In the Bear’s Shadow? Russia’s International Image and Its Influence on Investments of Russian Companies in Post-Socialist Europe

The paper examines Russia’s international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom’s South Stream Pipeline project, and Sberbank’s acquisition of Volksbank’s Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia’s image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents.     

The Role of Language in the Communication Process Between Business and Government: Evidence from Russian Firms

Abstract

The paper investigates how language facilitates communication process between government and business. We use Russian context to show barriers and challenges of using language in official communication between governmental authorities and Russian companies. In our work, we demonstrate how language may produce employee’s misunderstanding and discuss typical sources of ineffective usage of language. The results indicate that problematic issues of both linguistic and non-linguistic nature can lead to serious implications for successful communication between government and business in Russia. We found that documentations’ complexity, which is perceived as such due to a complicated subject area they belong to (legal, tax, etc.) and language insufficiency applied are most likely to raise multiple problems related to government’s communication with business.     

Balancing State, Market and Social Justice: Russian Experiences and Lessons to Learn

This article deals with the relations in the triangle state–society–business in modern Russia. It is shown against Russian historical background, that the absolutist state in this country could never be identified with the society and these relations were shaped under its strong domination. The ethics of rule-following characteristic for market economy in general did not develop in Russia. The breakdown of communist Russia and market reforms proceeding since 1992 did not change this situation significantly. The period of political alliance between big business and government was followed by restoration of state dominance in somewhat modified forms. Both periods were characterized by corruption, which contrary to Putin’s slogans, increases in Russia. In the article I show the evolution of Putin administration’s policy which changed from emphasizing and improving legal institutions to selective use of legal norms depending on personal loyalty. Main forms of state exploitation of Russian business are described. The conclusion is that Russian experience of balancing state and market should be called negative.Dr. Vladimir Avtonomov is Professor and Dean of Economic Faculty at State University-Higher School of Economics in Moscow. He is also Head of Department in the Institute of World Economy and International Relations of Russian Academy of Sciences. Among his works are two books on model of man in economics, textbooks in history of economic thought and introductory economics for high-schools. He is a corresponding member of Russian Academy of Sciences and a member of Council of European Society for History of Economic Thought (ESHET).     

Rationale of internationalization of China's national oil companies: seeking natural resources,strategic assets or sectoral specialization?

The bulk of the existing literature emphasized that China's companies sought strategic assets (technology, brands and access to markets) through internationalization in order to overcome latecomers' comparative disadvantage, while some studies suggested that these firms went after natural resources to address China's rising oil imports. The third argument (which we coin the ‘sectoral strength’ hypothesis) suggested that the upstream firms in extractive business would seek natural resources, whereas downstream ones would seek strategic assets. In this study, we examine the rationale of main overseas investment deals (‘going out’) of China's two largest national oil companies during 2002–2010 which were also China's top two non-financial firms with the largest outward investment stocks during 2004–2010. We conclude that these deals can be best explained by the ‘sectoral specialisation’ hypothesis supplemented with a consideration for strategic assets.     

Russian Gas and Oil Giants Conquer Markets in the West

Abstract

Russian firms are not integrated to the global business world solely via investments from the West to the East but also through investments from Russia to other countries. This article proves that some significant Russian corporations have already taken root in Western economies, including the US market. The first wave of the Russian companies in the West increases the pressure to analyze them as potential partners or competitors. This article uses a REM model to describe the foreign operations of the two biggest Russian corporations, Gazprom and LUKoil. The fast-expanding activities of Russian firms abroad signify that a new era in international business has begun on the eve of this millennium.     

Corporate governance or governance by corporates? Testing governmentality in the context of China's national oil and petrochemical business groups

Like other industrial sectors with significant – ‘pillar’ – importance in China's overall economy and development, oil and petrochemicals are governed by state-owned business groups. In this context, ‘corporate governance’ of these groups is of fundamental interest. This study probes corporate governance of 31 national oil and petrochemical business groups by examining their structure, development and business activities in the period from 2007 to 2011. The post-1998 restructuring of China's qiyejituan business groups, their related party transactions and related party corporate finance all yield insight into how property rights are decisive in how corporate governance based on governmentality – or the interrelation of corporate, state and social relations – is structured. This study sheds light on how China's big business policy and governance of the state-business interface progresses in a socialist market economy. It has clear implications international trade and investment as well as multinational corporations doing business with China.     

CSR-Based Political Legitimacy Strategy: Managing the State by Doing Good in China and Russia

The state is a key driver of corporate social responsibility across developed and developing countries. But the existing research provides comparatively little knowledge about: (1) how companies strategically manage the relationship with the state through corporate social responsibility (CSR); (2) how this strategy takes shape under the influence of political institutions. Understanding these questions captures a realistic picture of how a company applies CSR to interacting with the state, particularly in countries where the state relationship is critical to the business operation. This article draws on political legitimacy as a useful concept to directly address both strategic and politically embedded natures of CSR. This work extends the currently under-specified political implication of the strategic view of CSR and provides fresh insights to the political legitimacy research by specifying a typology of CSR-based legitimacy strategies and its contextual variation. China and Russia are the focal settings. A qualitative analysis of business?Cstate interaction cases is done using a database that contains the majority of CSR reports published in Chinese and Russian as the end of 2009. As a result, this paper identifies four qualitatively different types of CSR-based political legitimacy strategies and reveals how the adoption of these strategies differs across Chinese companies, Russian companies, and multinational corporations.     

Questionable Business Practices in Russia

ABSTRACT

This article applies Integrative Social Contracts Theory (Donaldson and Dunfee, 1994) to ethical issues in business situations in Russia arising between Russians and Westerners. The theory bases ethical decision making on universal hypernorms which are fundamental to human existence regardless of culture or nationality. Simultaneously, specific norms exist that may differ from one community or culture to another. The theory includes six criteria to help resolve conflicts among these different groups. This article uses a common situation of blat or personal favoritism in Russian business to illustrate how the theory can be applied to conflicting norms in interactions between Western business people and their counterparts in Central and Eastern European countries.     

From exploiting to investing: A survey of us firms doing business in russia

US companies have been accused by the Russian media of flooding the Russian markets with their exports, repatriating their revenues or using them to buy Russian resources cheaply, and, as a result, increasing Russia's unemployment and decreasing its standard of living. Russia, argue many Russian experts interviewed in the past several years, is being badly exploited and its culture cheapened with Western candy, which in 1994 took $5 billion from consumers in Russia. On the other hand, US companies, which have been entering the Russian market in increasing numbers, argue that exporting products and services to Russia enhances the satisfaction of Russian consumers and contributes to the country's economy. They further say that as they become more familiar and comfortable with the Russian market, they change their strategies and increase their investment in Russia. Are US companies exploiting Russia or investing in its economic expansion? In this study the author investigated the entry strategies to Russia of 87 large US companies starting in 1989. These were randomly selected corporations, including a cross-section of consumer goods, industrial goods, computers, oil and gas, fast food, and consulting companies. What emerged was a captivating, historical drama, which changes rapidly from making money through exporting to Russia, to commitment through investment in plants and employment. For example, while the most popular entry doors to Russia have been exportlimport and joint ventures, most strategy changes since 1989 have been to wholly-owned subsidiaries, which usually require substantial investment. Yesterday's Snickers Bars exporter, Mars Candy, created a wholly-owned subsidiary, Masterfoods, and spent $70 million to build a chocolate and pet food factory that employs many Russians. In addition, a greater number of US companies entered the Russian market after the 1992 Yeltsin economic shock therapy and had a much needed stabilizing effect on the Russian economy. So, what may have been perceived as a one-sided relationship has been evolving to growth and mutual commitment. And as the Russian economy continues to grow, these companies will grow and prosper, too. Executives who are interested in the Russian market are advised that this market is real, growing, and worth considering. To enter and grow in this market, however, executives are cautioned that business deals in Russia must be structured in unfamiliar ways, and that they must employ local workers and respect Russia's culture and history. © 1997 John Wiley & Sons, Inc.     

Perceptions of Governance in Africa

Abstract

This paper reviews a survey of 800 business leaders and civil servants in Ghana, Kenya, Madagascar, Malawi, Senegal, Tanzania, Uganda, and Zambia. Like most African countries, these eight countries have undertaken governance reforms over the past decade, trying to include a wider range of views expressed by organized interest groups in the formulation of economic and commercial policies. This survey aimed to learn how business and government leaders perceive those recent governance reforms.

First, do managers and civil servants see local trade associations successfully representing the broader business point of view with decision makers, and keeping their members informed of current and proposed public policies? Second, to what extent do perceived principal/agent tensions divide companies from “their” business associations? Third, how does industry structure affect perceptions of business association perfor mance? A fourth issue is whether perceptions exist of “bureaucratic capture” or of excessive state power over business associations in the sample countries.

Most respondents see major problems with governance, though across countries they report the impression of improvement and expect further gains. This raises the risk of unmet expectations should the pace of reform slacken. Business associations are reported to work reasonably well as policy advocates for better governance. They are seen as doing a fair job of keeping members updated on the policy environment. There was little difference in opinion between larger and smaller companies, and surprising overlap between the public and private sectors. These findings are grounds for wary optimism about business-government relations in the region.

Progress will not occur automatically, however. Companies in Africa need to redouble their government relations and policy advocacy activities. The region's industry and trade associations are promising vehicles for expressing the interests of the business community.     

Russia's true business performance: Inviting to international business?

Russia may be twice as inviting to international businesses as has been previously thought, because its gross domestic product (GDP) and its consumer demand may be twice as large as has been reported in the official Russian statistics of Goskomstat. This is because as much as 90 percent of the business activity of Russian companies, especially small private-sector companies, is never reported to Goskomstat and therefore never included in Russia 's data about GDP and per capita income (PCI). This vibrant and growing economy, unearthed in this study by carefully structured qualitative research tools, implies solid, but dangerous and compromising, opportunities for international business.     

An Investigation into the Formal Institutional Constraints that Restrict Entrepreneurship and SME Growth in Russia

The impact of institutions on the ease of doing business in transition economies has attracted considerable interest in recent years. The literature suggests that institutional quality is crucial in determining levels of entrepreneurship and SME development in such countries. Our research explores the perceptions of Russian SME owners regarding the quality of the institutional environment that they face making use of semi-structured interviews for data gathering purposes. We identify the political, economic and regulatory barriers that restrict entrepreneurship and SME growth in contemporary Russia, together with entrepreneurs’ views as to what reforms are needed for greater business growth in future.     

Turning regulation into business opportunities: A brief history of French food mass retailing (1949–2015)

Abstract

The French retail market stands out among its European counterparts as being more concentrated. Relative to its neighbors, it has a higher number of large stores, such as hypermarkets. This article explains the origins of this market structure by assessing the impact of regulation on the French food retail industry between 1949 and 2015. Despite legislation aimed at curtailing their growth, retailers were able to circumvent legal constraints. Over the period considered, three ‘regulation-adaptation’ loops are described. Retailers’ responses to regulatory regimes affected both their bargaining mechanisms with suppliers and the business models they used to sell their products. By turning regulation into business opportunities, French retailers have managed to create a powerful oligopolistic industry, and are now among the largest retail groups in the world.     

The Merits of Dual Pricing of Russian Natural Gas

Our analysis reveals that, from Russia's perspective, there is no economic rationale to unify the price of natural gas it sells domestically and in Europe. We argue that pipelines allow Gazprom to segment the Russian market from the European (including Turkey) market and that Russia has market power in the European market. If Russia were to fail to exploit this market power in its European market, by selling its natural gas to Europe at only full long‐run marginal cost plus transportation costs, Russia would lose between $5 billion and $7.5 billion per year (almost two per cent of its GDP). If, instead, Russia were to raise its domestic prices to the prices it charges in Europe, Russian industry would incur very large investment adjustment and unemployment costs in the short run – adjustment costs that cannot be justified on the basis of comparative advantage. We estimate that the efficient world price would be achieved if Gazprom were to employ its optimal ‘two‐part tariff’. The optimal two‐part tariff would double Gazprom's annual profits in Europe, but it involves significant long‐term risks for Gazprom of lost market share.     

Russian Companies in the Forthcoming EU Member States

SUMMARY

If serious problems of business ethics plague and continue to plague the way business is conducted within Russia, the internationalization of Russian companies puts forward the problem of what business culture they bring along and what impact it may have on the recipient country. This article focuses on the case of Lukoil investments and operations in Bulgaria. It describes the main factors forming the contemporary Russian business culture and highlights the negative features that could be feared from the point of view of the country receiving Russian investments. Later the paper tries to analyze the operations of Lukoil in Bulgaria and investigate if there is reason to suspect a negative business culture spillover.     

The Emergence of Big Business: The Largest Corporate Employers of Labour in the United Kingdom,Germany and the United States c. 1907 1

This article, which builds on previous studies published in Business History, documents the largest employers of labour in the Edwardian United Kingdom. It provides a more comprehensive coverage than hitherto by indicating several important firms which have previously escaped enumeration. More specifically, it demonstrates the neglected importance of several large companies in the coal industry and in metallurgy. With the identification of large employers in Wales, Scotland and the north-east of England, it also redresses an imbalance caused by previous under-enumeration of large firms in ‘Outer Britain’. This more comprehensive coverage also contributes to analysis of several aspects of big business in twentieth-century Britain: first, it contributes to analysis of concentration, analysis which can be undertaken for the whole economy or with reference to specific sectors; second, it reveals firms which exhibited economic dynamism, stasis or decline; third, it is indicative of the impact of internal growth and amalgamation for individual companies; fourth, it discloses many of the firms which would have had recourse to an internal labour market. An international perspective is adopted by comparative analysis of similar developments in Britain's major rivals, the USA and Germany. All told, it sheds important light on both the emergence of big business and the historiography of this phenomenon, reaffirming a revisionist view that British companies were larger and more varied in their activities than previously suggested.     

China's renewable energy development: policy,industry and business perspectives

China has been at the forefront of the recent global expansion of renewable energy (RE) activity. This study examines how the country has achieved its position as the world's largest producer and exporter of RE products, and biggest power generator from renewables. More specifically, it explores the main motives driving RE development in China, how this is embedded in broader new development thinking on realising ‘ecological civilization’ goals, evolving government policies on strategic planning on renewables and the complex multi-layered landscape of China's RE business where various types of state-owned enterprises collaborate and compete among each other alongside a now large number of private companies, especially in equipment manufacturing.     

Das deutsche Russlandgeschäft im Schatten der Krise: gefährliche Abhängigkeiten?

In view of the Russian annexation of Crimea and its ongoing efforts to destabilise Ukraine, political decision-makers in the EU and the US are considering economic sanctions against Russia. The article analyses whether the German economy would be affected by restrictions on trade and investment relations. As a result, German exporters would suffer from restrictions on business relations with Russia, but they would be able to compensate for possible losses. Russian gas export interruptions, however, would be a more severe problem. Due to Russia’s dependence on revenues from the export of natural resources as well as on technology imports from Western countries, the Russian economy would be hit particularly hard.     

Traces of foreign retailers – local knowledge-spillovers and strategy adaption within retail internationalization

ABSTRACT

Since the 1990s certain retail companies have evolved into some of the largest and most dispersed transnational corporations worldwide. However, within the ‘new era of retail distribution’ retailers are increasingly divesting from foreign markets. This study addresses these recent and under-explored dynamics by revealing the traces transnational retail corporations leave after divesting from a country. It explores the aspect of learning of host market retailers from entering transnational corporations (TNCs) and examines how foreign knowledge is adjusted in the business strategies of these local actors. It takes a fresh empirical slant using qualitative interviews with host market retail managers including former TNCs’ subsidiaries operating under domestic ownership. The emerging economy of Turkey serves as an empirical example. The paper finds that foreign retailers transfer firm-specific resources to the local retail through (1) demonstration and imitation, (2) vertical linkages with suppliers, (3) joint ventures and acquisitions, and (4) labor turnover of TNC trained staff. Certain successful local companies adjust the foreign knowledge based on their local knowledge and strengths, their high level of flexibility and deep territorial embeddedness, and create ‘hybrid’ business strategies. These findings suggest that dynamic capabilities are crucial to successful retailing in an international competitive environment. TNC managers should work with local staff in partnerships of equals and managers of locally operating companies should incorporate new knowledge by hiring TNC trained staff.