions in the settings of digital sharing economy platforms. Therefore, the current study closes this gap.     

Exploring the role of dark tourism in the creation of national identity of young Americans

Abstract

The purpose of this paper is to examine the role of dark tourism in constructing narratives and stories which co-create and reinforce national identity. By focusing on the voice of the tourist and their consumer experience, we develop an understanding of youth behaviours and motivations associated with dark tourism and the effect of social influences in forming narratives. This empirical study comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. The emic insights suggest dark tourism experiences can be used to (re)affirm individual roles, enhance feelings of national identity and co-create a self as well as a national identity. An etic conceptual model is proposed that is specifically designed for dark tourism sites. It provides a novel explanation of national identity co-creation and recognises the relationship between tourist motivation, experience and co-creation.     

What is digital possession and how to study it: a conversation with Russell Belk,Rebecca Mardon,Giana M. Eckhardt,Varala Maraj,Will Odom,Massimo Airoldi,Alessandro Caliandro,Mike Molesworth and Alessandro Gandini

ABSTRACT

The platformisation of digital consumption, means that increasingly many of the things that we call ours – our messages, photos, music, achievements – are entangled in complex socio-technical arrangements which require ongoing market mediation. In this context, refining our understanding of what digital possessions are and how to study them is vital. This requires refocusing research away from existing comparative analyses between digital and material possessions. To do so, we organised an interdisciplinary roundtable discussion with critical marketers and digital media scholars, consumer researchers, digital sociologists and researchers in Human Computer Interaction (HCI) at the 11^th Interpretive Consumer Research Conference held in Lyon in May 2019. The result of that discussion is this curation of comments which deal with theoretical, methodological and critical issues and a bold agenda for future research.     

Service quality and blood donors — a marketing perspective

The National Blood Service, celebrating their fast half century, have responded to the increasing need for blood with the launch of their biggest recruitment drive ever, targeted at young adults with the goal of encouraging a life‐time habit of giving blood. Prerequisites for improving the effectiveness of donor acquisition and retention strategies are to understand who gives blood, the motivations for giving and for defection as well as the reasons why the majority of eligible donors do not donate. A literature review of blood donor characteristics and motivations sets the contextual background to the field study of some 240 students at a British University and a conceptual model which depicts the behavioural chain of blood donorship is drawn. The implications for donor acquisition, retention and defection management are then outlined. Service quality, solicitation of donor's views and communication strategies are discussed and we conclude with proposals for further research.